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Guðmundur Óli Pálmason

Born in Reykjavík, Iceland in 1978, from a young age I was already travelling all over Iceland with my parents.
After a short stint as a driver guide on modified SUVs in 2004, I came back to it full time in 2015 and have been working as one since then.
In 2020, I co-founded Location Scouting Iceland, a company that specializes in finding locations and providing location service for all kinds of productions.
In addition, I have been working as a travel planner and a travel specialist since January 2022.

What places and activities do you specialize in?

"For the last decade or so I have made it a point to explore locations off the beaten path. This includes but is not limited to the north-west and the east of Iceland (the so-called Westfjörds and Eastfjörds) as well as the central highlands. "

How did you get involved in travel?

""I started travelling with my parents around Iceland at an early age and I guess that's where I picked up the travelling bug. In my early 20s I started travelling around Iceland on my own and with friends. My biggest interest was always finding out what was at the end of the unmarked gravel road. What unexplored treasures would I find that weren't on the map?
In 2004 I worked for one summer as a driver guide on a modified Land Rover Defender for the first time. That's when I started to gain experience in off-road driving on glaciers and mountains. I came back to that job in early 2015 and have been working as a driver guide full time ever since. ""

Please share a unique travel experience you will never forget.

""Travelling around the vast Icelandic highlands, the biggest untouched wilderness in Europe, under the midnight sun is something I'd list as my absolutely favorite pastime, with clients or alone.""

Guðmundur Óli is part of the following groups: Iceland Travel Agents, Iceland Family Travel Agents
Top itineraries and travel advice
Family itineraries
Luxury itineraries
Road trip itineraries
Honeymoon itineraries

Favorite experiences

Jeep Tour of Askja Northern Highlands

Deep in Iceland's Northern Highlands is the Askja area, where Mount Herðubreið, a majestic table mountain of a truly peculiar shape, acts as the gateway to the wild region. The peak's dark silhouette is unmistakable, even from very far away. Still, the area's most precious gem is Askja itself,...

Skaftafell Blue Ice Cave & Glacier Hike

Combine two of the most popular excursions in Iceland: glacier hiking and exploring the electric-blue ice caves. Skaftafell Nature Reserve sits within Vatnajökull National Park, home to Europe's largest glacier. So, lace up your hiking boots and get ready to experience an incredible journey along...

South Highlands Helicopter Tour

See Iceland from a completely different perspective by flying above the county's serene, diverse, and breathtaking landscape. This half-day journey brings you the ultimate sample of Iceland's natural and cultural highlights. From stunning glaciers, volcanoes, and waterfalls to marvels of human...

Hiking the Thórsmörk Valley

The Thórsmörk Valley, named after Thor, the Nordic God of Thunder, was carved by glacial river floods from volcanic eruptions under the area's glaciers. It sits just west of Vatnajokull, Europe's largest glacier, and about 45 minutes from the town of Vík on Iceland's South Coast. As you hike...

Recent trip reviews for Guðmundur Óli

Iceland Babymoon!
Iceland | Aug 16 - Aug 24, 2025

K
Katherine H.
Weston, CT | Reviewed on Nov 16, 2025
Gummi organized an absolutely amazing trip for us in Iceland. We decided on the road-trip as a babymoon fairly last minute, and he quickly jumped in to help us. After sending an initial itinerary, we then did a zoom call, made a few adjustments, and then had the perfect trip plan. The trip was the perfect mix of hitting the "hot spots" (i.e. the Golden Circle), as well as visiting and staying in some slightly more remote places (would highly recommend spending two nights on the... Read more

Gummi organized an absolutely amazing trip for us in Iceland. We decided on the road-trip as a babymoon fairly last minute, and he quickly jumped in to help us. After sending an initial itinerary, we then did a zoom call, made a few adjustments, and then had the perfect trip plan.

The trip was the perfect mix of hitting the "hot spots" (i.e. the Golden Circle), as well as visiting and staying in some slightly more remote places (would highly recommend spending two nights on the Snaefellsnes Peninsula, that was our favorite stop!). Although the schedule was packed, we never felt overwhelmed or like we were rushing from attraction to attraction - it would have been impossible for us to have planned something like this ourselves.

This is my second time using Kimkim and we will absolutely be using it again!

Local specialist: Guðmundur Óli Pálmason
Guðmundur Óli
Guðmundur Óli Pálmason
Local specialist in Iceland | Replied on Nov 16, 2025

Thank you for the kind review Katherine
It really makes my day knowing you were happy with the planning and with the whole trip :)
I do hope we'll see you in Iceland soon again!

