
Jessica Proietti
I’m the CEO and Founder of Storywalking, an Italian tour operator. Storywalking sprang from my yearlong exploration of Italy from top to bottom, delving into unusual urban and rural attractions, sights, crafts, workshops, kitchens - out-of-the-way places that tourism generally ignores. With tours throughout Italy, we operate under the premise that most people prefer unhurried, satisfying immersive experiences to viewing Italy from a van!
Guided by personable experts, travelers come to know Italy’s creative heart and passionate soul, exploring its nooks and crannies while listening to commentary and stories that bring places to life. Details are everything in this anecdotal approach. It leans more to illuminate the present and the past and less to recitations of building dimensions, dates, and genealogies.
What places and activities do you specialize in?
"On paper, Storywalking is an Italian tour operator that organizes FITs and small group tours throughout Italy. But we are much more than that! We specialize in taking open-to-anything, curious visitors to unique, less-visited places. If we were from a fairytale, we would have a lot in common with Peter Pan and Mary Poppins!
Naturally, we can take you to see all the precious gems of our history and heritage – the Colosseum, the canals of Venice, the Da Vincis, the Caravaggios, the soaring cathedrals, the sparkling lakes. But we can also take you beyond, to the Italy best seen at a walking pace, with time to point out details that enrich the story and deepen the plot. With the “big picture” visible in the background, Storywalking focuses on the vignettes and images, the relationships and experiences that form the truly ‘aha’ moments, whether in grand famous spots or in tiny villages. With so much discovery at hand, we also never forget to pause for an espresso or an aperitivo."
How did you get involved in travel?
"I have always loved sharing the Italian beauties with my family and friends ever since I was a child. That’s why I studied Art History in Rome, and I have been dedicating my time discovering the best-hidden spots as well as food delicacies. I think that Italy is unique in its heritage, food, and traditions: they change from one region to another where you will always experience something different.
That’s why I have always believed that Italy is not only the Colosseum, Florence, etc...Italy is mainly what you see in the surroundings of these most visited cities. That's how our Storywalking company started: meeting locals, having the chance to visit something new, and living authentic experiences are what our customers love most. Storywalking means walking through local stories."
Jessica's favorite itineraries and travel advice
Top itineraries and travel advice

From a Gondola ride through the Venetian canals to a skip-the-line admission to Leonardo da Vinci's "Last Supper" fresco, this 21-day itinerary takes in all the high points of...

Ten days may seem like a short time to see both Italy and Greece, but you'll still get to experience all the main destinations, with enough time for a beach day or two. Focus...

This 9-day itinerary is perfect for adventurous travelers who are short on time. Start in the floating city of Venice to explore city canals and tour ornate palaces, then...
Family itineraries

Whether you're hiding behind a Carnival mask, crafting your own gelato flavor, or cruising around Lake Como, Italy has a new experience for your family waiting around every...

Load the family into the car and hit the road for this trip through lovely Northern Italy, ideal for school-age children and families who want to manage their own budget and...

If your family's been itching for a chance to tie on your hiking shoes, this seven-day itinerary is the choice for you, especially if you have teenagers who want to keep moving...
Luxury itineraries

Explore Northern Italy's natural charm starting with Lake Como, where you'll take a boat tour of its extravagant shore lined with mansions. Ride the funicular to the scenic...

Perfect for those looking to explore Northern Italy's range of historical and natural charm, this 11-day trip visits important sites in Venice, Pisa, Florence, and Rome, plus...

This 6-day tour is perfect for those wanting to relax on the peaceful shores of Lake Como while still tackling Italy's impressive history. You'll hike the villages of Cinque...
Road trip itineraries

If you have a week in Sicily, it’s best to focus on one or two regions as opposed to trying to see everything. There's the wine country of the west, the medieval villages of the...

Experience Sicily in all its glory by driving around the island in 2 weeks. Highlights of this tour include Palermo, a cultural melting pot with stunning monuments and vibrant...

