Profile photo for Hugo Romero
1146 messages
active 12 hours ago

Hugo Romero

Hi, I'm Hugo, and I’d be thrilled to help you plan your dream trip!
With over 13 years of experience helping travelers on their plans and 7 years of living abroad, I’m passionate about sharing my love for Mexico and its wonders with fellow travelers like you.
Whether you’re seeking natural adventures, exciting nightlife, or an authentic cultural experience, I’ll guide you through the process to ensure you make the most of your visit to my beautiful country.

What places and activities do you specialize in?

"I'm a specialist in cultural and outdoors activities specially the immersive ones.
I like to add a touch of adventure when possible, doesn't matter if you're visiting a city or in the middle of the jungle.
I'm a big time foodie, if you can eat, discover and learn about a new cuisine, can it get any better?"

How did you get involved in travel?

"I studied International Relations and at some point I had to choose between two minors: International trade or Tourism management. I went for tourism because it's a more human connecting experience and I LOVE to learn about new places and cultures... after graduating I got a job in a major airline... and if I already had the travel bug it just got bigger and here we are, myself with a bunch of stamps on my passport sharing with you what travels have taught me!"

Please share a unique travel experience you will never forget.

"I'd never forget how while a I was in a small town in Morocco in the dessert, an elder man told me he didn't know what "México" was... and of course he had no idea where it was! While some other people in the same town knew names of famous soap operas Mexican actors and football Mexican players."

Hugo is part of the following groups: Mexico Travel Agents
Top itineraries and travel advice
Family itineraries

Favorite experiences

Seafood Tasting Walking Tour

Meet your English-speaking guide in Playa del Carmen for a three-hour gastronomic walking tour focusing on local seafood delights. Begin by exploring a top pescadería and tostadería, sampling fresh and flavorful dishes alongside unique drinks. Continue to three renowned seafood restaurants, where...

Recent trip reviews for Hugo

We had the most amazing trip to Valladolid an...
Mexico | Oct 22 - Oct 26, 2025

Amanda
Amanda B.
Spain | Reviewed on Nov 12, 2025
We had the most amazing trip to Valladolid and several historical sites in the area. Highly recommend! Read more

We had the most amazing trip to Valladolid and several historical sites in the area. Highly recommend!

Hotel Review
El Mesón del Marqués
Valladolid
Authenticity & Character
Location
City center is beautiful and where the life of the city is everywhere.
Staff
Cleanliness & Comfort
Activity Review
A pink-ish day at Río Lagartos & Las Coloradas
A pink-ish day at Río Lagartos & Las Coloradas
Mexico

The river was beautiful and our guide was extremely knowledgeable.

Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Hugo Romero
Hugo
Hugo Romero
Local specialist in México | Replied on Nov 13, 2025

Hola Amanda!

Thank you so much for your kind words!

I’m thrilled to hear you and Isaac, had such an amazing time exploring Valladolid and its incredible historical sites — it’s such a special region, full of charm, culture, and hidden gems (a personal favorite of mine!).

It was a pleasure helping you plan your trip, and I’m so glad everything turned out perfectly. Your recommendation means a lot :)

Hope to welcome you back soon for another adventure!

Hugo.

Curated experiences
Mexico | Oct 14 - Oct 28, 2025

Kevin
Kevin S.
Los Angeles, CA | Reviewed on Oct 29, 2025
The trip was a fantastic experience. KimKim and Hugo designed the perfect schedule based on my interests and time frame. Luz communicated with me every day without fail, sometimes several times in a day, to make sure that all was going smoothly. My guides in Mexico City - Pablo Yuchi, Allison (and driver Luis) - were phenomenal. They were knowledgeable, patient, friendly and kind; they obviously enjoyed showing off their city. Guadalajara was incredible as well. The main guide there, for... Read more

The trip was a fantastic experience. KimKim and Hugo designed the perfect schedule based on my interests and time frame. Luz communicated with me every day without fail, sometimes several times in a day, to make sure that all was going smoothly. My guides in Mexico City - Pablo Yuchi, Allison (and driver Luis) - were phenomenal. They were knowledgeable, patient, friendly and kind; they obviously enjoyed showing off their city. Guadalajara was incredible as well. The main guide there, for almost the entire week, was Daniel Lara. I would give him 6 stars on a scale of 5 if I could. He shared his wealth of information, his stories, and his good humor throughout the week. I can’t praise him highly enough for his patience and kindness, even when dealing with the Guadalajara traffic. The Among Charros experience was also stellar, an interesting and unexpected introduction to the national sport of Mexico! Both hotels were comfortable and conveniently located.

Hotel Reviews
Casa Decu
Mexico City

Casa Decu is a boutique hotel located in the lovely Condesa neighborhood of Mexico City. My room was clean, comfortable and well maintained. The staff were friendly and helpful. The continental breakfast was great. Cooked options were also available, but I didn’t order those. Coffee, tea and water are available 24/7.

