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active 35 mins ago

Maryem Kouna

I was born and raised in a small village in Draa valley and grew up in a family that valued education and hard work. I had a strong interest in learning a new language and following my baccalaureate, I moved to Marrakech to continue my education, graduating with a Bachelor’s degree in English literature.

What places and activities do you specialize in?

"My other passion is cooking (and eating) Moroccan cuisine, so I enjoy sharing our local specialty of couscous with our guests along with other off-the-beaten path locations and cultural experiences. But no matter what you choose to do or what style of vacation you wish to have, I can help you develop a trip plan and itinerary that matches your interests."

How did you get involved in travel?

"My passion towards the tourism field began when I was a kid. Since I am from a region known for its historic kasbahs, I often encountered tourists and dreamed of one day working within the industry. As luck would have it, I met the owners of Morocco Immersion Tours & Adventures through a mutual friend and was hired by them as a sales assistant which was my first step in making that dream a reality.
"

Please share a unique travel experience you will never forget.

"One of the finest and most satisfying trips that I’ve had so far was the time I visited Essaouira. It was an amazing place for quiet wanderings and strolling alongside the city’s high battlements and its calm tight-fitting alleys in the old medina while also discovering its historical and cultural background. Essaouira is still one of my favorite destinations in Morocco even though it is always windy there!"

Maryem is part of the following groups: Morocco Travel Agents, Morocco Luxury Travel Agents
Top itineraries and travel advice

Recent trip reviews for Maryem

A really enjoyable trip. Well planned and we...
Morocco | Jul 3 - Jul 9, 2025

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Brandon C.
Salt Lake City, UT | Reviewed on Jul 13, 2025
A really enjoyable trip. Well planned and well executed. Maryem was fantastic during the planning process and always responded timely to my many questions questions and requests. Omar was awesome. He was professional, friendly, communicative, knowledgeable, punctual, helpful yet easy going. Really enjoyed my time with him. My guides in each city were great too. Particularly Said in Fes. Ikram in Rabat was amazing as well. Read more

A really enjoyable trip. Well planned and well executed.

Maryem was fantastic during the planning process and always responded timely to my many questions questions and requests.

Omar was awesome. He was professional, friendly, communicative, knowledgeable, punctual, helpful yet easy going. Really enjoyed my time with him.

My guides in each city were great too. Particularly Said in Fes. Ikram in Rabat was amazing as well.

Hotel Reviews
Riad Nesma Suites & SPA
Medina, Marrakech

Excellent location and staff. My only compliant is that it was a bit loud, but most riads are.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Farouzi Fes
Fes

I was the only one at the riad for my one night stay. The one man staff was amazing. Wasn't the best location but wasn't bad either.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Zyo
Rabat

Beautiful riad in an excellent location. Room was a little loud likely due to it's location within the riad.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Guided Tour of Marrakech
Guided Tour of Marrakech
Marrakesh

A few things were interesting, but overall not terribly exciting

Quality of Experience
Guides, Drivers and Staff
Transport
Morning Guided Tour of Rabat
Morning Guided Tour of Rabat
Rabat

Ikram was outstanding. Really knowledgeable and communicative. I only wish the tour was longer, but we needed to cut it a bit short to make the next stop on time. Not Ikram or Omar's fault-- just the way things worked out with everything going on.

Quality of Experience
Guides, Drivers and Staff
Transport
Guided Tour of Fes
Guided Tour of Fes
Fes

Said was phenomenal. His command of the English language is that of a native speaker and his knowledge and experience of the city shows you many hidden insights.

Quality of Experience
Guides, Drivers and Staff
Transport
Fes to Rabat via Volubilis and Meknes
Fes to Rabat via Volubilis and Meknes
Morocco

Great guide in Volubilis, though I forget his name. Perfect amount of time aloted to see the sites. Meknes was largerly under construction, but Omar showed and explained enough to get a feel. We stopped to take some photos of what was possible to see.

Quality of Experience
Guides, Drivers and Staff
Transport
Driving Tour of Casablanca
Driving Tour of Casablanca
Casablanca

Again, Omar was great. It was stressful (for him) to get me to the Hassan II mosque on time to catch the tour, but we made it just in time, comfortably and safely.

Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Maryem Kouna

Amazing Trip
Morocco | Jun 8 - Jun 15, 2025

Diane
Diane A.
Boston, MA | Reviewed on Jun 30, 2025
Every aspect of the trip was carefully and beautifully curated. This was the first time that we took a trip organized by an agency.
Maryem was very responsive from the beginning of the planning and organized an amazing trip for our family of five. She planned an unforgettable trip beginning and ending in Marrakesh, with a 4 Day Loop across the Atlas mountains through Dades Valley into the desert. Every Riad and Kasbah we stayed at were great. The camel ride at sunset to the luxury camp...
Read more

Every aspect of the trip was carefully and beautifully curated. This was the first time that we took a trip organized by an agency.
Maryem was very responsive from the beginning of the planning and organized an amazing trip for our family of five. She planned an unforgettable trip beginning and ending in Marrakesh, with a 4 Day Loop across the Atlas mountains through Dades Valley into the desert. Every Riad and Kasbah we stayed at were great. The camel ride at sunset to the luxury camp under the stars was a highlight not only of this trip but of any trip we’ve taken.
Aside from the planning, the most valuable aspect of the trip was our driver and guide, Omar. He not only drove us safely from place to place and provided historical and cultural information on Morocco and the places we visited, but he exemplified the hospitality, sincerity and friendliness of the Moroccan people. He connected us with local guides in the specific places we visited, who were also great. We particularly enjoyed walking through some of the small villages and appreciating the local people, local food, local culture, music and economy.
During the trip, we were able to communicate with Maryem to tweak our itinerary, which we left flexible (purposefully) for the final day and a half. We spent a 1/2 day with Omar, appreciating the Jardin Majorelle, Berber Museum and Yves Saint Laurent museum.
Overall, it was an unforgettable eight days in Morocco and we are looking forward to returning again with the same agencies (Morocco Imersion) and Kim Kim.

Hotel Reviews
Riad al Rimal
Marrakech

Wonderful Riad. Well appointed rooms. Our three older kids stayed in one room and my husband and I stayed in another. Breakfast was amazing. The employees were very friendly and professional. The location was very well situated within the Medina.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Kasbah Tiziri
Kelaat Mgouna

Michelle runs an incredible Kasbah in the mountains. Rooms were very comfortable, the layout of the property was authentic and allowed for room enjoy the property from various perspectives. A wonderful place to go after a busy day touring. We only wish we could’ve stayed longer.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Sahara Stars Luxury Camp
Merzouga

Everything about this particular stay was so memorable from start to finish from the camel ride across the Sahara into the camp at sunset, to sand boarding down the dunes, followed by dinner and drumming.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Dar Chamaa
Ouarzazate

We were very pleased with our stay here. It was a more western style hotel. Very nice pool and dining set up near the pool was also lovely. Staff were very professional and friendly.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Guided Tour of Marrakech
Guided Tour of Marrakech
Marrakesh
Quality of Experience
Guides, Drivers and Staff
Transport
Marrakech to Dades Valley via Ouarzazate
Marrakech to Dades Valley via Ouarzazate
Morocco

We toured Atlas Studios, and our local guide there, Mohammed, made a couple of movie trailers starring our family! We had such a blast there. We could appreciate many of the sets from gladiator one at gladiator two at this studio. I got to be Cleopatra in a movie trailer.

Quality of Experience
The Atlas studio tour was so unique and fun, highly recommend.
Guides, Drivers and Staff
Our tour guide at Atlas Studios, Mohammed, was super knowledgeable and made a couple of fun movie trailers for our family as souvenirs.
Transport
Merzouga to Ouarzazate via Draa Valley
Merzouga to Ouarzazate via Draa Valley
Morocco

Return trip to Marrakesh via Atlas mountains. New landscape to enjoy.

Dades Valley to Merzouga Camel Trek via Todgha Gorge & Tinghir
Dades Valley to Merzouga Camel Trek via Todgha Gorge & Tinghir
Morocco

Spectacular landscape. Riding the camels at sunset into the luxury stars camp, and the entire stay at the camp was the highlight of the trip if there had to be one highlight. This is a do not miss experience.

Ouarzazate to Marrakech via Ait Ben Haddou
Ouarzazate to Marrakech via Ait Ben Haddou
Morocco

Unique environment and you will recognize it from the movie, Gladiator. Our driver/guide, Omar, brought us to meet an elderly lady who lives in the settlement. She gave us a tour of her home, complete with courtyard full of goats and sheep. It gave us a glimpse into the life of a local woman who makes this famous old city her home.

