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Sharon Louthian

American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have traveled extensively throughout the country and especially enjoy discovering secret places off of the beaten path. Together with Abderrahman Idrissi, my Moroccan husband who has over 25 years experience in the tourism industry, we enlisted the help of his brothers (who serve as our in-country tour managers) to create Morocco Immersion Tours & Adventures. As a family business, we enjoy developing relationships with our guests that continue beyond their trips to Morocco and our goal is for our guests to leave with a little of our love for the country and its people.

What places and activities do you specialize in?

"People always ask me what there is to do in Morocco and I always reply that an easier question would be what can't you do there! And we can help you with all of it. Of course, we share the rich history and the important landmarks that any tour to Morocco includes, but we also provide unique opportunities to mix and mingle with the locals that allow our guests to gain insight into day to day life. So if you are looking for an authentic experience (budget or luxury) that takes you off the beaten path, then we are the company for you. And if you want to throw in a little hiking, trekking, rock climbing, mountain biking, surfing, kite-surfing, mule trekking, horseback riding, or even skiing (yes, I said skiing), we can do that, too!"

How did you get involved in travel?

"My path towards a career in travel was a crooked one, but began with a vacation to Morocco in 2012 where I met the most amazing guide, Abderrahman (Abdou for short). He was so amazing, in fact, that after a few more visits we decided to get married. After he had settled into life in the United States, an opportunity presented itself for us to create Morocco Immersion Tours & Adventures. And so, after many years of discussion, we "pulled the trigger" and Morocco Immersion was born."

Please share a unique travel experience you will never forget.

"Obviously, my trip to Morocco in 2012 was life changing - talk about transformative travel experiences! Besides meeting my soulmate on that trip, I was mesmerized by the desert and upon my return dreamt about it for 30 nights in a row. Abdou told me that that was the magic of the desert. In subsequent trips, I got to learn more about the culture and meet more of the locals, and that's when I discovered that despite the breathtaking beauty of the landscapes, the true beauty of Morocco is the rich culture and the warmth and generosity of its people. "

Sharon is part of the following groups: Morocco Travel Agents, Morocco Family Travel Agents
Top itineraries and travel advice
Luxury itineraries

Recent trip reviews for Sharon

Adventure in Morocco
Morocco | Oct 24 - Oct 31, 2025

Susan
Susan R.
Minneapolis, MN | Reviewed on Nov 01, 2025
We just returned from an amazing adventure in Morocco. Working with Kim Kim and Sharon was great. Sharon worked with us to plan a trip that combined the right amount of guided touring with free time. She was able to curate the trip so we could do everything we wanted. Highlights include a cooking class with Narwa and her family, guided tours with Mohamed in Marakesh, Hassan in Fes and Hassana in Rabat. Our tour manager, Rashid was excellent. He was so helpful, timely and funny. We felt... Read more

We just returned from an amazing adventure in Morocco. Working with Kim Kim and Sharon was great. Sharon worked with us to plan a trip that combined the right amount of guided touring with free time. She was able to curate the trip so we could do everything we wanted. Highlights include a cooking class with Narwa and her family, guided tours with Mohamed in Marakesh, Hassan in Fes and Hassana in Rabat. Our tour manager, Rashid was excellent. He was so helpful, timely and funny. We felt very cared for as he navigated around the country and made sure we had what we needed in every city.

Working with Kim Kim was so easy. Sharon was responsive and helpful and once on the ground, Abdou, her partner checked in and was so helpful. One example- I left some antibiotics on the airplane and Abdou helped me get some in Marakesh.

We will definitely work with Kim Kim again and would highly encourage anyone going to Morocco to check in with Sharon. She will make your trip amazing!

Hotel Reviews
PALAIS DE FÈS Suites & Spa
fes

This hotel was an old palace. It was so beautiful.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Nila
Chefchaouen
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Not the most comfortable beds.
Hôtel & Ryads Barrière Le Naoura
Marrakech

A wonderful way to start the trip. Hamman and massage at the spa on site washed away the long travel day!

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Kalaa
Rabat
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Le Casablanca Hotel
Casablanca
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Sharon Louthian
Sharon
Sharon Louthian
Local specialist in US and Morocco | Replied on Nov 04, 2025

Hi Susan!

Thanks for taking the time to leave a review! We are thrilled that your long awaited trip to Morocco more than lived up to your expectations and we are so glad that you enjoyed your time with Rachid.

Thank you for trusting us with your trip and keep in touch. Oh, and happy birthday!
Sharon, Abdou, Rachid, and the rest of the Morocco Immersion family

Morocco rocks!
Morocco | Oct 14 - Oct 20, 2025

Linda
Linda W.
Oregon City, OR | Reviewed on Oct 27, 2025
Our trip to Morocco was wonderful on many levels. The front-end services that were coordinated through KimKim went smoothly, even though our point person changed right before we left for Casablanca. The local guides and our driver, the intrepid Hashim, were drawn from a tour group called Immersive Morocco, I think. They were all knowledgeable, professional and enthusiastic about the culture and different regions of the country. We stayed inside the walls of the old city in both Fes and... Read more

Our trip to Morocco was wonderful on many levels. The front-end services that were coordinated through KimKim went smoothly, even though our point person changed right before we left for Casablanca. The local guides and our driver, the intrepid Hashim, were drawn from a tour group called Immersive Morocco, I think. They were all knowledgeable, professional and enthusiastic about the culture and different regions of the country. We stayed inside the walls of the old city in both Fes and Marrakech, which were unique and authentic! The camel camp in the Sahara was a real treat, too. I recommend doing it all!! We also stayed in a renovated casbah. What an experience! It was a lengthy road trip but Hisham knew all the spots to stop, where the cleanest restrooms were located and was able to point out interesting facts along the way. Having a private driver is definitely the way to go!

