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Sharon Louthian

American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have traveled extensively throughout the country and especially enjoy discovering secret places off of the beaten path. Together with Abderrahman Idrissi, my Moroccan husband who has 20 years in the tourism industry, we enlisted the help of his brothers (who serve as our in-country tour managers) to create Morocco Immersion Tours & Adventures. As a family business, we enjoy developing relationships with our guests that continue beyond their trips to Morocco and our goal is for our guests to leave with a little of our love for the country and its people.

What places and activities do you specialize in?

"People always ask me what there is to do in Morocco and I always reply that an easier question would be what can't you do there! And we can help you with all of it. Of course, we share the rich history and the important landmarks that any tour to Morocco includes, but we also provide unique opportunities to mix and mingle with the locals that allows our guests to gain insight into day to day life. So if you are looking for an authentic experience (budget or luxury) that takes you off the beaten path, then we are the company for you. And if you want to throw in a little hiking, trekking, rock climbing, mountain biking, surfing, kite-surfing, mule trekking, horseback riding, or even skiing (yes, I said skiing), we can do that, too!"

How did you get involved in travel?

"My path towards a career in travel was a crooked one, but began with a vacation to Morocco in 2012 where I met the most amazing guide, Abderrahman (Abdou for short). He was so amazing, in fact, that after a few more visits we decided to get married. After he had settled into life in the United States, an opportunity presented itself for us to create Morocco Immersion Tours & Adventures. And so, after many years of discussion, we "pulled the trigger" and Morocco Immersion was born."

Please share a unique travel experience you will never forget.

"Obviously, my trip to Morocco in 2012 was life changing - talk about transformative travel experiences! Besides meeting my soulmate on that trip, I was mesmerized by the desert and upon my return dreamt about it for 30 nights in a row. Abdou told me that that was the magic of the desert. In subsequent trips, I got to learn more about the culture and meet more of the locals, and that's when I discovered that despite the breathtaking beauty of the landscapes, the true beauty of Morocco is the rich culture and the warmth and generosity of its people. "

Featured trips & expertise

Old city of Essaouira on the coast
Luxury Grand Tour of Morocco - 14 Days

This two-week itinerary checks off Morocco's top urban and natural landmarks. See medieval architecture in the capital of Rabat, walk the blue streets of Chefchaouen, and tour 9th-century Al Quaraouiyine University in Fes. Continue to the Sahara for a night of glamping, visit the desert citadel of Ait Benhaddou, and explore colorful Marrakech markets and ornate palaces before ending in the quiet coastal city of Essaouira.

Merzouga in the Sahara Desert in Morocco
Southern Morocco Luxury Tour - 8 Days

Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg Lihoudi with a comfortable night in a luxury camp. Continue to Marrakech to visit ornate palaces, the serene Majorelle Gardens, and vibrant city markets. Finish your trip in the charming coastal city of Essaouira, where 18th-century artist studios and quiet coastal charm await.

Blue city of Chefchaouen
Highlight Luxury Tour of Morocco - 10 Days

This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous tanneries in Fes. Continue to the Sahara to see the desert city of Ait Benhaddou and spend a peaceful night under the stars, then finish your trip in colorful Marrakech, where vibrant markets, serene gardens, and lively nightlife await.

2 Weeks in Morocco: 3 Unique Itinerary Ideas
2 Weeks in Morocco: 3 Unique Itinerary Ideas

Two weeks in Morocco is enough time for a true grand tour, from the souks of Fes and Marrakech to the glittering Sahara, High Atlas mountains, and windy Atlantic Coast. If you want more than just the highlights—or if you're traveling in during summer, when the desert can be oppressively hot—stick to the Imperial cities of the north, diving into the history of classic stops along with places most travelers miss, like Beni-Mellal and Tetouan.

