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Sharon Louthian

American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have traveled extensively throughout the country and especially enjoy discovering secret places off of the beaten path. Together with Abderrahman Idrissi, my Moroccan husband who has 20 years in the tourism industry, we enlisted the help of his brothers (who serve as our in-country tour managers) to create Morocco Immersion Tours & Adventures. As a family business, we enjoy developing relationships with our guests that continue beyond their trips to Morocco and our goal is for our guests to leave with a little of our love for the country and its people.

What places and activities do you specialize in?

"People always ask me what there is to do in Morocco and I always reply that an easier question would be what can't you do there! And we can help you with all of it. Of course, we share the rich history and the important landmarks that any tour to Morocco includes, but we also provide unique opportunities to mix and mingle with the locals that allow our guests to gain insight into day to day life. So if you are looking for an authentic experience (budget or luxury) that takes you off the beaten path, then we are the company for you. And if you want to throw in a little hiking, trekking, rock climbing, mountain biking, surfing, kite-surfing, mule trekking, horseback riding, or even skiing (yes, I said skiing), we can do that, too!"

How did you get involved in travel?

"My path towards a career in travel was a crooked one, but began with a vacation to Morocco in 2012 where I met the most amazing guide, Abderrahman (Abdou for short). He was so amazing, in fact, that after a few more visits we decided to get married. After he had settled into life in the United States, an opportunity presented itself for us to create Morocco Immersion Tours & Adventures. And so, after many years of discussion, we "pulled the trigger" and Morocco Immersion was born."

Please share a unique travel experience you will never forget.

"Obviously, my trip to Morocco in 2012 was life changing - talk about transformative travel experiences! Besides meeting my soulmate on that trip, I was mesmerized by the desert and upon my return dreamt about it for 30 nights in a row. Abdou told me that that was the magic of the desert. In subsequent trips, I got to learn more about the culture and meet more of the locals, and that's when I discovered that despite the breathtaking beauty of the landscapes, the true beauty of Morocco is the rich culture and the warmth and generosity of its people. "

Sharon is part of the following groups: Morocco Travel Agents
Palm trees line the fortified walls in Taroudant
Marrakech, Atlas Mountains, and Essaouira - 9 Days

This relaxed itinerary takes you on an off-the-beaten-path exploration of Morocco's culture and landscapes. Explore the bustle and history of Marrakech, then travel through the Atlas Mountains. You'll go on an off-road adventure and will discover breathtaking scenery at Morocco's tallest waterfalls. Climb aboard a camel to trek out into the desert, where you'll camp for the night. Then discover Taroudant, a fortified town with great shopping and souks that are easier to navigate than those in bigger cities. You'll end your trip in Essaouira, a gorgeous seaside escape where you can relax and tuck into fresh local seafood. 

A tempting display at a souk in Marrakech
Moroccan Cities: Casablanca, Rabat, Fes & Marrakech - 6 Days

Discover Morroco's historic and modern cities on this 6-day tour of the country's urban centers. You'll get a sense of Morocco's evolution across the centuries, from its Roman ruins in Volubilis to its modern commercial capital, Casablanca. You'll also visit  the seaside splendor of Rabat — which showcases the influence of French-colonial heritage — as well as the exquisite Imperial City of Meknes. Finally, you'll immerse yourself in Marrakech, the "Red City," where you'll be welcomed with fantastic cuisine, a bustling Medina, and gorgeous architecture.

Aït Benhaddou
Moroccan Tour: Chefchaouen, Fes, Ouarzazate, Marrakech, & More - 12 Days

This 12-day Moroccan tour will take through major cities, like Fes and Marrakech, and over the Middle Atlas Mountains to Merzouga–where you’ll ride a camel through the sand dunes and camp in the Sahara Desert. While on the road, you’ll pass through Berber villages. You’ll also stop in the costal town of Essaouira, as well as Ouarzazate, the Hollywood of Morocco, before ending your travels in Casablanca.

