Hello, I'm Hassan El Amrani, a native of Merzouga, a small village nestled beside the breathtaking Erg Chebbi sand dunes. Born to nomadic parents who settled in Merzouga to ensure their children's education, I went on to earn a Bachelor of Arts degree in English Language and Literature. Today, I'm proud to be the founder of Under Moroccan Sun LLC, a reputable tour company specializing in Moroccan travel experiences.
With a passion for sharing the authentic beauty of Morocco, our team crafts personalized tours that cater to each guest's unique interests and curiosity. From the majestic Sahara Desert to the vibrant imperial cities of Marrakesh and Fez, and everything in between, we invite you to discover the genuine essence of this captivating kingdom.
What places and activities do you specialize in?
"We cover all of Morocco, from the Sahara desert to the High Atlas Mountains to the Imperial cities of Marrakesh and Fez, and everything in between, we have 13 years of experience with 5 consecutive years of consistently excellent rating from travelers through TripAdvisor platform."
How did you get involved in travel?
"Growing up in the Sahara desert, I often encountered lost people, be they from Morocco or afar (note: there are no road signs out there, so it was easy to lose your bearings!). That, or their vehicles would get stuck in the sand on the their way to the Erg Chebbi sand dunes and I’d have to come to their rescue. After a while, I decided to tackle the root of the problem, and thus started to offer guiding in the desert for a few Dirhams in return; this way fewer people would find themselves in one of the aforementioned pickles, and I could not only start to make a living, but could also meet a variety of people from all over the world - something that I think is crucial when you are young. My passion for travel and guiding grew from then, and I get more and more satisfaction from introducing people to my beautiful homeland. One thing’s for sure: I would not choose any other location or profession."
Please share a unique travel experience you will never forget.
"Back in 2010, three months prior to their trip, 5 Irish travelers insisted on knowing if it would be safe to cross the 7000-ft-high Atlas Mountains. I thought their impassioned query was a bit bizarre, but, sure enough, on the day of their trip, there were heavy rains and thick fog, two conditions that I experience occasionally, but never at quite the same intensity. It was as if the people could sense something was going to happen! We made it cautiously and safely."
Hassan's favorite itineraries and travel advice
Top itineraries and travel advice
Discover Morocco: Imperial Cities, Atlas Mountains & the Coast - 12 Days
Combining imperial cities with the rural countryside, this round-trip tour travels to Rabat, Fes, Marrakech, and Casablanca in search of bustling medinas and souks, plus walking...
A Taste of Morocco: Fes, Sahara Desert & Marrakesh - 5 Days
This whirlwind five-day itinerary highlights the best of Morocco, including Fes, the Desert, and Marrakesh. Start in the imperial city of Fes and make your way south, traversing...
Best of Morocco: Casablanca to Marrakesh - 11 Days
From the blue medina of Chefchoauen to the red dunes of the Sahara, this colorful, 11-day journey through Morocco has it all. The trip begins in Casablanca, home to one of the...
Luxury itineraries
Recent trip reviews for Hassan
We had the most amazing trip in Morocco!
Morocco
|
Apr 14 - Apr 19, 2025
Vedrana M.
Erie, PA
| Reviewed on Apr 23, 2025
We had the most amazing trip in Morocco!Hamid our local Marrakech guide was absolutely wonderful! You can tell he has a tremendous passion and enthusiasm for his city! He was very informative and made sure we saw Marrakech at its finest! Said our travel guide and driver was incredible! Said was so accommodating and extremely knowledgeable! He really made our trip extra special! From the beautiful city of Marrakech through the Majestic Atlas Mountains and the stunning Sahara Desert! Every part...
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We had the most amazing trip in Morocco!Hamid our local Marrakech guide was absolutely wonderful! You can tell he has a tremendous passion and enthusiasm for his city! He was very informative and made sure we saw Marrakech at its finest! Said our travel guide and driver was incredible! Said was so accommodating and extremely knowledgeable! He really made our trip extra special! From the beautiful city of Marrakech through the Majestic Atlas Mountains and the stunning Sahara Desert! Every part of our trip was perfect! We just wish we had more time to spend in Morocco, it was that magnificent! Thank you Hassan and the Kim Kim Team for planning the perfect trip to Morocco!