Local specialist: Maryem Kouna
Maryem
Maryem Kouna
Local specialist in Marrakech | Replied on Jul 15, 2025
Hi Diane, Thank you so much for taking the time to share such a thoughtful and detailed review of your experience with us. It truly means a lot to hear that you and your family had an amazing time with Omar. It was an absolute pleasure working with you to plan this adventure, and I’m so happy that the experience turned out to be everything you had hoped for! It’s wonderful to hear that the desert experience and camel ride stood out as a highlight and that you enjoyed all of your... Read more

Hi Diane,

Thank you so much for taking the time to share such a thoughtful and detailed review of your experience with us. It truly means a lot to hear that you and your family had an amazing time with Omar.

It was an absolute pleasure working with you to plan this adventure, and I’m so happy that the experience turned out to be everything you had hoped for! It’s wonderful to hear that the desert experience and camel ride stood out as a highlight and that you enjoyed all of your accommodations.

Thanks again for trusting us with your trip, and we look forward to welcoming you back to Morocco in the future.
Keep in touch.
Maryem, Omar, and the rest of the Morocco Immersion family.

An amazing experience in Morocco!
Morocco | Jun 11 - Jun 17, 2025

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Doreen B.
Minneapolis, MN | Reviewed on Jun 19, 2025

We had an amazing experience in Morocco! Our tour manager, Abdelhadi Oulaid, was fantastic! He was knowledgeable, funny, kind, accommodating, and we always felt safe! The Riad in Marakesh were lovely, although the room itself had an odd smell to it and there were no windows. Our desert stay in Agafay was unbelievable and highly recommend it! Essaouria is beautiful and we enjoyed the hotel and location. We would visit again and stay another day or two. Overall, a wonderful excursion.

Local specialist: Maryem Kouna
Maryem
Maryem Kouna
Local specialist in Marrakech | Replied on Jul 02, 2025
Hi Doreen,
Thank you so much for taking the time to share your experience! We’re delighted to hear that you had such an amazing trip in Morocco and that Abdelhadi made such a positive impression.
I’m sorry to hear about your experience at Riad Nesma, especially the smell and lack of windows in your room. I’ll be sure to pass that along to my team to help improve the experience for future guests.
It’s wonderful to know you enjoyed Agafay and Essaouira and that you’d consider returning for an...
Read more

Hi Doreen,
Thank you so much for taking the time to share your experience! We’re delighted to hear that you had such an amazing trip in Morocco and that Abdelhadi made such a positive impression.
I’m sorry to hear about your experience at Riad Nesma, especially the smell and lack of windows in your room. I’ll be sure to pass that along to my team to help improve the experience for future guests.
It’s wonderful to know you enjoyed Agafay and Essaouira and that you’d consider returning for an even longer stay.
Thank you for trusting us with your trip. We look forward to welcoming you back to Morocco in the future.
Keep in touch!
Maryem, Abdelhadi, and the rest of the Morocco Immersion family

Excellent Travel Service in Morocco
Morocco | May 21 - May 28, 2025

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Brent J. B.
Los Angeles, CA | Reviewed on Jun 04, 2025
My son and I arranged through kimkim a customized travel experience that covered many of the top highlights of Morocco. Because I had been to Morocco before, I knew what I wanted to see and generally how much time to spend at each location, within our travel time constraints. Kimkim was very accommodating to each request, starting with arranging a local driver who was wiling to stop where requested (we are big-time photography people), and extending to arranging all accommodations and local... Read more

My son and I arranged through kimkim a customized travel experience that covered many of the top highlights of Morocco. Because I had been to Morocco before, I knew what I wanted to see and generally how much time to spend at each location, within our travel time constraints. Kimkim was very accommodating to each request, starting with arranging a local driver who was wiling to stop where requested (we are big-time photography people), and extending to arranging all accommodations and local entry fees.

Hotel Reviews
Sahara Stars Camp
Merzouga

Great food, easy to reach, close to the sand dunes. Very welcoming staff who switched us to another tent when our initial tent did not have power. Nice glamping camp.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Kasbah Tiziri
Kelaat Mgouna

Excellent historically restored kasbah with the nicest proprietors. Heartily recommend!

