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Jeff Aasgaard

I first moved to Japan when my dad was transferred to Hiroshima, this experience changed my life. When I returned to the US I finished my degree and changed my major international business which included studying Japanese language, history, and culture. After graduation I moved back to Japan and lived in Osaka. I got married and founded a company in 2000 to help travelers experience Japan.

We started small with just a few custom tours and grew quickly. We currently have a full time team of 10 people who love Japan and love creating personal tours for our travelers. Our team works in both Japan and the US.

Our mission is to provide a culturally-enriching experience by meeting and getting to know the Japanese people and discovering Japan's rich cultural heritage.

What places and activities do you specialize in?

"We build customized trips that personalized for each traveler. We listen to our travelers, make suggestions and present an itinerary that they will love. We then take care of all the details of their trip including accommodations, transportation, guides, activities and the like. Because we have an office in Japan we are also able to support our travelers during their trip. We take care of all the details so all our travelers have to do is enjoy Japan. "

How did you get involved in travel?

"I was in Kyoto, Japan and saw a bus full of tourists existing a large bus; they all looked tired and almost bored. I knew there was a better way to travel and a way to experience and engage with the Japanese culture. One way is to stay at a ryokan inn to have a wonderful meal, to sleep in a Japanese room and to take a Japanese hot spring bath. The other way is to have a mix of guided sightseeing and free time to explore on your own. I love just picking a street to wander down to see what I see. It is not just the must-see sights but also the small things that a large group tour will just pass over."

Please share a unique travel experience you will never forget.

"I was in Kyoto near a street called Hanamikoji which is known for geisha and maiko (apprentice geisha). As is my habit I wandered away from the crowds and was looking down a very narrow street. To my surprise, a maiko appeared along with a young girl walking down this narrow traditional alleyway. I was able to take a number of photos of just the two of them before a swarm of travelers noticed. The background and scene were perfect. "

Jeff is part of the following groups: Japan Travel Agents
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Recent trip reviews for Jeff

A very well thought out trip
Japan | Sep 26 - Oct 14, 2019

peter
peter e.
United Kingdom | Reviewed on Oct 30, 2019
A very well thought out trip working around 2 Rugby world cup matches which inevitably constrained the itinerary to a degree. The information provided before and during the trip was excellent and where we had guides they were very good, it was nice to be met at the airport and talked through using the train system and to set up our japan rail pass. We became confident in using the transport systems much more quickly than we would have left to our own devices.
Hotel choices were well judged...
Read more

A very well thought out trip working around 2 Rugby world cup matches which inevitably constrained the itinerary to a degree. The information provided before and during the trip was excellent and where we had guides they were very good, it was nice to be met at the airport and talked through using the train system and to set up our japan rail pass. We became confident in using the transport systems much more quickly than we would have left to our own devices.
Hotel choices were well judged with great locations and were a better standard than I expected for the cost of the tour. We took up a couple of suggestions that we wouldn't normally have gone for and were glad that we did - the evening guided food and drink tour in Osaka was particularly memorable.
We started with a few days in Tokyo then travelled down to Hiroshima and over to Miyajima Island - that was a highlight despite the iconic Tori gate being covered in scaffolding. We then got the train back up to Kyoto where we were based for 4 nights, as well as visiting numerous sites here we also did day trips to Nara - must visit, loved the deer and Himeji castle where we were shown round by a volunteer guide - these were available at numerous sites and very knowledgeable.
The station hotel in Kyoto was probably our favourite in Japan - great rooms, facilities and location and good restaurant recommendations by the concierge.
Next we went back to Tokyo for 3 days and met up with some friends for a couple of days watching England beat Argentina, visiting the robot restaurant and going on a bar/restaurant crawl, we also really enjoyed the team labs borderless digital art gallery.
From Tokyo we did a loop through the mountains first to Kanazawa, we then stopped at the world heritage site village of Shirakiwa-go in the mountains on the way to Takayama. We stayed for 2 nights in a ryokan in Takayama to coincide with the autumn festival - a lovely town and great experience. From here we got the bus to Matsumoto where we visited the castle and art museum.
Our last stop on the trip was Yokohama - very near Tokyo but quite a different feel with a very interesting waterfront. Unfortunately the England v France match was cancelled as Typhoon hagibis passed through on the saturday - it was eerie spending a day in the hotel with everything shut down.
The weather was beautiful the next morning and we managed to get tickets to watch Japan beat Scotland - a memorable last night in Japan before our flight home next morning.