Hotel Reviews
The Riad Nasreen was very nice and accommodating! Great to start our trip with a traditional Moroccan Riad!
Location
The walk is a bit long and cumbersome with lots of luggage but overall very nice.
Staff
Staff was very Kind , courteous
Cleanliness & Comfort
Very nice
Dar Rihana Dades
Douar Aït Ouffi
The hotel was beautiful, spacious, and a lovely oasis in the desert! The food and staff were amazing and the accommodations for a family of 4 were absolutely perfect!
Authenticity & Character
The rooms are spacious and the hotel is absolutely Wonderful!
Cleanliness & Comfort
Perfect stay all around! Very clean and room was the size of a small apartment! We loved this hotel!
Tiziri Luxury Camp
Merzouga
From the Camel ride to our luxury camp to the incredible people, food, and sights! The Sahara Desert is an absolutely Magical place! Wish we would have stayed here longer! It is a must visit if you come to Morocco! Watching the sun set over the sand dunes, seeing a million twinkling Stars at night, and watching the sun rise the next morning is an experience my family and I will never forget!
Authenticity & Character
Perfect!!
Staff
Perfect! Extremely kind and welcoming!
Cleanliness & Comfort
Perfect!
Savoy Le Grand Hotel
Marrakech
Finished our trip back in Marrakech and what a beautiful place to cap off our adventure! Beautiful Hotel with large rooms, a wonderful pool, and one of the best breakfasts I have ever had! Great restaurants and shopping!
Authenticity & Character
Very Modern and very clean! Beautiful Hotel
Location
Great location for shopping or a nice night out on the town!
Staff
Extremely helpful and friendly
Cleanliness & Comfort
Rooms were very spacious and beds were very comfortable!!
Oz Palace is a beautiful gem! Beautiful hotel with a lovely pool area and do very quiet and peaceful! I could have stayed there for a week! The staff was wonderful and the rooms were very spacious!
Authenticity & Character
Morocco at its finest! Felt like Moroccan Royalty! It was perfect
Staff
Incredible and so kind. Love the mint tea and treats as soon as we checked in!
Cleanliness & Comfort
Beautiful Hotel!
Activity Review
Half day Walking tour of Marrakech
Marrakesh
Hamid our local Marrakech guide was a wonderful! Extremely knowledgeable, passionate and thoughtful throughout our tour! He took us all over Old town Marrakech and gave us great insight all along the way! Wonderful Tour!!
Guides, Drivers and Staff
Local specialist: Hassan El Amrani
Hassan El Amrani
Local specialist in Morocco & USA
| Replied on Apr 24, 2025
Hi Vedrana,
Thank you so much for your glowing review! We're thrilled to hear that Hamid and Said provided exceptional service and shared their passion for Morocco with you. We're delighted that every part of your trip met your expectations, from Marrakech's vibrant streets to the breathtaking Atlas Mountains and Sahara Desert. We completely understand wanting more time in Morocco - it's a country that captivates many hearts! Thank you for trusting Under Moroccan Sun LLC & Kimkim with your Moroccan adventure, and we hope to welcome you back soon!
Hassan,
Best
Morocco - best adventure!
Morocco
|
Mar 4 - Mar 9, 2025
Linda S.
Greensboro, NC
| Reviewed on Mar 18, 2025
Our trip was fantastic! Hassan did a great job planning a perfect variety of activities and matched us with excellent guides and the very best driver, Ismail. Accomodations were nice with centrally located locations. Loved our special Ramadan dinner with the family in Fez. Ismail was super friendly and knowledgeable about the area. He was very flexible and even showed us several sites we were not planning to see. Ismail was the best gift we got in Morocco. Thank you KimKim for another...