Hotel Review
Riad Madu Premium Camp
Merzouga

My goodness, we were not expecting a king sized bed, hot water and full-on plumbing in this remote location. Very quiet, comfortable, we were well taken care of. Would have had great night views only the evening was completely overcast.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Guided Tour of Fes
Guided Tour of Fes
Fes

We visited all the points of interest! Couldn't have weaved our way through all the alleyways without our guide!

Quality of Experience
Just the two of us with one guide made the experience very special!
Guides, Drivers and Staff
Transport
Hicham was 10/10! Navigated traffic well - super confident and friendly, helpful.
Fes to Merzouga via Ifraine and Azrou -  Camel Trek to Desert Camp
Fes to Merzouga via Ifraine and Azrou - Camel Trek to Desert Camp
Morocco

Not to miss. A bucket list item i got to check. Camels are not a particularly comfy way to travel but it was only for an hour-ish and a once in a lifetime experience.

Local specialist: Sharon Louthian
Sharon
Sharon Louthian
Local specialist in US and Morocco | Replied on Oct 27, 2025
Hi Lindy, I just wanted to take a moment and thank you for the great review. We are so happy to hear that you had a wonderful time in Morocco. Although we regret that Maryem left prior to your trip, but the rest of the team here at Morocco Immersion Tours & Adventures managed all the behind the scenes arrangements in addition to executing your tour in Morocco. We are happy to hear that it was seamless! And we are happy that you enjoyed your time with Hicham. We know that he is great (and he... Read more

Hi Lindy,

I just wanted to take a moment and thank you for the great review. We are so happy to hear that you had a wonderful time in Morocco. Although we regret that Maryem left prior to your trip, but the rest of the team here at Morocco Immersion Tours & Adventures managed all the behind the scenes arrangements in addition to executing your tour in Morocco. We are happy to hear that it was seamless!

And we are happy that you enjoyed your time with Hicham. We know that he is great (and he also happens to be my brother-in-law), so we knew that you were in good hands!

Thanks for trusting us with your trip!
Sharon, Hicham, and the rest of the Morocco Immersion family

First, who is Sharon? We never worked with a...
Morocco | Sep 30 - Oct 15, 2025

K
Kathleen H.
Rosemont, CA | Reviewed on Oct 25, 2025
First, who is Sharon? We never worked with anybody named Sharon to our knowledge. We did work with Marion. We had a lot of back and forth to get the trip that we wanted. It seemed that our requests were overlooked and we had to keep bringing them up.
Arriving in Casa Blanca our driver was not at the airport to meet us. We had to call the given phone number and coordinate the meeting. The driver, who was the first day guide, did not speak English well and was not easily understood. The...
Read more

First, who is Sharon? We never worked with anybody named Sharon to our knowledge. We did work with Marion. We had a lot of back and forth to get the trip that we wanted. It seemed that our requests were overlooked and we had to keep bringing them up.
Arriving in Casa Blanca our driver was not at the airport to meet us. We had to call the given phone number and coordinate the meeting. The driver, who was the first day guide, did not speak English well and was not easily understood. The first day's tour was not as presented, consequently we did not really understand some of the stops. (We stopped at a plaza with lots of pigeons???) It would have been nice to have the driver's name ahead of time. The size of the van was nice.
Rabat--our guide was knowledgeable and gave a good presentation.
Chefchoun--our orientation walk did not happen at first. We were delivered to the hotel and we then asked Rashid, our driver, to give us a quick rundown.
On the way to Fez we stopped at the Volubilis ruins and the local guide, although knowledgeable, was on his phone all of the time. I almost asked him if we were interfering with his day. The restaurant, Roman City, was excellent. The chef, using his mother's recipes presented a great lunch (one of the better meals of our trip to that point). The ruins are ok, but if you have been to as many Roman ruins as we have it was redundant.
In Fez, our local guide was excellent. He had the patience of Job with all of the stops that the ladies in our group wanted.
Regarding the desert camp, we should have prepared a small bag for the overnight and left the suitcases in the van (please suggest this to future travelers). This would have made the transfers much easier and better. The camp was good, our camel guide was great and very nice.
Atlas Mountains-Dades. We stopped at the "Hollywood" movie studios to, take a picture of the outside? We had been in the car for an hour and half or two hours and were expecting a restroom. Nope, we would have had to pay to enter the facility. We did stop shortly down the road after requesting a break. The Eden Hotel was great but we only spent fifteen hours there.
Marrakesh--our guide was good and visiting a Madrassa was educational and brought history to life.
Essaouria--we were supposed to go to a restaurant where we would pick out our fish and it would be cooked for us. This feature was skipped entirely and we missed it (we have done this in other countries and enjoyed it greatly). We found the above restaurants the next day after our cooking class but were too full to have a dinner. The cooking class was well done, shopping, chopping and eating.
Essaouria to Marrakesh--our driver Hallie was early (we left prior to six AM!) and very nice.