Moroccan Tour
Moroccan Tour: Atlantic Coast, Imperial Cities, & Sahara Desert - 13 Days

On this 13-day trip plan, explore all aspects of Morocco–the coastal city of Essaouria, the imperial city of Few, and the Merzouga area of the Sahara Desert. Beginning and ending in Marrakech, stroll the bustling square of Jemma El Fna, then visit Hassan Mosque II in Casablanca, with one of the tallest towers in the world. Hike in the scenic Rif Mountains and get lost in the blue-hued city of Chefchaouen. Enjoy delicious Moroccan cuisine and culture along the way.

Old city of Essaouira on the coast
Luxury Grand Tour of Morocco - 14 Days

This two-week itinerary checks off Morocco's top urban and natural landmarks. See medieval architecture in the capital of Rabat, walk the blue streets of Chefchaouen, and tour 9th-century Al Quaraouiyine University in Fes. Continue to the Sahara for a night of glamping, visit the desert citadel of Ait Benhaddou, and explore colorful Marrakech markets and ornate palaces before ending in the quiet coastal city of Essaouira.

Merzouga in the Sahara Desert in Morocco
Southern Morocco Luxury Tour - 8 Days

Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg Lihoudi with a comfortable night in a luxury camp. Continue to Marrakech to visit ornate palaces, the serene Majorelle Gardens, and vibrant city markets. Finish your trip in the charming coastal city of Essaouira, where 18th-century artist studios and quiet coastal charm await.

Recent trip reviews for Sharon

Rachel

Wonderful tour of Morocco with knowledgeable guides and unforgettable experiences · Morocco - Nov 2 - Nov 9, 2019

Traveler: Rachel N. - Local specialist: Sharon Louthian

My partner and I wanted somewhere warm to visit in November, with good views and lots to see and explore. Morocco certainly delivered and we couldn’t have organised the trip without kimkim and Morocco Immersion.
We’re busy working people and didn’t have enough time to independently research where to go, what to do in Morocco and investigate what’s feasible to achieve in one week. The process of booking the trip through kimkim was smooth and easy. Sharon, our tour organiser, was so helpful... read more

My partner and I wanted somewhere warm to visit in November, with good views and lots to see and explore. Morocco certainly delivered and we couldn’t have organised the trip without kimkim and Morocco Immersion.
We’re busy working people and didn’t have enough time to independently research where to go, what to do in Morocco and investigate what’s feasible to achieve in one week. The process of booking the trip through kimkim was smooth and easy. Sharon, our tour organiser, was so helpful throughout and even when we changed our minds endlessly on what we could achieve in a week of visiting Morocco, she was incredibly patient and accommodating to our changing preferences. Sharon made sure the holiday was tailored to what we wanted and gave great advice on where we should visit and what we should do. Given Sharon was a real expert in the area, her suggestions were invaluable so that we got exactly what we wanted out of the holiday.
We decided on having 1 full day in Marrakech before moving on to explore the Atlas Mountains, Sahara Desert and surrounding areas for 4 days of travelling. The final 2 days of the tour would see us return to Marrakech for some ‘downtime’ so that we could explore the fascinating city in our own time.
We had a private driver for the duration of the trip, Hicham, who went above and beyond to ensure we had the best time possible without having to stress about what we were doing each day. In each location we visited, a local tour guide would greet us and take us on some incredible adventures. The organisation and transition to each individual tour was flawless. We’d arrive in a new location and within 5 minutes, we were whisked off to ride camels, walk through bustling markets, eat dates from palm trees and visit movie sets!
Morocco Immersion who gave us the tour were incredible. Hicham was so kind and considerate - he took us to all the best spots for great photos and was so careful not to impose, ensuring we still had alone time as well. Our favourite part of the tour was the night in the desert, which we travelled to by camel while the sun was setting. The sunrise the next day was simply stunning as well; a moment we’ll never forget admiring the sun rising only surrounded by the Saharan sand.