First Time but Not Our Last
Iceland | Oct 31 - Nov 7, 2025

Donn
Donn S.
Miami, FL | Reviewed on Nov 09, 2025
I didn't know what to what to expect when I first reached out to KimKim to help plan our Anniversary Trip to Iceland. Within a short while of completing the online questionnaire I was contacted by a local special specialist, Guðmundur (Gummi) Óli, in Iceland. Gummi asked me a series of questions regarding what we were hoping to see while in Iceland. He also allowed me time to ask questions about other sites to see and availability based on the time of year we are visiting. Within a day, I... Read more

I didn't know what to what to expect when I first reached out to KimKim to help plan our Anniversary Trip to Iceland. Within a short while of completing the online questionnaire I was contacted by a local special specialist, Guðmundur (Gummi) Óli, in Iceland. Gummi asked me a series of questions regarding what we were hoping to see while in Iceland. He also allowed me time to ask questions about other sites to see and availability based on the time of year we are visiting. Within a day, I received a draft itinerary and initial pricing, all of which seemed reasonable. I then reached out to Gummi for clarification of exactly what was included, and if we could change some of the proposed items. I don’t know how much time I was saved by the work of Gummi but I guarantee that I would not have been able to put together such a comprehensive itinerary.
Upon arriving in Iceland, everything was as planned. I was also provided detailed digital maps showing my drives for every day from one site to another. I don’t think I would’ve been able to enjoy the trip as much if I had planned it personally and I’m pretty sure I would not have been able to see all of the sites that we were able to see.
We will definitely be using kimkim again for our next travels

Hotel Reviews
CenterHotel Klopp
Reykjavík
Authenticity & Character
Location
One block away from shopping and dining in center city
Staff
Cleanliness & Comfort
The Hill Hotel Fludir
Fludir
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hótel Kría
Vík
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Center Hotels Skjaldbreið
Reykjavík
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Fosshótel Reykholt
Reykholt
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Breiðamerkurjökull Ice Cave Experience
Breiðamerkurjökull Ice Cave Experience
Iceland

The ice cave experience at Breiðamerkurjökull was really good. It was one of the standout activities on our trip. We wanted to see and do something unique, and this activity certainly delivered. It aligned perfectly with the top activities we wanted to do in Iceland. I'm glad we got this done and it was well worth it.

Víðgelmir Lava Cave Experience
Víðgelmir Lava Cave Experience
Iceland

The Víðgelmir Lava Cave experience was good and something different from the other activities we had planned. It's an interesting way to explore the unique geological features of Iceland. We enjoyed it.

Silfra Snorkeling Adventure
Silfra Snorkeling Adventure
Golden Circle

The Silfra Snorkeling Adventure was fantastic. The guide was great, and it's amazing to think that you're snorkeling between two tectonic plates. Although it's understandable that you don't see much marine life, the rocks and underwater views were still captivating. It's a unique experience that you can't get anywhere else.

Sky Lagoon Experience - Sér
Sky Lagoon Experience - Sér
Reykjavík

The Sky Lagoon Experience was awesome. We had to reschedule the time, and it was done quickly and smoothly thanks to excellent support from Gummy. The experience itself was rejuvenating and a perfect way to unwind towards the end of our trip.

Local specialist: Guðmundur Óli Pálmason
Guðmundur Óli
Guðmundur Óli Pálmason
Local specialist in Iceland | Replied on Nov 15, 2025

Thank you for the kind review Donn, it really makes my day reading how happy ypu were with the service and the whole trip!
I do hope we'll see you in Iceland soon again :)

We had a great time. Guomundur Òli was great...
Iceland | Oct 28 - Nov 1, 2025

Debra
Debra L.
Seattle, WA | Reviewed on Nov 05, 2025
We had a great time. Guomundur Òli was great. He helped us navigate some pretty crazy weather and kept the trip fun. His suggestions were great and helpful. Read more

We had a great time. Guomundur Òli was great. He helped us navigate some pretty crazy weather and kept the trip fun. His suggestions were great and helpful.

