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Specialists

Hey Iceland

Hey Iceland is an award-winning travel agency with over 30 years of knowledge and expertise in travel in the Icelandic countryside. Whether you want an adrenalin-filled adventure or a serene and peaceful experience, we‘ve got the perfect vacation for you!

Local business
Hey Iceland is an Icelandic travel agency, and by choosing Hey Iceland, you are supporting local business and making a positive contribution to rural communities in Iceland. The travel agency was founded by farmers in 1980, the Icelandic Farm Holidays Association, and is still majority-owned by the farmers themselves, meaning that profits stay local.

Hey Iceland – a sign of quality and Icelandic hospitality
Hey, the Icelandic word for hay. has a clear reference to the countryside and the company’s roots that we are so proud of. But Hey is also a friendly, international greeting; the perfect way to welcome people from all over the world to experience the wonders of Iceland.

Our network of over 170 accommodations can be easily identified by our green flags, logo on road signs or window stickers either by the road or at the entrance.

Sustainability & Quality
We are active in participating in the development of Iceland’s tourism industry and always seeking ways to improve the impact we have on our surroundings, but sustainability, quality, ethics, and safety are our guiding light.

Featured trips & expertise

Northern Lights
Chasing the Northern Lights in South Iceland - 4 Days

Check the spectacular Northern Lights off your bucket list with this quick-hit trip to southern Iceland. In addition to nighttime expeditions in search of the Aurora Borealis, you'll tour some of the country's most dramatic natural wonders and unforgettable landscapes. Visit impressive waterfalls, vast glaciers, volcanic beaches, and more on this exciting winter adventure.

North Iceland's Viti crater is filled with a bright blue lake
Iceland Ring Road & Westfjords Adventure - 12 Days

This epic 12-day road trip is a perfect way to absorb Iceland as you traverse all four corners of the country. You'll visit popular spots along the famous 828-mile (1,332 km) Ring Road, while also having the opportunity to escape the crowds as you detour through the Westfjords with some of Iceland's most dramatic landscapes (great for mountain biking and kayaking). The self-drive loop also includes stops in Iceland's two biggest cities, and numerous natural sites like volcanoes, waterfalls, lava fields, black sand beaches, glaciers, and blockbuster attractions in the Golden Circle.

A light snow covers the quaint town of Vik along the south coast
Iceland South Coast Road Trip - 5 Days

In less than a week, this classic self-drive tour allows you to visit the best highlights along Iceland's south coast including waterfalls, black sand beaches, basalt columns, cliffs, canyons, glaciers, and icebergs at your own pace. Start and end the trip in Reykjavik for two nights in Europe's most northerly capital—a growing city known for buzzing restaurants and nightlife.

Hikers in Landmannalaugar
The Best Multi-Day Treks in Iceland

Iceland is a world-class hiking destination. Its colored mountains, green valleys, and windswept cliffs provide the perfect setting for epic multi-day hikes. Since most Icelanders live in and around Reykjavik, and most travelers stay close to the roads, the rest of the sparsely populated country offers plenty of room to roam. These multi-day treks cover some of the most beautiful places in Iceland.

Light snowfall on Vik, in the south of Iceland
Iceland in Winter: How to make the most of limited daylight

Want to spend your holidays in a winter wonderland, see the northern lights, take a dogsled or snowmobile tour, hike on a glacier, or climb through ice caves? Iceland is the perfect place to spend some time this winter. While daylight is limited and the nights are long, you can experience some truly unique adventures without the big crowds of the peak season.