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Hassan El Amrani

Hello, I'm Hassan El Amrani, a native of Merzouga, a small village nestled beside the breathtaking Erg Chebbi sand dunes. Born to nomadic parents who settled in Merzouga to ensure their children's education, I went on to earn a Bachelor of Arts degree in English Language and Literature. Today, I'm proud to be the founder of Under Moroccan Sun LLC, a reputable tour company specializing in Moroccan travel experiences.

With a passion for sharing the authentic beauty of Morocco, our team crafts personalized tours that cater to each guest's unique interests and curiosity. From the majestic Sahara Desert to the vibrant imperial cities of Marrakesh and Fez, and everything in between, we invite you to discover the genuine essence of this captivating kingdom.

What places and activities do you specialize in?

"We cover all of Morocco, from the Sahara desert to the High Atlas Mountains to the Imperial cities of Marrakesh and Fez, and everything in between, we have 13 years of experience with 5 consecutive years of consistently excellent rating from travelers through TripAdvisor platform."

How did you get involved in travel?

"Growing up in the Sahara desert, I often encountered lost people, be they from Morocco or afar (note: there are no road signs out there, so it was easy to lose your bearings!). That, or their vehicles would get stuck in the sand on the their way to the Erg Chebbi sand dunes and I’d have to come to their rescue. After a while, I decided to tackle the root of the problem, and thus started to offer guiding in the desert for a few Dirhams in return; this way fewer people would find themselves in one of the aforementioned pickles, and I could not only start to make a living, but could also meet a variety of people from all over the world - something that I think is crucial when you are young. My passion for travel and guiding grew from then, and I get more and more satisfaction from introducing people to my beautiful homeland. One thing’s for sure: I would not choose any other location or profession."

Please share a unique travel experience you will never forget.

"Back in 2010, three months prior to their trip, 5 Irish travelers insisted on knowing if it would be safe to cross the 7000-ft-high Atlas Mountains. I thought their impassioned query was a bit bizarre, but, sure enough, on the day of their trip, there were heavy rains and thick fog, two conditions that I experience occasionally, but never at quite the same intensity. It was as if the people could sense something was going to happen! We made it cautiously and safely."

Hassan is part of the following groups: Morocco Travel Agents, Morocco Luxury Travel Agents
Top itineraries and travel advice
Luxury itineraries

Recent trip reviews for Hassan

The BEST vacation of our lives.
Morocco | Nov 22 - Nov 30, 2025

Tim
Tim J.
Ashburn, VA | Reviewed on Dec 07, 2025

It’s hard to fully capture the transformative experience our family had during our trip to Morocco. We would like to extend our heartfelt thanks to Hassan, Ismail, Hamid, and the entire team. Their remarkable professionalism, profound knowledge, and genuine hospitality made our journey truly exceptional. From learning the history of the Almoravid dynasty in the streets of Marrakech to seeing the breathtaking beauty of the Roses and Dades valleys, we've come home from our trip with a passion for learning more about Morocco, as well as for visiting again. Tanmirt!

Local specialist: Hassan El Amrani
Hassan
Hassan El Amrani
Local specialist in Morocco & USA | Replied on Dec 07, 2025

Dear Tim,
Thank you for your heartfelt words. We’re delighted your journey through Morocco was so meaningful, and I’ll be sure to share your appreciation with Ismail and Hamid. It was our pleasure to host you, and we look forward to welcoming you back whenever you’re ready to explore more of Morocco.
Warm regards,
Hassan

Our trip to Morocco was simply wonderful
Morocco | Nov 28 - Dec 6, 2025

Paula
Paula F.
Seattle, WA | Reviewed on Dec 07, 2025
Our trip to Morocco was simply wonderful — only because of the fantastic guidance provided by Kimkim personnel. Hassan was great to work with in the planning process — all done online through a very personal and efficient process. He suggested wonderful hotels and adventures for our weeklong trip. Upon arrival in Morocco we were met by Khalid, our delightful driver, who was with us every step of the way providing excellent transportation and guidance all week — even effortlessly... Read more

Our trip to Morocco was simply wonderful — only because of the fantastic guidance provided by Kimkim personnel. Hassan was great to work with in the planning process — all done online through a very personal and efficient process. He suggested wonderful hotels and adventures for our weeklong trip. Upon arrival in Morocco we were met by Khalid, our delightful driver, who was with us every step of the way providing excellent transportation and guidance all week — even effortlessly accommodating our last minute change requests during the trip. Hamid led us through both a food tour and a city tour in Marrakesh - both times doing an excellent job.
Kimkim did a very nice job planning and executing our trip to Marrakesh and Casablanca. I will definitely use them again for my future trips.