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Nesma Suites & SPA
Medina, Marrakech

Excellent location, within walking distance of the Djemaa el-Finaa.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Review
Guided Tour of Fes
Guided Tour of Fes
Fes

Very informative guide!

Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Maryem Kouna
Maryem
Maryem Kouna
Local specialist in Marrakech | Replied on Jun 09, 2025

Hi Brent,
It was truly a pleasure to help you plan your trip to Morocco. I’m super grateful to hear that we were able to exceed your expectations and create such a memorable trip for you!
Thanks for trusting us with your trip, and we look forward to welcoming you back to Morocco in the future.
Keep in touch,
Maryem and the rest of the Morocco Immersion family.

A great tour of Morocco
Morocco | Apr 9 - Apr 17, 2025

Andrew
Andrew F.
Denver, CO | Reviewed on Apr 23, 2025
We were very happy with all aspects of our Morocco trip facilitated by Morocco Immersion. Maryem, our local specialist, was always responsive and informative, and our pre-trip Zoom with the agency head, Sharon, was very helpful. We were also grateful for the advice sheet, especially tipping hints. A good driver/tour manager is crucial to a successful tour, and ours (Abdessamad or Samad) was superb. He was always cheerful, on time, and very knowledgeable; his driving excellent, and his... Read more

We were very happy with all aspects of our Morocco trip facilitated by Morocco Immersion. Maryem, our local specialist, was always responsive and informative, and our pre-trip Zoom with the agency head, Sharon, was very helpful. We were also grateful for the advice sheet, especially tipping hints. A good driver/tour manager is crucial to a successful tour, and ours (Abdessamad or Samad) was superb. He was always cheerful, on time, and very knowledgeable; his driving excellent, and his English sufficient, if not fluent. Our guides were uniformly on time and informative; the Fes guide (Sayyid), an American citizen returned home, was outstanding.
Now for more specifics on our tour plan. We liked staying in riads, and all were good. In Rabat, Riad Kalaa was atmospheric, though the shower sometimes only gave cold water. We really liked the Chellah Gardens (an alternative to the closed Royal Palace). The Al Makan in Fes had an excellent location and helpful staff (esp. Zakariyah). The high point of the medina tour there was the Al-Attarine madrasa.
We had a long but interesting drive down to the Sahara through the Middle Atlas mountains. It rained most of the way and we arrived to a torrential downpour in the desert, but we did get to see the sunset and we enjoyed “glamping” overnight. I took a nice walk in the dunes early the next morning. We then drove to Tinghir and the Dades Valley, which was beautiful as promised. We had a short tour of the city due to the earlier rain, and our (male) guide was also the rug seller at the women’s co-op (we saw no women there), which had been recommended to us by Morocco Immersion. There was a big choice of carpets; I got one we really like, and I assume it was cheaper there than in a big city, but I took their word and didn’t bargain anywhere else. We liked the Tiziri Kasbah riad there, and it had an exceptional view from the roof.
We then crossed over to and through the magnificent High Atlas mountains, reminiscent of our own Colorado Rockies. They were a literal high point of our trip. We spent our last days in Marrakech at the pleasant Riad Nesma, very centrally located and quiet but our room was small. We found the Bahia Palace and Madrasa Ben Yousef impressive, as were the medina and central square Jamma el-Fna, though the latter were a bit overwhelming. We also enjoyed the Majorelle Gardens, despite the crowd. We visited the lovely Ourika Valley our last day, and were happy to dodge the weekend crowds; we liked seeing the Anima Gardens on the way back, and I found a hammam refreshing the day before we flew home.
Again, kudos to kimkim and Morocco Immersion for a wonderful trip.

Hotel Reviews
Riad Nesma Suites & SPA
Medina, Marrakech

The Riad Nesma Suites & SPA in Marrakesh was incredibly centrally located, right on the alleyway into Jamaa El Fna, which was fantastic. Despite being in a bustling area, it was amazingly quiet, at least in our room. However, the space was a bit cramped; there was just enough room for the bed and our belongings.

Kasbah Tiziri
Kelaat Mgouna

Kasbah Tiziri, on the way from the Sahara to Marrakesh, was fantastic. The location and the view from the roof were amazing, and a lot of guests we met there had really positive things to say about it as well.

