
Guðmundur Óli Pálmason
Born in Reykjavík, Iceland in 1978, from a young age I was already travelling all over Iceland with my parents.
After a short stint as a driver guide on modified SUVs in 2004, I came back to it full time in 2015 and have been working as one since then.
In 2020, I co-founded Location Scouting Iceland, a company that specializes in finding locations and providing location service for all kinds of productions.
In addition, I have been working as a travel planner and a travel specialist since January 2022.
What places and activities do you specialize in?
"For the last decade or so I have made it a point to explore locations off the beaten path. This includes but is not limited to the north-west and the east of Iceland (the so-called Westfjörds and Eastfjörds) as well as the central highlands. "
How did you get involved in travel?
""I started travelling with my parents around Iceland at an early age and I guess that's where I picked up the travelling bug. In my early 20s I started travelling around Iceland on my own and with friends. My biggest interest was always finding out what was at the end of the unmarked gravel road. What unexplored treasures would I find that weren't on the map?
In 2004 I worked for one summer as a driver guide on a modified Land Rover Defender for the first time. That's when I started to gain experience in off-road driving on glaciers and mountains. I came back to that job in early 2015 and have been working as a driver guide full time ever since. ""
Please share a unique travel experience you will never forget.
""Travelling around the vast Icelandic highlands, the biggest untouched wilderness in Europe, under the midnight sun is something I'd list as my absolutely favorite pastime, with clients or alone.""
Guðmundur Óli's favorite itineraries and travel advice
Top itineraries and travel advice

Iceland’s interior is by far its most rugged area. The terrain can be tough, and the F-roads are only accessible by jeeps with 4WD (in Winter, only by modified “super jeeps”)....

Glaciers, volcanoes, and geysers are the perfect playground for off-roading in Iceland—and yes, you can drive yourself. Explore Iceland by driving around the country, visiting...

This weeklong trip covers the highlights of the West and remote Westfjords. Travel to some of the lesser-visited areas, with only a fraction of the crowds. Spend a few days in...
Family itineraries

With 10 days in Iceland, you can explore the highlights as a family on an exciting voyage around the famous Golden Circle route or stick to one area, such as Snæfellsnes and...

With a variety of fun and unique outdoor and indoor activities, your kids will love Iceland just as much as you will. Where else can kids take a dip in a natural hot spring,...

Drive Iceland's south coast for a memorable family adventure in just under a week. After getting to know Reykjavik, you'll check off blockbuster natural sites in the Golden...
Luxury itineraries

Take to the skies on this 10-day luxury adventure that introduces you to Iceland's glaciers, volcanoes, and geysers through scenic helicopter trips and bespoke excursions. On a...

Sit back and soak up Iceland's most astonishing landscapes as your private driver loops around the country on this 10-day luxury itinerary. Starting and finishing in the...

Bring your perfect Icelandic vacation to life with this deluxe two-week odyssey that hits all the country's highlights by land and sea. You'll spend your first week aboard a...
Road trip itineraries

With two weeks in Iceland, you can complete the entire Ring Road and add incredible detours. This grand tour will take you to all the best places giving you plenty of time to...

Two of Iceland's more remote and scenically stunning yet lesser-visited regions—Westfjords and North Iceland—are the focus of this scenic 12-day active self-drive adventure,...

Experience many of the quintessential highlights of Iceland on this 12-day active self-drive adventure. Enjoy snorkeling in crystal-clear Silfra lake, cycling lava trails by...
Honeymoon itineraries
Favorite experiences
Jeep Tour of Askja Northern Highlands
Deep in Iceland's Northern Highlands is the Askja area, where Mount Herðubreið, a majestic table mountain of a truly peculiar shape, acts as the gateway to the wild region. The peak's dark silhouette is unmistakable, even from very far away. Still, the area's most precious gem is Askja itself,...
Skaftafell Blue Ice Cave & Glacier Hike
Combine two of the most popular excursions in Iceland: glacier hiking and exploring the electric-blue ice caves. Skaftafell Nature Reserve sits within Vatnajökull National Park, home to Europe's largest glacier. So, lace up your hiking boots and get ready to experience an incredible journey along...
South Highlands Helicopter Tour
See Iceland from a completely different perspective by flying above the county's serene, diverse, and breathtaking landscape. This half-day journey brings you the ultimate sample of Iceland's natural and cultural highlights. From stunning glaciers, volcanoes, and waterfalls to marvels of human...
Hiking the Thórsmörk Valley
The Thórsmörk Valley, named after Thor, the Nordic God of Thunder, was carved by glacial river floods from volcanic eruptions under the area's glaciers. It sits just west of Vatnajokull, Europe's largest glacier, and about 45 minutes from the town of Vík on Iceland's South Coast. As you hike...
Recent trip reviews for Guðmundur Óli
TOTALLY loved kayaking (though wish it were a...
Iceland
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Sep 8 - Sep 14, 2025

