
Guðmundur Óli Pálmason
Born in Reykjavík, Iceland in 1978, from a young age I was already travelling all over Iceland with my parents.
After a short stint as a driver guide on modified SUVs in 2004, I came back to it full time in 2015 and have been working as one since then.
In 2020, I co-founded Location Scouting Iceland, a company that specializes in finding locations and providing location service for all kinds of productions.
In addition, I have been working as a travel planner and a travel specialist since January 2022.
What places and activities do you specialize in?
"For the last decade or so I have made it a point to explore locations off the beaten path. This includes but is not limited to the north-west and the east of Iceland (the so-called Westfjörds and Eastfjörds) as well as the central highlands. "
How did you get involved in travel?
""I started travelling with my parents around Iceland at an early age and I guess that's where I picked up the travelling bug. In my early 20s I started travelling around Iceland on my own and with friends. My biggest interest was always finding out what was at the end of the unmarked gravel road. What unexplored treasures would I find that weren't on the map?
In 2004 I worked for one summer as a driver guide on a modified Land Rover Defender for the first time. That's when I started to gain experience in off-road driving on glaciers and mountains. I came back to that job in early 2015 and have been working as a driver guide full time ever since. ""
Please share a unique travel experience you will never forget.
""Travelling around the vast Icelandic highlands, the biggest untouched wilderness in Europe, under the midnight sun is something I'd list as my absolutely favorite pastime, with clients or alone.""
Guðmundur Óli's favorite itineraries and travel advice
Top itineraries and travel advice

Iceland’s interior is by far its most rugged area. The terrain can be tough, and the F-roads are only accessible by jeeps with 4WD (in Winter, only by modified “super jeeps”)....

Glaciers, volcanoes, and geysers are the perfect playground for off-roading in Iceland—and yes, you can drive yourself. Explore Iceland by driving around the country, visiting...

This weeklong trip covers the highlights of the West and remote Westfjords. Travel to some of the lesser-visited areas, with only a fraction of the crowds. Spend a few days in...
Family itineraries

With 10 days in Iceland, you can explore the highlights as a family on an exciting voyage around the famous Golden Circle route or stick to one area, such as Snæfellsnes and...

With a variety of fun and unique outdoor and indoor activities, your kids will love Iceland just as much as you will. Where else can kids take a dip in a natural hot spring,...

Drive Iceland's south coast for a memorable family adventure in just under a week. After getting to know Reykjavik, you'll check off blockbuster natural sites in the Golden...
Luxury itineraries

Take to the skies on this 10-day luxury adventure that introduces you to Iceland's glaciers, volcanoes, and geysers through scenic helicopter trips and bespoke excursions. On a...

Sit back and soak up Iceland's most astonishing landscapes as your private driver loops around the country on this 10-day luxury itinerary. Starting and finishing in the...

Bring your perfect Icelandic vacation to life with this deluxe two-week odyssey that hits all the country's highlights by land and sea. You'll spend your first week aboard a...
Road trip itineraries

With two weeks in Iceland, you can complete the entire Ring Road and add incredible detours. This grand tour will take you to all the best places giving you plenty of time to...

Two of Iceland's more remote and scenically stunning yet lesser-visited regions—Westfjords and North Iceland—are the focus of this scenic 12-day active self-drive adventure,...

Experience many of the quintessential highlights of Iceland on this 12-day active self-drive adventure. Enjoy snorkeling in crystal-clear Silfra lake, cycling lava trails by...
Honeymoon itineraries
Favorite experiences
Jeep Tour of Askja Northern Highlands
Deep in Iceland's Northern Highlands is the Askja area, where Mount Herðubreið, a majestic table mountain of a truly peculiar shape, acts as the gateway to the wild region. The peak's dark silhouette is unmistakable, even from very far away. Still, the area's most precious gem is Askja itself,...
Skaftafell Blue Ice Cave & Glacier Hike
Combine two of the most popular excursions in Iceland: glacier hiking and exploring the electric-blue ice caves. Skaftafell Nature Reserve sits within Vatnajökull National Park, home to Europe's largest glacier. So, lace up your hiking boots and get ready to experience an incredible journey along...
South Highlands Helicopter Tour
See Iceland from a completely different perspective by flying above the county's serene, diverse, and breathtaking landscape. This half-day journey brings you the ultimate sample of Iceland's natural and cultural highlights. From stunning glaciers, volcanoes, and waterfalls to marvels of human...
Hiking the Thórsmörk Valley
The Thórsmörk Valley, named after Thor, the Nordic God of Thunder, was carved by glacial river floods from volcanic eruptions under the area's glaciers. It sits just west of Vatnajokull, Europe's largest glacier, and about 45 minutes from the town of Vík on Iceland's South Coast. As you hike...
Recent trip reviews for Guðmundur Óli
VH Iceland
Iceland
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Jun 6 - Jun 14, 2025
Our trip to Iceland was amazing. The reason for such a great trip was our tour guide Guomundur Oli. He created a great itinerary to see as much as possible that was very detailed (maps for each day, descriptions, estimate of times, restaurant suggestions). The itinerary fit our activity level .
Our day with Gummi was without question the h...
Iceland
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Jun 16 - Jun 19, 2025

Thank you for the kind words. I really enjoyed our day together exploring the south coast and all the various topics we talked about. I'm impressed by how much Mimi remembered from reading the old Icelandic sagas years ago. As we talked about in the car, I'm also surprised and disappointed in the hotel's service and kinda wish I had been a bit more stern on having you stay where I originally wanted you, but I can understand you felt it would be better to stay closer to the airport.... Read more
Our trip to Iceland was amazing. Our planner ...
Iceland
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Jun 10 - Jun 15, 2025

Our trip to Iceland was amazing. Our planner and local specialist, Guðmundur Óli “Gummi” was so helpful and put together an amazing itinerary for our family. He guided us on our ice cave adventure and he was so knowledgeable and personable! We will definitely be using the KimKim app again for our next adventure and recommend Gummi as the Iceland planner and guide of choice! Thank you, Gummi!!!!

Thank you so much for the kind words Traci!
It was a pleasure to meet you all!
Hopefully we'll see you in Icaland soon again :)
Fun family adventure that was stress free
Iceland
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May 23 - May 30, 2025

Guðmundur "Gummi" Óli Pálmason was so helpful in planning our last minute visit. He readjusted the itinerary a few times to meet our needs and wants, and gave us some very valuable insider tips for each activity, location and lodging. We thoroughly enjoyed our first trip to Iceland and can’t wait to return. We can’t thank Gummi and the Kim Kim team enough for helping make this trip unforgettable and fun for the whole family!

Thank you so much for the kind review Rachel!
I am so happy everything worked out perfectly even though we jumped into this last minute :)
I hope we'll see you back in Iceland soon again!
All the best
Gummi