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Imane Ouriche

I'm Imane, a travel specialist from Agadir, Morocco. Growing up here has given me a deep understanding of the local customs and traditions. I love sharing authentic and unique experiences with travelers, allowing them to truly immerse themselves in Morocco's vibrant culture and warm hospitality.

I pay close attention to detail when creating itineraries, considering the different needs of each traveler. I take care of everything, from transportation and accommodation to organizing cultural activities and food adventures. I want to make sure every traveler has a comfortable, enriching, and hassle-free journey.

What places and activities do you specialize in?

"Our key specialties lie in exploring the magnificent Atlas Mountains, offering visits to historical sites that showcase Morocco's rich cultural heritage; from the ancient Roman ruins of Volubilis to the medieval medinas of Fes and Marrakech. A highlight of our tours is the enchanting Sahara desert experience. We organize camel rides and 4WD tours that allow travelers to traverse the mesmerizing sand dunes, witness breathtaking sunsets, and spend magical nights under the starry desert sky. And of course Morocco's coastal cities, such as Casablanca, Essaouira, and Tangier, which offer a unique blend of old-world charm and modern vibes."

How did you get involved in travel?

"I started my tourism journey by chance when I met a group of international students visiting Morocco during a cultural exchange program. As an English studies student, I happily shared my knowledge of Moroccan history, traditions, and famous places with them. Guiding them through the bustling markets, captivating old cities, and breathtaking landscapes of Morocco was an amazing experience. Seeing their excitement and fascination made me realize that my true passion is to promote the beauty and richness of Morocco to people from around the world.

To gain practical experience, I interned at local travel agencies where I learned how to create special travel plans and provide excellent service to tourists."

Please share a unique travel experience you will never forget.

"I had an amazing travel experience that had a big impact on me. It all started when I got the chance to join a group of excited travelers on a tour across the country. It was my first time working in the tourism industry in Morocco.

What made this journey really special was having a female driver. This was uncommon in Morocco's mostly male-dominated industry. It surprised and inspired both the travelers and me, as it challenged gender stereotypes and showed how things are changing in the country.

As we traveled together, we shared stories, explored hidden places, and experienced Moroccan traditions. We were amazed at how we could connect with strangers so quickly, even though we came from different backgrounds. We all shared a love for adventure and exploring, reminding me of how meaningful human connections can be, even with people we don't know.

When the journey came to an end and we said goodbye, there was a mix of happiness and sadness in the air. This unique adventure reinforced my belief in the transformative power of travel and the importance of breaking stereotypes. It reminded me of the joy and fulfillment that comes from connecting with people from different walks of life. The journey motivated me to move forward with new inspiration, a deeper sense of purpose, and a strong commitment to creating extraordinary travel experiences that bring people together and leave lasting memories."

Imane is part of the following groups: Morocco Travel Agents
Top itineraries and travel advice
Family itineraries

Favorite experiences

Explore the Roman Ruins of Volubilis & the Imperial City of Meknes

While traveling in Morocco, you can explore the country's regal history at the ruins of Volubilis and the imperial city of Meknes. Set next to one another, they make the perfect combination for an interesting historical and cultural break on longer drives, especially when transferring between...

Explore the Medina of Fes

Discover the vibrant and fortified Medina (old town) of Fes, the cultural capital of Morocco, with the help of a local. A guide will lead you through the twisting maze of cobbled streets as you pass markets, shops, mosques, and more. You'll explore lively souks, learn about medieval Marinid...

Overnight in a Luxury Desert Camp

Spending the night in the desert is a typical cultural experience in Morocco, but sleeping in a luxury camp can make the excursion more special! The camp owners come from nomadic Berber families that have lived amongst the dunes and desert terrain of the Sahara. They decided to follow their...

Merzouga Sunset Camel Ride & Desert Overnight

One of the most quintessential Moroccan experiences is a sunset camel ride through Erg Chebbi in Merzouga, combined with an overnight in the desert. Most visitors enjoy this experience when traveling to the Sahara from one of the country's imperial cities, such as between Merzouga and Marrakech...