Hotel Reviews
2Ciels Boutique Hotel
Marrakech

Good solid 4-star hotel. Lovely rooftop bar to watch sunset. Few broken items in my room. My food was mediocre in the first floor restaurant.

Authenticity & Character
Seemed fairly ordinary to me after having stayed in the Medina
Location
Staff
Didn’t totally understand how our pre-paid travel package was to work as far as us not paying individually - but we worked it out.
Cleanliness & Comfort
Clean but no sense that things were new and fresh
Le Casablanca Hotel
Casablanca

Definitely 5 star all the way with a lovely art deco design.

Authenticity & Character
Delightfully different (in a very good way) than our accommodations in Marrakesh — a large hotel with more traditional continental flair. Excellent restaurant.
Location
Easy to find on a main thoroughfare
Staff
Very attentive and accommodating
Cleanliness & Comfort
Top notch
Riad Kheirredine
Marrakech

I am so glad we chose to stay in a riad while in Marrakesh. And Riad Kheirredine was over the top — such a wonderful blend of modern amenities and personal attention with real Moroccan authenticity. I highly highly recommend this boutique hotel.

Authenticity & Character
Decor, food, services all played into the authentic Moroccan feel.
Location
The location was a bit surprising - tucked way back with in the Medina.
Staff
The staff could not have been more friendly and accommodating
Cleanliness & Comfort
The room & bath were spacious, comfortable and very well appointed with authentic decor. There was a very high comfort level with this riad/hotel. Housekeeping was provided twice a day so everything was always in good shape.
Activity Reviews
Architectural Elegance: A Journey through the Hassan II Mosque
Architectural Elegance: A Journey through the Hassan II Mosque
Morocco

I enjoyed this much more than I expected. The history and craftsmanship of this mosque is very interesting. Caused me to learn quite a bit about the Muslim religion - again unexpected.

Quality of Experience
Guides, Drivers and Staff
Transport
Private Quad Bike Ride in Agafay Desert
Private Quad Bike Ride in Agafay Desert
Morocco

The desert area was so interesting and unique compared to the city itself and the mountains. Definitely an area to see and experience. We did the quad ride and camel ride while there - both are must-dos!!

Quality of Experience
_
Guides, Drivers and Staff
Transport
Private Camel Ride in Agafay Desert
Private Camel Ride in Agafay Desert
Morocco

Have to say it was a bit unsettling, but that’s just me. It’s a not to be missed opportunity.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
 Agafay Desert + Diiner with show  back to Marrakech
Agafay Desert + Diiner with show back to Marrakech
Marrakesh

Fabulous day trip! Highly recommend it. Again piece of near-Marrakesh to be explored.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Half Day Trip to Atlas Mountains Ourika Valley
Half Day Trip to Atlas Mountains Ourika Valley
Marrakesh

Enjoyed this so much. Got us out of the walled City and out into the countryside - not to be missed.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Private Tour of Marrakech, the "Red City"
Private Tour of Marrakech, the "Red City"
Marrakesh

Lovely and very informative, but a lot of walking — of that is any issue for you.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Marrakech Food Tour
Marrakech Food Tour
Marrakesh

Our guide, Hamid, led us very skillfully through some street food and vendors in the Medina. We tasted some wonderful food with him.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Cooking Class La Maison Arabe Marrakech 10 AM session.
Cooking Class La Maison Arabe Marrakech 10 AM session.
Marrakesh

Fabulous, wonderful chefs, highly recommend

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Local specialist: Hassan El Amrani
Hassan
Hassan El Amrani
Local specialist in Morocco & USA | Replied on Dec 13, 2025

Dear Paula,

Thank you for your kind review. I’m delighted you enjoyed your Morocco adventure, and I’ll share your thoughtful words with Khalid and Hamid. Your feedback means a lot to us, and we look forward to welcoming you again to discover more of Morocco’s beauty.

Warm regards,
Hassan

Hassan helped us organise a fabulous trip
Morocco | Nov 22 - Nov 29, 2025

Madhuri
Madhuri A.
San Jose, CA | Reviewed on Dec 02, 2025

Hassan helped us organise a fabulous trip around Morocco for 7 nights. With our amazing driver and guide Khalid we saw several parts of the country, each beautiful and unique. Our favourite part of the trip was spending a night in Merzouga desert camp, but we also enjoyed Chefchouan, Fez and Marrakesch tremendously. Along the road we got to see some startling wonders like Ait bin haddou and the Todra gorge that look like places from another time.
The trip, the stays, guides and meals were all very well taken care of by Hassan and Khalid.

