American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have traveled extensively throughout the country and especially enjoy discovering secret places off of the beaten path. Together with Abderrahman Idrissi, my Moroccan husband who has over 20 years experience in the tourism industry, we enlisted the help of his brothers (who serve as our in-country tour managers) to create Morocco Immersion Tours & Adventures. As a family business, we enjoy developing relationships with our guests that continue beyond their trips to Morocco and our goal is for our guests to leave with a little of our love for the country and its people.
What places and activities do you specialize in?
"People always ask me what there is to do in Morocco and I always reply that an easier question would be what can't you do there! And we can help you with all of it. Of course, we share the rich history and the important landmarks that any tour to Morocco includes, but we also provide unique opportunities to mix and mingle with the locals that allow our guests to gain insight into day to day life. So if you are looking for an authentic experience (budget or luxury) that takes you off the beaten path, then we are the company for you. And if you want to throw in a little hiking, trekking, rock climbing, mountain biking, surfing, kite-surfing, mule trekking, horseback riding, or even skiing (yes, I said skiing), we can do that, too!"
How did you get involved in travel?
"My path towards a career in travel was a crooked one, but began with a vacation to Morocco in 2012 where I met the most amazing guide, Abderrahman (Abdou for short). He was so amazing, in fact, that after a few more visits we decided to get married. After he had settled into life in the United States, an opportunity presented itself for us to create Morocco Immersion Tours & Adventures. And so, after many years of discussion, we "pulled the trigger" and Morocco Immersion was born."
Please share a unique travel experience you will never forget.
"Obviously, my trip to Morocco in 2012 was life changing - talk about transformative travel experiences! Besides meeting my soulmate on that trip, I was mesmerized by the desert and upon my return dreamt about it for 30 nights in a row. Abdou told me that that was the magic of the desert. In subsequent trips, I got to learn more about the culture and meet more of the locals, and that's when I discovered that despite the breathtaking beauty of the landscapes, the true beauty of Morocco is the rich culture and the warmth and generosity of its people. "
Featured trips & expertise
Take a seven-day spin across the sand with this itinerary that will take you from beach to city to desert to back. Visit the arts scene in Asilah, then put your newfound artist's eye to practice photographing the Blue City of Chefchaouen. Follow a guide through the medina of Fes, then trek into the Sahara on camelback before you make it back to the city amid the brightness of Marrakech.
Adventure into the desert on this 10-itinerary. After wandering the medinas of Fes, you'll embark on a camel trek into the Sahara. Traverse the Dades Valley, taking in the impressive gorges and other landscapes via hikes and guided tours, and visit some of Morocco's highest waterfalls at Ouzoud before you wrap it up amid the bustle of Marrakech.
Hit the sands of the Sahara and shores of Tifnit Beach with this ten-day itinerary through some of the highlights of southern Morocco. Hear the hum of the city in Marrakech before you head into the desert on a camel trek, including a night in a tent under the stars. Then get refreshed on Tifnit Beach and in the artsy city of Essaouira before you head home.
See some of Morocco's best sights on this two-week itinerary. You'll wander the streets of artsy seaside Asilah, then head to the sandier seas of the Atlas Mountains and Erg Chebi with a camel trek and desert camping. Follow expert guides through the bustling markets of Fes and Marrakech, and wrap up your trip in the bohemian enclave of Essaouira before you depart.
This relaxed itinerary takes you on an off-the-beaten-path exploration of Morocco's culture and landscapes. Explore the bustle and history of Marrakech, then travel through the Atlas Mountains. You'll go on an off-road adventure and will discover breathtaking scenery at Morocco's tallest waterfalls. Climb aboard a camel to trek out into the desert, where you'll camp for the night. Then discover Taroudant, a fortified town with great shopping and souks that are easier to navigate than those in bigger cities. You'll end your trip in Essaouira, a gorgeous seaside escape where you can relax and tuck into fresh local seafood.
Travelers to Morocco typically plan a trip for 8 to 10 days when combining Fes, Chefchaouen, and Rabat with Marrakech, and the Moroccan Desert. If you're only headed to Northern Morocco, you can enjoy a comfortably-paced trip in 5 to 6 days. Check out our favorite Fes, Chefchaouen, and Rabat trips below.
