My name is Jaouad Takhchi, I grew up in a tiny remote Berber village in the High Atlas Mountains. After my university studies in Agadir, I went back to Ouarzazate to combine practical training in Travel & Leisure and my studies. I spent more than a decade working for a professional travel agency in the area, representing major tour operators in France and North America. I felt it’s time to start a new adventure and set up my own company Infinite Morocco.
What places and activities do you specialize in?
"Infinite Morocco as a family-run boutique Moroccan travel agency; has been organizing bespoke experiences for individuals and small groups. We offer full-service, affordable luxury tours tailored to your requirements. We rely on our deep knowledge of the kingdom as a DMC and strong connections with boutique hotel owners, local guides...etc besides our crew including the office staff our subsidiary transportation company with an important fleet of vehicles/local drivers, to deliver some unique experiences.
We are a proud member of the following travel associations: ARAVDT, FNAVM, JATA, ATA besides holding the ministry of tourism license: 44D/15"
How did you get involved in travel?
"As a little child who grows up in the Berber villages of upper Todra valley, I came to encounter and interact with travelers/trekkers from all around the world exploring my area despite the language barrier at that time.
I feel lucky to be involved in tourism in early 2000 as I can see how the internet has influenced the industry."
Please share a unique travel experience you will never forget.
"One of the unique travel experiences was in my first years in tourism escorting adventure tours through the southern oases routes with a Land Rover 110, exploring some of the remotes areas.
Featured trips & expertise
Discover Morocco's northern cities on this quick 4-day itinerary starting in Tangier. You'll explore medieval medinas of historic Meknes and Fes, roam blue-painted streets of picturesque Chefchaouen, and discover ancient ruins of the fallen Roman Empire in Volubilis.
Many travelers experience Morocco in a whirlwind week—add a few days to your itinerary to see more (and rush around less). How you structure your time is up to you: many first-time visitors try to see it all, visiting Morocco's highlights and adding on side trips from major cities. Others choose to spend less time in transit, focusing their time around an imperial city like Casablanca or Marrakech, which doubles as a gateway to the mountains and the desert. The options are wide-ranging. Explore Morocco's north, embark on a desert adventure, discover the foothills of the High Atlas mountains, and more with these itineraries.
One week is a solid amount of time to explore Morocco's desert and Imperial cities at a moderate pace. In two weeks, you can add hiking in the Atlas Mountains and relaxation on the Atlantic coast. With less than 5 days, it's best to focus your time: see Casablanca, Chefchaouen, and Fes in the north, or stick to Marrakech and the Sahara in the south.