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Vivejar

We have always believed in tourism as a sector for development. That’s why, 10 years ago, Raízes Sustainable Development was founded. It was born out of a collective dream of experiential tourism, focusing on: itineraries that transform. After an initial period of learning and growth, a community-based tourism project in Jequitinhonha Valley was born in 2012.

As the project developed, Raízes became more involved in the community based tourism sector within Brazil. The encouraging results that have been achieved so far only confirm our premise that travelling transforms you as a person. This was our main inspiration to create Vivejar. Our years of experience in tourism has shown us that there is still a long way to go in order to present Brazil as a plural and holistic tourist destination.

In short, Brazil is a destination with a multifaceted allure. We not only have beaches, samba and soccer, but we also have a rich cultural heritage, delicious gastronomic pleasures, fascinating folklore, thriving art scenes and an incredibly welcoming and diverse population. All these pieces add value to the tourist product and can be used as tools for inclusion, income generation, rent distribution, cultural exchange, knowledge transfers and positive social change.

That’s why we say with confidence: travel can transform lives

Featured trips & expertise

A local artist with her work
Immersive Artist Community Visit in Brazil - 5 Days

Experience community-based tourism in the beautiful Jequitinhonha Valley on this immersive art trip. You'll spend five days with the women of the Campo Buriti community, learning the traditional process from harvesting the clay to kiln firing from the artists. Combine with trips to the historic cities of Belo Horizonte, Diamantina, and Tiradentes for a full Brazil tour.

Amazon River in Belem do Para, Brazil
Immersive Amazon Community Visit - 6 Days

Spend six days diving deep into the culture and local gastronomy on this hybrid eco-tourism and culinary itinerary in the Para State of Brazil. Start in Belem to see the local fish markets and sample cuisine, then head downriver to Cotijuba Island for a community visit where you'll learn to make local dishes, hike through the Amazon, and join the women's empowerment project to throw a beach luau.

Serra dos Órgãos Mountain Range
Trek Brazil's Petrópolis-Teresópolis Crossing - 3 Days

Trek one of Brazil's most beautiful routes through the lush Serra dos Órgãos National Park — from Petrópolis to Teresópolis. The trail is known for its breathtaking vistas, steep climbs, and high difficulty rating, so get ready for an incredibly rewarding challenge!

Christ the Redeemer and Sugarloaf Mountain, Rio
A Brazilian Adventure, from Rio to the Amazon – 9 Days

Start your adventure in Rio de Janeiro, known as the "Cidade Maravilhosa" (the Marvelous City). Explore the Floresta da Tijuca, the largest urban forest in the world, take a cable car to the iconic Sugarloaf Mountain and relax on Copacabana beach. Then head to the Amazon, where you will canoe through the watery forest of the Igapós, spot exotic wildlife in the jungle, and swim with pink dolphins.