Recent trip reviews for Sharon

Marella

Trip to morocco, Morocco - Aug 17 - Aug 21, 2019

Traveler: Marella C. - Local specialist: Sharon Louthian

Sharon was excellent - very prompt, responsive, knowledgeable, proactive and was extremely valuable in setting-up our trip plan, how we can make the most value of our limited time and resources without compromising the experience. Equally, Amnay, our tour guide and driver was excellent, particularly at keeping us safe and secure; providing us with excellent restaurant recommendation, enriching our gastronomic experience and accompanying us any time of day and night. The other local guides,... read more

Sharon was excellent - very prompt, responsive, knowledgeable, proactive and was extremely valuable in setting-up our trip plan, how we can make the most value of our limited time and resources without compromising the experience. Equally, Amnay, our tour guide and driver was excellent, particularly at keeping us safe and secure; providing us with excellent restaurant recommendation, enriching our gastronomic experience and accompanying us any time of day and night. The other local guides, specially Mohammed of Fes, were pleasant, knowledgeable and flexible in accommodating and answering our questions. Thanks super Sharon and Amnay for this memorable experience for our family.

Casablanca to fez and chefcausen, Morocco - Aug 7 - Aug 10, 2019

Traveler: Sumi S. - Local specialist: Sharon Louthian

The agency did a great job of making ensuring my comfort during my time there. My guide mr.hicham was extremely hospitable and courteous. I throughly enjoyed my trip .my only mistake for fly Air Maroc
They delayed my flight and lost baggage and no customer service to help passengers.

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Hi Sumi! So sorry to hear about your trouble with Royal Air Maroc, but glad that you enjoyed your short trip with us (and Hicham) after you arrived! I hope the rest of your time in Morocco has been equally enjoyable and just let us know if you need anything else!

Thanks, again, from the entire Morocco Immersion team!
Best regards,
Sharon

Livia

7 days in morocco - 3 great itineraries, Morocco - Aug 1 - Aug 8, 2019

Traveler: Livia S. - Local specialist: Sharon Louthian

I actually never thought it was possible to put together such a great and personalized trip in about 24 hours! Huge thanks to the entire team!

From the very first contact to Sharon until the last goodbyes to Amnay - everything was absolutely flawless.

Sharon ensured that every day that I spent in Marocco was well-planned according to my wishes and personal needs, and Amnay - my excellent driver & knowledgeable guide with a warm personality - ensured that all the plans were becoming my... read more

I actually never thought it was possible to put together such a great and personalized trip in about 24 hours! Huge thanks to the entire team!

From the very first contact to Sharon until the last goodbyes to Amnay - everything was absolutely flawless.

Sharon ensured that every day that I spent in Marocco was well-planned according to my wishes and personal needs, and Amnay - my excellent driver & knowledgeable guide with a warm personality - ensured that all the plans were becoming my reality.

Marocco certainly doesn’t lack of natural beauty, and distinctive buildings of mosques, riads, and kasbahs. What makes every place special though is the kindness and friendliness of the people.

I would not only travel with Morocco Immersion again but also recommended it to anyone who aims to get away from the mass, and experience Marocco on a personal level.

Huhe thanks to the team and all family members!

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Hey Livia - Thanks so much for the great review! We are so happy that we were able to show you Morocco and be a part of your journey. We truly hope that this getaway was exactly what you needed and we are looking forward to the day that you return and we are able to share more with you!

Thanks again from the entire Morocco Immersion family. You are welcome any time!

Thanks,
Sharon

Trip to morocco, Morocco - Jun 16 - Jun 19, 2019

Traveler: jay H. - Local specialist: Sharon Louthian

I DO NOT give reviews for business or services as a general rule. I DO NOT like to use tour planners or groups for my trips all over the world. I DO, HOWEVER, HIGHLY RECOMMEND KIMKIM. They have provided a service tailored to individual interest with trip planning at an affordable price for our trip to Marrakesh. Morocco.

Sharon, my trip advisor, was very attentive and very helpful in not only dealing with my changing plans but adding to my interest in our trip to Morocco, in particular,... read more

I DO NOT give reviews for business or services as a general rule. I DO NOT like to use tour planners or groups for my trips all over the world. I DO, HOWEVER, HIGHLY RECOMMEND KIMKIM. They have provided a service tailored to individual interest with trip planning at an affordable price for our trip to Marrakesh. Morocco.