Hotel Reviews
The Hill Hotel at Fludir
Fludir
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hotel Katla by Keahotels
Vík
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Guðmundur Óli Pálmason
Guðmundur Óli
Guðmundur Óli Pálmason
Local specialist in Iceland | Replied on Nov 05, 2025

Thank you for the great review Debra
Im happy to know that you were happy with the trip :)

I do hope we'll see you in Iceland again soon
All the best
Gummi

A trip of a lifetime!
Iceland | Oct 19 - Oct 25, 2025

Karen
Karen H.
Dallas, TX | Reviewed on Nov 02, 2025
We had an incredible experience with our tour operator, Guðmundur Óli Pálmason, who curated a fast-paced, see-it-all Iceland adventure. Our itinerary covered the classic must-see sights along the South Coast as well as the stunning Snæfellsnes Peninsula in the west, a beautiful region that feels more off the beaten path and absolutely worth exploring. The trip combined scenic self-drives, unforgettable natural attractions, and unique activities, with plenty of opportunities to soak in... Read more

We had an incredible experience with our tour operator, Guðmundur Óli Pálmason, who curated a fast-paced, see-it-all Iceland adventure. Our itinerary covered the classic must-see sights along the South Coast as well as the stunning Snæfellsnes Peninsula in the west, a beautiful region that feels more off the beaten path and absolutely worth exploring.

The trip combined scenic self-drives, unforgettable natural attractions, and unique activities, with plenty of opportunities to soak in Iceland’s geothermal pools. Every day was thoughtfully planned to maximize experiences to see as much as we could in a week. Guðmundur’s deep local knowledge, organization, and personal attention made the journey seamless and memorable. We highly recommend him and will definitely use him again when planning our next trip to Iceland.

Local specialist: Guðmundur Óli Pálmason
Guðmundur Óli
Guðmundur Óli Pálmason
Local specialist in Iceland | Replied on Nov 03, 2025

Thank you so much for the kind words Karen!
I agree that the Snæfellsnes is absolutely worth exploring, although it is often overlooked by travelers.

I am happy that you're already planning to come back! I can't wait to plan some amazing routes for you to discover, perhaps the magical Westjörds and a taste of the highlands if you come in summer :)

Take care and stay in touch

Gummi

First Iceland experience
Iceland | Oct 22 - Oct 26, 2025

K
Kenneth W.
Newark, NJ | Reviewed on Oct 31, 2025

Our travel co ordinator, Guðmundur Óli provided us with an itinerary which enabled us to experience the beauty and character of Iceland. Each day provided a different facet of Iceland's natural beauty & contrast. Additionally, all of the details which are critical for a stress free experience were taken care of. Guðmundur Óli provided an excellent level of service.

Local specialist: Guðmundur Óli Pálmason
Guðmundur Óli
Guðmundur Óli Pálmason
Local specialist in Iceland | Replied on Oct 31, 2025

Thank you so much for the kind review Ken. I'm really happy to hear that the trip went well and I do hope to see you in Iceland soon again :)

Incredible family trip!
Iceland | Oct 11 - Oct 18, 2025

Sneha
Sneha S.
Phoenix, AZ | Reviewed on Oct 20, 2025

We had an incredible experience working with Guðmundur for our family trip to Iceland! Every detail was thoughtfully planned — from daily itineraries to local recommendations — making the trip completely stress-free. He was extremely organized and always quick to respond to questions or last-minute changes. Thanks to his expertise, our trip was seamless and unforgettable!

Local specialist: Guðmundur Óli Pálmason
Guðmundur Óli
Guðmundur Óli Pálmason
Local specialist in Iceland | Replied on Oct 20, 2025

Thank you so much for the kind review
I am very happy to read that you had such a great trip and I do hope we'll see you in Iceland soon again

All the best
Gummi

We loved driving the Ring Road. Too many si...
Iceland | Sep 15 - Sep 22, 2025

M
Mike H.
Los Angeles, CA | Reviewed on Oct 11, 2025
We loved driving the Ring Road. Too many sights to see and all very easy to access because of your great drive instructions Read more

We loved driving the Ring Road. Too many sights to see and all very easy to access because of your great drive instructions

Hotel Reviews
CenterHotel Klopp
Reykjavík
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hotel Búðir
Búðir
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Centrum Hotel
Akureyri
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hotel 1001 Nott
Egilsstadir
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hótel Klaustur
Kirkjubæjarklaustur
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hótel Grímsborgir by Keahotels
Ásborgir
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Reykjavík Marina - Berjaya Iceland Hotels
Reykjavík

Good location. Interesting views of harbor. Good breakfast. Could be a little cleaner.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Guðmundur Óli Pálmason
Guðmundur Óli
Guðmundur Óli Pálmason
Local specialist in Iceland | Replied on Oct 14, 2025

Thank you for the kind review Mike. I am happy you had s great time on the island's famous ring road and I do hope we'll see you in Iceland again
Gummi

Great trip, great guidance
Iceland | Sep 24 - Oct 3, 2025

Michael
Michael V.
Ashburn, VA | Reviewed on Oct 04, 2025
Gummi set up a terrific itinerary. He was great - always available, incredibly responsive and always helpful. He went above and beyond to make the trip memorable. Read more

Gummi set up a terrific itinerary. He was great - always available, incredibly responsive and always helpful. He went above and beyond to make the trip memorable.

