Custom-made Luxury Tours of Morocco

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Morocco Travel Insights

Namaskar palace, Marrakech, Morocco
Ultimate Guide to Luxury Travel in Morocco

Morocco has been on the radar of boho-cool celebrities for decades, and the luxury riad scene is booming more than ever—but you don’t need A-lister credentials to be treated like royalty. Upping your budget opens up a world of possibilities, whether that means a bespoke glamping tour of the Sahara or a sunrise hot air balloon ride with the Atlas Mountains on the horizon.

Blue city of Chefchaouen
Map of Highlight Luxury Tour of Morocco - 10 Days
Highlight Luxury Tour of Morocco - 10 Days

This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous tanneries in Fes. Continue to the Sahara to see the desert city of Ait Benhaddou and spend a peaceful night under the stars, then finish your trip in colorful Marrakech, where vibrant markets, serene gardens, and lively nightlife await.

Tour Marrakesh's historic medina
Map of Morocco Imperial Cities Tour - 7 Days
Morocco Imperial Cities Tour - 7 Days

Visit Morocco's Imperial cities in this packed one-week tour. Start in Rabat, Morocco's capital, to see 12th-century architecture, then continue to Fes to explore the world's largest urban car-free zone. See the tanneries, the world's oldest university, and the medieval Jewish quarter, then head to Marrakesh to round out your trip with ornate palaces, bustling Jemaa El-Fna market, and a half-day cooking class.

An inner courtyard at La Sultana, one of Marrakech's most luxurious sleeps (Photo courtesy of La Sultana)
The 7 Best Luxury Riads in Marrakesh

A stay in a riad will likely be one of your most memorable experiences in Marrakesh. Push open the heavy wooden door, and you enter a world far removed from the hubbub outside; one where you can rest in the shade of an orange tree, dip into a lantern-lit pool, or peer across the minarets of the historic city from the roof terrace, mint tea in hand.

Merzouga in the Sahara Desert in Morocco
Map of Southern Morocco Luxury Tour - 8 Days
Southern Morocco Luxury Tour - 8 Days

Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg Lihoudi with a comfortable night in a luxury camp. Continue to Marrakech to visit ornate palaces, the serene Majorelle Gardens, and vibrant city markets. Finish your trip in the charming coastal city of Essaouira, where 18th-century artist studios and quiet coastal charm await.

Old city of Essaouira on the coast
Map of Luxury Grand Tour of Morocco - 14 Days
Luxury Grand Tour of Morocco - 14 Days

This two-week itinerary checks off Morocco's top urban and natural landmarks. See medieval architecture in the capital of Rabat, walk the blue streets of Chefchaouen, and tour 9th-century Al Quaraouiyine University in Fes. Continue to the Sahara for a night of glamping, visit the desert citadel of Ait Benhaddou, and explore colorful Marrakech markets and ornate palaces before ending in the quiet coastal city of Essaouira.

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Meet our Local Travel Specialists

Experienced travel agents with a passion for Morocco
Travel specialist Majid Mrabti
active 30 mins ago

Majid Mrabti

Majid was born into a nomad family in the Sahara Desert and began guiding tourists into the desert when I was a boy. Now with professional qualifications, fluent in English, Spanish, French,...

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Travel specialist Maryem Kouna
active 53 mins ago

Maryem Kouna

I’m a Moroccan travel specialist born and raised in a small village in the historic Draa Valley; once part of the ancient trans-Saharan salt caravan route. Growing up in a family that valued...

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Travel specialist Imane Ouriche
active 11 hours ago

Imane Ouriche

I'm Imane, a travel specialist from Agadir, Morocco. Growing up here has given me a deep understanding of the local customs and traditions. I love sharing authentic and unique experiences with...

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Travel specialist Sharon Louthian
active 1 hour ago

Sharon Louthian

American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have...

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Trip Reviews for Morocco

The latest reviews by travelers who booked their trip on kimkim

Northern Morocco Imperial cities and coasts
Morocco | Apr 28 - May 7, 2026

John
John W.
Napa, CA, USA | Reviewed on May 16, 2026
We had 10 days to travel and Majid worked carefully with us in designing and modifying a trip which met our more relaxed travel style. Our trip took us to Northern Morocco - Chefchaouen, Fes, Rabat, Asilah and Tangier. Majid was available at all times and made adjustments to our itinerary when requested. Our accommodations were all beautiful and the guides he supplied knowledgeable and engaging. And our driver Youssef was the best - he knew about our destinations, was always available... Read more

We had 10 days to travel and Majid worked carefully with us in designing and modifying a trip which met our more relaxed travel style. Our trip took us to Northern Morocco - Chefchaouen, Fes, Rabat, Asilah and Tangier. Majid was available at all times and made adjustments to our itinerary when requested. Our accommodations were all beautiful and the guides he supplied knowledgeable and engaging. And our driver Youssef was the best - he knew about our destinations, was always available and made suggested changes our itinerary along the way. Best of all, he treated us as his best friends and we shared family moments together. Overall, we had a great experience and plan to return to visit Southern Morocco.

Hotel Review
Dar Al Andalous - Riad
Fès

Beautiful riad in the Medina. Our room was spacious, comfortable and authentic. Breakfast and dinner were fabulous. Most importantly were the services provided by the manager and staff - professional, friendly, great suggestions on activities. This riad was definitely a highlight of our stay in Fes.

