
Jessica Proietti
I’m the CEO and Founder of Storywalking, an Italian tour operator. Storywalking sprang from my yearlong exploration of Italy from top to bottom, delving into unusual urban and rural attractions, sights, crafts, workshops, kitchens - out-of-the-way places that tourism generally ignores. With tours throughout Italy, we operate under the premise that most people prefer unhurried, satisfying immersive experiences to viewing Italy from a van!
Guided by personable experts, travelers come to know Italy’s creative heart and passionate soul, exploring its nooks and crannies while listening to commentary and stories that bring places to life. Details are everything in this anecdotal approach. It leans more to illuminate the present and the past and less to recitations of building dimensions, dates, and genealogies.
What places and activities do you specialize in?
"On paper, Storywalking is an Italian tour operator that organizes FITs and small group tours throughout Italy. But we are much more than that! We specialize in taking open-to-anything, curious visitors to unique, less-visited places. If we were from a fairytale, we would have a lot in common with Peter Pan and Mary Poppins!
Naturally, we can take you to see all the precious gems of our history and heritage – the Colosseum, the canals of Venice, the Da Vincis, the Caravaggios, the soaring cathedrals, the sparkling lakes. But we can also take you beyond, to the Italy best seen at a walking pace, with time to point out details that enrich the story and deepen the plot. With the “big picture” visible in the background, Storywalking focuses on the vignettes and images, the relationships and experiences that form the truly ‘aha’ moments, whether in grand famous spots or in tiny villages. With so much discovery at hand, we also never forget to pause for an espresso or an aperitivo."
How did you get involved in travel?
"I have always loved sharing the Italian beauties with my family and friends ever since I was a child. That’s why I studied Art History in Rome, and I have been dedicating my time discovering the best-hidden spots as well as food delicacies. I think that Italy is unique in its heritage, food, and traditions: they change from one region to another where you will always experience something different.
That’s why I have always believed that Italy is not only the Colosseum, Florence, etc...Italy is mainly what you see in the surroundings of these most visited cities. That's how our Storywalking company started: meeting locals, having the chance to visit something new, and living authentic experiences are what our customers love most. Storywalking means walking through local stories."
Jessica's favorite itineraries and travel advice
Top itineraries and travel advice

From a Gondola ride through the Venetian canals to a skip-the-line admission to Leonardo da Vinci's "Last Supper" fresco, this 21-day itinerary takes in all the high points of...

Ten days may seem like a short time to see both Italy and Greece, but you'll still get to experience all the main destinations, with enough time for a beach day or two. Focus...

Discover the sights and delights of Italy on this two-week highlights tour. Explore the floating city of Venice, the Renaissance jewel of Florence, and the Eternal City of Rome....
Family itineraries

Whether you're hiding behind a Carnival mask, crafting your own gelato flavor, or cruising around Lake Como, Italy has a new experience for your family waiting around every...

Load the family into the car and hit the road for this trip through lovely Northern Italy, ideal for school-age children and families who want to manage their own budget and...

If your family's been itching for a chance to tie on your hiking shoes, this seven-day itinerary is the choice for you, especially if you have teenagers who want to keep moving...
Luxury itineraries

Explore Northern Italy's natural charm starting with Lake Como, where you'll take a boat tour of its extravagant shore lined with mansions. Ride the funicular to the scenic...

Perfect for those looking to explore Northern Italy's range of historical and natural charm, this 11-day trip visits important sites in Venice, Pisa, Florence, and Rome, plus...

This 6-day tour is perfect for those wanting to relax on the peaceful shores of Lake Como while still tackling Italy's impressive history. You'll hike the villages of Cinque...
Road trip itineraries

If you have a week in Sicily, it’s best to focus on one or two regions as opposed to trying to see everything. There's the wine country of the west, the medieval villages of the...

Experience Sicily in all its glory by driving around the island in 2 weeks. Highlights of this tour include Palermo, a cultural melting pot with stunning monuments and vibrant...