General notes:
All of the hotels were very good to excellent and well situated.
We were never informed that KimKim was going to "sell" our trip to another broker. We were surprised to find this out two days prior to the start when we received release forms from Ultimate Morocco. We were disappointed as we thought that you were the actual tour company.
It would be beneficial to future travelers if you gave an idea of the cost of all of the meals that had to be paid in cash. ATM's were usually easy to find but limited in how much cash could be taken out. International banks like BNP Paribas was a great option and we suggest that guides direct guests to these branches.
As with all trips that we go on, adding tips to the package is irritating. Since you give suggestions on tipping, just include the amount and pay the drivers and guides directly.

Lastly, as we stated earlier, our photographs, videos names or likeness may not be used in any social media or posted online.
Kathleen and Paul Hart

Local specialist: Sharon Louthian
Sharon
Sharon Louthian
Local specialist in US and Morocco | Replied on Oct 27, 2025
Hi Kathleen, I am Sharon, Maryem's supervisor. We both represent the company that executed the tour on the ground in Morocco. I'm listed as your specialist now, because Maryem recently left our company. Both myself and my business partner were regularly in contact with your travel companion, George, to make sure everything was going well with your trip. And my business partner (who manages the on-the-ground operations) was also regularly in contact with your tour manager. We are sorry... Read more

Hi Kathleen,

I am Sharon, Maryem's supervisor. We both represent the company that executed the tour on the ground in Morocco. I'm listed as your specialist now, because Maryem recently left our company. Both myself and my business partner were regularly in contact with your travel companion, George, to make sure everything was going well with your trip. And my business partner (who manages the on-the-ground operations) was also regularly in contact with your tour manager.

We are sorry that you missed the seafood stop in Essaouira. We will speak with our tour managers to make sure that they help with that in the future. It is normally an optional activity as not everyone wants to do it, but he should've done it for you since you were interested.

Unfortunately, in Volubilis, the guides are employed by the site itself and although we try to get the best English speaking guide available for our guests, that is something that we cannot always control.

But it does sound like a lot of your trip was enjoyable and we are happy that you enjoyed your private guides in Rabat, Fes, and Marrakech.

Thanks,
Sharon

Our trip was memorable and went smoothly. As ...
Morocco | Sep 2 - Sep 7, 2025

Prasod
Prasod R.
Chicago, IL | Reviewed on Sep 15, 2025
Our trip was memorable and went smoothly. As per what was told to us the guide and driver was waiting for us at the airport. he picked us up and took us on our way. All the cities we were escorted to the Riyads by responsible representatives who took care of our stay there unitl the next time we meet the driver. The places we stayed were all clean and comfortable. Breakfast was sumptuous and served on time. We are vrey happy with Kimkim travels service. Read more

Our trip was memorable and went smoothly. As per what was told to us the guide and driver was waiting for us at the airport. he picked us up and took us on our way. All the cities we were escorted to the Riyads by responsible representatives who took care of our stay there unitl the next time we meet the driver. The places we stayed were all clean and comfortable. Breakfast was sumptuous and served on time. We are vrey happy with Kimkim travels service.

Hotel Reviews
Riad Nesma Suites & SPA
Medina, Marrakech

Nice place to stay. Rooms comfortable though a bit small. If you want massage be sure to book way early. We did not experience SPA

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Kalaa
Rabat

Nice comfortable Riad.

Authenticity & Character
Location
Bit of a walk
Staff
Cleanliness & Comfort
Riad El Palacio
Chefchaouen

Fantastic view from the balcony. Good comfortable room

Authenticity & Character
Location
Need to walk and lot of climbing. We enjoyed it
Staff
Cleanliness & Comfort
Riad Farouzi Fes
Fes

Very homely atmosphere. Fantastic food and a sumptous spread. Room was very comfortable.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Sharon Louthian
Sharon
Sharon Louthian
Local specialist in US and Morocco | Replied on Sep 21, 2025

Hi Prasod and Savitha!

We are so happy to hear that you had a memorable time in Morocco! We hope that this short trip gave you a taste of everything Morocco has to offer and you are welcome back anytime to further explore our amazing country!

