American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have traveled extensively throughout the country and especially enjoy discovering secret places off of the beaten path. Together with Abderrahman Idrissi, my Moroccan husband who has 20 years in the tourism industry, we enlisted the help of his brothers (who serve as our in-country tour managers) to create Morocco Immersion Tours & Adventures. As a family business, we enjoy developing relationships with our guests that continue beyond their trips to Morocco and our goal is for our guests to leave with a little of our love for the country and its people.
What places and activities do you specialize in?
"People always ask me what there is to do in Morocco and I always reply that an easier question would be what can't you do there! And we can help you with all of it. Of course, we share the rich history and the important landmarks that any tour to Morocco includes, but we also provide unique opportunities to mix and mingle with the locals that allow our guests to gain insight into day to day life. So if you are looking for an authentic experience (budget or luxury) that takes you off the beaten path, then we are the company for you. And if you want to throw in a little hiking, trekking, rock climbing, mountain biking, surfing, kite-surfing, mule trekking, horseback riding, or even skiing (yes, I said skiing), we can do that, too!"
How did you get involved in travel?
"My path towards a career in travel was a crooked one, but began with a vacation to Morocco in 2012 where I met the most amazing guide, Abderrahman (Abdou for short). He was so amazing, in fact, that after a few more visits we decided to get married. After he had settled into life in the United States, an opportunity presented itself for us to create Morocco Immersion Tours & Adventures. And so, after many years of discussion, we "pulled the trigger" and Morocco Immersion was born."
Please share a unique travel experience you will never forget.
"Obviously, my trip to Morocco in 2012 was life changing - talk about transformative travel experiences! Besides meeting my soulmate on that trip, I was mesmerized by the desert and upon my return dreamt about it for 30 nights in a row. Abdou told me that that was the magic of the desert. In subsequent trips, I got to learn more about the culture and meet more of the locals, and that's when I discovered that despite the breathtaking beauty of the landscapes, the true beauty of Morocco is the rich culture and the warmth and generosity of its people. "
Featured trips & expertise
On this 13-day trip plan, explore all aspects of Morocco–the coastal city of Essaouria, the imperial city of Few, and the Merzouga area of the Sahara Desert. Beginning and ending in Marrakech, stroll the bustling square of Jemma El Fna, then visit Hassan Mosque II in Casablanca, with one of the tallest towers in the world. Hike in the scenic Rif Mountains and get lost in the blue-hued city of Chefchaouen. Enjoy delicious Moroccan cuisine and culture along the way.
This two-week itinerary checks off Morocco's top urban and natural landmarks. See medieval architecture in the capital of Rabat, walk the blue streets of Chefchaouen, and tour 9th-century Al Quaraouiyine University in Fes. Continue to the Sahara for a night of glamping, visit the desert citadel of Ait Benhaddou, and explore colorful Marrakech markets and ornate palaces before ending in the quiet coastal city of Essaouira.
Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg Lihoudi with a comfortable night in a luxury camp. Continue to Marrakech to visit ornate palaces, the serene Majorelle Gardens, and vibrant city markets. Finish your trip in the charming coastal city of Essaouira, where 18th-century artist studios and quiet coastal charm await.
This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous tanneries in Fes. Continue to the Sahara to see the desert city of Ait Benhaddou and spend a peaceful night under the stars, then finish your trip in colorful Marrakech, where vibrant markets, serene gardens, and lively nightlife await.
Recent trip reviews for Sharon
Trip to morocco, Morocco - Oct 5 - Oct 10, 2019
We had an amazing trip, thanks largely to Moroccan Immersion Tours and Adventures and to the help of Sharon (who helped us plan our 6 day itinerary) and to Abdou, who was our gracious, informed, and unfailingly cheerful guide. We contacted KimKim only about 4 weeks before our trip and were quickly connected with Moroccan Immersion/Sharon. Sharon was extremely helpful -- and patient! -- in recommending options for our 6 day trip, jumping on the phone with me at least a few times for me to... read more
Trip to morocco, Morocco - Aug 17 - Aug 21, 2019
Sharon was excellent - very prompt, responsive, knowledgeable, proactive and was extremely valuable in setting-up our trip plan, how we can make the most value of our limited time and resources without compromising the experience. Equally, Amnay, our tour guide and driver was excellent, particularly at keeping us safe and secure; providing us with excellent restaurant recommendation, enriching our gastronomic experience and accompanying us any time of day and night. The other local guides,... read more
Casablanca to fez and chefcausen, Morocco - Aug 7 - Aug 10, 2019
The agency did a great job of making ensuring my comfort during my time there. My guide mr.hicham was extremely hospitable and courteous. I throughly enjoyed my trip .my only mistake for fly Air Maroc
They delayed my flight and lost baggage and no customer service to help passengers.
7 days in morocco - 3 great itineraries, Morocco - Aug 1 - Aug 8, 2019
I actually never thought it was possible to put together such a great and personalized trip in about 24 hours! Huge thanks to the entire team!
From the very first contact to Sharon until the last goodbyes to Amnay - everything was absolutely flawless.
Sharon ensured that every day that I spent in Marocco was well-planned according to my wishes and personal needs, and Amnay - my excellent driver & knowledgeable guide with a warm personality - ensured that all the plans were becoming my... read more
Trip to morocco, Morocco - Jun 16 - Jun 19, 2019
I DO NOT give reviews for business or services as a general rule. I DO NOT like to use tour planners or groups for my trips all over the world. I DO, HOWEVER, HIGHLY RECOMMEND KIMKIM. They have provided a service tailored to individual interest with trip planning at an affordable price for our trip to Marrakesh. Morocco.
Sharon, my trip advisor, was very attentive and very helpful in not only dealing with my changing plans but adding to my interest in our trip to Morocco, in particular,... read more
Imperial cities & the desert - 9 days, Morocco - May 23 - May 31, 2019
We just got back from our 8-day imperial city tour from Morocco last weekend. I have to say that it was the best planned trip I've ever had, and my husband and I have traveled A LOT! We wanted to plan a special trip for our ten year anniversary but with our work schedules, three weeks before our trip the only thing we had booked were our plane tickets! So in a panic, I started researching online for hotels and sights and felt totally overwhelmed, in the past we've planned our own trips no... read more