Recent trip reviews for Sharon
A Great Time in Morocco · Morocco - Aug 3 - Aug 14, 2021
I had a great time in Morocco! Sharon was so helpful and patient in the planning process. My driver, Sallam was the greatest and I was so thankful to have him with me for the entirety of the trip. He went above and beyond to make sure my time in Morocco was safe and enjoyable.
Memorable Morocco · Morocco - Jul 29 - Aug 5, 2021
This was a memorable vacation where our entire family enjoyed every bit. Sharon was able to create a trip that catered to the interests of everyone in my family of four with two older teenagers. The Riads selected were very reputed and they provide great service. Sharon was on top of our vacation while we were traveling and made some timely adjustments.
The trip could not be a success without Hischam, our tour manager, guide and driver. He coordinated all the local guides to be available... read more
Out of this world!!!!!! · Morocco - Jul 26 - Jul 30, 2021
Sharon was amazing putting everything together and checking EVERYTHING off my list! When I got to Morocco, Amney was my tour manager and I am so fortunate to have met him! Everything from picking me up at the airport, checking into the hotels, even taking care of scheduling my COVID test was handled even before I could think to ask. I can not recommend Moroccan Imersians highly enough. They customized everything specifically for me and my time there. I will be back, and I WILL be... read more
Care, kindness, and thoughtful attention to detail during our tour of Morocco · Morocco - Jul 1 - Jul 16, 2021
My wife and I just returned from a 16-day tour of central Morocco organized by KimKim's subcontractor, Morocco Immersion Tours. From the moment I began working with Sharon on desires, expectations and arrangements through Amnay's tours of Rabat, Volubilis, Fez, Mergouza, the Valley of Roses, Ourzazate, Marrakech, Essouira, Oualidia, and then drop off at the airport, we felt heard and understood; safe, cared for and considered. It's like waking up to find a previously-unknown Moroccan branch... read more
Adventure of a lifetime!! · Morocco - Jun 18 - Jun 28, 2021
Our family trip of 2 adults and a 5 year old to Morocco was perfection!!! Sharon has patiently worked with me for over a year to come up with the perfect itinerary that included enough exploration for the adults and plenty of fun activities for our daughter! I could not be more thankful for how smoothly everything went once we arrived and during our entire stay there! Our driver was kind, friendly, informative, knowledgeable always on time, and flexible! He was available to us 24 hours a day!... read more
Incredible Guides = Incredible Time in Morocco · Morocco - Jan 28 - Feb 6, 2021
Morocco is Back !!!
Simply stated, Morocco Immersion Tours & Adventures is totally awesome. Through Kimkim I was put in touch with Sharon with Morocco Immersion. I told her what I was interested in doing and she was able to help me accomplish everything I wanted and much more. She is extremely knowledgeable, accommodating and understanding. My guide for the trip was Amnay. Besides being fluent in English, he is a helluva great guy, very friendly and strives to give you a 10+ time. ... read more
Morocco Immersion · Morocco - Jan 24 - Feb 7, 2020
We were four "60 somethings" who have traveled together previously. On fairly short notice, Sharon was able to arrange a schedule that fit our logistical requirements and desires. She accommodated each adjustment and modification easily. Her suggestions no doubt added to the diversity and depth of our experience and made the planning process enjoyable. In Tangier we were met by Hicham, our driver and guide for the next 15 days. In very short order we realized that our trip would be... read more
First time private itinerary excursion into Morocco · Morocco - Jan 24 - Jan 28, 2020
I booked in July 2019 , for a trip in late January 2020, thru Kim Kim and got referred to Sharon at Moroccan Immersions. She was very attentive and booked me the experience I wanted for my first time to Morocco. I was picked up at Tangier airport by Mubarek, a really personable Berber, who drove me to a bank and ATM and then to see the seaside towns on our way to the blue city of Chefchauen. My accommodations at Riad Hicham were really nice. My only complaint is that there is NO heat in any... read more
Fantastic tour company, reliable, professional and knowledgeable · Morocco - Dec 22 - Jan 3, 2020
I visited Morocco for 12 days in December and had a wonderful time, thanks to a large part due to the services provided by Morocco Immersion Tours.