Thanks for trusting us with your trip and for posting all of your great photos to this review! Keep in touch!
Sharon, Abdou, and the rest of the Morocco Immersion family

Our driver Omar was phenomenal. Friendly, exc...
Morocco | May 18 - May 27, 2025

Pankaj
Pankaj D.
Canada | Reviewed on Jun 03, 2025
Our driver Omar was phenomenal. Friendly, excellent driver, helpful and curious. He made the trip memorable and went out of his way to help. Showing us his family home in Dades was memorable for us. The hotels were great except in Chefchuan the blue city despite our request we got the room several floors up with no elevator and it was dusty and musty smell in the room making my allergies unbearable. The hotel in Marrakech and Fes were excellent. The hotel in Casablanca was not so great and... Read more

Our driver Omar was phenomenal. Friendly, excellent driver, helpful and curious. He made the trip memorable and went out of his way to help. Showing us his family home in Dades was memorable for us. The hotels were great except in Chefchuan the blue city despite our request we got the room several floors up with no elevator and it was dusty and musty smell in the room making my allergies unbearable. The hotel in Marrakech and Fes were excellent. The hotel in Casablanca was not so great and front staff a bit rude. The desert experience even though spectacular was marred by poor camel seats in 2 out of 4 causing loss of thigh skin and constant risk of falling off. The food there very ordinary and entertainment very primitive and amateurs and we couldn’t take it after a few minutes. The SUV driver drove on the dunes recklessly and most of us were sick ignoring our request not to do so. The guide Salaam in Marrakech and host family for cooking class were just amazing. Very memorable.Meeting Abdul for tea in Rose valley was great. Small hotel in Dades valley was very good hospitality was warm and great food even for vegetarians. The vehicle was very comfortable and spacious. The arrangements by Sharon were very efficient.

Hotel Reviews
Hotel Club Val d'Anfa Casablanca
Casablanca

Staff a bit rude, room very ordinary, was dusty with renovations, our request for sea views room was never honored, location good, food was good

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Euphoriad
Rabat

Very pretty boutique hotel, very nice staff, service and food, good location

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Nila
Chefchaouen

Dusty, musty, our request for ground or lower floor was not known to the hotel and we had to climb multiple flights with luggage, allergies were bad here. Location very good.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Palais Faraj Suites & Spa
Fès

Most amazing hotel palace, very accommodating staff, my room had a window opening to wall do they upgraded us next day to a suite. Food and location perfect.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Relaxing Desert Camp - Royal Bivouac
Merzouga

Room okay, food poor, entertainment very poor, manager driver reckless and uncaring

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Chez Ichou
Dades Gorge

Warm hospitality, great food, pretty setting

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hôtel & Ryads Barrière Le Naoura
Marrakech

Great room, food, location and staff

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Driving Tour of Casablanca
Driving Tour of Casablanca
Casablanca

Not much to see except the Hassan mosque which was spectacular , beach walk was nice, dinner was nice at the hotel , hotel itself ordinary

Quality of Experience
Guides, Drivers and Staff
Transport
Afternoon Guided Tour of Rabat
Afternoon Guided Tour of Rabat
Rabat

Guide disinterested, not prepared, couldn’t show us the drive through palace grounds because it was time for royal kids to leave school, could not show us the mausoleum because some special visit. Mostly waste of time. We went and saw the mausoleum next morning on our own.

Quality of Experience
Guides, Drivers and Staff
Transport
Orientation Walk & Free Afternoon in Chefchaouen
Orientation Walk & Free Afternoon in Chefchaouen
Chefchaouen

Pretty yet very touristy town, asking for money every where for photos, had a great meal

Quality of Experience
Guides, Drivers and Staff
Transport
{{start_location}} to {{end_location}} via Volubilis and Meknes
{{start_location}} to {{end_location}} via Volubilis and Meknes
Morocco

Roman ruins very nice, good guide

Quality of Experience
Guides, Drivers and Staff
Transport
Guided Tour of Fes
Guided Tour of Fes
Fes

Guide Said, so so little disinterested, city magnificent

Quality of Experience
Guides, Drivers and Staff
Transport
Merzouga to Fes via Midelt, Azrou, & Ifraine
Merzouga to Fes via Midelt, Azrou, & Ifraine
Morocco

Beautiful drive, Ifrane just beautiful

Quality of Experience
Guides, Drivers and Staff
Transport
Dades Valley to Merzouga Camel Trek via Todgha Gorge & Tinghir
Dades Valley to Merzouga Camel Trek via Todgha Gorge & Tinghir
Morocco

Camel ride substandard poor seats, dunes magnificent, camp substandard, poor food and very poor entertainment, reception office before the camel ride unfriendly and asking to paid for washrooms use. Camp manager driving us was reckless and scary.

Quality of Experience
Guides, Drivers and Staff
Transport
Marrakech to Dades Valley via Ait Ben Haddou
Marrakech to Dades Valley via Ait Ben Haddou
Morocco

Bit long drive, the Ait Ben Haddou trip got, dusty and tiring, rose and Dades valley very pretty

Quality of Experience
Guides, Drivers and Staff
Transport
Private Cooking Class w/ Souk Tour
Private Cooking Class w/ Souk Tour
Morocco

Lovely family, very warm and welcoming. Very nice cooking class, yummy food, getting dressed in traditional Moroccan outfits a surprise bonus.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Guided Tour of Marrakech
Guided Tour of Marrakech
Marrakesh

Great guide Salaam . Enjoyed the tour, Souks and atmosphere

Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Sharon Louthian
Sharon
Sharon Louthian
Local specialist in US and Morocco | Replied on Jun 10, 2025

Hi Pankaj,

We are glad that you had a great experience overall and enjoyed your time with Omar. We are also happy to hear that you particularly enjoyed the cooking class. Thanks for the feedback about the camp. We will address your concerns with the manager there. Sorry that I wasn't able to meet you as planned, but glad that you go to meet my husband/business partner Abdou.

