I was born into a small traditional village on the Marrakech Plain. Agriculture was the main means of livelihood– livestock and crops – and I had to play my part in my family’s farming activities each day, throughout the year.
I attended primary school and this involved a mile walk each way, twice a day. Of my class, only two of us were able to progress to high school In Marrakech. My cousin and myself, at age 12, looked after ourselves in a small house in the city, getting ourselves to school each day as well as cooking our meals and doing our laundry. But endeavour paid off and I was able to progress to college and take courses in first Practical Science and then Business Management .
After this, I first worked for an English tourism company based in Morocco, gaining much further practical business management training. I was eventually given full responsibility for all of the company’s financial matters. I also took part in many of the trips that the company organised, gaining many certificates including Mountain Rescue and from the Moroccan Guide Federation. I am also qualified to lead rock climbing and kayaking.
Today I am the owner and manager of my own company, Anzal Tours (Anzal Tourisme Services, ATS), founded in 2007. My life’s journey has taken me far but it has not made me forget my home village on the Marrakech Plain, a place to which I return frequently. To journey is good, to return fulfilled is even better.
What places and activities do you specialize in?
"With extensive experience gained over many years in Moroccan tourism and with a deep and strong network of Moroccan service providers, my company, Anzal Tours, specializes in both Hiking and Trekking Tours in the High Atlas as well as Traveling Tours the length and breadth of Morocco. Such tours can be of any duration and at all levels of demand, from the very gentle to the demanding.
In particular I am also very pleased to offer our special Highlight Tours. These are several day options out from Marrakech that uniquely take our travelers to mostly unknown places, well off the beaten track, and that give opportunities to meet and engage with people and to see daily life as it truly is (with opportunities to participate as well).
One of our most enjoyed and appreciated Highlight tours is spending a day in my own village on the Marrakech Plain, engaging and participating with the villagers in their daily activities."
How did you get involved in travel?
"After finishing my studies in High School I gained very good experience in the tourism industry spending many years training and working with an English company that specialized in the provision of outdoor activities. These activities included hiking and trekking, mountaineering, rock climbing, kayaking and camping.
In addition, the company was heavily involved in providing Team Building activities and I was responsible for the planning and management of such events.
Further (and this led to my present strong interest in Traveling Tours) Sahara expeditions) were undertaken, exploring the hot desert landscapes of Southern Morocco.
After 7 years in this company, I founded my own company, ANZAL TOURS (ANZAL TOURISME SERVICES, ATS), in 2007. I now work with UK Educational Tour Operators (for student groups) and with Healthy Holidays (providing their hiking programmes) as well as providing comprehensive tailor made tours for adult groups and private client groups. "
Please share a unique travel experience you will never forget.
"During an annual winter mountaineering training with some experienced mountaineering climbers from various countries, we planned to climb Angour mountain.
We left Marrakech at 03:30 toward Oukaimden (about 76 km South Marrakech), arriving at 05:00. After thoroughly checking the equipment and getting ready to start, we began the climb at 05:30.
It was dark and very cold; we were at around 3,000m. I was anxious about what lay ahead. We started using ropes to ascend further at 11:00; everyone had to use their climbing skills. The cliff was very high and the snow very slippery with some Ice in some places. After a big effort we eventually attained the summit.
I was so pleased to be the 3rd of 9 climbers to make the top at 18:00. The last of the 9 finished the climb at 21:00, three hours later. This further reinforced my satisfaction in achieving success in such a demanding challenge. It was very cold at the summit and to wait there was very hard, but it was all part of the experience and working as a team.
The return journey was treacherous – only once everyone is safely back home can you claim success. With falling temperatures the snow was very icy and it was all in the dark.
After another 4 hours of walking we reached our starting point where we had left the vehicles; they were a very welcome sight. Departing for Marrakech at 01:00, we arrived back in to the city at 03:30, 24 hours after the start.