There was a lot of driving on the trip but it didn’t feel too bad as it was constantly broken up by regular stops and guided tours along the way. Marrakech can feel quite overwhelming as a tourist, however with a guide it’s far better. Through kimkim and Morocco Immersion, we really were provided with a truly immersive experience they promise, enabling us to learn about the culture, the history and fall in love with the beautiful country. Thank you for a brilliant experience, we cannot wait to return!

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Hi Rachel!

Thank you for the great review and thanks for letting us be a part of your Morocco adventure! We are so happy to hear that you had a fantastic time and we definitely will look forward to your next visit and showing you more of our beautiful country.

Also, it was lovely to get to meet you during your tour of Marrakech (and again in Dades). I will make sure to pass on the review to Hicham and on behalf of the whole Morocco Immersion family, I just want to say thanks once again.

Keep in touch and let us know when you are ready for Morocco Immersion Part II!
Sharon

We left Morocco feeling like we were family! · Morocco - Nov 22 - Nov 27, 2019

Traveler: Margi S. - Local specialist: Sharon Louthian

Our trip was amazing from start to finish. Sharon was incredibly responsive each time I had a question and made some great suggestions that helped make our trip perfect. In fact, Sharon’s helpful and quick responses are the reason we chose Kim Kim and Morocco Immersions as our tour group. Even though it was our first trip to Morocco, it felt like we were visiting family. Hicham was an informative guide, and went out of his way at every chance to make our trip perfect. He narrated our drive... read more

Our trip was amazing from start to finish. Sharon was incredibly responsive each time I had a question and made some great suggestions that helped make our trip perfect. In fact, Sharon’s helpful and quick responses are the reason we chose Kim Kim and Morocco Immersions as our tour group. Even though it was our first trip to Morocco, it felt like we were visiting family. Hicham was an informative guide, and went out of his way at every chance to make our trip perfect. He narrated our drive to the desert through the High Atlas Mountains with the history of Morocco as it passed by our window. It was the best history lesson ever! The camel excursion was a highlight, and the luxury campsite in the heart of the desert was unbelievable. We had local guides in each of the cities we visited, and all were informative and sweet. Ait-Ben-Haddou was another highlight. Our Riad in Marrakech was beautiful, and right off the Jemma-al-Fenna square. We wandered Marrakech right from our bedroom door. From start to finish, this was the trip of a lifetime. Thank you to Sharon and her family for everything!

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Thanks, Margi, for the fabulous review and for uploading so many gorgeous photos! We are so glad that you had a great time on your trip and super happy that you felt like you were visiting family. I'm so glad that I got to meet you while you were here and we are looking forward to your return to Morocco so that we can show you even more!

On behalf of the whole Morocco Immersion family, thanks for letting us share our love of this beautiful country with you!

Keep in touch!
Sharon

Wonderful Desert Experience · Morocco - Nov 5 - Nov 7, 2019

Traveler: Anuj D. - Local specialist: Sharon Louthian

We had a great time working with Sharon in planning our desert experience in Morocco. We were even more fortunate to have an amazing driver, Sallam, who took us through our trip. We could not have asked for a better driver/guide. Sallam was extremely warm and personable. He was flexible when we wanted to change plans. Sallam did a remarkable job of knowing when to share stories/sights while also knowing when to give us time to relax. He adjusted his driving based on our comfort level. ... read more

We had a great time working with Sharon in planning our desert experience in Morocco. We were even more fortunate to have an amazing driver, Sallam, who took us through our trip. We could not have asked for a better driver/guide. Sallam was extremely warm and personable. He was flexible when we wanted to change plans. Sallam did a remarkable job of knowing when to share stories/sights while also knowing when to give us time to relax. He adjusted his driving based on our comfort level. Sallam was not only a wonderful guide but he is now a friend that we plan to keep in touch with. He made the experience much more enjoyable especially given how long of a drive it was.

Overall, the desert experience was very fun. The camel ride was very nice and the sand dunes were beautiful. The camp was very nice and we were looking forward to enjoying the experience under the stars at night. However, unfortunately the high winds caused us to have to stay inside. The amenities were above expectations with the nice toilet and shower. We were a bit disappointed to not have more time at the camp in the morning. After breakfast, we were quickly pushed to pack up and leave the site. We expected more time in the morning to enjoy the desert in peace.