Thanks for trusting us with you trip and keep. in touch!
Sharon, Omar, Abdou, and the rest of the Morocco Immersion family

Fantastic trip to Morocco! Had a really gre...
Morocco | May 15 - May 24, 2025

joshua
joshua p.
Orlando, FL | Reviewed on May 28, 2025
Fantastic trip to Morocco! Had a really great experience with Sharon and her team. As an overall experience, I would say she listened to my wants and needs, and planned our trip accordingly. She was also amendable to working with our pre existing accommodations and tailoring the tour around that. From start to finish, everything ran smoothly. Her hotel recommendations were spot on.., perfectly located and really luxurious! I also felt that the nights and times she recommend were perfect.... Read more

Fantastic trip to Morocco!

Had a really great experience with Sharon and her team. As an overall experience, I would say she listened to my wants and needs, and planned our trip accordingly. She was also amendable to working with our pre existing accommodations and tailoring the tour around that. From start to finish, everything ran smoothly. Her hotel recommendations were spot on.., perfectly located and really luxurious! I also felt that the nights and times she recommend were perfect.

Our driver, Rachid, was outstanding and provided excellent service. He was never late and kept us on a perfect schedule. Most of our private tours were great and I really enjoyed them….

I previously was working with another planner for this trip and I felt he didn’t understand my style of travel. After switching to sharon, the trip really came together.

Hotel Review
Riad Madu Premium Camp
Merzouga

Nice camp if you’re ok with basics… luxury by tent standards… but there are better camps we noticed along the way that are better maintained and offer better amenities.

Authenticity & Character
Location
Staff
Just ok service
Cleanliness & Comfort
In need of repair
Local specialist: Sharon Louthian
Sharon
Sharon Louthian
Local specialist in US and Morocco | Replied on Jun 10, 2025

Hi Joshua,

Thanks for the great review! We are so happy that you were pleased with your trip. I'm just sorry that I didn't get to meet you both in person as planned... Maybe next time!

Thanks for trusting us with your trip and keep in touch!
Sharon, Abdou, Rachid, and the rest of the Morocco Immersion family

Ahmed, our driver was superb.The guide in M...
Morocco | Apr 11 - Apr 21, 2025

Dan
Dan M.
West Warwick, RI | Reviewed on Apr 28, 2025
Ahmed, our driver was superb. The guide in Marrakesh was not a good choice.
He spent most of his time talking to his friends than to attending to us.
other that he, the trip was exceptional. Thanks, Sharon
Read more

Ahmed, our driver was superb.

The guide in Marrakesh was not a good choice.
He spent most of his time talking to his friends than to attending to us.
other that he, the trip was exceptional. Thanks, Sharon

Activity Review
Guided Tour of Marrakech
Guided Tour of Marrakech
Marrakesh

The guide was an idiot! If i were you, I would not use this guy again.

Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Sharon Louthian
Sharon
Sharon Louthian
Local specialist in US and Morocco | Replied on Apr 28, 2025

Hi Dan,

Thanks so much for the feedback regarding the guide in Marrakech. We are very happy to hear that you had an exceptional trip to Morocco and we look forward to hosting you again sometime in the future!

Keep in touch!
Thanks,
Sharon, Abdou, Ahmed, and the rest of the Morocco Immersion Family

Culture, History and Nature
Morocco | Apr 7 - Apr 21, 2025

Kalpana
Kalpana G.
Newark, NJ | Reviewed on Apr 24, 2025
We planned a 15 day trip for our family group of 4 adults with Sharon's help. She helped put together an itinerary that would suit our group. Our overall experience in this trip was wonderful and we learned so much about the Amazigh (Berber) culture and traditions and about the history of Morocco. The warmth of the welcome we got felt special - and we got this from all the people whom we interacted with: our tour manager, the drivers and the staff at the Riads where we stayed. We... Read more

We planned a 15 day trip for our family group of 4 adults with Sharon's help. She helped put together an itinerary that would suit our group. Our overall experience in this trip was wonderful and we learned so much about the Amazigh (Berber) culture and traditions and about the history of Morocco. The warmth of the welcome we got felt special - and we got this from all the people whom we interacted with: our tour manager, the drivers and the staff at the Riads where we stayed. We wanted cultural immersion and indeed that was what we got.

A highlight was our "day with the locals" in Boumalne Dades, where we had Abdou Idrissi (owner of Moroccan Immersion) as our very knowledgeable guide to Berber culture, architecture, life, cultivation and irrigation. It was a treat to be in the kitchen with our hosts Malika and Khadija as they prepared a tagine and couscous in the traditional way. They and their children were so open and welcoming and we surprised my husband with a birthday cake. Definitely the most unique birthday he has celebrated!