Local specialist: Hassan El Amrani
Hassan
Hassan El Amrani
Local specialist in Morocco & USA | Replied on Dec 02, 2025

Hello Madhuri,
I’m so pleased your 7‑night journey through Morocco was such a fabulous experience. It’s wonderful that Khalid’s guidance and the highlights—from Chefchaouen, Fez, and Marrakech to the Merzouga desert camp, Ait Ben Haddou, and Todra Gorge—made the trip so memorable.
Your kind words mean a great deal to both Khalid and me, and I hope we’ll have the pleasure of welcoming you back to Morocco for another adventure.
Warm regards,
Hassan

Our trip to Morocco was absolutely INCREDIBLE!
Morocco | Nov 1 - Nov 10, 2025

Eric
Eric W.
Creve Coeur, MO | Reviewed on Nov 13, 2025
Our trip to Morocco was absolutely unforgettable! From start to finish, everything was incredible — the sights, the experiences, and especially the people who made it all possible. Hassan, the owner of Under Moroccan Sun, made planning our trip so easy and stress-free. He responded quickly to every question and detail, no matter how small, and made sure everything was perfectly arranged before we even arrived. His professionalism and care gave us total peace of mind throughout the planning... Read more

Our trip to Morocco was absolutely unforgettable! From start to finish, everything was incredible — the sights, the experiences, and especially the people who made it all possible.

Hassan, the owner of Under Moroccan Sun, made planning our trip so easy and stress-free. He responded quickly to every question and detail, no matter how small, and made sure everything was perfectly arranged before we even arrived. His professionalism and care gave us total peace of mind throughout the planning process.

Once we arrived, our driver, Ismail, made the journey truly exceptional. He was spectacular — kind, attentive, and always going above and beyond. He paid close attention to every detail, ensuring we were comfortable, safe, and enjoying every moment. His knowledge, warmth, and genuine care turned a wonderful trip into something truly extraordinary.

We can’t thank Hassan and Ismail enough for making this such a memorable experience. If you’re thinking about visiting Morocco, Under Moroccan Sun is the way to go — they made our dream trip a reality!

Hotel Reviews
Mövenpick Hotel Casablanca
Casablanca

The hotel itself was dingy, and dirty. It needed a serious update. Further, the air conditioning in our room wasn't working properly and it was brought to the attention of the staff and they failed to fix it during our stay.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Dar Rihana Dades
Douar Aït Ouffi

The best part of this experience was the cuisine. It was exquisite. The dishware, the plating, the taste was exceptional.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Hassan El Amrani
Hassan
Hassan El Amrani
Local specialist in Morocco & USA | Replied on Nov 13, 2025

Dear Eric,
Thanks for choosing Kimkim & Under Moroccan Sun! 😊 We're thrilled you had an unforgettable trip to Morocco. Thanks for the kind words about our team - I am glad to hear that Ismail and I made a difference. Hope you cherish the memories!
Best,
Hassan,

Hassan helped put together a great trip! Acco...
Morocco | Nov 3 - Nov 9, 2025

J
Jessy W.
United Kingdom | Reviewed on Nov 11, 2025
Hassan helped put together a great trip! Accommodated to the things we cared about most for the short trip we had. There were a few things on the itinerary there wasn’t enough time to fit in based on the amount of driving, but that was ok our guide Moha was absolutely wonderful. He was knowledgeable, on time, and flexible to the itinerary. All details were handled so well between Hassan and Moha there was very little we had to be concerned with beyond enjoying the trip. Moha & Hassan enabled... Read more

Hassan helped put together a great trip! Accommodated to the things we cared about most for the short trip we had. There were a few things on the itinerary there wasn’t enough time to fit in based on the amount of driving, but that was ok our guide Moha was absolutely wonderful. He was knowledgeable, on time, and flexible to the itinerary. All details were handled so well between Hassan and Moha there was very little we had to be concerned with beyond enjoying the trip. Moha & Hassan enabled us to be extremely efficient with our time which is invaluable on an overseas trip. Will use KimKim again!