Let’s start with trip planning: I travel a fair bit (had been on the road for weeks) and had left booking this itinerary to November! I had an idea of the places I wanted to visit and was looking for a private car & driver to drive me around the country + expert guidance on the itinerary. That’s exactly what I got with Sharon. She got in touch... read more
We loved our Moroccan trip with KimKim. · Morocco - Dec 30 - Jan 13, 2020
We loved our Moroccan trip with KimKim.
Organising the itinerary was easy with Sharon as she was flexible and responsive to our timelines and special interests. We were pleased to see Hicham at the arrivals gate because I had read in reviews that he was a great guide and driver and that turned out to be spot on correct. We may have driven him mad with all our questions (sorry Hicham) but he was at all time super professional and such a great calm driver in the sometimes not so calm traffic. ... read more
We loved Moracco! The natural beauty, ruins a... · Morocco - Dec 25 - Jan 4, 2020
We loved Moracco! The natural beauty, ruins and palaces were magnificent. Riding camels and ATVs in the desert, visiting nomads, exploring the kasbahs, the blue city, cooking tagone and couscous...It’s impossible to choose what was the most run or most memorable. Our guide Amnay was fantastic! He was very knowledgable, articulate, entertaining, flexible and accommodating. The local guides at specific sites were also excellent without exception. We covered alot of ground in 11 days and were never bored. Thank you Kim Kim and Moracco Immersion! A++!
The only way to do Morocco · Morocco - Nov 29 - Dec 5, 2019
Morocco has always been one of the countries that I look forward to visit. It was plainly picture-perfect and as an Asian living in North America, I was looking to travel to feel the culture shock. Through Morocco Immersion, I met Sharon and she was really helpful in tailoring the perfect tour for me and my husband. In the airport, we met our tour guide Amnay, which is btw, also an amazing guitar player and singer. He was friendly and very honest and informative. I have come to learn that it... read more
Once in a Lifetime--Morocco! · Morocco - Dec 25 - Jan 1, 2020
My husband and I just returned from an amazing trip to Morocco. Before planning the itinerary, I spoke at length with Sharon regarding our travel preferences--likes, dislikes, interests, favorite trips of the past and expectations. She listened and put together an incredible adventure. Mobark, our driver, picked us up at the airport in Marrakesh and was with us the next 8 days. He is a GEM! We were safe, comfortable and cared for as he positively--never without a smile--helped us navigate... read more
The tour was very well organised. Our driver ... · Morocco - Dec 14 - Dec 24, 2019
The tour was very well organised. Our driver + tour guide, Amnay, was extremely helpful and knowledgeable. He’s been very punctual and caring of our needs. Most importantly, he’s a very safe driver, which meant a lot to us because we could spend up to 8 hours on the road in a day. We drove through rain, wind, snow and sands, but we always had peace of mind as we had been assigned with a very sturdy and reliable vehicle, and a very professional driver. It was a memorable experience.
Wow, we had such a great time on our trip! Sh... · Morocco - Dec 26 - Dec 30, 2019
Wow, we had such a great time on our trip! Sharon was very responsive to any questions and planning items. Our driver, Hicham, is now a friend for life. He took such great care of us and I hope we get to see him again. I loved having the local tour guides as well, as they add a lot more information about the local area and sites.
Wonderful tour of Morocco with knowledgeable guides and unforgettable experiences · Morocco - Nov 2 - Nov 9, 2019
My partner and I wanted somewhere warm to visit in November, with good views and lots to see and explore. Morocco certainly delivered and we couldn’t have organised the trip without kimkim and Morocco Immersion.