Hotel Reviews
Magma Hotel
Kirkjubæjarklaustur

Fantastic hotel - private cabin, nice location. The restaurant was excellent.

Authenticity & Character
Beautiful cabins with nice amenities
Location
Cabin was on a lake with lovely views
Staff
Friendly and helpful
Cleanliness & Comfort
Cabin was beautifully appointed
Landhotel
Hella

Great hotel, beautiful rooms

Authenticity & Character
Very Scandinavian
Location
Quiet setting
Staff
Staff was terrific - responsive and friendly
Cleanliness & Comfort
Beautiful rooms
Activity Review
Glacier Ice Cave Experience
Glacier Ice Cave Experience
Iceland

This is a great experience, however the climb to the cave can be strenuous and difficult according to conditions. If you have any difficulty with balance or heights you might skip this outing. Guides are great

Quality of Experience
Terrific guides who work with you
Guides, Drivers and Staff
They are more than willing to help those who need help
Transport
The super jeep was bit worn and the quality of the ride is very much based on the weather and conditions
Local specialist: Guðmundur Óli Pálmason
Guðmundur Óli
Guðmundur Óli Pálmason
Local specialist in Iceland | Replied on Oct 05, 2025

Thank you for the kind review Michael!
I am really happy to read that your enjed your Iceland trip so much and I do hope we will see you in Iceland soon again

All the best
Gummi

Iceland is amazing don’t put off taking a visit!
Iceland | Sep 19 - Sep 27, 2025

Diane
Diane L.
Newark, NJ | Reviewed on Oct 01, 2025
We had a fantastic time exploring Iceland! Starting off at the Blue Lagoon was a great idea, from there we explored Reykjavik (parking and restrooms were a bit of a challenge), the city is a fun mix of new and old with great street art.
I felt like I was driving in a video game as we traveled from one beautiful site to another. My favorite waterfall is a toss up between the Gullfoss and Seljalandsfoss (these were very crowded with bus tours).
The Katla Ice Cave adventure was a blast!...
Read more

We had a fantastic time exploring Iceland! Starting off at the Blue Lagoon was a great idea, from there we explored Reykjavik (parking and restrooms were a bit of a challenge), the city is a fun mix of new and old with great street art.
I felt like I was driving in a video game as we traveled from one beautiful site to another. My favorite waterfall is a toss up between the Gullfoss and Seljalandsfoss (these were very crowded with bus tours).
The Katla Ice Cave adventure was a blast! We had the best tour guide, Alex, he was full of information and entertaining for all.
We also took a boat tour of the JÖKULSÁRLÓN GLACIER LAGOON, we had never seen anything like this, it was spectacular! We arrived at high tide for the diamond beach but it was still very beautiful.
In Húsavík we all went for a whale watching trip, we saw a humpback whale, this was also very fun.
We had great meals throughout the week we all tried some new things and really enjoyed the hospitality of all of the restaurants we visited.
The hotels were also great, my favorite was the Hrafnavellir Guest House. The owner and host was wonderful, she served the best breakfast as she is also the chef. The single unit cabins are beautiful and offer great views of the mountains and sheep, just wonderful!
We hope to return and explore again, we would like to see some things that are not so “touristy” and less crowded. Thank you Gudmundur Oli for guiding us on our adventure.

Hotel Reviews
CenterHotel Klopp
Reykjavík
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hotel Gullfoss
Tungufell
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hotel Katla by Keahotels
Vík
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hrafnavellir Guest House
Hornafjörður (Hofn)

Private, clean, comfortable, beautiful property with an amazing hostess/owner. My favorite accommodations, also had the best breakfast!

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hotel Hallormsstadur
Egilsstadir
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Húsavík Cape Hotel
Húsavík
Authenticity & Character
Location
Staff
Cleanliness & Comfort
While the rooms were clean, the towels were small and worn, the shower water was difficult to control, switching from hot to cold randomly. I would stay here again though as the central town location made up for any small inconvenience.
Hotel Bifrost
Borgarnes
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Glacier Ice Cave Experience
Glacier Ice Cave Experience
Iceland

We had the best tour guide, Alex, he truly made this a once in a life time experience! Alex was knowledgeable, courteous and entertaining to all of the people on the small group tour.