Overall it was a very nice experience. The driving time was a bit much but the Camp was quite nice. Sallam made the experience so much more enjoyable for us. He was the best driver/guide we could have asked for.

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Hi Anuj - Thanks for the great review. We are thrilled that you had a fantastic time with Sallam. Sorry to hear that the weather didn't quite cooperate with your overnight stay in the desert, but glad that you enjoyed the camp none-the-less.

I will be sure to share your review with Sallam and just want to say thanks on behalf of the entire Morocco Immersion team for choosing us to be a part of your Moroccan adventure.

Keep in touch!'
Sharon

We had a fantastic experience and would highl... · Morocco - Oct 12 - Oct 21, 2019

Traveler: Aaron J. - Local specialist: Sharon Louthian

We had a fantastic experience and would highly recommend Morocco Immersion! Sharon was great and super responsive in planning the trip, and our guide on-the-ground Amnay was fantastic.

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Hi Aaron,

So glad to hear that you and Jane had a fantastic experience and thanks for the great review.

And thanks once again on behalf of the entire Morocco Immersion team for letting us be a part of your Moroccan adventure!

Best regards,
Sharon

Trip to Morocco · Morocco - Oct 5 - Oct 10, 2019

Traveler: Abigail C. - Local specialist: Sharon Louthian

We had an amazing trip, thanks largely to Moroccan Immersion Tours and Adventures and to the help of Sharon (who helped us plan our 6 day itinerary) and to Abdou, who was our gracious, informed, and unfailingly cheerful guide. We contacted KimKim only about 4 weeks before our trip and were quickly connected with Moroccan Immersion/Sharon. Sharon was extremely helpful -- and patient! -- in recommending options for our 6 day trip, jumping on the phone with me at least a few times for me to... read more

We had an amazing trip, thanks largely to Moroccan Immersion Tours and Adventures and to the help of Sharon (who helped us plan our 6 day itinerary) and to Abdou, who was our gracious, informed, and unfailingly cheerful guide. We contacted KimKim only about 4 weeks before our trip and were quickly connected with Moroccan Immersion/Sharon. Sharon was extremely helpful -- and patient! -- in recommending options for our 6 day trip, jumping on the phone with me at least a few times for me to ask (many) questions, and to flexing on timing/price when we needed to reduce our total costs. The tour itself was wonderful -- a mix of 'typical' experiences (e.g., walks around the souks in Marrakech) coupled with unique and differentiated experiences that Moroccan Immersion helped arrange (e.g., a visit to a women's rug making cooperative followed by lunch with the 3 rug weavers; spending a night in a luxury desert camp coupled with a pre-dawn hike up the mountain to see the sunrise). Abdou was a real pleasure to have as a guide -- his love for and knowledge of his country and his heritage is impressive, and really came across in the tour. Abdou also did a great job of connecting us to local guides (e.g., in Marrakech, in Taroudant), who were equally knowledgeable and friendly. In all, I would highly, highly recommend Moroccan Immersion if you are interested in planning a trip to this remarkable country.

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Hi Abby!

Thanks so much for the great review. We are so happy to hear that you had an amazing adventure and we look forward to you returning to Morocco so that we can show you more of the country!

Thanks again,
Sharon

Trip to Morocco · Morocco - Aug 17 - Aug 21, 2019

Traveler: Marella C. - Local specialist: Sharon Louthian

Sharon was excellent - very prompt, responsive, knowledgeable, proactive and was extremely valuable in setting-up our trip plan, how we can make the most value of our limited time and resources without compromising the experience. Equally, Amnay, our tour guide and driver was excellent, particularly at keeping us safe and secure; providing us with excellent restaurant recommendation, enriching our gastronomic experience and accompanying us any time of day and night. The other local guides,... read more

Sharon was excellent - very prompt, responsive, knowledgeable, proactive and was extremely valuable in setting-up our trip plan, how we can make the most value of our limited time and resources without compromising the experience. Equally, Amnay, our tour guide and driver was excellent, particularly at keeping us safe and secure; providing us with excellent restaurant recommendation, enriching our gastronomic experience and accompanying us any time of day and night. The other local guides, specially Mohammed of Fes, were pleasant, knowledgeable and flexible in accommodating and answering our questions. Thanks super Sharon and Amnay for this memorable experience for our family.