Sharon, my trip advisor, was very attentive and very helpful in not only dealing with my changing plans but adding to my interest in our trip to Morocco, in particular, Marrakesh. I originally was going for a 5 day trip. I changed it at least 3 times and ended up with a 4 day trip only to Marrakesh. Sharon helped me at every turn and even added a cooking class to our schedule at the last minute.

Richard, our personal driver and guide in Marrakesh was on time, had a smile, and had something interesting to say and add to the days tour. He above all was flexible with our schedule allowing us time to explore more interesting places or people. He is also the best driver I have ever seen. Driving in Marrakesh is beyond crazy-- he was in complete control.

Kalib and his wife conducted our cooking class. It was not at some business address, rather it was at their house in the middle of Marrakesh. They opened their house to us, took us to the local market to buy the food we were going to cook that night. We also met several of their family members as well. We were there for several hours and the food was delicious. The Moroccan spices and cooking style was easy to follow and extremely interesting. This was a truly unique experience to meet and be with a local family at their house, in a local neighborhood and see their lifestyle.

Kimkim found and provided a really unique experience for my time in Marrakech. I will never forget it. Thank You.

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Hey Jay!

Thanks so much for the amazing review and for the great photos! We are so glad that you had a fantastic experience and we hope to help you again when you time allows for a more extensive exploration of Morocco!

Thanks again from the whole Morocco Immersion team!

Imperial cities & the desert - 9 days, Morocco - May 23 - May 31, 2019

Traveler: Kimi L. - Local specialist: Sharon Louthian

We just got back from our 8-day imperial city tour from Morocco last weekend. I have to say that it was the best planned trip I've ever had, and my husband and I have traveled A LOT! We wanted to plan a special trip for our ten year anniversary but with our work schedules, three weeks before our trip the only thing we had booked were our plane tickets! So in a panic, I started researching online for hotels and sights and felt totally overwhelmed, in the past we've planned our own trips no... read more

We just got back from our 8-day imperial city tour from Morocco last weekend. I have to say that it was the best planned trip I've ever had, and my husband and I have traveled A LOT! We wanted to plan a special trip for our ten year anniversary but with our work schedules, three weeks before our trip the only thing we had booked were our plane tickets! So in a panic, I started researching online for hotels and sights and felt totally overwhelmed, in the past we've planned our own trips no problem but this time we just didn't have the time. I stumbled upon kimkim and it was like magic. Within a couple of days our Morocco travel specialist Sharon, had sent us a complete itinerary with hotels, transportation and tours, it was AMAZING! We felt such a weight off our shoulders and all we had to do was pack our bags and get on the plane. When we arrived, just like Sharon assured us, we had a driver waiting for us at the airport to begin our Moroccan adventure. Our driver Salam was with us for half of the trip and then we had another driver for the second half of the trip. We could not have asked for a better introduction to all things Morocco, we absolutely loved Salam and were very sad to part ways with him half way through our trip but we wanted to be flexible as Morocco Immersion had been very flexible with us, accommodating our last minute requests. Our second driver Abdulah was also great, so we felt very lucky to have two great guides during our time there. We would highly recommend Morocco Immersion, the local travel company we used through kimkim, and would highly recommend booking your trip through kimkim. It was so easy and secured. We were so pleasantly surprised, as this was our first time using this service and now we are spoiled, I don't think we'll ever go back to planning trips on our own. We got so much more from this vacation than any other trip before and the best part it was completely customized to meet our needs. The level of accommodations and the transportation provided by Morocco Immersion were top notch, we were very pleased. We can't say enough good things about this experience!

Sharon Louthian profile photo
Sharon Louthian, local specialist, responded to this review:

Thanks, Kimi, for the great review. We are so happy that your experience great! Our goal is for all of our guests to leave Morocco with a piece of it stamped on their soul, or at the very least, with an appreciation for why we love this country so much! And although we normally do not switch drivers halfway through the tour as we know that isn't ideal, we definitely appreciated your understanding and flexibility in this situation. We hope that you'll return to Morocco one day and let us show you more of this amazing place. Thanks again!