Quality of Experience
Guides, Drivers and Staff
Transport
Ford van was a little tired, but cool…
Whale Watching Experience by Traditional Boat
Whale Watching Experience by Traditional Boat
Iceland
Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Guðmundur Óli Pálmason
Guðmundur Óli
Guðmundur Óli Pálmason
Local specialist in Iceland | Replied on Oct 08, 2025

Thank you so much for the great review!
I happen to know Alex, as I occasionally work with him. He sure is fun!
I'm happy to read your trip was such a success and I do hope we'll see you in Iceland soon again :)

All the best
Gummi

Overall, we had an amazing trip! Here are som...
Iceland | Sep 18 - Sep 21, 2025

Kelly
Kelly E.
Ashburn, VA | Reviewed on Sep 30, 2025
Overall, we had an amazing trip! Here are some highlights for Kim Kim…
Gummi was great to work with, Thor was absolutely fantastic and knowledgeable. The walking tour with Bonnie was a 10 out of 10 Bonnie is way underrated! The rental bus was perfect size and comfortable.
The Lava tunnel was just ok- cool but we found it a little boring and expected more of a challenge. The glacier ice cave was also very cool to see but also a little under whelming. The road in to the ice cave was a very... Read more

Overall, we had an amazing trip! Here are some highlights for Kim Kim…
Gummi was great to work with, Thor was absolutely fantastic and knowledgeable. The walking tour with Bonnie was a 10 out of 10 Bonnie is way underrated! The rental bus was perfect size and comfortable.

The Lava tunnel was just ok- cool but we found it a little boring and expected more of a challenge. The glacier ice cave was also very cool to see but also a little under whelming. The road in to the ice cave was a very long drive, once parked we expected to walk more once we arrived.
My advise would be to ask about your groups physicality level and understand how much walking/ hiking you group would like to achieve per stop. Iceland is stunning and so beautiful but requires significant drive time from thing to thing.. more than we expected (with not enough steps inbetween). We were cracking up that everything takes at least a hour to drive too. BUT because we spent less time on foot we were able to see some many beautiful spots so maybe I’m wrong, but we could have walked more.

Sky lagoon and blue lagoon were fantastic. Sky was our favorite. Fontana was just ok it was under construction during our visit. The wine bar tomato restaurant is something I’ll dream about!! The food and drinks were unreal and delicious. We were soooo happy to be in the wine bar area as a group not the actual greenhouse restaurant.

Lastly our weather was perfect. We were soooo happy & lucky. We made so many memories, thank you for keeping our group together as one unit! We all live in different locations & multiple cars would have been a huge challenge. All reservations went smoothly and we were grateful to have Thor translate for us. I will definitely use and recommend kimkim in the future for group travel! Well done

Activity Reviews
Glacier Ice Cave Experience as part of a Multi Day Private Tour
Glacier Ice Cave Experience as part of a Multi Day Private Tour
Iceland

Poor advertised. Instagram photos may have created false expectations. Also, it was unclear that it was an hour ride in. In an hour ride out. The ice cave itself took us five minutes through and out of since it was so incredibly short. It’s incredibly cool and beautiful, but we expected more and wanted more once we got out of the van.

Quality of Experience
Guides, Drivers and Staff
Poop
Transport
Lava Tunnel Activity
Lava Tunnel Activity
Iceland

We were expecting to walk more. It was a quick walk in and out. Interesting but felt like a tourist

Quality of Experience
Mo
Guides, Drivers and Staff
Transport
Icelandic Food Walk
Icelandic Food Walk
Reykjavík

Bonnie was amazing!!! Completely underrated!!

Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Guðmundur Óli Pálmason
Guðmundur Óli
Guðmundur Óli Pálmason
Local specialist in Iceland | Replied on Oct 04, 2025
Thank you for the kind review review Kelly
I am very happy to learn that tour trip with Þórir was such a great success!
I understand what you mean about the ice cave a d I do think you're right that professional photos on Instagram can set unrealistic expectations. The very nature of the ice also means that the caves are constantly changing, so they never look exactly like they did in photos that might be weeks, months or years old. The food walk Neve fails. Good food= happy people 🤤 I... Read more

Thank you for the kind review review Kelly
I am very happy to learn that tour trip with Þórir was such a great success!

I understand what you mean about the ice cave a d I do think you're right that professional photos on Instagram can set unrealistic expectations. The very nature of the ice also means that the caves are constantly changing, so they never look exactly like they did in photos that might be weeks, months or years old.

The food walk Neve fails. Good food= happy people 🤤

I do hope we'll see you in Iceland soon again. There's still a lot of different things to explore and experience here 😎

All the best
Gummi