Recent trip reviews for Imane

Morrocco Tour October 2025
Morocco | Oct 15 - Oct 30, 2025

Bo
Bo H.
Buffalo, NY | Reviewed on Nov 20, 2025
Organizing a 16-day private tour with a dedicated driver through Morocco is no small feat, and we truly appreciate the efforts of Original Travels and the kimkim travel agency for making our journey memorable. The trip was well planned by Imane who provided excellent suggestions was in constant contact with out driver and was able to modify when changes needed to be made. We were able to see a large part of the country and had quality time in the sites we were interested in seeing.
Our...
Read more

Organizing a 16-day private tour with a dedicated driver through Morocco is no small feat, and we truly appreciate the efforts of Original Travels and the kimkim travel agency for making our journey memorable. The trip was well planned by Imane who provided excellent suggestions was in constant contact with out driver and was able to modify when changes needed to be made. We were able to see a large part of the country and had quality time in the sites we were interested in seeing.
Our driver, Soufian went above and beyond to make the trip convenient and to ensure our needs were met. He is a skilled driver and managed to calmly negotiate the chaos of busy cities, keeping a lookout for pedestrians, autos, busses, motorcycles and occasionally donkeys and carts. Furthermore, he spoke English well, shared information about the country and the Moroccan way of life. He has a great sense of humor but was never overbearing. He made sure we were comfortable, providing water and asking if we needed breaks throughout the trip. He made us feel confident about negotiating our travels and provided safety tips as well as an App to reach him. He was always prompt and provided the time we needed to tour areas of interest. As an older couple we never felt rushed. Further, Soufian ensured staff from the Rihad’s were available to guide us and assist with luggage through the narrow, cobbled Medinas. We were happy with our tour guides and enjoyed every single day of our trip.
While the detailed itinerary listed stops at Andalusian Gardens and the Musee des Oudias, we didn’t receive specific directions or information about these locations, and they were ultimately not included in our visits. Nevertheless, the trip was packed with unforgettable moments that far exceeded our expectations.
On October 26, 2025, in Marrakesh, Le Jardin Secret Garden was substituted for the Majorelle Gardens due to ticket availability issues. Although the trip was booked and paid for on September 2, 2025, it would have been helpful to be informed of any changes—such as this substitution—upon our arrival in Morocco, rather than at the time of the event. Similarly, the Moroccan storytelling scheduled at Café Clock was planned for a time when the activity was not available, which was a minor disappointment.
During the journey from Essaouira to Casablanca on October 29, stops at Safi, The Potter’s Capital, and El Jadida, a UNESCO World Heritage Site, were listed on the itinerary but were omitted without explanation. We believe that discussing any itinerary changes upon arrival would enhance the travel experience and avoid confusion later in the trip.
Despite these small hiccups, our overall experience was fantastic. The team went above and beyond to keep the car clean and provide bottled water daily, and their responsiveness to unexpected changes, such as rebooking our initial nights at Pestana Casablanca due to a soccer tournament, was impressive. We understand the complexities involved in organizing such an extensive tour and appreciate the attention to detail throughout our adventure.
Our sincere thanks to kimkim Travel Agency, Original Travels and especially to Soufian for providing a wonderful trip that we enjoyed immensely.

Hotel Reviews
Tiziri Luxury Camp
Merzouga

Staff and accommodations were friendly, helpful and efficient. The site was very clean. The people made it special. Wonderful experience.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Luxury Chaoune
chafchoune

Staff were friendly, nice balcony clean.