Italy is a country made for slow touring: whether you’re cruising through vineyards and silver-green olive groves that dip to the sea in sun-baked Puglia, negotiating hairpin...
Recent trip reviews for Jessica
We had the trip of a lifetime! Exploring Ital...
Italy
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Oct 14 - Oct 23, 2023


Ciao Mark,
I really wish to thank you for your kind words, It was a pleasure to assist you and your group. I'm glad to know you enjoyed our App, and helps you to handle all details while traveling. We have been working on implementing new tools to make your vacation increasingly enjoyable and always stress-free! See you next time, arrivederci!
Jessica & Storywalking Team
Great guides, drivers and tours:Elizabeth---...
Italy
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Oct 14 - Oct 23, 2023
Elizabeth---Lake Como/Bellagio
Roberto--Amalfi coast
Nancy--Pompei
Suzanna/Faustra--Roma
Valentina--driver/Tuscany Great overall experience--if anyone not mentioned, apologies as all arranged guidance was exceptional. Read more

Ciao Craig! Thank you very much!
I'm pleased to hear that you appreciated our guides and local representatives. We recognize the significance of having the right guide for each location to ensure you have the opportunity to truly experience the authentic essence of our beautiful country.
Arrivederci, see you soon in Italy!
Jessica & Storywalking Team
I love Sorrento It was beautiful. I wished we...
Italy
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Oct 14 - Oct 23, 2023
enjoyed Pompei too.! The Amalfi coast was beautiful it rained but enjoy the limoncello tasting.
The hotels were great too! The Sorrento,Tuscany and Milano Hotels. The guides were great!
Roberto
Susanna
Valenta
Nancy
Elizabeth
Foucha
Barbara
We will... Read more

Ciao Cindy!
Thank you for taking time in reviewing us.
Italy is renowned for its Roman ruins and the Mediterranean Diet, with limoncello being a definite highlight. We always incorporate cultural and culinary destinations into our tours, and with the guidance of our Storywalking knowledgeable guide, you can gain a deeper understanding of the history behind these treasures.
Arrivederci! Ciao :)
Jessica & Storywalking Team
The Best Source for Travelling Abroad
Italy
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Oct 2 - Oct 12, 2023


Dear Michelle,
Thank you for your review. It was a great pleasure to assist you in designing this Italian trip. We often do local inspections and meet our suppliers to ensure we provide you with the best possible experience tailored to your preferences. Thank you for entrusting your travel plans to us!
Arrivederci! See you soon in Italy!
Jessica & Storywalking Team
Stress-free, Focus on locals, small groups - Just what we wanted!
Italy
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Sep 14 - Sep 27, 2023


Loved it all: Florence, Sorrento, Rome.
Italy
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Jul 11 - Jul 22, 2023

Hi David,
I truly appreciate your thoughtful review. It brings us great joy to hear that you had a wonderful experience with our local suppliers and thoroughly enjoyed your stay at our hotels. We always meet in person our partners and do inspections at the hotels in order to ensure a memorable Italian journey. Arrivederci, and once again, thank you for your feedback!
Smoothest, No Worry Travel with Piece of Mind for a One of a Kind Experience
Italy
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Jul 3 - Jul 13, 2023


Dear Brian, thank you very much for your review! I'm glad to know that you enjoyed your time in Italy together with us and our customer care services pleased you. We offer a finely custom experience, and we are always committed to guaranteeing a 100% stress-free holiday!
Arrivederci until your next Italian adventure! Ciao :)
I cannot say enough good things about Jessica and Storywalking
Italy
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May 19 - May 30, 2023

Jessica showed much patience with us as we changed the number of people attending, changing dates and changing cities we wanted to visit. We ended up with seven iterations of itineraries! We ended up having 8 people touring together from Rome to the Amalfi Coast, and then our vacation continued with 4 of us going... Read more