Local specialist: Maryem Kouna
Maryem
Maryem Kouna
Local specialist in Marrakech | Replied on Jun 09, 2025
Hi Andrew,
Thank you for the wonderful and detailed review! I really enjoyed reading it. We're absolutely thrilled to hear that you had such a great experience in Morocco, and especially happy to know that Abdessamad did a fantastic job and that you enjoyed your accommodations.
Our goal is always to make the experience feel authentic, immersive, and seamless, so it’s incredibly rewarding to hear that reflected in your feedback. Thank you for trusting us with your trip. We look forward to... Read more

Hi Andrew,
Thank you for the wonderful and detailed review! I really enjoyed reading it. We're absolutely thrilled to hear that you had such a great experience in Morocco, and especially happy to know that Abdessamad did a fantastic job and that you enjoyed your accommodations.

Our goal is always to make the experience feel authentic, immersive, and seamless, so it’s incredibly rewarding to hear that reflected in your feedback.

Thank you for trusting us with your trip. We look forward to welcoming you back to Morocco in the future!
Keep in touch,
Maryem, Abdessamad, and the rest of the Morocco Immersion family

Our guide Samud, was fantastic and really mad...
Morocco | Apr 9 - Apr 17, 2025

Sharon
Sharon F.
Denver, CO | Reviewed on Apr 19, 2025
Our guide Samud, was fantastic and really made the trip memorable. I really liked all the accommodations and food. Glamping was fun once - best part was seeing all the French, Brazilian and non-American tourists there. Read more

Our guide Samud, was fantastic and really made the trip memorable. I really liked all the accommodations and food. Glamping was fun once - best part was seeing all the French, Brazilian and non-American tourists there.

Hotel Reviews
Riad Kalaa
Rabat

Great location and atmosphere. Good service. Room a little small for my 6"5" husband.

Authenticity & Character
Opened onto courtyard, could hear birds in the AM.
Location
Near souk.
Staff
Very responsive and friendly.
Cleanliness & Comfort
Bed was made every day.
Riad Al Makan
Fès

Lovely building, very atmospheric.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Relaxing Desert Camp - Royal Bivouac
Merzouga

I'm glad I did it once but the drive to was long and exhausting.

Authenticity & Character
I didn't expect a score of tents lined up.
Location
Seven hour drive was bone-jarring and exhausting. By the time we got there it was already sundown.
Staff
Attentive, helpful and happy.
Cleanliness & Comfort
Inside tent was rather sterile so easy to clean.
Kasbah Tiziri
Kelaat Mgouna

Who would expect a riad owned by a Canadian in Morocco? Fantastic views, service, interesting other guests, manicured room, delicious food, great hospitality.

Authenticity & Character
Elegantly restored building combined Moroccan motifs with Western comforts.
Location
Great to have an overnight stop between the desert and Marrakech. Beautiful rooftop. Who would expect a riad owned by a Canadian in Morocco? Fantastic views, service, interesting other guests, manicured room, delicious food, great hospitality.
Staff
The owner herself chatted with us for several minutes - intriguing and hospitable lady!
Cleanliness & Comfort
Everything was delightful.
Riad Nesma Suites & SPA
Medina, Marrakech

It's well located, just a few steps from the souk. Rooftop breakfast was nice. Room was a little small but expected in a big city. Staff very helpful in giving directions for dinner, sites.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
A little hard to walk up and down spiral staircase. Hot and cold water in shower was challenging to operate. Otherwise, great.
Activity Reviews
Rabat to Fes via Volubilis and Meknes
Rabat to Fes via Volubilis and Meknes
Morocco

A long drive but interesting.

Quality of Experience
Volubilis was a good stop; a shame it's not maintained better.
Guides, Drivers and Staff
good to have a guide to direct us through the ruins.
Transport
Samad was cheerful, prompt and professional, as always.
Arrive in Casablanca & Transfer to Rabat
Arrive in Casablanca & Transfer to Rabat
Morocco

Our driver was enthusiastic, prompt and knowledgeable. Airport arrivals and tranfers are never great, so as well as could be expected.

Quality of Experience
Not sure how to improve what is always a confusing and exhausting process.
Guides, Drivers and Staff
Our driver, Samud, was enthusiastic, prompt, knowledgeable and cheerful during the entire trip. Give him a raise.
Transport
see above.
Dades Valley to Marrakech via Ait Ben Haddou
Dades Valley to Marrakech via Ait Ben Haddou
Morocco

Fantastic views.

Afternoon Guided Tour of Rabat
Afternoon Guided Tour of Rabat
Rabat

Knowledgeable guide with excellent English.

