Guðmundur Óli Pálmason
Born in Reykjavík, Iceland, and from a young age I was already travelling all over Iceland with my parents.
After a short stint as a driver guide on modified SUVs in 2004, I came back to it full time in 2015 and have been working as one since then.
In 2020, I co-founded Location Scouting Iceland, a company that specializes in finding locations and providing location services for all kinds of productions.
I have been working as a travel planner and a travel specialist since January 2022.
What places and activities do you specialize in?
"For the last decade or so I have made it a point to explore locations off the beaten path. This includes but is not limited to the north-west and the east of Iceland (the so-called Westfjörds and Eastfjörds) as well as the central highlands. "
How did you get involved in travel?
""I started travelling with my parents around Iceland at an early age and I guess that's where I picked up the travelling bug. In my early 20s I started travelling around Iceland on my own and with friends. My biggest interest was always finding out what was at the end of the unmarked gravel road. What unexplored treasures would I find that weren't on the map?
In 2004 I worked for one summer as a driver guide on a modified Land Rover Defender for the first time. That's when I started to gain experience in off-road driving on glaciers and mountains. I came back to that job in early 2015 and have been working as a driver guide full time ever since. ""
Please share a unique travel experience you will never forget.
""Travelling around the vast Icelandic highlands, the biggest untouched wilderness in Europe, under the midnight sun is something I'd list as my absolutely favorite pastime, with clients or alone.""
Guðmundur Óli's favorite itineraries and travel advice
Top itineraries and travel advice
Iceland’s interior is by far its most rugged area. The terrain can be tough, and the F-roads are only accessible by jeeps with 4WD (in Winter, only by modified “super jeeps”)....
Glaciers, volcanoes, and geysers are the perfect playground for off-roading in Iceland—and yes, you can drive yourself. Explore Iceland by driving around the country, visiting...
This weeklong trip covers the highlights of the West and remote Westfjords. Travel to some of the lesser-visited areas, with only a fraction of the crowds. Spend a few days in...
Family itineraries
With 10 days in Iceland, you can explore the highlights as a family on an exciting voyage around the famous Golden Circle route or stick to one area, such as Snæfellsnes and...
With a variety of fun and unique outdoor and indoor activities, your kids will love Iceland just as much as you will. Where else can kids take a dip in a natural hot spring,...
Drive Iceland's south coast for a memorable family adventure in just under a week. After getting to know Reykjavik, you'll check off blockbuster natural sites in the Golden...
Luxury itineraries
Take to the skies on this 10-day luxury adventure that introduces you to Iceland's glaciers, volcanoes, and geysers through scenic helicopter trips and bespoke excursions. On a...
Sit back and soak up Iceland's most astonishing landscapes as your private driver loops around the country on this 10-day luxury itinerary. Starting and finishing in the...
Bring your perfect Icelandic vacation to life with this deluxe two-week odyssey that hits all the country's highlights by land and sea. You'll spend your first week aboard a...
Road trip itineraries
With two weeks in Iceland, you can complete the entire Ring Road and add incredible detours. This grand tour will take you to all the best places giving you plenty of time to...
Two of Iceland's more remote and scenically stunning yet lesser-visited regions—Westfjords and North Iceland—are the focus of this scenic 12-day active self-drive adventure,...
Experience many of the quintessential highlights of Iceland on this 12-day active self-drive adventure. Enjoy snorkeling in crystal-clear Silfra lake, cycling lava trails by...
Honeymoon itineraries
Favorite experiences
Jeep Tour of Askja Northern Highlands
Deep in Iceland's Northern Highlands is the Askja area, where Mount Herðubreið, a majestic table mountain of a truly peculiar shape, acts as the gateway to the wild region. The peak's dark silhouette is unmistakable, even from very far away. Still, the area's most precious gem is Askja itself,...
Skaftafell Blue Ice Cave & Glacier Hike
Combine two of the most popular excursions in Iceland: glacier hiking and exploring the electric-blue ice caves. Skaftafell Nature Reserve sits within Vatnajökull National Park, home to Europe's largest glacier. So, lace up your hiking boots and get ready to experience an incredible journey along...
South Highlands Helicopter Tour
See Iceland from a completely different perspective by flying above the county's serene, diverse, and breathtaking landscape. This half-day journey brings you the ultimate sample of Iceland's natural and cultural highlights. From stunning glaciers, volcanoes, and waterfalls to marvels of human...
Hiking the Thórsmörk Valley
The Thórsmörk Valley, named after Thor, the Nordic God of Thunder, was carved by glacial river floods from volcanic eruptions under the area's glaciers. It sits just west of Vatnajokull, Europe's largest glacier, and about 45 minutes from the town of Vík on Iceland's South Coast. As you hike...
