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Hey Iceland team

Hey Iceland is an award winning travel agency with over 30 years of knowledge and expertise in travel in the Icelandic countryside. Whether you want an adrenalin-filled adventure or a serene and peaceful experience, we‘ve got the perfect vacation for you! Hey, the Icelandic word for hay. has a clear reference to the countryside and the company’s roots that we are so proud of. But Hey is also a friendly, international greeting; the perfect way to welcome people from all over the world to experience the wonders of Iceland.

What places and activities do you specialize in?

"We specialise in Iceland and the Icelandic countryside. We create unforgettable travel itineraries where you stay in rural and authentic Icelandic farm stays. They range from working farms to B&Bs to boutique guesthouses to country hotels.
Our motto is that you haven't experienced the real Iceland until you spend a night in the countryside."

How did you get involved in travel?

"Our story goes back to 1965 when five farms were chosen to rent out rooms to curious explorers who wanted to experience farm holidays in Iceland. Slowly, more farmers joined the trend and in 1980 the Icelandic Farm Holidays Association was formed by farmers to define service values and quality standards with the overall aim of developing a sustainable tourism industry in rural areas of Iceland.

The Icelandic Farm Holidays Association founded a travel agency by the same name in 1991 to handle the growing number of bookings and promote the members’ services as the official booking office. The travel agency is still majority-owned by the farmers themselves, meaning that profits stay local!

In 2016 the name of the travel agency was changed to Hey Iceland to reflect better our diverse range of tours, activities, and services that we now provide as well as our vast network of accommodations that represent more than 5.000 beds and form the base of operation. Despite the name change, everything else has stayed the same, and we promise to remain true to our history and roots as well as our reputation for high-quality standards in all our operations."

Please share a unique travel experience you will never forget.

"Staying at a farm stay in the Icelandic countryside, taking a shower in the morning and having a piglet walk into the shower with me."