Quality of Experience
see above
Guides, Drivers and Staff
See comments above
Transport
Samud was reliable, personable and professional, as always.
Guided Tour of Fes
Guided Tour of Fes
Fes

This was the best experience of the trip, for me. Crowded, complex alleyways crammed with shops of all kinds, tourists, locals and omnipresent motorbikes; diverse and distinctive smells (incense, bakery, fruit, motorbike exhaust, screaming kids and bleating animals. Reminded me of India, but less crowded and fewer people.

Quality of Experience
See above.
Guides, Drivers and Staff
Guide was really knowledgeable and exceptional at directing us around the hamster maze. I would have been utterly lost on my own.
Transport
Samud was professional, prompt and cheerful, as always.
Guided Tour of Marrakech
Guided Tour of Marrakech
Marrakesh

Guide was knowledgeable and easy to understand. Marrakech - especially main market - is an exotic swirl of color, sounds, smells, clash of eastern/western.

Quality of Experience
See above.
Guides, Drivers and Staff
Samud was professional, prompt and cheerful, as always.
Transport
See above.
Fes to Merzouga via Ifraine and Azrou -  Camel Trek to Desert Camp
Fes to Merzouga via Ifraine and Azrou - Camel Trek to Desert Camp
Morocco

We arrived later than expected so didn't take camel trek. No problem - I've ridden camels before.

Quality of Experience
Glad I went once but not sure it's worth the drive. I was exhausted from drive to the site and slept through the sunrise.
Guides, Drivers and Staff
Energy and enthusiasm.
Transport
Samud was prompt, professional ad cheerful as always.
Merzouga to Dades Valley Via Todgha Gorge
Merzouga to Dades Valley Via Todgha Gorge
Morocco

Wonderful views and good road negotiation by driver.

Day Excursion to Ourika Valley
Day Excursion to Ourika Valley
Morocco

Great views! Climbing to the top without tripping over vendors was a little challenging but worth it.

Quality of Experience
See above.
Guides, Drivers and Staff
Samud prompt, professional and cheery as usual.
Transport
See above.
Local specialist: Maryem Kouna
Maryem
Maryem Kouna
Local specialist in Marrakech | Replied on Apr 20, 2025

Hi Sharon,
Thank you so much for your kind words! We're thrilled to hear that you had a great time in Morocco and that Abd Essamad (Samud) made your trip so memorable. It’s wonderful that you enjoyed the accommodations, food, and especially the glamping experience – even more so with such an international crowd around!
Thanks for trusting us with your trip, and we look forward to welcoming you back to Morocco in the future.
Maryem, Abd Essamad, and the rest of the Morocco Immersion family.

Overall, we had a wonderful trip in Morocco. ...
Morocco | Mar 20 - Mar 30, 2025

N
Nicholas B.
Newark, NJ | Reviewed on Apr 13, 2025
Overall, we had a wonderful trip in Morocco. Morocco is an amazing country with amazing people. Our experience with KimKim was fairly seamless and the trip planning was simple and customizable to our wants and needs. Similarly, our local guide Hicham was knowledgable, kind, punctual, and cared deeply about his country. We traveled around nearly the entire country in 10 days and even with a fair amount of time spent in the car, it was an adventure we will never forget. A few issues to be... Read more

Overall, we had a wonderful trip in Morocco. Morocco is an amazing country with amazing people. Our experience with KimKim was fairly seamless and the trip planning was simple and customizable to our wants and needs. Similarly, our local guide Hicham was knowledgable, kind, punctual, and cared deeply about his country. We traveled around nearly the entire country in 10 days and even with a fair amount of time spent in the car, it was an adventure we will never forget.

A few issues to be aware of that negatively affected our experience. Our hotel in Fes was outside of the medina and felt a little disconnected from the city. It's our understanding this was due to the first choice hotel being overbooked, but if we could go back, we would choose to stay in the medina.

Our last day and night also did not go as expected based on the itinerary. Our guide had a personal emergency that left us on our own in Essaouria for about 5-6 hours. This was not necessarily Hicham's fault, but a little more communication regarding the timeline and plan of action would have been appreciated. We ultimately made the best of it, but a lot of that was due to our own initiative.

