Sharon Louthian
American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have traveled extensively throughout the country and especially enjoy discovering secret places off of the beaten path. Together with Abderrahman Idrissi, my Moroccan husband who has over 25 years experience in the tourism industry, we enlisted the help of his brothers (who serve as our in-country tour managers) to create Morocco Immersion Tours & Adventures. As a family business, we enjoy developing relationships with our guests that continue beyond their trips to Morocco and our goal is for our guests to leave with a little of our love for the country and its people.
What places and activities do you specialize in?
"People always ask me what there is to do in Morocco and I always reply that an easier question would be what can't you do there! And we can help you with all of it. Of course, we share the rich history and the important landmarks that any tour to Morocco includes, but we also provide unique opportunities to mix and mingle with the locals that allow our guests to gain insight into day to day life. So if you are looking for an authentic experience (budget or luxury) that takes you off the beaten path, then we are the company for you. And if you want to throw in a little hiking, trekking, rock climbing, mountain biking, surfing, kite-surfing, mule trekking, horseback riding, or even skiing (yes, I said skiing), we can do that, too!"
How did you get involved in travel?
"My path towards a career in travel was a crooked one, but began with a vacation to Morocco in 2012 where I met the most amazing guide, Abderrahman (Abdou for short). He was so amazing, in fact, that after a few more visits we decided to get married. After he had settled into life in the United States, an opportunity presented itself for us to create Morocco Immersion Tours & Adventures. And so, after many years of discussion, we "pulled the trigger" and Morocco Immersion was born."
Please share a unique travel experience you will never forget.
"Obviously, my trip to Morocco in 2012 was life changing - talk about transformative travel experiences! Besides meeting my soulmate on that trip, I was mesmerized by the desert and upon my return dreamt about it for 30 nights in a row. Abdou told me that that was the magic of the desert. In subsequent trips, I got to learn more about the culture and meet more of the locals, and that's when I discovered that despite the breathtaking beauty of the landscapes, the true beauty of Morocco is the rich culture and the warmth and generosity of its people. "
Sharon's favorite itineraries and travel advice
Top itineraries and travel advice
Take a seven-day spin across the sand with this itinerary that will take you from beach to city to desert to back. Visit the arts scene in Asilah, then put your newfound...
On this nine-day itinerary, starting in Marrakech, go off the beaten path to explore Morocco's culture and landscapes. Cross the Atlas Mountains and enjoy an off-road adventure...
Adventure into the rugged landscapes of the Sahara Desert and the High Atlas mountains on this 10-day Moroccan itinerary. After wandering the medinas of Fes, you'll embark on a...
Luxury itineraries
This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous...
Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg...
Explore Marrakech and the surrounding Atlas Mountains in this week-long itinerary. Spend four days exploring ornate palaces, winding medina alleys, and the vibrant Jemaa El-Fna...
Recent trip reviews for Sharon
10 Days of Moroccan Highlights
Morocco
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Dec 29 - Jan 7, 2026
Our guide, Hicham, and driver, Hicham, did ...
Morocco
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Dec 12 - Dec 21, 2025
Our guide, Hicham, and driver, Hicham, did a very good job of getting us to the desert despite a blizzard going over the mountains!
Hi Marty,
We are happy that "the Hichams" were able to navigate the unusual weather that you all experienced. After having a drought for the last 5 years, we are incredibly happy to see the return of snow and rain to the country, but we are truly sorry that it impacted your trip plans, especially after the difficulties that you had getting there!
We do hope that despite all of that, that you enjoyed your trip and your time with Hicham (and Hicham).
Thanks!
Sharon, Hicham (and Hicham), and the rest of the Morocco Immersion family
Morocco 2025
Morocco
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Nov 4 - Nov 12, 2025
thanks in large part to kimkim’s impeccable planning and attention to detail.
After choosing kimkim from a wide field based on their highly favorable
reviews and reasonable rates, we exchanged several messages that
culminated in a Zoom call to discuss our interests and personalize our
travel plans. Our expert travel consultants Maryem and Habiba drafted and
then modified our Imperial City tour several times to meet... Read more
Hi Joseph!
We are so glad that your bucket list trip to Morocco ranks so highly on your trip list! We are thrilled that our team drafted and refined for you met all of your desires and that Omar, our tour manager, executed it so well and that your local guides in Fes, Rabat, and Marrakech added additional value to your trip!
Thanks for trusting us with your trip to Morocco and just let us know when you are ready to come back!
Keep in touch,
Sharon, Omar, and the rest of the Morocco Immersion family
Marrakech At It’s Best
Morocco
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Dec 15 - Dec 21, 2025
Hi Virginia (and Tom),
Thank you so much for taking the time to write such a detailed and wonderful review. We are so happy that you had a magical time with Omar while discovering Marrakech and the areas around it. We are also pleased that your cooking experience with Nawal and her family was a highlight and super happy that Mohammed helped you with the Ourika hike in Setti Fatma - it sounds like that was even prettier than normal with the fresh snowfall!
Thanks for trusting us with your trip!
Keep in touch,
Sharon, Omar, and the rest of the Morocco Immersion family
Moroccan family vacation.
Morocco
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Nov 22 - Nov 28, 2025
I had a wonderful experience with Omar, our guide. We are a family of four with two young children and he accommodated all of our needs. While there were some long drives so that we could see as much of the country as possible in a short period of time, Omar made us completely comfortable, was an incredibly safe driver, and provided us with incredible context for all that we saw. Our kids had a wonderful time and we really enjoyed our time in the country. Really incredible country and worth the effort. Highly recommend this tour group and experience.
Hi Christopher,
Thank your for taking the time to leave a review! We are thrilled to hear that you had an amazing time with Omar and that he was able to make you and your young children comfortable during some the longer drives of the trip. And of course, we are also super happy to hear that your kids had a wonderful time. I always say that kids love Morocco and that Moroccans love kids. I'm glad this was true for your experience as well!
Thanks for trusting us with your trip!
Keep in touch,
Sharon, Omar, and the rest of the Morocco Immersion family
Two Week Trip in Morocco Met Our Expectations
Morocco
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Oct 28 - Nov 11, 2025
Morocco Immersion
Morocco
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Nov 5 - Nov 14, 2025
Hicham, our guide, was extremely knowledgeable and very patient with our gaggle of women. He was flexible and took everyone’s desires into his consideration. The best part of our trip was joining an Amazigh family in the Valley of Roses for couscous, music, and henna tattoos. I always loved seeing the sand dunes of the Sahara dessert.
Hachim was absolutely fabulous as our local s...
Morocco
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Nov 5 - Nov 14, 2025
Ali was a jewel! Always helpful and on time.
Morocco
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Oct 28 - Nov 11, 2025
Ali was a jewel! Always helpful and on time.
Adventure in Morocco
Morocco
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Oct 24 - Oct 31, 2025
Hi Susan!
Thanks for taking the time to leave a review! We are thrilled that your long awaited trip to Morocco more than lived up to your expectations and we are so glad that you enjoyed your time with Rachid.
Thank you for trusting us with your trip and keep in touch. Oh, and happy birthday!
Sharon, Abdou, Rachid, and the rest of the Morocco Immersion family