We’re busy working people and didn’t have enough time to independently research where to go, what to do in Morocco and investigate what’s feasible to achieve in one week. The process of booking the trip through kimkim was smooth and easy. Sharon, our tour organiser, was so helpful... read more
We left Morocco feeling like we were family! · Morocco - Nov 22 - Nov 27, 2019
Our trip was amazing from start to finish. Sharon was incredibly responsive each time I had a question and made some great suggestions that helped make our trip perfect. In fact, Sharon’s helpful and quick responses are the reason we chose Kim Kim and Morocco Immersions as our tour group. Even though it was our first trip to Morocco, it felt like we were visiting family. Hicham was an informative guide, and went out of his way at every chance to make our trip perfect. He narrated our drive... read more
Wonderful Desert Experience · Morocco - Nov 5 - Nov 7, 2019
We had a great time working with Sharon in planning our desert experience in Morocco. We were even more fortunate to have an amazing driver, Sallam, who took us through our trip. We could not have asked for a better driver/guide. Sallam was extremely warm and personable. He was flexible when we wanted to change plans. Sallam did a remarkable job of knowing when to share stories/sights while also knowing when to give us time to relax. He adjusted his driving based on our comfort level. ... read more
We had a fantastic experience and would highl... · Morocco - Oct 12 - Oct 21, 2019
We had a fantastic experience and would highly recommend Morocco Immersion! Sharon was great and super responsive in planning the trip, and our guide on-the-ground Amnay was fantastic.
Trip to Morocco · Morocco - Oct 5 - Oct 10, 2019
We had an amazing trip, thanks largely to Moroccan Immersion Tours and Adventures and to the help of Sharon (who helped us plan our 6 day itinerary) and to Abdou, who was our gracious, informed, and unfailingly cheerful guide. We contacted KimKim only about 4 weeks before our trip and were quickly connected with Moroccan Immersion/Sharon. Sharon was extremely helpful -- and patient! -- in recommending options for our 6 day trip, jumping on the phone with me at least a few times for me to... read more
Trip to Morocco · Morocco - Aug 17 - Aug 21, 2019
Sharon was excellent - very prompt, responsive, knowledgeable, proactive and was extremely valuable in setting-up our trip plan, how we can make the most value of our limited time and resources without compromising the experience. Equally, Amnay, our tour guide and driver was excellent, particularly at keeping us safe and secure; providing us with excellent restaurant recommendation, enriching our gastronomic experience and accompanying us any time of day and night. The other local guides,... read more
Casablanca to fez and chefcausen · Morocco - Aug 7 - Aug 10, 2019
The agency did a great job of making ensuring my comfort during my time there. My guide mr.hicham was extremely hospitable and courteous. I throughly enjoyed my trip .my only mistake for fly Air Maroc
They delayed my flight and lost baggage and no customer service to help passengers.
7 Days in Morocco - 3 Great Itineraries · Morocco - Aug 1 - Aug 8, 2019
I actually never thought it was possible to put together such a great and personalized trip in about 24 hours! Huge thanks to the entire team!
From the very first contact to Sharon until the last goodbyes to Amnay - everything was absolutely flawless.
Sharon ensured that every day that I spent in Marocco was well-planned according to my wishes and personal needs, and Amnay - my excellent driver & knowledgeable guide with a warm personality - ensured that all the plans were becoming my... read more
Trip to Morocco · Morocco - Jun 16 - Jun 19, 2019
I DO NOT give reviews for business or services as a general rule. I DO NOT like to use tour planners or groups for my trips all over the world. I DO, HOWEVER, HIGHLY RECOMMEND KIMKIM. They have provided a service tailored to individual interest with trip planning at an affordable price for our trip to Marrakesh. Morocco.
Sharon, my trip advisor, was very attentive and very helpful in not only dealing with my changing plans but adding to my interest in our trip to Morocco, in particular,... read more
Imperial Cities & the Desert - 9 Days · Morocco - May 23 - May 31, 2019
We just got back from our 8-day imperial city tour from Morocco last weekend. I have to say that it was the best planned trip I've ever had, and my husband and I have traveled A LOT! We wanted to plan a special trip for our ten year anniversary but with our work schedules, three weeks before our trip the only thing we had booked were our plane tickets! So in a panic, I started researching online for hotels and sights and felt totally overwhelmed, in the past we've planned our own trips no... read more