Vivejar

We have always believed in tourism as a sector for development. That’s why, 10 years ago, Raízes Sustainable Development was founded. It was born out of a collective dream of experiential tourism, focusing on: itineraries that transform. After an initial period of learning and growth, a community-based tourism project in Jequitinhonha Valley was born in 2012.

As the project developed, Raízes became more involved in the community based tourism sector within Brazil. The encouraging results that have been achieved so far only confirm our premise that travelling transforms you as a person. This was our main inspiration to create Vivejar. Our years of experience in tourism has shown us that there is still a long way to go in order to present Brazil as a plural and holistic tourist destination.

In short, Brazil is a destination with a multifaceted allure. We not only have beaches, samba and soccer, but we also have a rich cultural heritage, delicious gastronomic pleasures, fascinating folklore, thriving art scenes and an incredibly welcoming and diverse population. All these pieces add value to the tourist product and can be used as tools for inclusion, income generation, rent distribution, cultural exchange, knowledge transfers and positive social change.

That’s why we say with confidence: travel can transform lives