Our hotel on the last night in Cassablanca was different from the hotel listed on our itinerary and seemed to be a drastic step down in quality and location. We ended up in an airport hotel when our itinerary was booked for a city center hotel. Convenient for our flight the next day, but totally disconnected to Casablanca, a city we only got a few hours in due to the issue that occurred during the day in Essaouira.

Something to keep in mind that would have been helpful to know beforehand- ATMs only give out large bills (100s and 200s). You are going to need small denominations for tipping and using the bathroom. Many businesses also asked for smaller bills, but we did not have them, and the businesses did not have small denominations for change. Some hotels had small bills on hand to exchange, but many did not.

Hotel Reviews
Eden Boutique Hotel
Boumalne-Dadès
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hôtel & Ryads Barrière Le Naoura
Marrakech
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Euphoriad
Rabat
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Dar Jasmine
Chefchaouen
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Palais Faraj Suites & Spa
Fès
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Madu Premium Camp
Merzouga
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Chbanate
Essaouira
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Review
Seafood Lunch from the Wharf
Seafood Lunch from the Wharf
Essaouira

While seeing the fish market was a good experience, we would not recommend eating there. The setting is picnic tables inside the market. There was construction going on and the overall cleanliness was extremely poor. We did not enjoy this meal, as we were concerned about the hygiene and cleanliness of the surroundings. Throughout our trip, this is the only time we had this concern.

Quality of Experience
Local specialist: Maryem Kouna

Absolutely beautiful country and people!
Morocco | Apr 5 - Apr 12, 2025

Jordan
Jordan K.
Columbus, OH | Reviewed on Apr 13, 2025
Morocco and Morocco Immersions were fantastic. Such a well planned and executed trip. The riads were beautiful. There were diverse experiences and activities. Particularly, Omar, the grand master tour guide and driver was absolutely phenomenal. He was friendly and easy to work and be with. He knew secret locations and experiences that only heightened the time spent on the trip. I highly recommend working with this team if you are a single traveler or a small group. Read more

Morocco and Morocco Immersions were fantastic. Such a well planned and executed trip. The riads were beautiful. There were diverse experiences and activities. Particularly, Omar, the grand master tour guide and driver was absolutely phenomenal. He was friendly and easy to work and be with. He knew secret locations and experiences that only heightened the time spent on the trip. I highly recommend working with this team if you are a single traveler or a small group.

Hotel Review
Kasbah Tiziri
Kelaat Mgouna

Absolutely fantastic experience! An updated and renovated kasbah in the heart of the Atlas Mountains/dade valley. This is a more intimate accommodation with home cooked meals and a more authentic experience. I HIGHLY recommend incorporating this into any planned Moroccan trip.

Authenticity & Character
Location
Truly in the heart of the road of 1000 kasbahs
Staff
Amazing owners!!
Cleanliness & Comfort
Local specialist: Maryem Kouna
Maryem
Maryem Kouna
Local specialist in Marrakech | Replied on Apr 13, 2025

Hi Jordan,
Thank you so much for your kind words! We're absolutely thrilled to hear that you had such a wonderful experience in Morocco — and especially glad to hear Omar made such a strong impression! He truly is a gem, and we’re lucky to have him on our team.
Our goal is always to make the experience feel authentic, immersive, and seamless — whether you're traveling solo or with a small group.
Thank you again for trusting us with your adventure. We'd love to welcome you back anytime!
Maryem, Omar, and the rest of the Morocco Immersion family.

STUPENDOUS
Morocco | Jan 17 - Jan 25, 2025

M
Melinda A.
Fremont, CA | Reviewed on Feb 22, 2025
We got back about a month ago from Morocco, and I'm still talking about it. We booked through kimkim, but I think the agency they used was Morocco Immersion, and they were SPECTACULAR. As legend has it, Sharon, the woman who runs the agency, visited Morocco, and fell in love (maybe with her guide?) and now they live in America, and run an agency sending tourists throughout their beloved country! How is that for romance? Our guide was named Omar, and he was so nice. I was there with... Read more

We got back about a month ago from Morocco, and I'm still talking about it.

We booked through kimkim, but I think the agency they used was Morocco Immersion, and they were SPECTACULAR. As legend has it, Sharon, the woman who runs the agency, visited Morocco, and fell in love (maybe with her guide?) and now they live in America, and run an agency sending tourists throughout their beloved country! How is that for romance?