Local specialist: Jeff Aasgaard
Jeff
Jeff Aasgaard
Local specialist in Michigan and Japan | Replied on Nov 02, 2019

Peter,

I was so happy to read your very kind review and to see all of the photos you took. I am glad you had a wonderful time and even tried a few new activities like the evening tour in Osaka.

I hope that you are able to return to Japan and will contact us again.

Thank you,
Jeff Aasgaard

Trip to Japan
Japan | Mar 27 - Apr 6, 2019

C
Cris B.
Australia | Reviewed on Apr 11, 2019
Firstly we would like to thank Jeff for such wonderful communication throughout the planning, all the information we received before we began the trip and all the info in our packet on arrival. Everything worked like clockwork( except running for the wrong bullet train) because of the attention to fine details such as every ticket for transport, cards for each check-in and particularly the pocket wifi.
We had two guides, one in Tokyo and one in Kyoto . Ms Junko Dogauchi was helpful and we...
Read more

Firstly we would like to thank Jeff for such wonderful communication throughout the planning, all the information we received before we began the trip and all the info in our packet on arrival. Everything worked like clockwork( except running for the wrong bullet train) because of the attention to fine details such as every ticket for transport, cards for each check-in and particularly the pocket wifi.
We had two guides, one in Tokyo and one in Kyoto . Ms Junko Dogauchi was helpful and we enjoyed our day which helped us with the subway,but it was difficult to understand her English. Ms Fukiko Teramachi was excellent with good English and conversation. We had a different kind of day at her village as well as a couple of tourist spots. She was also helpful with places to eat.
The most memorable experience was at Yamanochaya in Hakone. It was a lot of fun with such pleasant staff. Mikoto Aoki as our attending staff was wonderful. She helped us with our 'little' Japanese and we helped her with her English. We managed to use theHakone free pass on both days which made it simple to travel around. We really liked Kyoto and enjoyed doing our own thing there. Did some shopping in the markets which was reasonable as most things in the department stores etc too expensive for us.
On our last day in Tokyo we got to see the Cherry Blossoms in full bloom. It was beautiful weather and one street was closed with groups partying and the Rugby players interacting with the public. Very different.
Hotels were great, usually good location but we did not like the hotel in Takayama the Hotel Associa Takayama Resort. It was huge and definitely catered for big tourist groups. At any one time there were up to 10 buses. Consequently we could not get into the buffet restaurant. We used the shuttle bus for one dinner but when it started to snow we decided to stay in. The breakfast was chaotic in the restaurant with so many people. We would have preferred to stay in a smaller hotel.

Local specialist: Jeff Aasgaard
Jeff
Jeff Aasgaard
Local specialist in Michigan and Japan | Replied on Apr 18, 2019
Chris, We were so happy to read that you had a great time in Japan. It really is an amazing & beautiful country. Sorry about Hotel Associa Takayama Resort. One of the problems with visiting Japan during high season is the herds of bus tours in the most popular locations. I wish there was a way to clear out the people for our travelers. I am so glad you liked your guides and could see the cherry blossoms in full bloom in Tokyo. This really is an amazing sights and the Japanese know how to... Read more

Chris,

We were so happy to read that you had a great time in Japan. It really is an amazing & beautiful country.

Sorry about Hotel Associa Takayama Resort. One of the problems with visiting Japan during high season is the herds of bus tours in the most popular locations. I wish there was a way to clear out the people for our travelers.

I am so glad you liked your guides and could see the cherry blossoms in full bloom in Tokyo. This really is an amazing sights and the Japanese know how to celebrate the coming of spring.

Thank you for your very kind words about our service. My team and I look forward to working with you on your next trip to Japan! Yoroshiku Onegaishimasu!

Thank you,
Jeff