Profile photo for Hicham Alaoui

Hicham Alaoui

I grew up in bustling Casablanca before leaving Morocco for university. After graduating from Princeton University, I spent four years at Google. I then moved to Boston to complete my MBA at Harvard where my co-founder and I conceived the idea for Experience Morocco.

What places and activities do you specialize in?

"My team and I pride ourselves bringing a deep knowledge of the whole of Morocco. We can plan trips through the entire country and specialize in giving guest unique and authentic experiences of Moroccan culture, history, and daily life. "

How did you get involved in travel?

"After planning a trip to Morocco for my friends from business school, I discovered a passion for showing people around my country. So, I co-founded Experience Morocco to give guests authentic and culturally-immersive travel experiences. "

Please share a unique travel experience you will never forget.

"As a proud ambassador of Morocco culture, one of my most memorable travel moments was meeting some other Moroccans as I strolled along the Great Wall of China. Our surprise encounter lead to a spontaneous Moroccan dance party!"