Authenticity & Character
Location
Staff
Riad Diamond of Marrakech
Marrakech

Very nice staff, excellent food. Clean and comfortable. Pleasant stay

Authenticity & Character
Staff
Cleanliness & Comfort
Riad Ksar Ighnda
Asfalou

Beautiful setting and grounds, very clean, helpful staff.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Braya
Fes Medina

Beautiful Riad, staff went above and beyond even escorting us to a restaurant so we would not get lost.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hotel Le Medina Essaouira Thalassa Sea & Spa MGallery
Essaouira

Excellent food, beautiful setting, convenient. Attentive staff.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Imane Ouriche
Imane
Imane Ouriche
Local specialist in Agadir | Replied on Nov 20, 2025
Hi Bo, Thank you for your lovely review! I’m happy to hear that you had a wonderful time exploring Morocco and that Soufian made your journey comfortable and enjoyable. He’s wonderful at what he does, and I know he’ll be very happy to read your words. I also appreciate your honest feedback about the few stops that were missed. Apologies for any confusion it caused. I’ll make sure we communicate these things more clearly in the future so everything feels smooth from start to finish. It was... Read more

Hi Bo,

Thank you for your lovely review!

I’m happy to hear that you had a wonderful time exploring Morocco and that Soufian made your journey comfortable and enjoyable. He’s wonderful at what he does, and I know he’ll be very happy to read your words.

I also appreciate your honest feedback about the few stops that were missed. Apologies for any confusion it caused. I’ll make sure we communicate these things more clearly in the future so everything feels smooth from start to finish.

It was a pleasure planning your adventure, and I’m so glad you left with great memories. Wishing you many more amazing travels ahead!

Regards,
Imane

Working with KimKim was easy to figure out an...
Morocco | Nov 7 - Nov 14, 2025

Nicole
Nicole R.
Newark, NJ | Reviewed on Nov 19, 2025
Working with KimKim was easy to figure out and book. The trip was a whirlwind of activities that kept us engaged in various historic sites, cultural specialities and unique aspects of Morocco. Overall the hotel in Boulemane Dades and Desert were the best hotels, and the others were satisficatory for my stay. I would have appreciated more personalization on the tour based on our requests and interests. On some occasions I felt that we were taken to places that we thought we would like... Read more

Working with KimKim was easy to figure out and book. The trip was a whirlwind of activities that kept us engaged in various historic sites, cultural specialities and unique aspects of Morocco. Overall the hotel in Boulemane Dades and Desert were the best hotels, and the others were satisficatory for my stay. I would have appreciated more personalization on the tour based on our requests and interests. On some occasions I felt that we were taken to places that we thought we would like versus what we found of interest or value. I believe this may be related to "finding places to stop" to break up the long drive for a "lofty itinerary". At times, I felt pressured to buy items from vendors at various locations even though our driver said we did not have to- Moroccans are very good salespersons. I would have loved to spend more time hiking in the Dades region. Our guide in Fez, was fantastic. Our driver was prompt and kept us safe. Efficiency in our trip was very important to me as we were trying to pack a lot in one week. Our driver even helped me arrange a last minute hamman experience which I highly recommend!

Overall the trip was great, and these specificities and personalization each day would have allowed for me to savor what we like on a trip. -Corina

Hotel Reviews
Barceló Casablanca
Casablanca

Felt like a cheap hotel, rooms are small, dining area was sterile with flourescent lights, and location seems a bit not super walkable to food options.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Braya
FesfE

Least favorite hotel. Cluttered in rooms, bathrooms are not functioning well, and bed situation was challenging (two beds, and one we had to climb up on a ladder. Upkeep of aesthetics is lacking in this hotel.

Authenticity & Character
clash of modern energy with old did not seem to sync well.
Location
Staff
Cleanliness & Comfort
Orient Desert Camp
Merzouga

Great place, nice and fun staff, great accommodations. Very peaceful. Definitely go out to see the stars away from the camp at night if it's a clear day. Dinner was great. Breakfast was average.