Dear Cathy, thank you very much for taking time in reviewing your experience with us.
It has been a great pleasure! As a boutique tour operator, we always experience in person all services before promoting them, to make sure they are great and your trip runs smoothly. I'm also glad to know that our app was helpful and you were able to handle all details easily.
Ciao from sunny Italy :) see you soon!
Jessica
All the guides were excellent. I especially ..
Italy
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May 15 - May 31, 2023

Phillip was outstanding too. He customized our Bellagio bike trip to suit our needs. We were introduced to people we saw along the way & who knew him, which was a great... Read more

Dear Debra, thank you very much for taking time in writing this detailed review. I'm glad to know you enjoyed your time together with our guides, we always meet each of them before setting up a collaboration, in order to give our traveler the best experience ever!
Arrivederci! See you soon in Italy!
NORTHERN ITALIAN TRIP SURPASSED OUR HIGH EXPECTATIONS!
Italy
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May 15 - May 31, 2023


Dear Janis,
thank you very much for this detailed review and for your confidence in traveling with us!
Your feedback helps us to accomplish our goal to create truly wonderful experiences for all.
Arrivederci!
Travel with KimKim is real people and human interaction in the planning process
Italy
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May 11 - May 18, 2023

First of all, Jessica was fantastic, not just...
Italy
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Mar 29 - Apr 4, 2023

Dear Ronal, thank you very much for your kind words. It was a great pleasure sharing the beauties of my country with you. In the future, I will be more than glad to design a new experience in Italy for you and yours. All the best, arrivederci!
Sicily Amazed us!
Italy
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Sep 27 - Oct 9, 2022

Jessica was always ready to answer questions and work with us as we changed our original plan to the final one. The private tour guides arranged for us for each area were excellent. Especially notable for mosaics and artwork were;
1. The Duomo in Monreale
2. the Villa Romana Casale

Dear Susan, thank you very much for taking time in reviewing us and your experience.
It was a great pleasure to assist you with your trip through Sicily! Thank you again and Arrivederci!
Relaxing Trip in Southern Italy
Italy
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Sep 29 - Oct 13, 2022

Dear Teresa, thank you very much for your review and the time you spent writing it. I'm glad to know you appreciated our services arranged in 1 week upon your arrival :)
I hope to see you soon! Arrivederci :)
A magical trip - thanks to Jessica!
Italy
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Sep 6 - Sep 20, 2022

Dear Sarah, thank you for your time in writing this review and for your confidence as well.
Arrivederci :)
Perfect Balance!
Italy
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Oct 15 - Oct 22, 2022

Jessica provided incredible guidance and support to make sure our group of 12 had both detailed transfer, tickets and guides for the things we wanted to do and also plenty of free time to explore on our own. Yulia's walking tour of Pompeii was so well informed and detailed, I loved every bit of it!
thank you

Hi Francine, thank you very much! It was a great pleasure to assist you on this amazing woman's group tour!
Thank you again and arrivederci :)
Thanks for a great trip!
Italy
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Oct 15 - Oct 22, 2022


Hi Jennifer, it was a pleasure!
Thank you for your review, reading them is always useful for us. I am glad you know you enjoyed our tour together with our local expert guide!
Jessica did an excellent job booking this tri...
Italy
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Oct 16 - Oct 21, 2022

Dear Jennifer, thank you very much. It was a great pleasure :) We always include local expert guides in order to give our travelers the chance to enjoy local stories and embrace the real soul of our Belpasese. Thank you again!
We had used Kim Kim in the past for a trip to...
Italy
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Sep 16 - Sep 30, 2022

Go local with Jessica!
Italy
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Aug 7 - Aug 20, 2022

Dear Eileen, thank you very much! It was a great pleasure to design for you and your family an authentic family trip throughout the Northern part of Italy. We love food and we know that, during an Italian trip, you must enjoy a high-quality cuisine experience, in order to better understand our background and history.
Thank you again and Arrivederci!