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Our trip was fantastic! Hassan did a great job planning a perfect variety of activities and matched us with excellent guides and the very best driver, Ismail. Accomodations were nice with centrally located locations. Loved our special Ramadan dinner with the family in Fez. Ismail was super friendly and knowledgeable about the area. He was very flexible and even showed us several sites we were not planning to see. Ismail was the best gift we got in Morocco. Thank you KimKim for another wonderful trip of a lifetime.
Hotel Reviews
Lina Ryad & Spa
Chefchaouen
Very nice. Great location in the center of the beautiful Medina with a lovely roof top terrace and views for days. Note to guests: no elevator and lots of steps to enter hotel and possibly 3 flights to 3rd floor.
Authenticity & Character
Authentic. Lovely fireplace in main dining room which came in handy in early March due to cold rainy weather.
Location
Center of the Medina.
Cleanliness & Comfort
Even the couch (made into a bed) was comfortable to sleep on
Riad Laaroussa
Fez medina
A special place. Hidden deep in the Medina. Beautifully decorated. Very traditional. Lovely art and more.
Authenticity & Character
Gorgeous room with extra large bath. Sitting area, slippers, comfortable beds.
Staff
All very friendly and helpful.
Activity Reviews
Dinner with a local Family in Fes
Fes
What a special treat. Lovely family - very open to sharing their life and family with us. Food was delicious. Highly highly recommend to all travelers!
Guides, Drivers and Staff
Pottery & Mosaïc workshop
Morocco
This is really a shopping opportunity. There was a very short demonstration of tile carving (which was fantastic) but most of the time was spent shopping :)
Guides, Drivers and Staff
Explore the Blue City
Chefchaouen
Best guide! A young PhD student so eager to share his country with us. As a bonus, he was also a photographer and helped us find great spots for our photos and took some excellent shots of us .
Guides, Drivers and Staff
Local specialist: Hassan El Amrani
Hassan El Amrani
Local specialist in Morocco & USA
| Replied on Mar 26, 2025
Hi Linda,
I am thrilled to hear that your trip to Morocco was a fantastic experience! I am grateful for your kind words about my planning and the excellent driver/ guide, Ismail, who went above and beyond to make your trip unforgettable.
We're all delighted that you enjoyed the special Ramadan dinner with the family in Fez - it's experiences like these that make traveling with Under Moroccan Sun LLC truly unique, we look forward to helping you plan your next adventure!
Warm regards,
Hassan
Excellent trip but one bad experience
Morocco
|
Feb 21 - Mar 1, 2025
Oliver B.
Boston, MA
| Reviewed on Mar 16, 2025
Hussein our driver was exceptional. He is an excellent, safe driver ( sometimes on hard roads) and was excellent with all the young people on the trip with us. I cannot recommend him enough.
The whole trip went well, but we had ONE BAD EXPERIENCE at the end of the trip (Saturday March 1)in Essaouira at the Riad Mimouna. It is a handsome hotel with a beautiful position looking to the Atlantic.
On the last morning we left early (5 to 6am) as we had a drive back to Casablanca and our flight....
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Hussein our driver was exceptional. He is an excellent, safe driver ( sometimes on hard roads) and was excellent with all the young people on the trip with us. I cannot recommend him enough.
The whole trip went well, but we had ONE BAD EXPERIENCE at the end of the trip (Saturday March 1)in Essaouira at the Riad Mimouna. It is a handsome hotel with a beautiful position looking to the Atlantic.
On the last morning we left early (5 to 6am) as we had a drive back to Casablanca and our flight. As I left my room, I was shocked to find the baggage porter from the hotel going round the rooms we were all leaving. He was helping himself to the cash tip that I had left for the women who come in to clean and redo the rooms. I went back to my room, and I noticed the money I had left had disappeared. I called him on it and asked where the tip money had gone. He sheepishly handed it back to me.
I went downstairs and complained strongly to the man on the desk. I am not sure that he was going to do anything - and ay even have been a friend of the latter had access to our room keys, most of which were handed in at the desk as we prepared to leave.
I would be most grateful if you could inform the hotel of this unpleasant incident. They should know that they have an employee like this who steals from other people who work in the hotel.
