I'm half Scottish, half New Zealander, born and raised in Hong Kong and Japan, schooled in England and now living in Spain. I'm a mish-mash of cultural backgrounds and now an adopted Sevillano!
My love for Spain began when my school rugby coach, also head of the Spanish department, asked if I would like to join his class and try learning Spanish! There was no looking back from there! I went on to complete Hispanic studies at Leeds University and was on a flight to Seville the day after my final exam.
I've lived here ever since and I'm married to a lovely “Sevillana” called Lucia! I created Tailormade Andalucia in 2008 and ever since I've since specialized in unique itineraries and experiences taking travellers off the beaten track and getting under the skin of Spain.
I try hard to combine a resident’s knowledge with a foreign traveller’s eye. It's easy to visit grand monuments and travel using Tripadvisor's top tips. But I believe its all about getting away from the hordes, immersing yourself in the real culture and most importantly, meeting local residents, hosts and artisans.
What places and activities do you specialize in?
"Honestly, we specialise in tailor-making experiences. It can be anything from Michelin Star restaurants to renewable energy, from hiking with a local biologist to taking part in a flamenco jamming session. The fun is in the creating!!"
How did you get involved in travel?
"Before starting Tailormade Andalucia, I worked for a travel & lifestyle magazine in Andalucia. This job opened my eyes to all of the boutique, charming and hidden experiences that could be enjoyed in Spain. "
Please share a unique travel experience you will never forget.
"If we're talking unique, I was once contacted by a wealthy Chinese couple who wanted to go on a "pre" wedding honeymoon. They wanted to take a lot of photos and videos that they could then project during their wedding ceremony. We arranged a very special trip for them and they arrived into Sevilla with evening gowns, wedding dresses, tuxedo's, morning suits and more! For just these 2 people, they had requested a guide (me), a driver, a Chinese interpreter, a photographer/videographer and a make-up artist! We had prepared all sorts of wonderful insiders access and special places for photos. But halfway through the itinerary, they told me that they needed more "wow" factor!! I suggested a sunrise hot-air ballooning experience, photos on a bravo bull farm, a private boat ride through the Straits of Gibraltar, but none of this enthused them. My suggestions got more and more desperate until I mentioned going to "Smurftown" in the mountains. The little village of Juzcar had been used for the film premier of the smurfs and to this day is painted surf blue! The couples eyes lit up and they were delighted with the idea. So we drove over there, with the couple dressed in wedding attire! When we turned up in smurftown and out jumped a Chinese wedding couple and all of our entourage, it was one of the few days that the public were more surprised by a fellow visitor than by the smurfs who were posing for photos in the village!! A very surreal experience! "
Featured trips & expertise
This 13-day itinerary takes you from Seville to Jerez de la Frontera for the ultimate tour through Spain's Andalusia region. Along the route, you'll visit scenic villages like Ronda, set on a spectacular gorge, discover gorgeous Moorish architecture, and enjoy fabulous tapas in true Spanish style.
This is the ultimate two-week tour of Spain for culture and history buffs. The adventure kicks off in Madrid where you'll have two days to explore the capital's elegant streets and Prado Museum before heading south to the Andalusia region. From here, make several stops between Seville and Málaga while discovering gorgeous architecture and gardens, centuries of Moorish and Roman history, and top-notch cuisine—often with the help of private guides.
This weeklong adventure takes you from Seville to Málaga through a beautiful section of Spain's southern coast. Along the route, you'll experience Andalusia's iconic 'white villages' (like Ronda, set on a spectacular gorge) as you head towards the Atlantic coast while discovering Roman and Moorish architecture, picturesque landscapes, and local cuisine—often with the help of private guides.
This 8-day itinerary is pure holiday bliss on the Mediterranean. Kick off the trip in Barcelona, an enchanting European city that needs no introduction, where you'll have a few days to explore Gaudi's architectural masterpieces and the popular gastro scene (i.e. tapas galore). From here, you'll jet off to the capital of cool—Ibiza island—for five days of white-sand beaches, sparkling seas, and serious bohemian relaxation.
This 8-day self-drive itinerary takes you from Malaga to Cadiz through a gorgeous section of Spain's southern coast. Along the route, you'll explore Andalusia's White Villages (including Ronda, set on a spectacular gorge) as you head towards the Atlantic coast while discovering a range of landscapes, centuries of history and tradition, local producers, and exquisite cuisine—often with the help of a local guide.
Discover the highlights of Andalucía, from the Mediterranean coast in Málaga to the Atlantic coast in Cádiz. On this eight-day self-drive tour you will drive through whitewashed villages built into cliffsides, sample some of the country's best wine and sherry, explore ancient Moor and Roman ruins, and eat delicious local cuisine. Marvel at southern Spain's stunning landscapes, passionate people, and colorful culture.
Recent trip reviews for Sam
Trip to Spain · Spain - Sep 16 - Oct 4, 2019
Sam, Rocio and the Tailormade Andalucia team provided an excellent service. They guided us very sensibly in terms of our 3 week itinerary - at the right pace and with a great mix of experiences, including local guides now and then. Our accommodation was of a very high standard... and when things weren't quite perfect they intervened to make sure things were. They were absolutely committed to making sure we had a great trip and nothing was too much trouble. So thanks again Sam and Rocio! We loved Spain and we will be back!
Kyle's 40th Birthday Trip to Spain · Spain - Sep 19 - Oct 2, 2019
Our family trip to Spain was very memorable. Sam and his team were top notch and provided us with everything that we needed from hotels to transportation to specialized guides for all the things that we were interested in seeing and experiencing. They put such a personal touch on every step of the way. Each day they had us dialed in for exclusive experiences; and the tickets were Pre-paid so that we were able to go right into some of the worlds greatest attractions like last sagrada Familia... read more
A relaxing trip to Spain with senior parents · Spain - Sep 12 - Sep 26, 2019
I've been to Spain several times and love this country so much. This time, I was taking my 74-year-old parents with me to Spain. It was their first time and I wanted them to have an amazing experience and fall in love with Spain as much as I did. Instead of planing the trip on my own, I decided to use KimKim to help me plan the trip to make sure my parents would have a smooth experience. KimKim connected me with Sam's team and it could not have been better. The entire trip was super smooth... read more
Spain 2019 · Spain - Jun 14 - Jun 22, 2019
Sam was fantastic. His communication was superb, he listened to our requests well and provided excellent experiences coordinated by reliable, on-time, friendly, competent and helpful drivers and guides. He made us reservations at restaurants with unbelievable vistas - we couldn't believe our views in Granada and in Ronda - once-in-a-lifetime dining! Our guide in Seville was our favorite - Delia was kind, helpful, friendly, engaging and professional. The bike ride she took us on was... read more