Authenticity & Character
Rooms are spacious and thoughtful
Location
This camp is next to several other camps, other camps have closer proximitity to higher dunes.
Staff
Cleanliness & Comfort
Dar Rihana Dades
Douar Aït Ouffi

Beautiful and great service. Would have been good to know what to expect for meals prior to arriving, pricing and that the food was excellent, as we stopped somewhere before because we were hungry. Would have preferred to wait for this food. Staff and rooms were beautiful. Location is a bit far especially since we did not spend much time there in the morning or evening. Would have been nice to stay or arrive earlier.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Diamond of Marrakech
Marrakech

Clean yet not very sophisticated. Services were okay but not great (pedicure). Nothing special. Pillows and beds were not great.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Private Transfer from Fes to Casablanca via Rabat: Journey to Morocco's Modern Heart
Private Transfer from Fes to Casablanca via Rabat: Journey to Morocco's Modern Heart
Morocco

Driver was great, we hit tons of traffic in Casablanca and our driver was very patient. Maybe time the drive to arrive in less trafficky times.

Guided Tour of Fez Medina
Guided Tour of Fez Medina
Fes

Great guide, Sherif.

Quality of Experience
Guides, Drivers and Staff
Patient, helpful, and provided enough information but not overloaded with facts that made him boring.
Transport
Merzouga to Fes via Rissani, Midelt, & the Atlas Mountains
Merzouga to Fes via Rissani, Midelt, & the Atlas Mountains
Morocco

Great guide. Needed this guide as this medina is harder to navigate then Marrakesh. 1/2 day is perfect if this activity. Again know what you want to buy in this medina.

Sand-Boarding in Erg Chebbi (Free of Charge)
Sand-Boarding in Erg Chebbi (Free of Charge)
Merzouga

We did it, need to be on a steep enough grade for this to work. Start on butt first if you are scared and lean back, and be barefoot. Hard to turn like a snowboard, straight down. You can do 3-4 runs if you are willing to walk up the hill. Nice little workout. This will be a 20-30 minute activity.

Quality of Experience
Guides, Drivers and Staff
Transport
Morocco Last Nomads Experience: Tea, Tales & Desert Adventures
Morocco Last Nomads Experience: Tea, Tales & Desert Adventures
Merzouga

Loved seeing the nomad populations, however our guide lacked knowledge and did not make much effort to educate us. The lunch was good at Cafe Zaid,- the egglpant dish in the clay was amazing,- berber pizza was not my favorite kind of pizza, yet interesting. Enjoyed the music and tea. Seemed like these places are set up for workers to come there and show us how these populations lived, but they do not reside their now. So some explanation of this would be helpful.

Quality of Experience
Food
Guides, Drivers and Staff
better english, better education
Transport
Drive from Boumalne Dades to Merzouga via Tinghir & Rissani, Sunset Camel Ride
Drive from Boumalne Dades to Merzouga via Tinghir & Rissani, Sunset Camel Ride
Morocco

Desert was beautiful. Sunset was breathtaking, so make sure to arrive for the sunset. Our camel ride was private and the guide, Mohammed was super nice and creative with our pictures.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Transfer from Marrakech to Boumalne Dades: Through Atlas Mountains, Aït Benhaddou & Rose Valley
Transfer from Marrakech to Boumalne Dades: Through Atlas Mountains, Aït Benhaddou & Rose Valley
Morocco

Lots of driving be prepared. Carpet Cooperative is nice, however was difficult to avoid a large purchase. Again research if this is something you want or not. Farm walk to the cooperative was quite lovely. Would really appreciate seeing the women who make these carpets versus the men who are the sales team. Could have skipped two stops: the Hollywood of the Atlas Mountains, and the store where they dress you up in scarves to look like a local. This would have given us more time in Boulemane Dades.

Quality of Experience
Guides, Drivers and Staff
Transport
Marrakech Evening Food Tour
Marrakech Evening Food Tour
Marrakesh

This was great. Tried a variety of foods at restaurants and with street vendors. Process was easy and service was great. Just enough food.