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Hi Marella! We are so happy that your family had a great and memorable experience in Morocco and we are looking forward to you coming back so that we can show you the south and the desert!! Thanks for the great review and keep in touch!

Warm Regards,
Sharon, Amnay, and the rest of the Morocco Immersion team

Casablanca to fez and chefcausen · Morocco - Aug 7 - Aug 10, 2019

Traveler: Sumi S. - Local specialist: Sharon Louthian

The agency did a great job of making ensuring my comfort during my time there. My guide mr.hicham was extremely hospitable and courteous. I throughly enjoyed my trip .my only mistake for fly Air Maroc
They delayed my flight and lost baggage and no customer service to help passengers.

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Sharon Louthian, local specialist, responded to this review:

Hi Sumi! So sorry to hear about your trouble with Royal Air Maroc, but glad that you enjoyed your short trip with us (and Hicham) after you arrived! I hope the rest of your time in Morocco has been equally enjoyable and just let us know if you need anything else!

Thanks, again, from the entire Morocco Immersion team!
Best regards,
Sharon

Livia

7 Days in Morocco - 3 Great Itineraries · Morocco - Aug 1 - Aug 8, 2019

Traveler: Livia S. - Local specialist: Sharon Louthian

I actually never thought it was possible to put together such a great and personalized trip in about 24 hours! Huge thanks to the entire team!

From the very first contact to Sharon until the last goodbyes to Amnay - everything was absolutely flawless.

Sharon ensured that every day that I spent in Marocco was well-planned according to my wishes and personal needs, and Amnay - my excellent driver & knowledgeable guide with a warm personality - ensured that all the plans were becoming my... read more

I actually never thought it was possible to put together such a great and personalized trip in about 24 hours! Huge thanks to the entire team!

From the very first contact to Sharon until the last goodbyes to Amnay - everything was absolutely flawless.

Sharon ensured that every day that I spent in Marocco was well-planned according to my wishes and personal needs, and Amnay - my excellent driver & knowledgeable guide with a warm personality - ensured that all the plans were becoming my reality.

Marocco certainly doesn’t lack of natural beauty, and distinctive buildings of mosques, riads, and kasbahs. What makes every place special though is the kindness and friendliness of the people.

I would not only travel with Morocco Immersion again but also recommended it to anyone who aims to get away from the mass, and experience Marocco on a personal level.

Huhe thanks to the team and all family members!

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Hey Livia - Thanks so much for the great review! We are so happy that we were able to show you Morocco and be a part of your journey. We truly hope that this getaway was exactly what you needed and we are looking forward to the day that you return and we are able to share more with you!

Thanks again from the entire Morocco Immersion family. You are welcome any time!

Thanks,
Sharon

Trip to Morocco · Morocco - Jun 16 - Jun 19, 2019

Traveler: jay H. - Local specialist: Sharon Louthian

I DO NOT give reviews for business or services as a general rule. I DO NOT like to use tour planners or groups for my trips all over the world. I DO, HOWEVER, HIGHLY RECOMMEND KIMKIM. They have provided a service tailored to individual interest with trip planning at an affordable price for our trip to Marrakesh. Morocco.

Sharon, my trip advisor, was very attentive and very helpful in not only dealing with my changing plans but adding to my interest in our trip to Morocco, in particular,... read more

I DO NOT give reviews for business or services as a general rule. I DO NOT like to use tour planners or groups for my trips all over the world. I DO, HOWEVER, HIGHLY RECOMMEND KIMKIM. They have provided a service tailored to individual interest with trip planning at an affordable price for our trip to Marrakesh. Morocco.