Each of the cities we visited gave us a chance to experience medieval towns by staying in Riads in the Medinas of these towns. Our local guide Mohammed in Rabat, a different guide named Mohammed in Fes, and Salaam in Marrakesh were all excellent - knowledgeable and personable.

While in Fez we found out that our wonderful tour manager and driver, Salaam could not accompany us for the rest of the trip, due to circumstances outside anyone's control. We cannot say enough about Salaam as a guide and chaperone for our trip: he is fun to be with, incredibly knowledgeable about history, architecture, culture and more and he made sure we were comfortable as we made our way through our first three stops. To Moroccan Immersion's credit, they made sure that they had good drivers for us at short notice in a busy season, so there was no interruption in our programming. Even though he could not be with us for the rest of the days of the trip, he kept track of where we were, communicated with the drivers we had and made sure things went well for us. Abdou was of course, in the background, making sure things went well.

The other drivers we had were very good but they did not have the same level of knowledge and ability to guide and inform us as Salaam did. This did impact our tour experience - and we understand that it was because of something beyond anyone's control.

Our favorite stop was as Kasbah Tiziri in the Valley of the Roses. Our hosts Michelle and Hussein were wonderful and gave us delicious food and their own insights into life in Morocco. The Kasbah has a beautiful garden, has been modernized beautifully while maintaining a traditional identity.

All along we had beautiful drives - between Rabat and Fez, Fez to Merzouga and then from the desert camp in Merzouga to Marrakesh. There had been rain after a four year drought and the countryside was green (except of course near the desert area). We got to experience spectacular views as we drove through the low, the mid and the High Atlas mountains (many peaks with snow). Our drivers negotiated the challenging drives smoothly and safely.

We ended by spending a day in Essaouira which was a nice relaxed ending to our trip in this charming seaside town.

We covered a lot of ground, physically, and learned a great deal during our trip all while experiencing a feast for the senses and a sense of warmth and welcome!

Hotel Reviews
ONOMO Hotel Casablanca Airport
Nouaceur

This served its purpose as a place near the airport so we could make our morning flight.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Palais des Remparts
Essaouira

Charming hotel. Great rooftop terrace with ocean views.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Everything was clean and good. The incense smell in the rooms and the riad was a bit overwhelming.
Riad La Croix Berbère
Marrakech

Good location near the main square. We were able to find our way through the maze of streets using Google maps. We were here for 3 nights

Authenticity & Character
Location
Staff
We got great personal attention from the staff here over our stay of 3 nights.
Cleanliness & Comfort
The riad was clean and well furnished. The discrepancy between the two rooms was noticeable - one was a suite and the other was a standard room. When traveling with another couple that doesn't feel great.
Kasbah Tiziri
Kelaat Mgouna

A rave review for this Kasbah and for Michelle who refurbished this historic building with authenticity and elegance. The hospitality, food, beauty and comfort of this place were a stand out.

Authenticity & Character
The attention to architecture, especially the brickwork on the facade were special.
Location
The views from the rooftop and from the terraces, as well as the garden were lovely
Staff
Wonderful hostess and wonderful staff. Hussein as well as the young man who helped him were warm and chatty.
Cleanliness & Comfort
Sahara Stars Luxury Camp
Merzouga

This was a gorgeous camp. Our rooms were comfortable and attractive - amazing to have plumbing and hot and cold water in the desert. The dining room was beautiful and we had amazing meals at this camp.

Authenticity & Character
Location
Staff
Ali was very attentive and kept track of everything and made sure we were comfortable.
Cleanliness & Comfort
Riad Merzouga Dunes
Merzouga

This was a comfortable hotel and served well its purpose as a jumping off point for the desert camp.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Farouzi Fes
Fes

We enjoyed our stay here. A beautiful Riad, great breakfasts and good service.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
The rooms were clean. Some features of a historic building were a challenge.
Riad El Palacio
Chefchaouen

A beautiful Riad. The staff may have been a little over their heads, though Fatya was working hard to make us comfortable and was a lovely hostess. We were two couples traveling together and the rooms we were assigned were quite different - one quite spacious, and the other rather small.

Authenticity & Character
Location
Staff
Can't say enough good things about Fatya - but she did not have enough support.
Cleanliness & Comfort
As mentioned above the rooms were strikingly different.
Riad Dar Chrifa
Rabat

A beautiful Riad with excellent service - great start to our Morocco adventure. We had a lovely dinner there as well as breakfast.

Authenticity & Character
The architecture and the rooms were beautiful, traditional, yet comfortable
Location
Easy to get to once we got oriented to being in the medina
Staff
Welcoming and warm
Cleanliness & Comfort
Activity Reviews
Visit Anima Gardens
Visit Anima Gardens
Marrakesh

We enjoyed our visit to Majorelle and Anima gardens. Majorelle gardens are a tour de force of color and garden design meeting amazing plantings especially of succulents. The little museum of Berber clothing, ornamentation and life was also gorgeous. The Anima gardens are a bit outside the city but were worth a visit for another unique garden which incorporates colorful artwork and sculptures. It had a good outdoor cafe which was a good and relaxing lunch spot.