Authenticity & Character
Modernist Mexican
Location
Beautiful, safe neighborhood; walking distance to many attractions
Staff
Always helpful and polite
Cleanliness & Comfort
Very comfortable bed
Hotel Morales Historical & Colonial Downtown Core
Mexicaltzingo, Guadalajara, Jal.

Convenient location in the historic center of Guadalajara. Beautifully decorated in Spanish Colonial style. The staff members were helpful and friendly, especially the breakfast servers - they all managed to smile while efficiently doing their work!

Authenticity & Character
Beautiful decor; when I was there at the end of October they had constructed a Dia de Muertos altar featuring Lucha Libre wrestlers!
Location
Close to many attractions
Staff
Friendly, helpful
Cleanliness & Comfort
Comfortable bed; nice roomy bathroom with a great shower
Activity Reviews
Vasconcelos library
Vasconcelos library
Mexico City

The library is an architectural marvel, and a quiet haven within the bustling city.

Quality of Experience
Unique site
Guides, Drivers and Staff
Pablo is very knowledgeable
Visit the basilica of Santa Maria of Guadalupe
Visit the basilica of Santa Maria of Guadalupe
Mexico City

This was one of the activities I specifically requested, and I was enthralled to visit this iconic site.

Quality of Experience
We thoroughly explored the entire site, not just the current basilica, giving me all of the relevant background.
Guides, Drivers and Staff
Pablo gave explanations about the site, the miracle of the appearance of the Virgen, and the importance of the site for pilgrimages and family visits.
Transport
The UNAM Campus VW Vintage Beetle  Tour
The UNAM Campus VW Vintage Beetle Tour
Mexico City

First of all, the transportation in the VW beetle was so much fun - I had not ridden in a convertible in many years! It was very special to have a tour of the lovely UNAM campus, given by a former student. Not only did she convey a lot of invaluable information about the various murals, but she was also able to talk about the campus life of UNAM students. In addition to the main campus, we also visited the sculpture garden, with an optional side trip to the nearby museum of contemporary art. All in all, an incredible day!

Quality of Experience
It was very impressive to see the famous murals, and to have the important components of the murals explained in detail.
Guides, Drivers and Staff
The primary guide Allison, shared an incredible amount of information with me. She was patient, helpful and answered all of my questions. She was also solicitous of my welfare, asking if I needed to rest, visit the bathroom, etc. The driver Luis was excellent; he met us promptly when requested, he was fun, and he was also a former UNAM student, so he had great stories as well.
Transport
The VW beetle was a really fun experience!
On the trail of Mexican heritage in Cuernavaca & Taxco
On the trail of Mexican heritage in Cuernavaca & Taxco
Mexico

Again, I was fortunate to have Pablo as my guide for this experience. He is highly knowledgeable, patient and kind, the perfect person to deal with the unbelievable Mexico City traffic! We first stopped in Cuernavaca for a visit to the cathedral, where the significance of the various components of the site was explained. Then on to Taxco. I was excited to visit that charming city, which I had heard about and had seen on travel videos. We visited the Zocalo, and strolled around the city. I fulfilled my goal of finding a gift in silver for my husband. Pablo was very patient with my shopping!

Quality of Experience
Great opportunity for shopping for silver in Taxco! And it was nice to appreciate the “eternal spring” climate of Cuernavaca.
Guides, Drivers and Staff
Pablo was both guide and driver. He is absolutely phenomenal - knowledgeable, helpful, caring and kind. He was very patient and attentive to my comfort.
Transport
Comfortable vehicle for the long trip.
Among Charros Experience - A Mexican Tradition
Among Charros Experience - A Mexican Tradition
Guadalajara

This experience was not exactly as I imagined it, but was a lot of fun. Somehow I thought that I would be watching a charreria performance, but the visit was actually more interactive. I learned how to “rope” a calf (wooden), how to brush a horse, and I also learned a tremendous amount of background about the sport and those who perform it. There was also a tequila tasting, and a lovely serenade of Mexican music! Then at the end, there was actually a bonus performance of charrería. It was a truly unique and wonderful experience.

Quality of Experience
I enjoyed the interactive components of this experience.
Guides, Drivers and Staff
My guide Jorge was personable, funny and enthusiastic about sharing his knowledge of the sport. When it was time to end, he called an Uber for me and waited outside with me until the Uber arrived. I’m sure that wasn’t necessarily part of his “job description!”
Transport
Comfortable van ride to the arena.
The Historic Route of Guadalajara
The Historic Route of Guadalajara
Guadalajara

We visited the historic center of Guadalajara, including the Expiatorio, the Zócalo, and the Hospicio Cabañas. The tour included both walking and also driving through some neighborhoods which were outside of the central area. It was an excellent introduction to Guadalajara. At the end we visited a local market where they were selling items for Día de Los Muertos, including components for home altars and decorations. It was very interesting to see, and fascinating to see people getting ready for the celebrations.