Italy is a country made for slow touring: whether you’re cruising through vineyards and silver-green olive groves that dip to the sea in sun-baked Puglia, negotiating hairpin...
Recent trip reviews for Jessica
Fabulous trip to Italy!
Italy
|
Jul 1 - Jul 14, 2025


We’re truly happy to hear that you and your mom had such an amazing time in Italy. Crafting this journey for you was a real pleasure, and knowing that everything — from the food and accommodations to the sightseeing — lived up to your expectations makes our work so rewarding. At Storywalking, we believe travel is even more special when shared with loved ones, and we’re honored to have helped create memories you’ll... Read more
Amazing family trip!
Italy
|
Jun 30 - Jul 7, 2025

Arrividerci for now Italia but hope to return sometime!!! Read more

Hi Tracy,
Thank you so much for your wonderful message – it truly warmed our hearts!
We’re so happy to hear that your Italian adventure was amazing and that the highlights we crafted for you.
At Storywalking, we believe in slow, meaningful travel, and knowing that these experiences resonated with you means the world to us.
We already look forward to walking alongside you on your next journey to Italy – there’s still so much beauty to uncover, and we’d love to help you experience it, one story at a time.
Arrivederci for now – or better, a presto!
We had an amazing time, this is our second ti...
Italy
|
Jun 23 - Jul 8, 2025

It was a pleasure to accompany you throughout your Italian journey, and we’re so glad to hear it was a seamless and memorable experience overall.
We truly appreciate your feedback regarding local timing and the afternoon riposo, especially when visiting smaller villages like the one in Sicily. Given the driving distances, a morning departure was the most... Read more
Good guides. Lack of predictability - details.
Italy
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Jun 23 - Jun 27, 2025

Here’s some comments I made during the trip: Capri, Pretty good. Wish I had more info about the boat. Very choppy after heavy breakfast and sore back but made it through. Got in a swim and spent an hour on Capri which was too touristy for me. Expensive and crowded. Paolo was a great guy but we had no idea it would be a small boat with just the two of us. Had a rough time doing... Read more

Salvo and Petre (Our driver for all things Si...
Italy
|
May 16 - May 28, 2025

Ciao Stefanie,
Thank you so much for your kind words!
We’re thrilled to hear that our drivers Salvo and Pietro, made your Sicilian experience so memorable. They both take great pride in offering warm hospitality and seamless service — we’ll be sure to share your lovely feedback with them!
We hope to welcome you back soon for another unforgettable Italian adventure.
Warm regards,
Jessica & the Storywalking Team
Hiking Cinque Terre
Italy
|
Apr 28 - May 4, 2025


Hi Alisha,
Thank you so much for sharing your lovely feedback!
We’re delighted to hear how much you enjoyed your time with Saura and that her insights and tips made your experience in Cinque Terre even more special and smooth. It’s wonderful knowing that everything — from the hotel to the transportation and local support — came together to make your trip carefree and memorable.
We truly appreciate you choosing us and hope to welcome you back for more discoveries across Italy whenever you’re ready!
Thank you!
Italy
|
Mar 10 - Mar 20, 2025

I’ve wanted to send you a note to say what an amazing experience we had in using Kim-Kim for our recent trip to Italy. What we were most impressed with was how easy it was to work with Kim-Kim and you especially. From day one we knew you were only an email away to any questions or changes we wanted to make to our... Read more

A Dream Trip Through Southern Italy – Thanks to Jessica of Storywalking!
Italy
|
Apr 7 - Apr 13, 2025


Dear Vinay,
Thank you very much for taking the time to review your Italian trip.
We are glad to know you had an authentic, stress-free, and unforgettable Italian experience; this is exactly what we aim for!
Arrivederci until next time!
Jessica & the Storywalking Team
Jessica you are the most amazing, most organi...
Italy
|
Oct 8 - Oct 19, 2024

Ciao Stacy,
Thank you for taking the time to review your trip.
We conduct in-person inspections to meet our guides, drivers, and all our partners to offer the best local services possible, and I’m glad to know you appreciated each of them! I’m also pleased to hear that our Customer Care team provided you with the right support at the right time.
Arrivederci until next time!
Jessica planned our ITALY trip perfectly!
Italy
|
Sep 10 - Sep 12, 2024


Hi Rick!
Thank you very much for taking the time to review us! We always conduct site inspections, visiting hotels to offer the best solutions based on travelers’ needs. I’m glad to know you appreciated that!
Arrivederci!