Sharon, my trip advisor, was very attentive and very helpful in not only dealing with my changing plans but adding to my interest in our trip to Morocco, in particular, Marrakesh. I originally was going for a 5 day trip. I changed it at least 3 times and ended up with a 4 day trip only to Marrakesh. Sharon helped me at every turn and even added a cooking class to our schedule at the last minute.

Richard, our personal driver and guide in Marrakesh was on time, had a smile, and had something interesting to say and add to the days tour. He above all was flexible with our schedule allowing us time to explore more interesting places or people. He is also the best driver I have ever seen. Driving in Marrakesh is beyond crazy-- he was in complete control.

Kalib and his wife conducted our cooking class. It was not at some business address, rather it was at their house in the middle of Marrakesh. They opened their house to us, took us to the local market to buy the food we were going to cook that night. We also met several of their family members as well. We were there for several hours and the food was delicious. The Moroccan spices and cooking style was easy to follow and extremely interesting. This was a truly unique experience to meet and be with a local family at their house, in a local neighborhood and see their lifestyle.

Kimkim found and provided a really unique experience for my time in Marrakech. I will never forget it. Thank You.

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Sharon Louthian, local specialist, responded to this review:

Hey Jay!

Thanks so much for the amazing review and for the great photos! We are so glad that you had a fantastic experience and we hope to help you again when you time allows for a more extensive exploration of Morocco!

Thanks again from the whole Morocco Immersion team!

Imperial Cities & the Desert - 9 Days · Morocco - May 23 - May 31, 2019

Traveler: Kimi L. - Local specialist: Sharon Louthian

We just got back from our 8-day imperial city tour from Morocco last weekend. I have to say that it was the best planned trip I've ever had, and my husband and I have traveled A LOT! We wanted to plan a special trip for our ten year anniversary but with our work schedules, three weeks before our trip the only thing we had booked were our plane tickets! So in a panic, I started researching online for hotels and sights and felt totally overwhelmed, in the past we've planned our own trips no... read more

We just got back from our 8-day imperial city tour from Morocco last weekend. I have to say that it was the best planned trip I've ever had, and my husband and I have traveled A LOT! We wanted to plan a special trip for our ten year anniversary but with our work schedules, three weeks before our trip the only thing we had booked were our plane tickets! So in a panic, I started researching online for hotels and sights and felt totally overwhelmed, in the past we've planned our own trips no problem but this time we just didn't have the time. I stumbled upon kimkim and it was like magic. Within a couple of days our Morocco travel specialist Sharon, had sent us a complete itinerary with hotels, transportation and tours, it was AMAZING! We felt such a weight off our shoulders and all we had to do was pack our bags and get on the plane. When we arrived, just like Sharon assured us, we had a driver waiting for us at the airport to begin our Moroccan adventure. Our driver Salam was with us for half of the trip and then we had another driver for the second half of the trip. We could not have asked for a better introduction to all things Morocco, we absolutely loved Salam and were very sad to part ways with him half way through our trip but we wanted to be flexible as Morocco Immersion had been very flexible with us, accommodating our last minute requests. Our second driver Abdulah was also great, so we felt very lucky to have two great guides during our time there. We would highly recommend Morocco Immersion, the local travel company we used through kimkim, and would highly recommend booking your trip through kimkim. It was so easy and secured. We were so pleasantly surprised, as this was our first time using this service and now we are spoiled, I don't think we'll ever go back to planning trips on our own. We got so much more from this vacation than any other trip before and the best part it was completely customized to meet our needs. The level of accommodations and the transportation provided by Morocco Immersion were top notch, we were very pleased. We can't say enough good things about this experience!

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Sharon Louthian, local specialist, responded to this review:

Thanks, Kimi, for the great review. We are so happy that your experience great! Our goal is for all of our guests to leave Morocco with a piece of it stamped on their soul, or at the very least, with an appreciation for why we love this country so much! And although we normally do not switch drivers halfway through the tour as we know that isn't ideal, we definitely appreciated your understanding and flexibility in this situation. We hope that you'll return to Morocco one day and let us show you more of this amazing place. Thanks again!