Local specialist: Hassan El Amrani
Hassan El Amrani
Local specialist in Morocco & USA
| Replied on Mar 16, 2025
Hi Oliver,
Thank you for taking the time to share your feedback about your recent trip. We're thrilled to hear that Hussein, our driver, exceeded your expectations with his exceptional driving skills and warm interaction with the young people in your group. We'll be sure to pass along your kind words to him.
However, we're deeply disturbed to learn about the unfortunate incident at Riad Mimouna in Essaouira. The behavior of the baggage porter is unacceptable, and we apologize for the...
Read more
Hi Oliver,
Thank you for taking the time to share your feedback about your recent trip. We're thrilled to hear that Hussein, our driver, exceeded your expectations with his exceptional driving skills and warm interaction with the young people in your group. We'll be sure to pass along your kind words to him.
However, we're deeply disturbed to learn about the unfortunate incident at Riad Mimouna in Essaouira. The behavior of the baggage porter is unacceptable, and we apologize for the distress and frustration it caused you. We'll promptly notify the hotel management about this incident, emphasizing the importance of addressing this issue and ensuring the integrity of their staff.
Thank you again for your feedback, and we hope to have the opportunity to serve you better in the future.
Best regards,
Hassan
We cannot say enough about this amazing trip....
Morocco
|
Mar 4 - Mar 9, 2025
Jan F.
Bend, OR
| Reviewed on Mar 10, 2025
We cannot say enough about this amazing trip. Every place we stayed, every guide assured that we had the very best experience. And…Ismael, our driver, was incredible. He was a tour guide and a driver wrapped up in one amazing, personable, knowledgeable person. In many ways a driver can make or break the trip. We were so fortunate to have an exceptional one.
We have used KimKim several times and they have NEVER disappointed.
Read more
We cannot say enough about this amazing trip. Every place we stayed, every guide assured that we had the very best experience. And…Ismael, our driver, was incredible. He was a tour guide and a driver wrapped up in one amazing, personable, knowledgeable person. In many ways a driver can make or break the trip. We were so fortunate to have an exceptional one.
We have used KimKim several times and they have NEVER disappointed.
Hotel Reviews
Lina Ryad & Spa
Chefchaouen
Authenticity & Character
Great
Staff
Everyone so friendly. Including the breakfast staff.
Riad Laaroussa
Fez medina
Beautiful riad located in the Medina in a great location. Food amazing.
Activity Review
Half-Day Private Sightseeing Tour in Rabat
Rabat
Despite do rain we loved our tour and our time in Rabat.
Guides, Drivers and Staff
Transport
Our driver, Ismael, was the best. We drove a lot and he was tour guide and driver. Excellent.
Local specialist: Hassan El Amrani
Hassan El Amrani
Local specialist in Morocco & USA
| Replied on Mar 10, 2025
Hello Jan,
Thank you for sharing your wonderful feedback! We're thrilled that your trip exceeded expectations, and grateful for your kind words about Ismael, our exceptional driver / guide :-).
We appreciate your loyalty to KimKim and look forward to helping you plan your next adventure!
Best regards,
Hassan
Great trip
Morocco
|
Feb 21 - Mar 1, 2025
Virginie d.
Newark, NJ
| Reviewed on Mar 06, 2025
Trip was fantastic. The hotels were fine (not luxurious but not bad), the guides were terrific, and the driver Houcine was exceptional. He was so professional, kind, helpful, and he was the best driver. We felt very safe with him.
Read more
Trip was fantastic. The hotels were fine (not luxurious but not bad), the guides were terrific, and the driver Houcine was exceptional. He was so professional, kind, helpful, and he was the best driver. We felt very safe with him.
Hotel Reviews
Hotel Odyssee Center
Casablanca
Fine place. Nothing exceptional, but clean and safe.
Luxury Oasis Camp Merzouga
Taouz
Great tents!
Pleasant atmosphere.
Great camel rides.
Beautiful dunes.
Beautiful sunset.