Our guide was named Omar, and he was so nice. I was there with my sister, and this was her 50th birthday gift. Omar spent the entire trip with us, driving us all over the country, and telling us all about the history of each place we went. We asked questions, we told jokes, we listened to music, both Berber music, and various artists from all over the world, and created a soundtrack of the trip. It was marvelous.

I loved the Riads where we stayed, and the itinerary that Maryem created. We had so much fun! I would highly recommend booking with Kimkim (or even directly through moroccan Immersion). They were literally AMAZE..

Local specialist: Maryem Kouna
Maryem
Maryem Kouna
Local specialist in Marrakech | Replied on Feb 27, 2025

Hi Melinda,
It was truly a pleasure to help you plan your trip to Morocco. I’m super grateful to hear that we were able to exceed your expectations and create such a memorable trip for you!
Thanks for trusting us with your trip, and we look forward to welcoming you back to Morocco in the future.
Keep in touch,
Maryem, Omar, and the rest of the Morocco Immersion family.

This trip has been one of the most satisfying....
Morocco | Jan 26 - Feb 3, 2025

Julie
Julie T.
Dallas, TX | Reviewed on Feb 14, 2025
This trip has been one of the most satisfying trip till date. From booking with Maryem to getting to Morocco, having Omar with us to the Guides, to the handpicked stays at all the locations has been a dream. Omar has been the kindest person who was informative, patient and fun and drove us around Morocco. He suggested some great food, held great interactions with the locals and was always helpful. All the stays, including, Rabat, Fes, Merzouga, Dades and Marrakesh were fantastic. Our... Read more

This trip has been one of the most satisfying trip till date. From booking with Maryem to getting to Morocco, having Omar with us to the Guides, to the handpicked stays at all the locations has been a dream. Omar has been the kindest person who was informative, patient and fun and drove us around Morocco. He suggested some great food, held great interactions with the locals and was always helpful. All the stays, including, Rabat, Fes, Merzouga, Dades and Marrakesh were fantastic. Our favorite was at Dades, Kasbah Tiziri run by Michelle ....she served us some of the yummiest food and took such good care of us. I would recommend tours by kimkim a 100%.

Hotel Reviews
Kasbah Tiziri
Kelaat Mgouna

Where do I even begin? One of the best stays in Morocco. Michelle, who runs the place has been the most helpful and kindest. From the moment we arrived to the time we left, she made our stay perfect. I have to mention Michelle's food. It's one of the best breakfast and dinners we have had and we miss it to date. We loved our chit chats over food and tea. She has maintained the place, preserved the original and added it to it in such a thoughtful manner. Location is beautiful. Don't miss this place!

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hotel des Oudaias
Rabat

This hotel is in the heart of Rabat...... walkable from some monuments and the local markets. It has beautifully preserved the architecture. It was easy for us to go for walks in the evening, explore local food and market by foot. Some people might have some reservations by the old bathrooms, but the experience is great!

Authenticity & Character
Preserved the old architecture
Location
Center
Staff
Cleanliness & Comfort
Riad Farouzi Fes
Fes

One of our best stays in Morocco. You have to walk in a bit from the road to reach the Riad.... but it's beautiful. The old architecture is preserved. The staff is the friendliest and the most helpful. Morning breakfast and the tea was delicious. The sites on of Fes from the terrace is to die for...... visuals have been imprinted in my mind. 100% recommended.

Authenticity & Character
Beautiful
Location
Amazing, right in the heart of old city
Staff
100%
Cleanliness & Comfort
Sahara Stars Luxury Camp
Merzouga

The location is accessible to Camel ride or 4x4 from the main road. If is beautifully maintained. Tents were very clean including the bathroom. Staff was friendly and food was good.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Nesma Suites & SPA
Medina, Marrakech

One of the good places to stay in Marrakesh. Right at the heart of the city, walkable to shops and restaurants. Decent food, very friendly staff.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Maryem Kouna
Maryem
Maryem Kouna
Local specialist in Marrakech | Replied on Feb 18, 2025

Hi Julie, Thank you so much for your thoughtful review! It was an absolute pleasure helping you plan your first trip to Morocco, and I’m so happy to hear that you had such an amazing time with Omar and that you enjoyed your accommodations.
Thanks again for trusting us with your trip, and we look forward to welcoming you back to Morocco in the future.
Keep in touch,
Maryem, Omar, and the rest of the Morocco Immersion family.