Quality of Experience
Guides, Drivers and Staff
Transport
Guided Tour of Marrakech
Guided Tour of Marrakech
Marrakesh

Our original driver/tour manager Sallam was able to be back with us for this extended tour of Marrakesh. Visiting the Palais Bahia, an old madrassa with a long history, and of course a tour of the medina were done really well by Sallam and we enjoyed it all very much! We stopped at a government certified herbalist shop. Sallam also filled in info about Ait el Benhaddou for us. We said good bye to Sallam after this tour.

Quality of Experience
Guides, Drivers and Staff
Dades Valley to Marrakech via Ait Ben Haddou
Dades Valley to Marrakech via Ait Ben Haddou
Morocco

We had a guided tour of a kasbah which involved also understanding cultivation inside a kasbah. This road is spectacular and the kasbahs are amazing to see - the way in which they mimic and blend into the countryside is interesting. Ourzazate was interesting with an entertaining tour guide of this big movie studio where many movies were filmed from westerns to historical and biblical movies. At Ait el Benhaddou we were dropped off at the wrong place to enter - this necessitated crossing a stream on stepping stones. When we contacted our driver he came back and got us to a bridge which seemed to be the more normal way to enter. Lack of signage and aof guide at this site made it less enjoyable.

Hiking the Road of 1000 Kasbahs
Hiking the Road of 1000 Kasbahs
Morocco

Please note: There seems to be no way to indicate that we did not do this activity. I couldn't proceed with the review without giving it some star.

Merzouga to Dades Valley Via Todgha Gorge
Merzouga to Dades Valley Via Todgha Gorge
Morocco

We had a different driver for this segment of our tour who was a very good driver but was not a guide. Again, he was doing this at short notice and did his best. The Todgha Gorge was gorgeous as was the drive to Dades valley. Very lovely countryside!

Camel trek to your Camp
Camel trek to your Camp
Merzouga

One couple from our group of four rode the camels to the camp. The others took the suv. The handoff from our driver to the camp personnel was a bit chaotic and it was hard to understand exactly what was going on. The sunset ride was beautiful and a unique experience made more unusual by the fact that it was raining in the desert!

Tour of Desert Region
Tour of Desert Region
Merzouga

I think I covered this in the previous review. We also visited a workshop where we learned about the fossils from that region and saw the artifacts they made incorporating the fossils. Very unique!

Fes to Merzouga via Azrou and Midelt
Fes to Merzouga via Azrou and Midelt
Morocco

Our driver Mohammed was the nicest man but perhaps was not someone who usually functioned as a guide. He did his very best, since he had been assigned to us at short notice. Getting to the hotel on a rainy night (not usual in a desert region for sure) was a challenge and it was a good thing we had phones with service so we could help with online maps and navigation. Next morning we visited Rissani, a kasbah, and also enjoyed the Gnawa musicians. All enjoyable.

Guided Tour of Fes
Guided Tour of Fes
Fes

Mohammed, our guide for Fes, was the best site specific guide we had. He grew up in the medina there and seemed to know everybody. This was an extensive tour, which took us to a great viewpoint for a panoramic view of Fes, and also included the palace, the medieval university and the madrasa as well as a visit to the jewish quarter and a synagogue, also the souk. The famous tanneries where leather is dyed was interesting also. We also got to see how the tiles for the amazing tile work were made. We really enjoyed our guide and the tour!

Quality of Experience
Guides, Drivers and Staff
Transport
{{start_location}} to {{end_location}} via Volubilis and Meknes
{{start_location}} to {{end_location}} via Volubilis and Meknes
Morocco

Volubilis is a wonderful site located in beautiful countryside. We enjoyed the mosaics which are in pretty good condition , the baths and the remains of a temple. Our guide was helpful.

Quality of Experience
Orientation Walk & Free Afternoon in Chefchaouen
Orientation Walk & Free Afternoon in Chefchaouen
Chefchaouen

We did not have an orientation walk. However when we asked, Salaam was able to make suggestions about what we should try to see and also about places to eat.

Rabat to Chefchaouen
Rabat to Chefchaouen
Morocco

Beautiful drive with good and informative conversations with Salaam. We stopped in Volubilis, an ancient Roman site. The guide there was good but not a stand out.

Quality of Experience
Guides, Drivers and Staff
The guide was good but not a standout compare to other guides we had on our trip.
Transport
Afternoon Guided Tour of Rabat
Afternoon Guided Tour of Rabat
Rabat

We had this tour on the morning before we drove to Chefchaouen. We were a bit tired the first evening and just enjoyed walking around a bit on our own. The next morning we had a wonderful tour with our guide (so sorry not to be able to pull up his name). We also visited the ancient necropolis of Chellah where we got a sense of what an amazing city it must have been. We also got to see the amazing black and white storks who have built enormous nests. We had requested a visit there and it has a history going back to the Phoenicians and the Romans prior to being used by Muslim rulers. Spotting the stork nests became a feature of our whole trip - they often they build nests at the top of a mosque.

