Guðmundur Óli Pálmason
Born in Reykjavík, Iceland, and from a young age I was already travelling all over Iceland with my parents.
After a short stint as a driver guide on modified SUVs in 2004, I came back to it full time in 2015 and have been working as one since then.
In 2020, I co-founded Location Scouting Iceland, a company that specializes in finding locations and providing location services for all kinds of productions.
I have been working as a travel planner and a travel specialist since January 2022.
What places and activities do you specialize in?
"For the last decade or so I have made it a point to explore locations off the beaten path. This includes but is not limited to the north-west and the east of Iceland (the so-called Westfjörds and Eastfjörds) as well as the central highlands. "
How did you get involved in travel?
""I started travelling with my parents around Iceland at an early age and I guess that's where I picked up the travelling bug. In my early 20s I started travelling around Iceland on my own and with friends. My biggest interest was always finding out what was at the end of the unmarked gravel road. What unexplored treasures would I find that weren't on the map?
In 2004 I worked for one summer as a driver guide on a modified Land Rover Defender for the first time. That's when I started to gain experience in off-road driving on glaciers and mountains. I came back to that job in early 2015 and have been working as a driver guide full time ever since. ""
Please share a unique travel experience you will never forget.
""Travelling around the vast Icelandic highlands, the biggest untouched wilderness in Europe, under the midnight sun is something I'd list as my absolutely favorite pastime, with clients or alone.""
Guðmundur Óli's favorite itineraries and travel advice
Top itineraries and travel advice
Iceland’s interior is by far its most rugged area. The terrain can be tough, and the F-roads are only accessible by jeeps with 4WD (in Winter, only by modified “super jeeps”)....
Glaciers, volcanoes, and geysers are the perfect playground for off-roading in Iceland—and yes, you can drive yourself. Explore Iceland by driving around the country, visiting...
This weeklong trip covers the highlights of the West and remote Westfjords. Travel to some of the lesser-visited areas, with only a fraction of the crowds. Spend a few days in...
Family itineraries
With 10 days in Iceland, you can explore the highlights as a family on an exciting voyage around the famous Golden Circle route or stick to one area, such as Snæfellsnes and...
With a variety of fun and unique outdoor and indoor activities, your kids will love Iceland just as much as you will. Where else can kids take a dip in a natural hot spring,...
Drive Iceland's south coast for a memorable family adventure in just under a week. After getting to know Reykjavik, you'll check off blockbuster natural sites in the Golden...
Luxury itineraries
Take to the skies on this 10-day luxury adventure that introduces you to Iceland's glaciers, volcanoes, and geysers through scenic helicopter trips and bespoke excursions. On a...
Sit back and soak up Iceland's most astonishing landscapes as your private driver loops around the country on this 10-day luxury itinerary. Starting and finishing in the...
Bring your perfect Icelandic vacation to life with this deluxe two-week odyssey that hits all the country's highlights by land and sea. You'll spend your first week aboard a...
Road trip itineraries
With two weeks in Iceland, you can complete the entire Ring Road and add incredible detours. This grand tour will take you to all the best places giving you plenty of time to...
Two of Iceland's more remote and scenically stunning yet lesser-visited regions—Westfjords and North Iceland—are the focus of this scenic 12-day active self-drive adventure,...
Experience many of the quintessential highlights of Iceland on this 12-day active self-drive adventure. Enjoy snorkeling in crystal-clear Silfra lake, cycling lava trails by...
Honeymoon itineraries
Favorite experiences
Jeep Tour of Askja Northern Highlands
Deep in Iceland's Northern Highlands is the Askja area, where Mount Herðubreið, a majestic table mountain of a truly peculiar shape, acts as the gateway to the wild region. The peak's dark silhouette is unmistakable, even from very far away. Still, the area's most precious gem is Askja itself,...
Skaftafell Blue Ice Cave & Glacier Hike
Combine two of the most popular excursions in Iceland: glacier hiking and exploring the electric-blue ice caves. Skaftafell Nature Reserve sits within Vatnajökull National Park, home to Europe's largest glacier. So, lace up your hiking boots and get ready to experience an incredible journey along...
South Highlands Helicopter Tour
See Iceland from a completely different perspective by flying above the county's serene, diverse, and breathtaking landscape. This half-day journey brings you the ultimate sample of Iceland's natural and cultural highlights. From stunning glaciers, volcanoes, and waterfalls to marvels of human...
Hiking the Thórsmörk Valley
The Thórsmörk Valley, named after Thor, the Nordic God of Thunder, was carved by glacial river floods from volcanic eruptions under the area's glaciers. It sits just west of Vatnajokull, Europe's largest glacier, and about 45 minutes from the town of Vík on Iceland's South Coast. As you hike...
Recent trip reviews for Guðmundur Óli
ICELAND is amazing! KimKim helped us make the most of our trip!
Iceland
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Sep 23 - Oct 1, 2026
As an extra... Read more
Our trip to Iceland
Iceland
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Sep 10 - Sep 24, 2026
Thank you for the kind review Russell! I am so happy to read that you had such a great trip and I do hope you will return soon again!
All the best
Gummi
Trip of a lifetime!
Iceland
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Sep 22 - Sep 27, 2026
Thank you for the kind review
I agree that Bessi is truly phenomenal. He really is one of a kind, right? Not just one of Iceland's best guides, but funny and a great person too
I do hope we'll see you in Iceland soon again! So shall we start planning our return? haha!
All the best
Gummi
Unforgettable trip!
Iceland
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Sep 15 - Sep 21, 2026
Thank you for the kind review Joann
I am so happy to read that you enjoyed Iceland and that the trip was a great success
I do hope we'll see you again soon!
All the best
Gummi
Great September trip to Iceland
Iceland
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Sep 3 - Sep 11, 2026
Thank you for the kind review Anne
I am so happy to read you had such a fantastic trip!
Next time we'll have you do the whole right road, right?! :D
All the best
Gummu
Perfect, beginning to end. ...
Iceland
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Sep 13 - Sep 19, 2026
Thank you for the kind review Leslie
Bessi is absolutely one of Iceland's best private guides, you were lucky to have him, and when I spoke to him on the phone he seemed lucky to have you also, he said you were a ton of fun!
I do hope you'll visit us soon again, there's still a lot of amazing things to discover in Iceland
All the best
Gummi
Guðmundur Óli did a fantastic job planning ou...
Iceland
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Sep 8 - Sep 15, 2026
Thank you for the kind review Susan
I'm happy everything worked out so well and that you had such a great time in Iceland, despite that little mid-night confusion with the hotel's location
I do hope we'll see you in Iceland again.
All the best
Gummi
Thank You- a trip of a lifetime
Iceland
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Sep 6 - Sep 14, 2026
Thank you for always getting back with us quickly and helping us navigate the... Read more
Thank you for the kind review Pamela
I am so happy to read you had such a great experience in Iceland and I do hope you'll visit us again!
All the best
Gummi
Iceland Trip - August 2026
Iceland
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Aug 17 - Aug 25, 2026
Thank you for the kind review Mini.
It comes as no surprise that Davíð did a great job, he is among Iceland's very best guides and I am so happy he was available for you. I'm also happy you liked my little part haha.
I do hope we'll see you in Iceland again!
All the best
Gummi
Our guide, Gummi, was so helpful with his sug...
Iceland
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Aug 30 - Sep 10, 2026
Thank you for the kind review Holly
i am so happy to read you had such a great time in Iceland and lovely stays at all the hotels
Yes, let's start planning your return trip to the wild Westfjords! :D
Until then, take care!
Gummi