Sharon Louthian
American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have traveled extensively throughout the country and especially enjoy discovering secret places off of the beaten path. Together with Abderrahman Idrissi, my Moroccan husband who has over 25 years experience in the tourism industry, we enlisted the help of his brothers (who serve as our in-country tour managers) to create Morocco Immersion Tours & Adventures. As a family business, we enjoy developing relationships with our guests that continue beyond their trips to Morocco and our goal is for our guests to leave with a little of our love for the country and its people.
What places and activities do you specialize in?
"People always ask me what there is to do in Morocco and I always reply that an easier question would be what can't you do there! And we can help you with all of it. Of course, we share the rich history and the important landmarks that any tour to Morocco includes, but we also provide unique opportunities to mix and mingle with the locals that allow our guests to gain insight into day to day life. So if you are looking for an authentic experience (budget or luxury) that takes you off the beaten path, then we are the company for you. And if you want to throw in a little hiking, trekking, rock climbing, mountain biking, surfing, kite-surfing, mule trekking, horseback riding, or even skiing (yes, I said skiing), we can do that, too!"
How did you get involved in travel?
"My path towards a career in travel was a crooked one, but began with a vacation to Morocco in 2012 where I met the most amazing guide, Abderrahman (Abdou for short). He was so amazing, in fact, that after a few more visits we decided to get married. After he had settled into life in the United States, an opportunity presented itself for us to create Morocco Immersion Tours & Adventures. And so, after many years of discussion, we "pulled the trigger" and Morocco Immersion was born."
Please share a unique travel experience you will never forget.
"Obviously, my trip to Morocco in 2012 was life changing - talk about transformative travel experiences! Besides meeting my soulmate on that trip, I was mesmerized by the desert and upon my return dreamt about it for 30 nights in a row. Abdou told me that that was the magic of the desert. In subsequent trips, I got to learn more about the culture and meet more of the locals, and that's when I discovered that despite the breathtaking beauty of the landscapes, the true beauty of Morocco is the rich culture and the warmth and generosity of its people. "
Sharon's favorite itineraries and travel advice
Top itineraries and travel advice
Take a seven-day spin across the sand with this itinerary that will take you from beach to city to desert to back. Visit the arts scene in Asilah, then put your newfound...
On this nine-day itinerary, starting in Marrakech, go off the beaten path to explore Morocco's culture and landscapes. Cross the Atlas Mountains and enjoy an off-road adventure...
Adventure into the rugged landscapes of the Sahara Desert and the High Atlas mountains on this 10-day Moroccan itinerary. After wandering the medinas of Fes, you'll embark on a...
Luxury itineraries
This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous...
Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg...
Explore Marrakech and the surrounding Atlas Mountains in this week-long itinerary. Spend four days exploring ornate palaces, winding medina alleys, and the vibrant Jemaa El-Fna...
Recent trip reviews for Sharon
Absolutely one of the best trips I've taken. ...
Morocco
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May 17 - May 26, 2026
Our tour began in Casablanca where we were met by our driver Rachid, who would become our best buddy, ever so kind and helpful and always at the ready to take us on to our next adventure.
Over the... Read more
Best Family Travel Experience Ever!
Morocco
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May 18 - May 27, 2026
Incredible Experience – Ask for Omar!
Morocco
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Apr 28 - May 7, 2026
The seamless experience started with Sharon, who was fantastic to work with during the planning phase. She was incredibly responsive, available, and attentive from our very first conversation. We had a rough idea of what we wanted to see but lacked a clear vision.... Read more
Good introduction to Morocco.
Morocco
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Apr 19 - Apr 26, 2026
All the guides were awesome
Morocco
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Apr 15 - Apr 25, 2026
All the guides were awesome
Wonderful March 2026 trip to Morocco!!
Morocco
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Apr 3 - Apr 9, 2026
Fabulous trip!
Morocco
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Apr 9 - Apr 20, 2026
Highly recommend Sharon and team!
Morocco
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Mar 15 - Mar 22, 2026
This was an amazing trip!
Morocco
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Feb 12 - Feb 18, 2026
I chose to do this solo with a guide because of health issues. I couldn’t believe how reasonably priced... Read more
Positive first experience with kimkim.
Morocco
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Feb 19 - Feb 28, 2026