Ayu Masita
Travelling the world since I was a little girl and then working internationally and locally within the tourism developement sector and travel industry helped me to see the big picture of tourism. Exploring many corners of our great planet helped to appreciate even more my own country, Indonesia is so diverse and fascinating in culture, nature, history and much more. I feel the need to show this wonderful country to the world but at the same time protect its uniqueness and diversity. That is why I decided to build my own responsible travel company to ensure safe journeys that leaves our travellers stunned and the local people and their environment in tact.
What places and activities do you specialize in?
"As a company we offer journeys all over Indonesia but I am personally very keen on promoting areas that are not already suffering of overtourism and where our travellers still can find the authentic and inspiring Indonesia. Key destinations for me are Bali (more remote areas), Flores, Sumba, Belitung and Raja Ampat (Papua). Our activities can be related to culture, nature, active elements and project visits, our target is to provide responsible and educational tours. Offering customised and thematic tours is a way for us to adapt to our clients individual needs."
How did you get involved in travel?
"After my first time to Japan when I was just 4 years old, my family and I were fortunate enough to visit many different countries. I guess that was the time when my traveller soul was born. In the beginning of my professional career in a development organisation I started to explore the biggest archipelago in the world and discovered its diversity in food, culture, nature etc. After finishing my Masters Degree in the UK I dedicated my work again to an international development organisation supporting sustainable tourism development in remote areas. After a while I realised that Indonesia has such a great potential and when building a responsible travel company I can really make a difference for the visitors and the visited communities through exchange at eye level."
Please share a unique travel experience you will never forget.
"I remember when I was travelling for the first time to Sumba, an isand in Nusa Tengara Timur in the eastern part of Indonesia. Arriving there was already a great experience, the landscape and nature is so different to most other places in Indonesia. We visited a local community that we wanted to work with and they invited me to their house. What made it so special is that we really became part of their daily life, just sitting and discussing about their simple but very happy life. After sharing plenty of laughters we just walked along one of the most beautiful (empty) beaches I have seen to enjoy a mesmerizing sunset. The hospitality, their unique culture combined with that amazing landscape was definitely unforgettable. "
Recent trip reviews for Ayu
Must sees in bali, Indonesia - Jul 7 - Jul 12, 2018
Had a terrific experience with Ayu and also with Leni our tour guide and driver. I have some feedback which is given with the intent to help you in the future with travellers visiting Bali and how to better serve them!!
(1) Travel Truama is a real thing in Bali - it takes a very long time - on average 60 - 120 minutes to get from one temple or sight to Ubud or to another temple or sight.
(2) On Day One - we saw two temples: Tirta Empul and Gunung Kawi and were meant to go to Tegalalang and... read more
Dear Kate,
First of all we would like to thank you and your family to visit us in Indonesia, it was a great pleasure to have you here.
Second, I deeply apologize for the inconveniences you and your family needed to face due to extreme traffic conditions (in high season). That was surely not our intention but shouldn't have happened.
In the future we will definitely take that into consideration when crafting journeys and make sure this won't happen again.
Thank you for your valuable feedback and we hope you have arrived safe and sound back home.
Greetings from Indonesia
Ayu