I was extremely exhausted but also so very exhilarated. It had been a great climbing challenge, involving both strength (physical and mental) and mountain climbing techniques. But, working as a team, in the High Atlas environment, left a long and lasting memory. If you try, if you are encouraged and if you are supported by a strong team of like-minded people, so much can be achieved."
Featured trips & expertise
Located in Morocco's High Atlas Mountains, the summit of Mt. Toubkal presents a worthy challenge. The climb takes two to three days, and you'll be rewarded with views of the ruggedly beautiful terrain. Whether you're an experienced high-altitude hiker or prefer a more leisurely trek to the summit, choose the itinerary that works best for you.
The High Atlas mountains are more than just a backdrop for vibrant Marrakech. Only an hour from the city, spectacular scenery and culture await you, with plenty of trails to choose from. Check out one of these four easily-accessible regions and immerse yourself in varied terrain, stunning views, and local Berber culture.
Vibrant Marrakech is perfectly situated between some of Morocco's most stunning sights, all well within reach for a memorable day trip. Whether you want to explore the Atlas Mountains, sunbathe on the Atlantic coast, or immerse yourself in traditional Berber culture, we've got plenty of ideas for one-day excursions from the city.
Extending from the Mediterranean Shores and Rif mountains in the north to the Atlantic Shores to the west to the hot desert lands of the Sahara in the south, Morocco is a vast country with a huge range of landscape regions. Cutting across its midline are the Atlas mountains, with the Sahara on one side and the more lush, coastal regions on the other.
Recent trip reviews for Larbi
Trip to Morocco · Morocco - Sep 12 - Sep 22, 2019
Our driver, Said, was very good, he was attentive, polite, and informative. He made us feel like friends, not just customers. Our guide in Fes, name? Was very informative, and took us to a lot of co operative shopping spots. Our guide in Marrakech, was very amusing, but didn't give us much time to browse the medina.
Morocco Travel (with mom) · Morocco - Dec 15 - Dec 23, 2018
My mom and I did a custom 9-day tour of Morocco in December of 2018. Booking the tour, I communicated back and forth with Larbi - he was always very timely in his response and very professional.
Said, was our driver and guide for 6 days (no guide in Marrakesh) and he was wonderful! My mom and I had the best time. Said did above and beyond what he was supposed to do - even took us to some local places to eat and took me to Starbucks in Marrakech. "Thank you, Said. You are the... read more
Moroccan cities and culture · Morocco - Oct 15 - Oct 24, 2018
Overall, the cities tour of Casablanca, Chefchaoen, Fes and Marrakech was very good. Our driver Said was very professional, accommodating and spoke excellent English. We felt very well cared for by Said.
Our guide in Fes (El Hadi) was very knowledgeable and courteous. Luckily, we had the services of our driver in Casablanca which made for seamless touring around the city. Our only disappointment was the fact that we had stressed twin bed accommodation to the tour company but this was not provided at some of our hotels. I would recommend KimKim and Anzal Tours to friends and family members.
Sight see if culture · Morocco - Oct 3 - Oct 15, 2018
Our 13 day journey through Morocco was very memorable. Our driver, (Youseff) was very punctual and shared with us his personal knowledge and experiences along the many roads we travelled.
In the city of Fez, we were greeted by our local guide, Fatima. She had vast knowledge of the local markets and attractions within the city. Certainly one of the highlights of our trip.
Overall our trip was well organized and tailored to what we were looking for. We plan on returning to Morocco again in the future, and look to build upon the experience we had.
Cody & Leyla
Trip to Morocco · Morocco - Oct 2 - Oct 11, 2018
We booked a 10 day trip to Morocco visiting many of the cities including Casablanca, Fez, Ouarzazate and Marrakesh. I was very pleased with the accommodations : Larbi booked us an awesome trip with really nice hotels and riads. Our hotel in Casablanca was brand new (1 month in operation) and our raids in Fez and Marrakesh were right in the heart of the medinas with great trip advisor reviews. Our driver Mubarak was very sweet and patient as well as knowledgeable about the areas we were... read more
Glimpse of Morocco · Morocco - Aug 1 - Aug 4, 2018
3 nights 4 days tour Chefchaouen/Fes very well organised by Larbi the local Morocco travel specialist, he was very helpful organising transport and accommodation, the Hotel and Riad was excellent, clean rooms, good meals (dinner) the staff at both places was helpful and attentive to assist our needs, information and directions .
