
Guðmundur Óli Pálmason
Born in Reykjavík, Iceland in 1978, from a young age I was already travelling all over Iceland with my parents.
After a short stint as a driver guide on modified SUVs in 2004, I came back to it full time in 2015 and have been working as one since then.
In 2020, I co-founded Location Scouting Iceland, a company that specializes in finding locations and providing location service for all kinds of productions.
In addition, I have been working as a travel planner and a travel specialist since January 2022.
What places and activities do you specialize in?
"For the last decade or so I have made it a point to explore locations off the beaten path. This includes but is not limited to the north-west and the east of Iceland (the so-called Westfjörds and Eastfjörds) as well as the central highlands. "
How did you get involved in travel?
""I started travelling with my parents around Iceland at an early age and I guess that's where I picked up the travelling bug. In my early 20s I started travelling around Iceland on my own and with friends. My biggest interest was always finding out what was at the end of the unmarked gravel road. What unexplored treasures would I find that weren't on the map?
In 2004 I worked for one summer as a driver guide on a modified Land Rover Defender for the first time. That's when I started to gain experience in off-road driving on glaciers and mountains. I came back to that job in early 2015 and have been working as a driver guide full time ever since. ""
Please share a unique travel experience you will never forget.
""Travelling around the vast Icelandic highlands, the biggest untouched wilderness in Europe, under the midnight sun is something I'd list as my absolutely favorite pastime, with clients or alone.""
Guðmundur Óli's favorite itineraries and travel advice
Top itineraries and travel advice

Iceland’s interior is by far its most rugged area. The terrain can be tough, and the F-roads are only accessible by jeeps with 4WD (in Winter, only by modified “super jeeps”)....

Glaciers, volcanoes, and geysers are the perfect playground for off-roading in Iceland—and yes, you can drive yourself. Explore Iceland by driving around the country, visiting...

This weeklong trip covers the highlights of the West and remote Westfjords. Travel to some of the lesser-visited areas, with only a fraction of the crowds. Spend a few days in...
Family itineraries

With 10 days in Iceland, you can explore the highlights as a family on an exciting voyage around the famous Golden Circle route or stick to one area, such as Snæfellsnes and...

With a variety of fun and unique outdoor and indoor activities, your kids will love Iceland just as much as you will. Where else can kids take a dip in a natural hot spring,...

Drive Iceland's south coast for a memorable family adventure in just under a week. After getting to know Reykjavik, you'll check off blockbuster natural sites in the Golden...
Luxury itineraries

Take to the skies on this 10-day luxury adventure that introduces you to Iceland's glaciers, volcanoes, and geysers through scenic helicopter trips and bespoke excursions. On a...

Sit back and soak up Iceland's most astonishing landscapes as your private driver loops around the country on this 10-day luxury itinerary. Starting and finishing in the...

Bring your perfect Icelandic vacation to life with this deluxe two-week odyssey that hits all the country's highlights by land and sea. You'll spend your first week aboard a...
Road trip itineraries

With two weeks in Iceland, you can complete the entire Ring Road and add incredible detours. This grand tour will take you to all the best places giving you plenty of time to...

Two of Iceland's more remote and scenically stunning yet lesser-visited regions—Westfjords and North Iceland—are the focus of this scenic 12-day active self-drive adventure,...

Experience many of the quintessential highlights of Iceland on this 12-day active self-drive adventure. Enjoy snorkeling in crystal-clear Silfra lake, cycling lava trails by...
Honeymoon itineraries
Favorite experiences
Jeep Tour of Askja Northern Highlands
Deep in Iceland's Northern Highlands is the Askja area, where Mount Herðubreið, a majestic table mountain of a truly peculiar shape, acts as the gateway to the wild region. The peak's dark silhouette is unmistakable, even from very far away. Still, the area's most precious gem is Askja itself,...
Skaftafell Blue Ice Cave & Glacier Hike
Combine two of the most popular excursions in Iceland: glacier hiking and exploring the electric-blue ice caves. Skaftafell Nature Reserve sits within Vatnajökull National Park, home to Europe's largest glacier. So, lace up your hiking boots and get ready to experience an incredible journey along...
South Highlands Helicopter Tour
See Iceland from a completely different perspective by flying above the county's serene, diverse, and breathtaking landscape. This half-day journey brings you the ultimate sample of Iceland's natural and cultural highlights. From stunning glaciers, volcanoes, and waterfalls to marvels of human...
Hiking the Thórsmörk Valley
The Thórsmörk Valley, named after Thor, the Nordic God of Thunder, was carved by glacial river floods from volcanic eruptions under the area's glaciers. It sits just west of Vatnajokull, Europe's largest glacier, and about 45 minutes from the town of Vík on Iceland's South Coast. As you hike...
Recent trip reviews for Guðmundur Óli
Our family of four had a fantastic week in Iceland
Iceland
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Jun 28 - Jul 4, 2025

We had a great trip. Can I review this on the...
Iceland
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Jun 29 - Jul 6, 2025
We loved the entire trip..except for the park...
Iceland
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Jun 29 - Jul 5, 2025


Thanks for the great review Peter!
I'm very happy that everything went well and that you loved the trip so much!
I do hope we'll see you back in Iceland soon again :)
All the best
Gummi
I loved seeing all the animals
Iceland
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Jun 30 - Jul 7, 2025


It was cool meeting you guys and getting to spend some time with you on the glacier!
I'm happy to hear that Miðhraun was so great! It's one of the few hotels I haven't been to myself, so getting this feedback means a lot :)
I do hope I'll see you all back in Iceland at some point. There's still a lot to see, do, and discover!
All the best
Gummi
Our trip to Iceland was incredible.
Iceland
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Jun 14 - Jun 23, 2025


Thank you for the kind words, Stephanie. I am happy to hear that you were happy with the trip and that everything went smoothly.
The Katla ice cave is constantly changing, as meltwater re-shapes the cave and its environment, I am sorry to hear it didn't compleately live up to expectations, but such is nature I guess.
It makes my day knowing that some of you are already thinking about returning! There's so much to see and do in Iceland!
Until next time!
Puffins GALOR!!!
Iceland
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Jun 20 - Jun 28, 2025

Thank you so much for the nice words!
I am very happy to know that you loved your Iceland trip so much!
I do hope we'll see you in Iceland again soon.
We had a fantastic experience planning our Ic...
Iceland
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Jun 22 - Jun 26, 2025

Thank you for the kind review Michael!
I am very happy to read that you were happy with everything and that the trip was a great success.
I do hope we'll see you in Iceland soon again :)
A Transformative Experience in Iceland
Iceland
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Jun 6 - Jun 11, 2025


Thank you for the wonderful review, Katie!
It made my day knowing you were happy with everything and that you had such a great experience!
I was a pleasure getting to spend a couple of days with you guys, showing you the city and the south coast.
I do hope I'll see you in Iceland soon again, there's still a lot to be discovered :)
Gummi
The trip.was well planned out and coordinated...
Iceland
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Jun 14 - Jun 23, 2025

Thank you Quinn
I am glad to hear you were happy with the trip.
Yes, unfortunately, that lady at the front desk at Center Hotel Arnarhvoll was less than helpful when I spoke to her on the phone. But that's why you have me, to be firm on getting the service you paid for, so you don't have to (my mom says I have only two modes; absolutely adorable and absolutely insufferable hahaha)
It all worked out in the end :)
I hope we'll see you all in Iceland soon again
VH Iceland
Iceland
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Jun 6 - Jun 14, 2025

Thank you for the kind words, Paula
I am happy to hear everything went so well
I hope we'll see you in Iceland soon again :)