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Sharon Louthian
19856 messages · active 5 hours ago -
Nihad Hammi
5882 messages · active 12 mins ago
Morocco Immersion Tours and Adventures
Morocco Immersion Tours & Adventures is a family . . . literally. As direct descendants of the first dynasty of Morocco, our family history is entwined with that of Morocco. We founded Morocco Immersion because of our love of our Berber culture and our desire to share it with the world. With over 20 years of experience in the Moroccan tour industry, we provide safe and affordable adventures that allow you to immerse yourself in the beauty and magic of the REAL Morocco. When you travel with us, you aren’t a “tourist.” You are an honored guest of the family. And that is the BEST way to experience Morocco.
Our Philosophy
We have built our company on three basic principles:
1. Know our guests and be flexible. Unlike many tour operators in Morocco, our drivers are part of our team. That means that before you arrive in Morocco, your driver will have details about your interests and itinerary. Once you arrive, we are flexible with your itinerary. If you love a certain place and want to spend more time, we will adjust the rest of your itinerary on the fly to make it happen. If you see something on the road that you want to check out, just ask your driver to stop. Machi Mouchkil (“No problem”).
2. Provide immersive experiences. We believe that the real beauty of Morocco is the culture and the people. In addition to the “must see” sites, we will provide unique experiences that let you mix and mingle with the local people - No matter what level accommodations you prefer.
3. Give back. We are committed to the development of the communities in which we operate, so we partner with businesses that are locally owned and operated as much as possible. For you that means high-quality, non-touristy, responsible travel with stays in authentic accommodations (riads, kasbahs, berber tents) and unique access to the local people.
Featured trips & expertise
Top itineraries and travel advice
Take a seven-day spin across the sand with this itinerary that will take you from beach to city to desert to back. Visit the arts scene in Asilah, then put your newfound...
On this nine-day itinerary, starting in Marrakech, go off the beaten path to explore Morocco's culture and landscapes. Cross the Atlas Mountains and enjoy an off-road adventure...
Adventure into the rugged landscapes of the Sahara Desert and the High Atlas mountains on this 10-day Moroccan itinerary. After wandering the medinas of Fes, you'll embark on a...
Recent Trip Reviews for Morocco Immersion Tours and Adventures
10 Days of Moroccan Highlights
Morocco
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Dec 29 - Jan 7, 2026
Marrakech
Morocco
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Dec 26 - Jan 2, 2026
We shared lunch with the Berbers, hiked the Atlas Mountains, explored the Agafay Desert by camel and quad bike, wandered through the souks of Marrakech,... Read more
It was truly a joy to help plan your journey, and I’m thrilled to hear that every recommendation matched your interests and that you felt fully immersed in Moroccan culture. From lunch with the Berbers and hiking in the Atlas Mountains to exploring the Agafay Desert, wandering the souks, relaxing in the hammam, and enjoying a home-cooked tagine, it sounds like you experienced Morocco in such a special and... Read more
Our trip to Morocco was marvelous on all coun...
Morocco
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Dec 14 - Dec 26, 2025
Overall positive
Morocco
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Dec 20 - Dec 28, 2025
Our guide, Hicham, and driver, Hicham, did ...
Morocco
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Dec 12 - Dec 21, 2025
Our guide, Hicham, and driver, Hicham, did a very good job of getting us to the desert despite a blizzard going over the mountains!
Hi Marty,
We are happy that "the Hichams" were able to navigate the unusual weather that you all experienced. After having a drought for the last 5 years, we are incredibly happy to see the return of snow and rain to the country, but we are truly sorry that it impacted your trip plans, especially after the difficulties that you had getting there!
We do hope that despite all of that, that you enjoyed your trip and your time with Hicham (and Hicham).
Thanks!
Sharon, Hicham (and Hicham), and the rest of the Morocco Immersion family
Morocco 2025
Morocco
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Nov 4 - Nov 12, 2025
thanks in large part to kimkim’s impeccable planning and attention to detail.
After choosing kimkim from a wide field based on their highly favorable
reviews and reasonable rates, we exchanged several messages that
culminated in a Zoom call to discuss our interests and personalize our
travel plans. Our expert travel consultants Maryem and Habiba drafted and
then modified our Imperial City tour several times to meet... Read more
Hi Joseph!
We are so glad that your bucket list trip to Morocco ranks so highly on your trip list! We are thrilled that our team drafted and refined for you met all of your desires and that Omar, our tour manager, executed it so well and that your local guides in Fes, Rabat, and Marrakech added additional value to your trip!
Thanks for trusting us with your trip to Morocco and just let us know when you are ready to come back!
Keep in touch,
Sharon, Omar, and the rest of the Morocco Immersion family
Marrakech At It’s Best
Morocco
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Dec 15 - Dec 21, 2025
Hi Virginia (and Tom),
Thank you so much for taking the time to write such a detailed and wonderful review. We are so happy that you had a magical time with Omar while discovering Marrakech and the areas around it. We are also pleased that your cooking experience with Nawal and her family was a highlight and super happy that Mohammed helped you with the Ourika hike in Setti Fatma - it sounds like that was even prettier than normal with the fresh snowfall!
Thanks for trusting us with your trip!
Keep in touch,
Sharon, Omar, and the rest of the Morocco Immersion family
Moroccan family vacation.
Morocco
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Nov 22 - Nov 28, 2025
I had a wonderful experience with Omar, our guide. We are a family of four with two young children and he accommodated all of our needs. While there were some long drives so that we could see as much of the country as possible in a short period of time, Omar made us completely comfortable, was an incredibly safe driver, and provided us with incredible context for all that we saw. Our kids had a wonderful time and we really enjoyed our time in the country. Really incredible country and worth the effort. Highly recommend this tour group and experience.
Hi Christopher,
Thank your for taking the time to leave a review! We are thrilled to hear that you had an amazing time with Omar and that he was able to make you and your young children comfortable during some the longer drives of the trip. And of course, we are also super happy to hear that your kids had a wonderful time. I always say that kids love Morocco and that Moroccans love kids. I'm glad this was true for your experience as well!
Thanks for trusting us with your trip!
Keep in touch,
Sharon, Omar, and the rest of the Morocco Immersion family
Two Week Trip in Morocco Met Our Expectations
Morocco
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Oct 28 - Nov 11, 2025
Morocco Immersion
Morocco
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Nov 5 - Nov 14, 2025
Hicham, our guide, was extremely knowledgeable and very patient with our gaggle of women. He was flexible and took everyone’s desires into his consideration. The best part of our trip was joining an Amazigh family in the Valley of Roses for couscous, music, and henna tattoos. I always loved seeing the sand dunes of the Sahara dessert.