Quality of Experience
Daniel provided commentary and background about the Orozco murals in the Hospicio, as well as background about the Hospicio Cabañas building itself.
Guides, Drivers and Staff
Daniel (guide and driver) is extremely knowledgeable about the history of Guadalajara, and the history of México in general. He provided details about the Cristeros war and its effects on the area.
Transport
The transport vehicle is very comfortable. Daniel was always on time or early.
Tlaquepaque: The artisan's route
Tlaquepaque: The artisan's route
Guadalajara

A great day exploring this historic and charming area of the city! It was fun to stroll through the streets, stopping at art galleries and appreciating the Día de Los Muertos decorations. Also, we went to a store where they produce local candies, sweets and drinks; we learned about the process of making the treats, and were able to sample them all. Additionally, there was another included experience in which I was able to paint my own Día de Muertos skull.

Quality of Experience
There were several separate activities included in the day, providing a unique and varied experience.
Guides, Drivers and Staff
Daniel (both guide and driver) designed this experience, and contributed his background and comments throughout the day. He is an enthusiastic and personable guide.
Transport
Safe, comfortable transport.
Exploring treasures in Chapala and Ajijic
Exploring treasures in Chapala and Ajijic
Guadalajara

Visiting Lake Chápala and these 2 communities on the shores of the lake made for an enjoyable and illuminating day. The 2 communities were different, with Ajijic demonstrating a more expat influence, and Lake Chápala showcasing its locality as a weekend/vacation retreat. The huge lake was lovely, and the morning climate was perfect. There was ample time to buy souvenirs and ice cream. We saw a performance of the voladores, and Daniel provided the background for this pre-Hispanic ritual.

Quality of Experience
The contrast between the 2 communities was interesting. We stopped along the malecón at a booth where an expat group was preparing their Día de Los Muertos celebration, and I spoke with a couple members of the expat community at length about their experience living in Ajijic. That provided an interesting illustration of the expat way of life.
Guides, Drivers and Staff
Daniel took advantage of the circumstances which could make this experience more personal
Transport
Very comfortable
Tequila Route and Agavero Landscape with family distillery visit
Tequila Route and Agavero Landscape with family distillery visit
Guadalajara

This was a long day, but did not lack for interest, adventure and diverting activities. We started off at the Guachimontones archeological zone to view the “round pyramids” and the site as a whole. There is a new and excellent visitors’ center which prepares you for viewing the site itself, with murals, exhibits and a film (choice of language). We were fortunate to be there on a day in which there was a performance of pre-Hispanic dance and ritual. The site itself is easily accessible with a slight uphill walk, and the views are spectacular. I also learned about the importance of obsidian to early people, and saw examples of beautiful pieces made from this substance, along with artifacts discovered at the site. We tasted agua miel, and then drove on to a tequila distillery to learn about the making of this beverage, driving through extensive fields of blue agave. Of course tequila tasting was included. Last stop of the day was the town of Tequila itself where, not surprisingly, everyone seemed to be in a good mood!

Quality of Experience
The opportunity to see the dancing at Guachimontones made this really special.
Guides, Drivers and Staff
Once again, Daniel is a superior guide in every way. He takes advantage of opportunities which present themselves without insisting on some type of rigid schedule.
Transport
Very comfortable vehicle for the long trip.
Local specialist: Hugo Romero
Hugo
Hugo Romero
Local specialist in México | Replied on Nov 13, 2025
Kevin! It truly makes me happy to know that you had such a great time once again — two out of two amazing adventures together! It’s always a pleasure designing trips for you, and I’m thrilled that everything went smoothly with Luz by your side and that you connected so well with Pablo, Allison, Luis, and Daniel. They’ll be delighted to hear your kind words (especially Daniel — he’ll be proud of that 6-star rating!). I really appreciate your trust in us for both of your trips — it means a... Read more

Kevin!

It truly makes me happy to know that you had such a great time once again — two out of two amazing adventures together!

It’s always a pleasure designing trips for you, and I’m thrilled that everything went smoothly with Luz by your side and that you connected so well with Pablo, Allison, Luis, and Daniel. They’ll be delighted to hear your kind words (especially Daniel — he’ll be proud of that 6-star rating!).

I really appreciate your trust in us for both of your trips — it means a lot. We always do our best to create seamless, authentic, and personalized experiences for each traveler, so reading that everything came together perfectly is incredibly rewarding.

It's wonderful to read that you felt well taken care of in every detail so you could just relax, explore, and enjoy the magic of Mexico, again!

Looking forward to planning together your next trip!

Hugo.