Quality of Experience
Guides, Drivers and Staff
Transport
Half-Day Guided Tour of Marrakech
Half-Day Guided Tour of Marrakech
Marrakesh

Very nice tour about history, culture and the medina. Mohammed was very knowledgeable.

Quality of Experience
Food
Guides, Drivers and Staff
Super knoweldgeable
Transport
Visit Majorelle Gardens
Visit Majorelle Gardens
Morocco

Very pretty but not sure I would have put this on our the agenda. Great for pictures.

Quality of Experience
Guides, Drivers and Staff
No guide here there was not much said about this place and finding the right line versus the YSL museum was confusing.
Transport
Faysel was on time and in a space that was easy for us to find him.
Local specialist: Imane Ouriche
Imane
Imane Ouriche
Local specialist in Agadir | Replied on Nov 21, 2025
Hi Corina & Nicole, Thank you so much for taking the time to share your experience with us! We’re glad to hear that you enjoyed your trip overall and that the hotels in Boumalne Dades and the desert were highlights, as well as your time with your guide in Fez. We also truly appreciate your feedback regarding personalization and pacing. We understand how important it is to tailor each day to your interests, and your suggestions about hiking, stopping points, and more focused experiences will... Read more

Hi Corina & Nicole,

Thank you so much for taking the time to share your experience with us! We’re glad to hear that you enjoyed your trip overall and that the hotels in Boumalne Dades and the desert were highlights, as well as your time with your guide in Fez.

We also truly appreciate your feedback regarding personalization and pacing. We understand how important it is to tailor each day to your interests, and your suggestions about hiking, stopping points, and more focused experiences will be extremely helpful as we continue improving our itineraries. We’re glad your driver helped make your trip smooth and even assisted with the last-minute hammam, what a great way to make memories!

We hope to welcome you back for another Moroccan adventure.

Warm regards,
Imane

Merhaba Morocco
Morocco | Oct 6 - Oct 15, 2025

N
Nithya R.
Canada | Reviewed on Oct 26, 2025
From start to finish, everything about our trip exceeded expectations. The country is stunning — from the vibrant cities and beautiful architecture to the peaceful dunes of the Sahara (a true bucket-list experience!). The people are incredibly kind and welcoming, and we felt completely safe everywhere we went — not even a hint of petty theft. Imane was amazing in helping us plan the perfect trip for our family, especially since we were travelling with our 2-year-old toddler. She took the... Read more

From start to finish, everything about our trip exceeded expectations. The country is stunning — from the vibrant cities and beautiful architecture to the peaceful dunes of the Sahara (a true bucket-list experience!). The people are incredibly kind and welcoming, and we felt completely safe everywhere we went — not even a hint of petty theft.

Imane was amazing in helping us plan the perfect trip for our family, especially since we were travelling with our 2-year-old toddler. She took the time to get on a call, walk through all our options, and tailor everything to our needs.

Said provided excellent on-the-ground support, always quick to help and solve any issues that came up in real time.

And Karim, our driver, made the journey extra special — sharing stories, traditions, and his deep pride in Berber culture throughout the trip.

Every accommodation we stayed in was stunning, and every stop along the way was thoughtfully chosen.
We couldn’t have asked for a better experience. Highly recommend!

Hotel Reviews
Orient Desert Camp
Merzouga
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Dar Rihana Dades
Douar Aït Ouffi
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Diamond of Marrakech
Marrakech
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Imane Ouriche
Imane
Imane Ouriche
Local specialist in Agadir | Replied on Oct 28, 2025

Hi Nithya,

Thank you so much for your wonderful review! We’re truly glad to hear that your journey through Morocco exceeded expectations and that you felt safe, welcomed, and inspired throughout your stay.

Our team will be so happy to know that their care and attention helped make your family’s experience special, especially while traveling with your little one.

We’re grateful you chose us to plan your Moroccan adventure and hope to welcome you and your family again for another unforgettable trip in the future!

Best Wishes,
Imane