Authenticity & Character
No
Location
Staff
Cleanliness & Comfort
Local specialist: Majid Mrabti

Great trip to Morocco
Morocco | Apr 30 - May 12, 2026

B
Barry L.
Boston, MA | Reviewed on May 15, 2026
Our "local specialist" was Said and our driver/guide was Faisal. Organization and trip details were wonderful...almost everything went without a hitch. Riads and hotels were very good (asked for moderate priced) to excellent. Our driver/guide was superb...personable, knowledgeable, and thorough. He attended to every detail and, even when he passed us off to local guides, always checked in to be sure that everything was going well.
Inevitably, there were long car rides, and Faisal broke them...
Read more

Our "local specialist" was Said and our driver/guide was Faisal. Organization and trip details were wonderful...almost everything went without a hitch. Riads and hotels were very good (asked for moderate priced) to excellent. Our driver/guide was superb...personable, knowledgeable, and thorough. He attended to every detail and, even when he passed us off to local guides, always checked in to be sure that everything was going well.
Inevitably, there were long car rides, and Faisal broke them up with interesting stops that highlighted local history and commerce. We had local guides in several cities, and in the aggregate, they were excellent.

Hotel Reviews
Riad Diamond of Marrakech
Marrakech

Location was excellent. The staff were pleasant and extremely helpful.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Dar Rihana Dades
Douar Aït Ouffi

A small, charming hotel that was managed impeccably in every way. The two brothers running the hotel were efficient, personable, and saw to every detail. The food we had there was the best we had in Morocco.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Marrakech Evening Food Tour
Marrakech Evening Food Tour
Marrakesh

Our guide, Souhel, gave us a wide range of Moroccan foods we hadn't had anywhere else, showing us the kitchens in the Medina as they were cooking, and explained the processes involved. His choices were all tasty and authentic. Souhel was more than just a good guide and historian, he was a true ambassador of Marrakech and Morocco.

Quality of Experience
Guides, Drivers and Staff
Transport
Guided Tour of Fez Medina
Guided Tour of Fez Medina
Fes

Sharif was extremely knowledgeable and personable. He has a thorough sense of history. He guided us through the maze of the medina, making us feel like we'd seen the most important and interesting aspects and was very responsive to our questions and interests.

Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Mohamed El Asely
Mohamed
Mohamed El Asely
Local specialist in Atlas Mountains | Replied on May 16, 2026
Hi Barry, Thank you for taking the time to share your feedback about your trip. We’re very pleased to hear that your journey went so smoothly and that you felt well taken care of throughout. It’s also wonderful to know that every part of the experience, from the accommodations to the guiding and driving services, came together well and helped make your time in Morocco both comfortable and enjoyable. We especially appreciate your comments about the team on the ground. We put a lot of care... Read more

Hi Barry,

Thank you for taking the time to share your feedback about your trip.

We’re very pleased to hear that your journey went so smoothly and that you felt well taken care of throughout. It’s also wonderful to know that every part of the experience, from the accommodations to the guiding and driving services, came together well and helped make your time in Morocco both comfortable and enjoyable.

We especially appreciate your comments about the team on the ground. We put a lot of care into ensuring guests feel supported and can fully enjoy every moment of the journey, so your feedback means a lot.

Thank you again for traveling with us. We’d be glad to help you plan another experience in Morocco whenever the time is right.

Warm regards,
Mohamed

Brilliant tour of Morocco full of life, colour and laughs
Morocco | Apr 30 - May 12, 2026

Shannon
Shannon G.
Australia | Reviewed on May 15, 2026
I spent the last two weeks on tour in Morocco with 5 female friends, visiting the main sights (minus the Sahara desert). Our driver Abdul was amazing - kind, courteous, funny and he always had a huge smile on his face - it was a delight to see him every day. We felt very safe and cared for on our tour and communication was good. We had some confusion with a hotel booking but it was quickly rectified. Abdul also went out of his way to take one of us for medical treatment when needed. The... Read more

I spent the last two weeks on tour in Morocco with 5 female friends, visiting the main sights (minus the Sahara desert). Our driver Abdul was amazing - kind, courteous, funny and he always had a huge smile on his face - it was a delight to see him every day. We felt very safe and cared for on our tour and communication was good. We had some confusion with a hotel booking but it was quickly rectified. Abdul also went out of his way to take one of us for medical treatment when needed. The organiser, Majid, kept us up to date and communicated well. As for Morocco - I cannot recommend seeing this stunning country enough - the people are so very kind, caring and only want the best for anyone visiting. The food was always delicious and fresh. The shopping was fun and exciting. The landscapes are beautiful and varied from the commanding Atlas Mountains to the sunny shores of Casablanca to the narrow, blue lane ways of Chefchaoun. I will never forget my trip to Morocco and I will definitely be coming back.

Hotel Review
Dar Laman
Chefchaouen

My favourite hotel on my trip to Morocco. The location is wonderful, close to the heart of Chefchaouen and all it's shopping, dining and the main square. The aesthetics of the hotel was on point and the rooms were a dream to look at. It truly made us feel a sense of whimsy and delight with bright colours and detailed finishings used. The food was absolutely delicious as we had breakfast each day and a dinner one night overlooking Chefchaouen. I will definitely return to this hotel - the staff were kind, caring and very attentive to our needs.

Authenticity & Character
The decoration of every room in this hotel - just stunning!
Location
Close to shopping, food and the main square
Staff
Absolutely amazing staff - really caring and kind - we had some very thoughtful conversations with Hamid and Abdul
Cleanliness & Comfort
Local specialist: Majid Mrabti

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