I would not recommend using KimKim in Mexico
Mexico | Apr 12 - Apr 20, 2025

Y
Yael N.
Newark, NJ | Reviewed on May 18, 2025
This trip was actually quite disappointing and I would not contract KimKim again for a trip in Mexico. They basically outsourced to another travel agency that charged very high prices for hotels and activities (now than we'd have paid booking the same hotels on booking.com, for instance), added their own 20% charge on that, and then KimKim added their 5%. So the trip ended up costing like a trip to Norway we previously had with KimKim, but... Mexico is not Norway! The activities were nice and... Read more

This trip was actually quite disappointing and I would not contract KimKim again for a trip in Mexico. They basically outsourced to another travel agency that charged very high prices for hotels and activities (now than we'd have paid booking the same hotels on booking.com, for instance), added their own 20% charge on that, and then KimKim added their 5%. So the trip ended up costing like a trip to Norway we previously had with KimKim, but... Mexico is not Norway! The activities were nice and the hotels good location (though the room in one was way too small for a family of 4), but this trip would have cost us half the amount had we organized it ourselves. That's too big a margin. Not sure we'll use KimKim again after this experience.

Activity Reviews
Gastronomy workshop in the Mayan community of Nuevo Durango
Gastronomy workshop in the Mayan community of Nuevo Durango
Nuevo Durango

This was a really fun activity, and as a bonus we walked to their neighbor who is a bee keeper and heard all about the local (stingless) bees. Well worth it!

Quality of Experience
Food
Excellent food that we took part on cooking! And all from the local farm.
Guides, Drivers and Staff
Transport
Our transport was with a company that chose a 1+ h longer route to save on tolls. Unacceptable.
Boat trip in the Rio Lagartos Reserve and explore the Coloradas salt factory!
Boat trip in the Rio Lagartos Reserve and explore the Coloradas salt factory!
Mexico

Really fun trip, we had a great guide, he added a bunch of activities on the way, like feeding fish to birds from our hands!! Lunch at his family home was also excellent!!

Quality of Experience
Food
Guides, Drivers and Staff
Discover Scuba Diving for beginners
Discover Scuba Diving for beginners
Playa del Carmen

We had a very good experience with an attentive and skilled guide. The sea was choppy but we still had a great time.

Quality of Experience
Guides, Drivers and Staff
Transport
On the way there, seatbelts were not available on the back seat. I don't like risking my life or my kids' lives for any activity. Luckily they solved the issue before the drive back, because I'm was ready to walk back to our hotel instead (it was only half an hour walk, we could have walked on the way in had we known)
Street Food Tour in Merida
Street Food Tour in Merida
Mexico

Amazing street food tour!! The only thing we regretted is doing it on our last day in Mexico, rather than earlier!

Quality of Experience
Guides, Drivers and Staff
Friendly and truly enthusiastic guide who could answer all our questions and really knew the ins and outs of Merida and local food.
Local specialist: Hugo Romero
Hugo
Hugo Romero
Local specialist in México | Replied on May 28, 2025
Thank you so much for your kind message, Yael. We’re truly happy to hear that you had a wonderful experience overall, and we’re so grateful you took the time to share your thoughts with us. Your feedback means a lot, and we always welcome the opportunity to improve and grow. We’re sorry to hear that your impression of the pricing impacted the overall feeling of your journey. We completely understand where you're coming from. At Kimkim, the goal is to create a space where travelers can... Read more

Thank you so much for your kind message, Yael.

We’re truly happy to hear that you had a wonderful experience overall, and we’re so grateful you took the time to share your thoughts with us. Your feedback means a lot, and we always welcome the opportunity to improve and grow.

We’re sorry to hear that your impression of the pricing impacted the overall feeling of your journey. We completely understand where you're coming from. At Kimkim, the goal is to create a space where travelers can easily connect with trusted local experts—and at Rutopía, we’re passionate about turning that connection into unforgettable, one-of-a-kind travel experiences.

Behind each trip, there’s a dedicated team of local professionals who pour their knowledge, care, and time into designing something truly special. We genuinely love doing this, but to keep creating these meaningful experiences and supporting communities across Mexico, we also need to be able to generate an income from it—so we can continue doing this work with the same heart and dedication.

Of course, traveling independently can be a more economical option for some, and we absolutely respect that. Still, many of our travelers choose us to save time, avoid stress, and enjoy authentic experiences that are hard to find on their own. Our goal is always to provide not just a trip, but peace of mind, local insight, and something truly enriching.

That said, we’re so glad your journey went smoothly and without any major hiccups—that’s always one of our top priorities. Once again, thank you for your honesty, we will continue improving how we share the full value of what we offer.

We’d love to welcome you back to Mexico one day—there’s still so much beauty to discover, and we’d be thrilled to help you explore it again.

Hugo.