Quality of Experience
Guides, Drivers and Staff
Transport
Arrive in Casablanca & Transfer to Rabat
Arrive in Casablanca & Transfer to Rabat
Morocco

We had set up a group Whats App chat with Salaam prior to our arrival. This made our arrival go smoothly despite the fact that one couple arrived in Casablanca a few hours after the other couple. Salaam made sure the other couple was comfortable and got coffee and water before we got there.

Guides, Drivers and Staff
Salaam was an exceptional tour manager/driver
Transport
Very comfortable brand new vehicle - an eight seater van for four of us and the driver.
Local specialist: Sharon Louthian
Sharon
Sharon Louthian
Local specialist in US and Morocco | Replied on May 01, 2025

Hi Kalpana,

Thank you for the wonderful and detailed review. I really enjoyed reading it. I just wanted to let you know, once again, that we very much appreciated your flexibility and understanding regarding the events outside of our control. We wish that Sallam had been able to do the entire trip with you and I, personally, wish that I had been in the Valley to celebrate your husband's special birthday with you all. Next time, for sure! ;-)

Keep in touch and thanks for trusting us with your trip!
Sharon, Abdou, Sallam, and the rest of the Morocco Immersion family

Morocco Trip
Morocco | Jan 5 - Jan 18, 2025

J
James David W.
Ashburn, VA | Reviewed on Mar 03, 2025
Having Sallam as a guide meant that I was traveling with a celebrity. Everywhere we stopped, people knew him from his travel videos. I even recorded a few clips that he uploaded to his channels. I never got used to the way people interacted with him, but I did get preferential treatment since he was my guide. I always found it amusing, especially at the police checkpoints along the highways. Since food is a big part of why I travel, I asked Sallam for recommendations in almost every place... Read more

Having Sallam as a guide meant that I was traveling with a celebrity. Everywhere we stopped, people knew him from his travel videos. I even recorded a few clips that he uploaded to his channels. I never got used to the way people interacted with him, but I did get preferential treatment since he was my guide. I always found it amusing, especially at the police checkpoints along the highways.

Since food is a big part of why I travel, I asked Sallam for recommendations in almost every place we stopped. He never led me astray, whether I asked for a fancy restaurant or a quaint one. There were even a few times when he picked little hole-in-the-wall spots I would have never found and ordered for me. That was how I discovered tanjia, one of the highlights of my trip.

I also like to be active when I travel. I customized my itinerary to include multiple day hikes in different parts of Morocco. For this, Sallam was the perfect guide. He was game to walk the longer distances I wanted, acted as photographer along the way, and opted for the more adventurous trail when options were available. This meant that I got to get my hands dirty scaling and crawling under a few rocks and that I got to take in some vistas at the end of trails that I would not have otherwise reached had I been with a large group or with a guide who isn’t physically fit.

Local specialist: Sharon Louthian

Awesome trip!
Morocco | Sep 22 - Oct 1, 2024

Frances
Frances F.
Lakewood, NJ | Reviewed on Mar 02, 2025
Our driver Abdel was terrific. We did a 10 day tour of Morocco and learned so much about the history and culture and warm people of Morocco. All the Riads we stayed in were clean and beautiful. The highlight of the trip was the camel ride to our camp in the dessert. What a magical experience. Thank you Sharon and Abdel. Read more

Our driver Abdel was terrific. We did a 10 day tour of Morocco and learned so much about the history and culture and warm people of Morocco. All the Riads we stayed in were clean and beautiful. The highlight of the trip was the camel ride to our camp in the dessert. What a magical experience. Thank you Sharon and Abdel.

Hotel Reviews
Riad Dar Chrifa
Rabat

Beautifully restored and updated Riad. In the one night stay we enjoyed the delicious food for breakfast and dinner, nice staff.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Farouzi Fes
Fes

My least favorite place to stay. A tad antiquated compared to the other beautiful Riads we stayed in. The staff was excellent, good breakfast. Our rooms were right off the main lobby so it was a bit awkward. The window in the bathroom was shared with the kitchen, another awkward situation.

Authenticity & Character
Location
Did not feel very safe walking in this area, but the host walked us to a restaurant both nights we stayed there.
Staff
Cleanliness & Comfort
Palais Tara & Spa
Marrakech

Beautiful Riad in the medina of Marakech. Close to restaurants and shopping. Clean and modern.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Kasbah Tiziri
Kelaat Mgouna

Warm welcome and delicious food made by the host Michelle. Clean and beautifully restored Kasbah.

Authenticity & Character
Super authentic
Location
Could not walk to anyplace but the views were amazing from the rooftop terrace.
Staff
The hosts could not do enough for you, Very accommodating.
Cleanliness & Comfort
Riad Madu Premium Camp
Merzouga

Great food. Beautiful "tents"! a magical experience!

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Guided Tour of Marrakech
Guided Tour of Marrakech
Marrakesh

Learned a lot on this tour but felt we had to spend money when visiting the many vendors and crafters.

Quality of Experience
Guides, Drivers and Staff
Fes to Merzouga via Ifraine and Azrou -  Camel Trek to Desert Camp
Fes to Merzouga via Ifraine and Azrou - Camel Trek to Desert Camp
Morocco

Highlight of our trip. A magical experience

Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Sharon Louthian