Local specialist: Hassan El Amrani
Hassan
Hassan El Amrani
Local specialist in Morocco & USA | Replied on Nov 11, 2025

Dear Jessy,
Thank you for your kind review! We're glad to hear that Moha and I provided you with a memorable experience. We appreciate your feedback and look forward to serving you again soon.
Regards,
Hassan

Our guides, Feta and Hamid were wonderful.We...
Morocco | Oct 15 - Oct 28, 2025

L
Luigi D.
Seattle, WA | Reviewed on Nov 04, 2025
Our guides, Feta and Hamid were wonderful.
We did not have a guide in Rabat, which we found out once we were in Rabat.
Our driver Mohammed was great. He was always on time. He was courteous and always enquired if I was getting car sick. The vehicle was clean. He invited to his home for Friday lunch couscous., which was very kind and welcoming.
Read more

Our guides, Feta and Hamid were wonderful.
We did not have a guide in Rabat, which we found out once we were in Rabat.
Our driver Mohammed was great. He was always on time. He was courteous and always enquired if I was getting car sick. The vehicle was clean. He invited to his home for Friday lunch couscous., which was very kind and welcoming.

Activity Reviews
Guided Tour of Hassan II Mosque
Guided Tour of Hassan II Mosque
Casablanca

The building is very beautiful. I did not care for our English speaking guide.

Quality of Experience
Guides, Drivers and Staff
Transport
  Hammam  Spa  & Massage in La Masion Arabe at  5 pm
Hammam Spa & Massage in La Masion Arabe at 5 pm
Marrakesh
Quality of Experience
Guides, Drivers and Staff
Transport
Hot Air Balloon Ride
Hot Air Balloon Ride
Marrakesh

Amazing experience. I felt safe the entire time. I was very expressed with how professional our leader was. He was personable. The driver was there for our pick up on time. The breakfast was lovely and relaxed.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Visit Majorelle gardens
Visit Majorelle gardens
Marrakesh
Half-Day Private Sightseeing Tour in Rabat
Half-Day Private Sightseeing Tour in Rabat
Rabat

We did not get a private tour, so how can I review this? And I did not appreciate finding out once we were in Rabat, there was no tour guide.

Quality of Experience
Guides, Drivers and Staff
Guides were well informed and attentive.
Transport
Mohammed was very attentive and let us know when and how far the next stop was, particularly for bathroom breaks.
Local specialist: Hassan El Amrani
Hassan
Hassan El Amrani
Local specialist in Morocco & USA | Replied on Nov 06, 2025

Hi Luigi,

Thank you so much for taking the time to share your feedback about your recent trip! We're thrilled to hear that Feta, Hamid, and Mohammed exceeded your expectations. We're sorry to hear there was a miscommunication about the guide in Rabat, and we'll look into it to ensure it doesn't happen again. We're glad Mohammed was able to provide excellent service.

Kind regards,

Hassan

Our driver Mohamed was excellent but the trip...
Morocco | Oct 15 - Oct 28, 2025

R
Robert T.
Flagami, FL | Reviewed on Nov 01, 2025

Our driver Mohamed was excellent but the trip planning by Hassan was not detailed or customized to our trip. When reading the notes it seemed like Hassan cut and pasted someone else's itinerary onto our trip. Guides were missing at some of the stops and there was no attempt to compensate us or deal with the problem.

Local specialist: Hassan El Amrani
Hassan
Hassan El Amrani
Local specialist in Morocco & USA | Replied on Nov 11, 2025

Dear Robert,

Thank you for your candid feedback, and I apologize for the disappointment you've experienced. I've investigated the matter, and it appears there was a miscommunication regarding guide in Rabat and pause in Tangier. I'm pleased to hear that you enjoyed Mohamed's company and expertise. Please be assured that we take your feedback seriously and will take immediate action to ensure such incidents are not repeated. Our travelers satisfaction is our top priority, and I'm committed to delivering exceptional service.

Best regards,
Hassan

A truly wonderful and Unforgettable Journey through Morrocco
Morocco | Oct 3 - Oct 14, 2025

vivian
vivian h.
Chicago, IL | Reviewed on Oct 22, 2025
Our trip to Morocco, arranged through KimKim, was absolutely wonderful from start to finish. We have traveled extensively and have had all kinds of experiences. Everything on this trip exceeded our expectations. Our private driver and guide, Mohammed, was outstanding — thoughtful, knowledgeable, and truly went above and beyond to take care of our every need. The vehicle was very comfortable, and traveling from city to city felt easy and enjoyable. Every riad and desert camp we... Read more

Our trip to Morocco, arranged through KimKim, was absolutely wonderful from start to finish. We have traveled extensively and have had all kinds of experiences. Everything on this trip exceeded our expectations.

