Yassine Echcherki
I'm originally from Fes, Morocco, a historic city known as the cultural and spiritual heart of the country, renowned for its ancient medina, vibrant souks, and rich architectural heritage. In 2010, I began working with MOBT Global with a vision to connect local Moroccans with the rest of the world, fostering mutual understanding and offering the gift of global experiences to all involved. My goal is to provide an authentic Moroccan experience where travelers can see, feel, and taste what makes the Kingdom of Morocco truly special.
I have served as an Arabic language instructor and cultural trainer for the U.S. Peace Corps and have worked with various travel companies in Morocco, organizing and facilitating cultural tours and programs. Additionally, I have led cross-cultural educational programs for several American organizations and taught French and Arabic at a primary school in Città di Castello, Italy. Alongside my native Arabic, I am fluent in French and English.
I earned a Bachelor of Science in Business Administration and Marketing and a Master's degree in Data Analytics from Central Washington University in Washington State. I have also volunteered in the greater Seattle area, teaching English to Syrian refugees and providing localization and life coaching services. I firmly believe that cross-cultural education and international learning opportunities are essential for promoting peace and fostering meaningful, long-lasting friendships.
What places and activities do you specialize in?
"MOBT Global operates all over Morocco. We want to give our travelers the opportunity to experience the real Morocco far from the touristy places and can plan trips to the larger and Imperial Cities (Marrakesh, Rabat, Fez, Casablanca, etc.). On our tours, we visit villages, meet artisans and farmers, and share food with local people. Our activities include historical and cultural tours, hikes and treks, cooking classes, surfing instruction, 4x4 and camel desert trips, skiing and snowboarding, rafting, rock climbing, and much more."
How did you get involved in travel?
"My goal with MOBT Global is to provide opportunities for travelers to learn about Morocco and to support local Moroccan communities by providing jobs and giving them the experience of interacting with people from other countries. The catalyst for my interest in this was my experience with the US Department of State Middle East Partnership Initiative (MEPI). I was selected to participate in the MEPI Student Leaders Program at Montana State University because of the quality of my leadership experience and community involvement. This prestigious program brings young leaders from North Africa and the Middle East to learn leadership skills and to study democracy, human rights, and conflict resolution. During my time in the USA, I realized how little Americans knew about Morocco and how many misconceptions there were of the Arab world. I decided to work for a travel company that could bridge the gap in understanding Morocco and the US. I had experience working with travel companies in Morocco and had traveled throughout the country myself, so I knew what it would take to be successful with this company and how to create and facilitate outstanding tours for our travelers."
Please share a unique travel experience you will never forget.
"I will never forget the time I went with my friend to the desert dunes of Merzouga in Morocco. Prior to traveling there, I had not known that Morocco had deserts like this. It was endless rolling dunes of reddish sand, and it took us two hours by camel to reach the oasis we were staying at. At the oasis, I learned different ways to bake bread by the local Berber nomads and got to try their unique foods. Their hospitality was outstanding and was one of the more special things about the trip. In the evening we went to the largest dune in the area and got to see the silver shine of the desert in the moonlight. It was a breathtaking view and something I will never forget."
Yassine's favorite itineraries and travel advice
Top itineraries and travel advice
On this 13-day tour of Morocco, you'll explore the country's ancient history and adventure through the desert. In Casablanca, visit the Hassan II Mosque and Hassan Tower—one of...
Buckle up for a luxurious week-long trip around Morocco's iconic Imperial Cities. Your private driver will usher you through from Casablanca to Fes and Marrakech, with...
Take a luxurious round trip around northern Morocco, where you'll dive into bustling marketplaces, unwind in finely-appointed riads, and discover the magic of the kingdom's...
Luxury itineraries
Buckle up for a luxurious week-long trip around Morocco's iconic Imperial Cities. Your private driver will usher you through from Casablanca to Fes and Marrakech, with...
Take a luxurious round trip around northern Morocco, where you'll dive into bustling marketplaces, unwind in finely-appointed riads, and discover the magic of the kingdom's...
Souks, kasbahs, mountains, and deserts await on this luxurious trip plan that loops you around the country. You'll see Morocco's highlights, relax in deluxe accommodations, and...
Favorite experiences
Food Tour in Marrakech
Explore the flavors of Marrakech with a food tour through the city's Medina (old town). Bustling Marrakech is filled with picturesque alleyways and vibrant squares. It's the perfect city to get lost in as you follow your nose and taste bites from one snack to the next.This food tour guides you on...
