Yulia Kulyk

How did you get involved in travel?

"My journey into travel began with a simple dream: to show people my country.

I've always loved Ukraine and believed it was one of Europe's best-kept secrets. I wanted more people to discover not only its beautiful landscapes and rich history, but also its people, culture, and everyday life.

That passion led me to build my own travel company, where I spent years creating journeys that helped travelers experience Ukraine beyond the guidebooks. Even today, I believe that the best trips aren't about checking places off a list—they're about changing the way we see the world."

Please share a unique travel experience you will never forget.

"For me, travel is divided into two chapters: before the war and after the war.

The most meaningful journey I've ever experienced wasn't to another country—it was through the frontline regions of my own.

War changes not only landscapes, but also your perception of life. You begin to notice things you never paid attention to before. A quiet cup of coffee. A peaceful conversation. The simple fact that everyone made it safely home.

Traveling through places where people continue living despite the constant presence of war has taught me more than any destination ever could. It has shown me that courage often looks very ordinary, that resilience isn't something people choose—it's simply how they survive—and that the greatest luxury in life is not comfort, but another ordinary day.

That journey fundamentally changed the way I see the world. And I don't think it's possible to experience it without coming away with a completely different understanding of what truly matters.
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