Recent trip reviews for Guðmundur Óli
Gummi did a great job. We thoroughly enjoyed ...
Iceland
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May 28 - Jun 7, 2026
We are grateful that our last hotel in Iceland kept Toni's purse for us. It made our trip much more relaxed knowing they had her purse for us. Read more
Thank you for the kind review Durk.
I am happy to read that your experience of Hótel Óðinsvé was better than Joe's. Yes, it was very kind of them to hold the purse, and it was super kind of the staff af Hótel Húsafell to take the purse to Reykjavík and drop it off there.
I hope you're all getting some well-deserved rest! Come back soon!
Gummi
Tour Guide and Travel agent get rave reviews
Iceland
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May 28 - Jun 7, 2026
I hope you've all had some time to rest and catch up with daily life :) I am sorry and surprised to read that Hótel Óðinsvé was not up to standard. So far, all our travelers have rated it 4-5 stars, with the exception of one 3-star review (and of course plenty of travelers who saw no particular reason to review the hotel at all), so I have to say I am surprised they have dropped the ball so badly. I know there was a misunderstanding with the room sizes, as they... Read more
Icelandic adventure organised by an expert!
Iceland
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May 15 - Jun 7, 2026
Gummi organised our Icelandic adventure for us, and he did the most fantastic job! As we were visiting for 3 weeks, he really took the time to personalise our trip to meet our needs. The activities and sights chosen were remarkable, just the right pace, and no detail was left unturned. We had maps to follow, and local recommendations to help break up the days. Gummi was thorough, responsive and friendly throughout the whole process and at all times we felt that we were in capable hands. We would recommend Gummi and KimKim to anyone.
Thank you for taking the time to write this kind review, as I know you are still travelling (I hope you're enjoying the Faroes!)
I'm happy everything worked out so well, given that 3 weeks is plenty enough time for your agent to mess something up hahah!
Take care my friends, and hopefully we'll see you in Iceland again!
Gummi
Iceland
Iceland
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May 23 - May 31, 2026
Your experience is very important to us and it makes my day knowing you were happy with the trip
I can see how it's a bit of a hassle carrying suitcases up and down the staircase. Unfortunately, there is very limited availability of hotel apartments in Iceland that can accommodate 6 people, and we don't always know the exact location of the apartment within the building, or in the case of Old Charm Reykjavík Apartments, they have a few locations spread... Read more
What a fabulous experience!
Iceland
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May 28 - Jun 5, 2026
Hadde & Freyes -food tour - were entertaining and informative.
Emile and his staff- snorkelling - were great. Eager to help with dry-suits, etc. Led the group while he helped with a few minor issues, as the professional he is.
Volcano tour - My husb & I thoroughly enjoyed our visit with one of the female guides, walking back to base after our fascinating tour.
Kayak - WONDERFUL experience, all around. Gummi of Kim Kim did an amazing job keeping our group active and entertained! Wd highly recommend!!
Thank you for the kind review Lauren
Your experience is important to us and it makes my day knowing you had a great trip :)
I do hope we'll see you in Iceland again!
All the best
Gummi
Fabulous Trip To Iceland!
Iceland
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May 28 - Jun 5, 2026
Thank you for the kind review Lee
I'm so happy to read that your trip was such a success
Let's start planning your return, shall we haha!
All the best
Gummi
Very special trip
Iceland
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May 17 - May 31, 2026
Iceland was amazing and the itinerary fit our needs . Read more
Thank you for the kind review Erin. I'm happy to read you had a wonderful trip and I do hope you'll visit us soon again
All the best
Gummi
We had the most wonderful trip to Iceland pla...
Iceland
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May 22 - May 30, 2026
Thank you for the kind review Mallory
I'm happy your trip was so wonderful and that you all had a great time!
I see we made the right choice, including both the RIB boat and the Zodiac boat tours!
I do hope you'll visit Iceland again soon! There are more boat tours to take haha! :D
All the best
Gummi
North Iceland Adventure 2026!
Iceland
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May 15 - May 21, 2026
Thank you for the kind review Pietro. I'v very happy to read that the trip was such a success :)
I hope you guys visit us soon again, and that time we have to make sure I have time to catch a drink or coffee with you!
Take care
Gummi
Extraordinary travel planning and execution
Iceland
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May 21 - May 30, 2026
Thank you for the kind review Chris! It makes me happy knowing you had such a great time in Iceland and that you were happy with everything!
I do hope you'll return soon again. There's still a lot to explore :)
All the best
Gummi