Our private driver and guide, Mohammed, was outstanding — thoughtful, knowledgeable, and truly went above and beyond to take care of our every need. The vehicle was very comfortable, and traveling from city to city felt easy and enjoyable.

Every riad and desert camp we stayed in was beautiful, comfortable, and full of authentic Moroccan charm. It’s hard to choose a single highlight because the entire experience was amazing — from the camel ride and desert night in the Sahara, to exploring Fez and Marrakech, to the cooking class we loved so much.

We had the special opportunity to share meals in local homes, which were among the most memorable moments of our journey. Visiting synagogues, mosques, and learning about Morocco’s rich blend of cultures — Berber, Jewish, Christian, and Muslim — left a lasting impression. We also enjoyed hikes in the countryside, a visit to the Majorelle Gardens, and a relaxing hammam and massage, which felt heavenly after all the walking.

Most of all, it was the warmth and kindness of the Moroccan people that made this trip so special. Every person we met welcomed us with open hearts and genuine smiles.

We can’t recommend this experience highly enough — Morocco captured our hearts, and we’re already dreaming of returning.

Hotel Reviews
Palais Khum
Médina Marrakech

Great location , amazing rooms. very comfortable, restaurant and bar on site.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Le Temple des Arts
Ouarzazate
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Dar Rihana Dades
Douar Aït Ouffi

Fantastic Riad, Owners lovely and hospitable ,good location. Great re4sstaurant and food.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Madu
Merzouga
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Sahara Sky Luxury Camp
Merzouga

Great luxury camp. comfortable, clean, has AC.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Laaroussa
Fez medina
Authenticity & Character
Location
Staff
Pestana Casablanca
Casablanca

Large rooms. good location

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Dar Chamaa
Chefchaouen

Wonderful small Riad. Full of charm. Great location!

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Hassan El Amrani
Youssef
Youssef Laamimi
Local specialist in Morocco & USA | Replied on Oct 26, 2025

Hello Vivian,

Thank you for sharing your amazing experience with us! We're thrilled you enjoyed Morocco and appreciated Mohammed's exceptional service. We're glad you loved the riads, desert camp, and local experiences. We can't wait to welcome you back!

Best wishes,

Youssef

This trip was an unbelievable once in a lifet...
Morocco | Sep 29 - Oct 6, 2025

Catherine
Catherine N.
Newark, NJ | Reviewed on Oct 08, 2025
This trip was an unbelievable once in a lifetime experience that my mom and I got to experience together thanks to Hassan!
Ahmed was an INCREDIBLE guide / driver for our entire trip and the experience would not have gone as smoothly as it did if it wasn’t for him. He was incredible, thoughtful and knowledgeable.
We had the best time
Thank you!
Read more

This trip was an unbelievable once in a lifetime experience that my mom and I got to experience together thanks to Hassan!
Ahmed was an INCREDIBLE guide / driver for our entire trip and the experience would not have gone as smoothly as it did if it wasn’t for him. He was incredible, thoughtful and knowledgeable.

We had the best time
Thank you!

Hotel Reviews
Riad Laaroussa
Fez medina
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Tiziri Luxury Camp
Merzouga

This was the most special place we have ever stayed. Truthfully just breathtaking experience

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Tarabel
Marrakech
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Hassan El Amrani
Hassan
Hassan El Amrani
Local specialist in Morocco & USA | Replied on Oct 11, 2025

Hi Catherine,
Thank you so much for your wonderful words!
I’m thrilled to hear that you and your mom had such an unforgettable experience. It’s great to know that Ahmed made your trip special , he will be so happy to hear your kind feedback.
We truly appreciate you choosing us and hope to welcome you both again for another amazing adventure!
Warm regards,
Hassan

The way to see Morocco.
Morocco | Sep 20 - Sep 30, 2025

S
sue m.
Ashburn, VA | Reviewed on Oct 07, 2025

Hassan was responsive and helpful in the planning phase of the trip and we were able to do everything we wanted including history, culture, activity, comfort and flexibility. We loved the customization inherent to this type of tour.

Local specialist: Hassan El Amrani
Hassan
Hassan El Amrani
Local specialist in Morocco & USA | Replied on Oct 07, 2025

Hi Sue,
Thank you so much for your kind words! We're thrilled to hear that I was able to tailor the trip to your interests and preferences, and that you enjoyed the flexibility and customization of the tour. The entire time of Under Moroccan Sun LLC appreciate your feedback and can't wait to welcome you back again,
Hassan