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Alba Cruells

Founder and CEO of Spain Insights & Travel Consultant
Born in Barcelona and adopted by Aragón –Europe’s Natural Park and one of the most protected natural areas in Spain. I consider myself an inhabitant of the Earth spaceship and a traveler throughout discoveries and experiences.

I have university studies as an economist and as a business administrator. I have previously worked in several multinational companies which belong to the consultancy and industrial marketing sector, along those years I led working groups of more than 20 people… Nevertheless, my true passion is traveling all around the world.

What places and activities do you specialize in?

"Sustainable and Ecotourism
Nature and Adventure
Culture & Heritage
Rural Spain
Out of the beaten track trips
Gastronomic Slow Food and Wine Tourism"

How did you get involved in travel?

"I had the chance of traveling for more than three years all around the world. I have also walked more than 1800 km in Spain, including the Way of Saint James twice. I have been learning from each person I have met and from each culture I have had the honor to approach.

All this experience is reflected, from 2008 onwards, in our first project related to nature tourism trips and SpainInsights our project for customized travels all around Spain, always having in mind the best trip that I would like for myself… All of this is transferred to each of you, our customers, who eventually will become our friends and our aventure partners."

Please share a unique travel experience you will never forget.

"Really difficult to choose a unique travel experience, personally Rural Japan impressed me, how nice is the people, how you can trust them and how happy they are to find someone that doesn't look like them in the middle of nowhere. Not to miss: Rebun-to (Rebun , the island of flowers)"

Alba is part of the following groups: Spain Travel Agents
Top itineraries and travel advice

Recent trip reviews for Alba

Hotels selected were appropriate comfort leve...
Spain | Mar 9 - Mar 22, 2024

J
James K.
Chicago, IL | Reviewed on Mar 25, 2024
Hotels selected were appropriate comfort level, clean and well located for easy walking to most attractions. Breakfasts were uniformly excellent. Staff were friendly, helpful and conversant in English at all facilities.
Tours and guides were great. Sean in Madrid for the Palace and Prado tours was very informative, enthusiastic and fun to listen to. Juan Carlos for the Toledo tour was enjoyable guiding us in his hometown. Theresa and Jaime in Sevilla and Cordoba both were locals and...
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Hotels selected were appropriate comfort level, clean and well located for easy walking to most attractions. Breakfasts were uniformly excellent. Staff were friendly, helpful and conversant in English at all facilities.
Tours and guides were great. Sean in Madrid for the Palace and Prado tours was very informative, enthusiastic and fun to listen to. Juan Carlos for the Toledo tour was enjoyable guiding us in his hometown. Theresa and Jaime in Sevilla and Cordoba both were locals and entertaining and we really enjoyed both tour days. Stepan was great on our tour of Montserrat. He had a unique perspective as a non native of Spain. Ana gave us a nice overview of Gaudi architecture and Sagrada Familia visit. We have nothing but positives for all of the guides. The trains were great. No problems with any delays, etc. I believe the trip was planned really well and we were able to see many different areas of the country and both large and small communities without feeling too stressed or rushed. Alba did a great job planning and adjusting a few things on the itinerary. Her periodic check-ins and reminders were appreciated and was like having our Spanish Madre looking out for us!

Hotel Reviews
H10 Puerta de Alcalá
Madrid
Authenticity & Character
Clean, friendly and nice rooftop area
Location
Close to Retiro Park
Staff
Cleanliness & Comfort
Las Casas de la Judería
Seville

Unique property with friendly staff. May be diffcult for some with poor mobility because of the outlay of the rooms but we really enjoyed the character of the building and proximity to attractions

Authenticity & Character
Location
Staff
Cleanliness & Comfort
H10 Art Gallery
Barcelona

Clean, friendly, nice greeting with Cava or juice on arrival, nice rooftop and dipping pool

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Sercotel Palacio De Los Gamboa
Granada

Clean, friendly, great location

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Day Trip to Montserrat & Scenic Hike
Day Trip to Montserrat & Scenic Hike
Barcelona
Madrid at a Glance, Culture, Royal Palace and El Prado
Madrid at a Glance, Culture, Royal Palace and El Prado
Madrid

Sean was great!

Quality of Experience
Guides, Drivers and Staff
Toledo Day Trip
Toledo Day Trip
Madrid

Juan Carlos was fun and informative guide

Quality of Experience
Guides, Drivers and Staff
Transport
Monumental Seville: Royal Alcazar Cathedral and Giralda
Monumental Seville: Royal Alcazar Cathedral and Giralda
Seville
Ultimate Córdoba Day Trip
Ultimate Córdoba Day Trip
Seville
Group Guided Tour To Caminito del Rey
Group Guided Tour To Caminito del Rey
Spain
Private Gaudí Architecture Walk with La Sagrada Família
Private Gaudí Architecture Walk with La Sagrada Família
Barcelona
Local specialist: Alba Cruells
Alba
Alba Cruells
Local specialist in Alquezar | Replied on Mar 26, 2024

Hola James and Susan,
It was great to have you in Spain, it's so nice to have travellers like you both!
Your "new mama" in Spain misses you now after so many days
I wish you all the best. Life is GRANT
Alba

Alba booked us an incredible trip to Barcelon...
Spain | Feb 15 - Feb 20, 2024

Lani
Lani W.
Germany | Reviewed on Feb 24, 2024

Alba booked us an incredible trip to Barcelona and Madrid. Her attention to every detail made the trip truly easy and enjoyable for us. Guides Anna in Barcelona and Carmen in Madrid were knowledgeable, friendly, and helpful; we've had private tours in multiple cities and never had better experiences. We wanted a special trip to celebrate some recent life events, and we got everything we wanted and more! We will definitely be back to KimKim, and to Alba should we return to Spain.

Local specialist: Alba Cruells
Alba
Alba Cruells
Local specialist in Alquezar | Replied on Mar 05, 2024

Hola Lani,
It has been a great pleasure to meet you both. Thanks so much forbyour kind words, we love what we do
Life is great and our job also thanks to customers like you
Alba