Our driver Mubarak was not only the driver but a tour guide as well, very knowledgeable of his country's history and places of interest for the foreigner.
His driving was always defensive, courteous and safe.
Well done KIMKIM,
Morocco trip · Morocco - Apr 1 - Apr 6, 2018
Our trip to Morocco was fabulous with the help of Larbi. We toured the country without any hassles, our ride was comfortable and the people who were there as part of Larbi's team were amazing. We don't have any complaints at all. The hotels all suited our needs. I am so glad we planned this trip through kimkim, I'm pretty sure there's no better way to do it. We recommend kimkim to everyone who wants to visit Morocco!
A Moroccan Desert Adventure - 4 Days · Morocco - Jun 9 - Jun 14, 2018
We spent 5 days and 4 nights in Morocco and it was great. One of the highlights of our trip was spending the night in the Sahara desert where we were able to watch the stars by the campfire while also enjoying some local music.
Our trip was spent mostly on the road however which at some points of the trip can feel quite boring. However it is understandable due to the size of the country and the distances we had to travel between each place. Nevertheless, the scenery during the drives were... read more
Cultural highlights · Morocco - Jun 7 - Jun 11, 2018
Larbi planned a wonderful trip for us. It was exactly what we wanted for the time available to us. His driver was excellent, obliging and knowledgable. When we had to make some changes nothing was too much trouble for Larbi.
Thank you for putting us in touch with him.
Exploring Morocco · Morocco - Apr 30 - May 12, 2018
We had an incredible time during our 12 days in Morocco!
We usually travel quite independently, and this was a new experience for us having a private driver for the first 7 days of our trip, and a mountain guide for another 2.
Now that we are back, we wouldn't have had it any other way. We learned so much from our time with Said, about his culture, family, and other random facts and observations. I think this was the best way to really immerse yourself into Morocco, especially if it's your... read more
Trip to Morocco · Morocco - Apr 9 - Apr 23, 2018
Overall trip was great, got to see a lot of the countryside and beautiful landscapes. From a logistics point of view would probably recommend to others to not do such a tightly packed schedule and enjoy more time in some of the bigger towns. Driver was safe and efficient, good English, initially not as interactive but soon warmed up to conversation. Unfortunately the day tour guides left a bit to be desired. The fes guide whilst kind, too much taking to cooperatives and shops, would prefer... read more
A Moroccan Desert Adventure - 4 Days · Morocco - Apr 15 - Apr 20, 2018
Larbi and his team took good care of us and service provided by all of them was very good and made our trip enjoyable.
Trip to Morocco · Morocco - Apr 9 - Apr 23, 2018
While we enjoyed our trip to this amazing country , I would have a some suggestions .
We were two people on a private tour .
Clarify every arrangement clearly
Eg no shopping stops on guided tours / guides could be higher quality
All drivers or taxi services provide by company to have basic English ( or language requested by client ) . We struggled with this on our last three days , was tiresome .
We requested a luxury tent in the Desert , but only a standard one was booked . When we... read more
Morocco Spring Break · Morocco - Mar 23 - Apr 1, 2018
+ we loved the people, country and culture of Morocco
+ our driver Moad was good - friendly and drove very safely over the 1,500 kms we
+ 2 places we stayed in Quarzazette and Marrakesh were good
- Larbi, does not review the trip advisor ratings of places he books people into. He claims 3 stars, but the ratings are much worse and the experience is just as spotty.
- the bathrooms in the desert saffari were terrible and the “standard luxury” tent was mattresses laid on... read more