Food ok.
Location
Ocean views are amazing. A bit far from where our bus dropped us off.
Cleanliness & Comfort
excellent place. Would gladly return here.
Dar Rihana Dades
Douar Aït Ouffi
Riad Imilchil Marrakech
Marrakech
Activity Reviews
Hike Through Todra Gorges & Oasis for 1 Hour
Morocco
Guides, Drivers and Staff
Guide's english was very basic
Architectural Elegance: A Journey through the Hassan II Mosque
Morocco
Guides, Drivers and Staff
Half-Day Private Sightseeing Tour in Rabat
Rabat
Guides, Drivers and Staff
Guided Tour of Volubilis
Volubilis
Guides, Drivers and Staff
Fes walking guided tour : No drive
Fes
Guides, Drivers and Staff
Fes to Merzouga Sunset Camel Ride via Midelt & Erfoud
Morocco
Guides, Drivers and Staff
Dades Gorge – – Ait Benhaddou – Telouet – Marrakech ( 5 Hour Drive)
Morocco
Guides, Drivers and Staff
Marrakesh Medina & City Tour
Marrakesh
Guides, Drivers and Staff
Camel trek to your camp
Merzouga
Rosewater Workshop in Boumalne Dades
Boumalne Dades
Guides, Drivers and Staff
Transfer to Essaouira & Argan Oil Tour
Morocco
Merzouga to Dades Gorge
Morocco
Guides, Drivers and Staff
Marrakech Food Tour
Marrakesh
Guides, Drivers and Staff
Guide was so-so.
Essaouira – Oualidia – Casablanca ( 5 Hour Drive)
Morocco
Guides, Drivers and Staff
Local specialist: Hassan El Amrani
Hassan El Amrani
Local specialist in Morocco & USA
| Replied on Mar 06, 2025
Hello Virginie,
Thank you so much for your wonderful feedback! We're glad you found the hotels to be satisfactory and the guides to be terrific. However, it's Houcine, your driver, who truly stole the show! We're delighted to hear that he exceeded your expectations with his professionalism, kindness, and exceptional driving skills. Your safety and comfort are our top priority, and we're happy to know that Houcine made you feel secure and at ease throughout your journey.
Thank you again for choosing us, and we look forward to serving you on your next adventure!
Best regards,
Amazing Morocco Trip
Morocco
|
Jan 22 - Feb 1, 2025
Bhakee N.
Flagami, FL
| Reviewed on Feb 10, 2025
The whole experience from start to finish was amazing. Hassan and his team was very responsive to the numerous questions I had prior to booking and also communicated all the changes promptly. The trip plan took into consideration our priorities and was very well crafted. Khalid Ouzayd was our driver for the whole trip and was excellent. He was very knowledgeable and helped us with numerous tips on how to navigate each city. Always on time and made sure we are enjoying out trip. All of the...
Read more
The whole experience from start to finish was amazing. Hassan and his team was very responsive to the numerous questions I had prior to booking and also communicated all the changes promptly. The trip plan took into consideration our priorities and was very well crafted. Khalid Ouzayd was our driver for the whole trip and was excellent. He was very knowledgeable and helped us with numerous tips on how to navigate each city. Always on time and made sure we are enjoying out trip. All of the local guides were also hand selected and did an amazing job. Overall money well spent.
Hotel Review
One of the best places we have stayed. The architecture and the service was fantastic. Provided us with a complimentary upgrade as well. We used their Hamam service too.
Authenticity & Character
Fantastic Architecture and artwork!
Location
Very close to the Medina
Local specialist: Hassan El Amrani
Hassan El Amrani
Local specialist in Morocco & USA
| Replied on Feb 10, 2025
Hello Bhakee,
Thank you so much for your kind words! I'm thrilled to hear that you had an amazing experience from start to finish. My team always strive to provide clear communication and well-crafted itineraries, so it’s wonderful to know that you felt well taken care of. I'm glad that Khalid made your journey even more enjoyable with his knowledge and punctuality. Your feedback means a lot to us, and I appreciate you choosing our services. I hope to welcome you on another adventure soon.