Horseback Riding on the Beach in Essaouira
Embrace the tranquility of Essaouira with a serene horseback riding excursion on the beach. After meeting with your guide, you'll learn a few basic techniques and get acquainted with your animal. Then, as you trot along Essaouira's long stretch of sand, enjoy the ocean breeze and smell of the...
Jewish Heritage Tour in Fes Medina
Learn all about Morocco's Jewish heritage by touring the Fes' medina. As you walk through the twisting streets, you'll listen to your guide share the ancient stories of the Jewish Mellah (old Jewish neighborhood) and explore historic synagogues, cemeteries, and museums. Fes is teeming with Jewish...
Merzouga Sunset Camel Ride & Desert Overnight
One of the most quintessential Moroccan experiences is a sunset camel ride through Erg Chebbi in Merzouga, combined with an overnight in the desert. Most visitors enjoy this experience when traveling to the Sahara from one of the country's imperial cities, such as between Merzouga and Marrakech...
Explore the "Blue City" Chefchaouen
Discover the sites, streets, and monuments of Morocco's famed "Blue City," Chefchaouen, or simply “chaoeun,” as the locals call it. Its name translates to “two horns,” referencing the town's two mountain peaks. Despite its popularity with tourists, Chefchaouen retains a much more relaxed...
Hike the Berber Villages in Toubkal National Park
Just outside of Marrakech is a serene natural environment within Toubkal National Park, an excellent escape from the busy city. Enjoy zipping south over gorges and high passes of the region's upper mountain valleys while enjoying views of flat plains, verdant hills, and rocky peaks.Your entry...
Recent trip reviews for Yassine
Family with 3 kids pleased with itinerary and excellent driver
Morocco
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Dec 26 - Jan 4, 2026
Morocco Sahara Experience
Morocco
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Dec 23 - Dec 27, 2025
Great trip to Morocco
Morocco
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Dec 1 - Dec 10, 2025
The overall experience was really good becaus...
Morocco
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Nov 21 - Nov 29, 2025
Amazing Girls Trip to Morocco
Morocco
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Oct 31 - Nov 5, 2025
Our driver, Younes, was incredible! He was always on time every morning, looked out for us everywhere we went, and made us feel safe and comfortable the entire trip. He... Read more
We had a truly fantastic family trip to Moroc...
Morocco
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Oct 13 - Oct 25, 2025
I took a fair amount of time working with Yas...
Morocco
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Oct 3 - Oct 15, 2025
Kimkim surpassed any of my expectations. Th...
Morocco
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Sep 26 - Oct 11, 2025
Thank you so much for your wonderful review! We’re thrilled to hear that your experience with MOBT Global and KimKim exceeded your expectations and that our team’s flexibility and dedication made your trip truly special. It means a lot to know you felt supported by our guides, driver, and staff throughout your journey. Thank you again for everything!
We’re so grateful for your trust and kind words, and we can’t wait to help you plan your next adventure!
An Exceptional Journey with KimKim!
Morocco
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Sep 26 - Oct 11, 2025
Our trip was truly exceptional, thanks to the outstanding service provided by KimKim. From start to finish, everything was thoughtfully planned and flawlessly executed.
A special thank you to our driver, Soufiane, who was incredibly professional, attentive, and knowledgeable. He made us feel safe throughout the journey and enriched our experience with fascinating insights into Morocco’s history. He was always punctual, impeccably dressed, and kept... Read more
Morocco we loved you. From the people, food, ...
Morocco
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Aug 7 - Aug 14, 2025
Morocco we loved you. From the people, food, music and of course their Moroccan whiskey (tea). It’s been about a month and my husband and I still talk about the experience we had. We have never hired someone to book our accommodations and this was by far the best way to get a real feel for this country. I want to specifically speak on how amazing our driver and now friend Soufiane was with recommendation how knowledgeable he was and passionate about his country when he spoke about Morocco, he spoke about it with so much pride and love that one visiting . Thank you so much!
Thank you so much for your wonderful review! We’re thrilled to hear how much you and your husband loved your time in Morocco. It means a lot to us that your experience left such a lasting impression. We’re especially happy to hear that Soufiane made your journey so memorable with his knowledge, recommendations, and genuine passion for sharing his country. We’ll be sure to pass along your kind words to him. It was a pleasure to be part of your adventure, and we hope to welcome you back to Morocco in the future!