Amazing Iceland Adventure
Iceland
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Aug 17 - Aug 24, 2025


Thanks for the kind review Matthew!
It makes my day knowing you had such a great trip!
I do hope we'll see you in Iceland soon again!
All the best
Gummi
KimKim & Iceland for the win!
Iceland
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Sep 6 - Sep 12, 2025


Hi Kip!
It makes my day knowing that you had an awesome trip!
I do hope we'll see you back in Iceland again. there's still a lot to discover :)
All the best
Gummi
We wanted to see the beauty and character of ...
Iceland
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Aug 30 - Sep 9, 2025


I am so happy to read that you had such a great time in Iceland Zoe and I do hope we'll see you again, there's still much to be deicovered :)
All the best
Gummi
Iceland Itinerary Amazement
Iceland
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Aug 31 - Sep 6, 2025
We were very pleased with the itinerary, which allowed us to experience adventure and local culture on a pace that worked for us. Gummi was extremely responsive to all questions and made us feel valued, not only as customers but as individuals. We loved this trip so much, that we would contemplate returning and we would use Gummi’s advice again when we do so.

Thank you for the kind review Megan, it makes my day knowing that my travelers feel well taken care of.
I hope to see you in Iceland again, there's still so much to explore :)
All the best
Gummi
What a Great Outdoor Adventure!
Iceland
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Aug 15 - Aug 21, 2025


Don't worry, you were not charged for the Lava Tunnel Tour. Remember, we added it in the trip plan spontaneously on the same day because the Inside the Volcano tour was unfortunately cancelled at such short notice. However, when you decided to skip it, it was cancelled immediately. I think there is a misunderstanding about the navigational system. What I mentioned several times was to have the car rental help you connect your phone to the mobile WiFi they provided you with, so you... Read more
Overall, we were very happy
Iceland
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Aug 20 - Aug 27, 2025


I am super happy to read that you had such a great trip! I think there is a misunderstanding about the navigational system. What I mentioned several times was to have the car rental help you connect your phone to the mobile WiFi they provided you with, so you can access my driving maps on your phones.
Unfortunately, we don't have any control over the rental cars' navigational systems. The rental has thousands of cars, and it would be an impossibility for us, a 3rd party, to know any... Read more
Thank you Gummi!
Iceland
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Aug 26 - Aug 31, 2025


I am really happy to read that everything went so well and that you were happy with the trip!
Honestly, how good is that ice cream, right? :D
I do hope we'll see you in Iceland soon again :)
Great Iceland Trip planned by Gummi!
Iceland
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Aug 9 - Aug 18, 2025


I'm really happy to hear that everything went so well and that you were happy with the trip
Haha yes the hotel clerk quickly realised their mistake. Such things happen, and that's what I'm here for :)
I do hope we'll see you in Iceland soon again :)
Fantastic Iceland Adventure! The trip was very well planned with all the i...
Iceland
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Aug 6 - Aug 13, 2025

The trip was very well planned with all the important Iceland highlights captured. The hotels chosen for us were wonderful and well located. Our local specialist, Gummi, was so responsive at all hours and was always available when we needed him. When our whale watching trip was canceled due to weather, he replanned the day and scheduled another whale watching trip for us on another day. I would highly recommend Gummi for assistance with your Iceland adventures! And I would use Kim Kim again for locations where I wanted to explore thoroughly. Well done!

Thank you so much for the kind review Lauren!
I am so happy everything turned out so well.
If the weather on an arctic island has taught us anything, it's that we need to be flexible, even in summer, but I believe it was for the best, as you got to see the whales eventually :)
I do hope we´ll see you in Iceland soon again :)