Veronica Thomas

What places and activities do you specialize in?

"Since I’m based in Tulum, I specialize in all things Riviera Maya and the Yucatán Peninsula — from hidden beaches, unspoiled fishing spots, and snorkeling adventures to lost archaeological sites and iconic pyramids. I design experiences that let travelers immerse themselves in Mayan communities and culture, often staying in unique lodgings with a wellness angle that make each trip both memorable and rejuvenating.

I also know Mexico City intimately, as I travel there several times a year for Rutopía’s quarterly launches and to explore its ever-evolving food, art, and cultural scene.

Another region close to my heart is Chiapas, especially around San Cristóbal de las Casas, where I often spend extended periods visiting friends and discovering new community-based experiences.

Growing up in California with family in Baja California, I know the peninsula well — from the relaxed surf towns and vineyards around Ensenada to the desert landscapes and hidden coves along the coast.

I’m also very familiar with Guadalajara and Lake Chapala, where I have strong family ties and spend time in nearby towns like Ajijic, Chapala, and Ocotlán.

Finally, I program many trips to Oaxaca, one of Mexico’s most vibrant cultural destinations, collaborating closely with our local partners there to curate authentic, meaningful experiences."

How did you get involved in travel?

"I got started in the travel industry here in Tulum, beginning at the first hotel as front desk personnel. As the hotel grew into a group with three destinations, I eventually became the e-concierge and reservations specialist for all three. That hands-on experience gave me a deep understanding of what makes a travel experience truly memorable and inspired me to specialize in designing personalized journeys across Mexico. Eventually, my passion for authentic, immersive travel led me to Rutopía, where I now craft unique experiences that connect travelers with the culture, communities, and hidden gems of Mexico."

Please share a unique travel experience you will never forget.

"One unique travel experience I never forget is horseback riding at my friend’s ranch, Rancho Evergreen, in Chiapas. It’s one of the most beautiful places on earth — lush, peaceful, and surrounded by nature. Every time I return, it feels just as magical as the first time, and I feel so lucky to experience it often."