Best,
Hassan
Morocco is a beautiful country with amazing ...
Morocco
|
Nov 4 - Nov 8, 2024
Annam M.
Singapore
| Reviewed on Nov 16, 2024
Morocco is a beautiful country with amazing people. The trip was very memorable for us. It was a short and sweet trip. Hassan organized out trip well and was very accommodating to our request. Younes our driver and guide was very helpful and made us feel at home and kept looking out for our needs. Will def give him 5 star rating. The hotels and riad we stayed were gorgeous and the spa we ended our trip with was amazing. The whole trip was a charming experience.
Local specialist: Hassan El Amrani
Hassan El Amrani
Local specialist in Morocco & USA
| Replied on Nov 17, 2024
Hello Annam,
Thank you so much for your heartfelt review!I am delighted to hear that Morocco left an indelible mark on your hearts. Your kind words warm our hearts! So thrilled that Under Moroccan Sun met your expectations, and Younes's exceptional service made you feel at home. He indeed embodies Moroccan hospitality :-)
Thank you again!!
Regards,
Hassan
Beyond Our Expectations
Morocco
|
Nov 5 - Nov 12, 2024
Sinha I.
Denver, CO
| Reviewed on Nov 15, 2024
This trip beat our expectations by a mile. Hassan was very good with listening to the experiences we asked for before the trip and delivered. We were also able to add things to our itinerary during the trip seamlessly. Our driver and car organized by Hassan was clean, always on time and comfortable. Our guided walks/tours in both Fez and Marrakech were so informative and fun. We saw so much in a week, without feeling like it was rushed. I would recommend Hassan again 100%.
Local specialist: Hassan El Amrani
Hassan El Amrani
Local specialist in Morocco & USA
| Replied on Nov 15, 2024
Hello Sinha,
Thank you for reviewing us! I am thrilled to hear that your Moroccan adventure surpassed your expectations. We re delighted that both Kimkim and Under Moroccan Sun have been able to tailor the trip to your desires and provide seamless adjustments along the way. thanks again for taking the time to review us.
Best regards,
Hassan
Kamel did an incredible job as our driver for the week
Morocco
|
Oct 12 - Oct 17, 2024
Madison C.
Newark, NJ
| Reviewed on Oct 29, 2024
Kamel was our driver and he did a really incredible job. We encountered a very heavy rain storm en route to the Sahara Desert and had to find an alternative route to get to our desert camp. The drive ended up taking us 14 hours, but we made it safe and sound and Kamel was incredible along the way!
Hassan and Kamel were very flexible and helpful when it came to adjusting our itinerary. Hassan also was extremely responsive whenever we reached out with any questions
Local specialist: Hassan El Amrani
Hassan El Amrani
Local specialist in Morocco & USA
| Replied on Oct 29, 2024
Hello Madison,
Thank you so much for sharing your experience! I am thrilled that Kamel made your journey safe, comfortable, and memorable, especially with the unexpected challenges. I want to reassure you that we are committed to providing excellent service, and we're proud to have such dedicated team members who go above and beyond to ensure our guests have a smooth and enjoyable experience, no matter the circumstances. Your feedback means a lot to us, and we’re grateful to have been a part of your Sahara adventure.
We can't wait to welcome you back again soon!
Best wishes,
Hassan
We had an amazing time in Morocco thanks to o...
Morocco
|
Oct 12 - Oct 19, 2024
Annie K.
Dallas, TX
| Reviewed on Oct 21, 2024
We had an amazing time in Morocco thanks to our driver Mouad! He went above and beyond to make our trip comfortable and convenient! I would recommend him to any friend/family member going to Morocco!
Local specialist: Hassan El Amrani
Hassan El Amrani
Local specialist in Morocco & USA
| Replied on Oct 21, 2024
Thank you for sharing your feedback! Mouad is indeed an asset to our team. We're grateful for guests like you who appreciate his exceptional service. Your recommendation is the highest compliment!
Hassan
