Sharon Louthian
American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have traveled extensively throughout the country and especially enjoy discovering secret places off of the beaten path. Together with Abderrahman Idrissi, my Moroccan husband who has over 20 years experience in the tourism industry, we enlisted the help of his brothers (who serve as our in-country tour managers) to create Morocco Immersion Tours & Adventures. As a family business, we enjoy developing relationships with our guests that continue beyond their trips to Morocco and our goal is for our guests to leave with a little of our love for the country and its people.
What places and activities do you specialize in?
"People always ask me what there is to do in Morocco and I always reply that an easier question would be what can't you do there! And we can help you with all of it. Of course, we share the rich history and the important landmarks that any tour to Morocco includes, but we also provide unique opportunities to mix and mingle with the locals that allow our guests to gain insight into day to day life. So if you are looking for an authentic experience (budget or luxury) that takes you off the beaten path, then we are the company for you. And if you want to throw in a little hiking, trekking, rock climbing, mountain biking, surfing, kite-surfing, mule trekking, horseback riding, or even skiing (yes, I said skiing), we can do that, too!"
How did you get involved in travel?
"My path towards a career in travel was a crooked one, but began with a vacation to Morocco in 2012 where I met the most amazing guide, Abderrahman (Abdou for short). He was so amazing, in fact, that after a few more visits we decided to get married. After he had settled into life in the United States, an opportunity presented itself for us to create Morocco Immersion Tours & Adventures. And so, after many years of discussion, we "pulled the trigger" and Morocco Immersion was born."
Please share a unique travel experience you will never forget.
"Obviously, my trip to Morocco in 2012 was life changing - talk about transformative travel experiences! Besides meeting my soulmate on that trip, I was mesmerized by the desert and upon my return dreamt about it for 30 nights in a row. Abdou told me that that was the magic of the desert. In subsequent trips, I got to learn more about the culture and meet more of the locals, and that's when I discovered that despite the breathtaking beauty of the landscapes, the true beauty of Morocco is the rich culture and the warmth and generosity of its people. "
Sharon's favorite itineraries and travel advice
Top itineraries and travel advice
Take a seven-day spin across the sand with this itinerary that will take you from beach to city to desert to back. Visit the arts scene in Asilah, then put your newfound...
On this nine-day itinerary, starting in Marrakech, go off the beaten path to explore Morocco's culture and landscapes. Cross the Atlas Mountains and enjoy an off-road adventure...
Adventure into the rugged landscapes of the Sahara Desert and the High Atlas mountains on this 10-day Moroccan itinerary. After wandering the medinas of Fes, you'll embark on a...
Luxury itineraries
This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous...
Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg...
Explore Marrakech and the surrounding Atlas Mountains in this week-long itinerary. Spend four days exploring ornate palaces, winding medina alleys, and the vibrant Jemaa El-Fna...
Recent trip reviews for Sharon
The perfect way to experience Morocco.
Morocco
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Mar 9 - Mar 17, 2024
Shukran to our guide Jamal
Morocco
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Mar 9 - Mar 17, 2024
I know everyone compliments their guides and planners. I enjoyed and appreciate their care and thoughtfulness. Thank you for combining these wonderful sites into a thrilling... Read more
Hi Tim,
Thanks so much for the amazing review. We agree with you that Jamal is a gem and we are happy to have him on our team and part of the Morocco Immersion family. We are thrilled that you had such a great experience in Morocco and especially with Jamal. And, of course, we will all will be waiting to welcome you back should you wish to return to our beautiful country!
Thanks for trusting us with your trip!
Sharon, Jamal, and the rest of the Morocco Immersion family
A Perfect Experience - Start to Finish I ca...
Morocco
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Jan 6 - Jan 16, 2024
Hi Zenia and Zac!
We are so happy that you had a wonderful experience in Morocco from the start (planning with me) until the end (with the wonderful Omar)! We hope that this will be the first trip of many as there is so much more to explore and we, of course, look forward to working with any of your friends and family that decide to visit us.
Keep in touch and thanks for trusting us with your trip!
Sharon, Omar, and the rest of the Morocco Immersion family
The perfect way to experience Marrakech and Southern Morocco
Morocco
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Jan 2 - Jan 8, 2024
Hi Jenny,
Thank you for the fabulous review. We are thrilled that your trip to Morocco beat your expectations and that you had an amazing time with Jamal. We agree that he is awesome and we are super happy to have him on our team! We look forward to hosting you on your future visits to our wonderful country!!
Thanks for trusting us with you trip!
Sharon, Jamal, and the rest of the Morocco Immersion family
We thoroughly enjoyed our trip to Morocco. ...
Morocco
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Nov 8 - Nov 12, 2023
Unforgettable Adventure in Morocco
Morocco
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Nov 22 - Nov 28, 2023
Hi Sindhu,
Thanks for taking the time to write such an amazing review. We are thrilled that you had an amazing experience and we all look forward to your return trip to visit the rest of the country! Just let us know when!
Happy New Year and thanks again for trusting us with your trip!
Sharon, Sallam, and the rest of the Morocco Immersion family
Extraordinary Morocco Adventure
Morocco
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Sep 14 - Sep 20, 2023
Truly the trip of a lifetime!
Morocco
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Oct 13 - Oct 23, 2023
I have always planned and operated my travels. Morocco was my enigma; for some reason, I didn’t want to jump right into the planning as I usually do. So, I decided to look for a private tour. I Googled, found the kimkim website, and was connected with Sharon at Morocco Immersion. After doing all the research and decisions as to which areas and places to visit, I gave my plans to Sharon from... Read more
Fabulous team and amazing trip!!
Morocco
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Oct 11 - Oct 24, 2023
Hi Bernie,
Thank you so much for the great review! We are thrilled to hear that your had an amazing time in Morocco and enjoyed your time with Omar. And of course, so happy to read that you left a piece of your heart in Morocco! We do hope that you will let us know should you ever decide to return! It would be our pleasure to host you again! Thanks for trusting us with your trip!
Sharon, Omar, and the rest of the Morocco Immersion family