Custom-made Luxury Tours of Morocco

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Morocco Travel Insights

Namaskar palace, Marrakech, Morocco
Ultimate Guide to Luxury Travel in Morocco

Morocco has been on the radar of boho-cool celebrities for decades, and the luxury riad scene is booming more than ever—but you don’t need A-lister credentials to be treated like royalty. Upping your budget opens up a world of possibilities, whether that means a bespoke glamping tour of the Sahara or a sunrise hot air balloon ride with the Atlas Mountains on the horizon.

Blue city of Chefchaouen
Map of Highlight Luxury Tour of Morocco - 10 Days
Highlight Luxury Tour of Morocco - 10 Days

This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous tanneries in Fes. Continue to the Sahara to see the desert city of Ait Benhaddou and spend a peaceful night under the stars, then finish your trip in colorful Marrakech, where vibrant markets, serene gardens, and lively nightlife await.

Tour Marrakesh's historic medina
Map of Morocco Imperial Cities Tour - 7 Days
Morocco Imperial Cities Tour - 7 Days

Visit Morocco's Imperial cities in this packed one-week tour. Start in Rabat, Morocco's capital, to see 12th-century architecture, then continue to Fes to explore the world's largest urban car-free zone. See the tanneries, the world's oldest university, and the medieval Jewish quarter, then head to Marrakesh to round out your trip with ornate palaces, bustling Jemaa El-Fna market, and a half-day cooking class.

An inner courtyard at La Sultana, one of Marrakech's most luxurious sleeps (Photo courtesy of La Sultana)
The 7 Best Luxury Riads in Marrakesh

A stay in a riad will likely be one of your most memorable experiences in Marrakesh. Push open the heavy wooden door, and you enter a world far removed from the hubbub outside; one where you can rest in the shade of an orange tree, dip into a lantern-lit pool, or peer across the minarets of the historic city from the roof terrace, mint tea in hand.

Merzouga in the Sahara Desert in Morocco
Map of Southern Morocco Luxury Tour - 8 Days
Southern Morocco Luxury Tour - 8 Days

Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg Lihoudi with a comfortable night in a luxury camp. Continue to Marrakech to visit ornate palaces, the serene Majorelle Gardens, and vibrant city markets. Finish your trip in the charming coastal city of Essaouira, where 18th-century artist studios and quiet coastal charm await.

Old city of Essaouira on the coast
Map of Luxury Grand Tour of Morocco - 14 Days
Luxury Grand Tour of Morocco - 14 Days

This two-week itinerary checks off Morocco's top urban and natural landmarks. See medieval architecture in the capital of Rabat, walk the blue streets of Chefchaouen, and tour 9th-century Al Quaraouiyine University in Fes. Continue to the Sahara for a night of glamping, visit the desert citadel of Ait Benhaddou, and explore colorful Marrakech markets and ornate palaces before ending in the quiet coastal city of Essaouira.

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Meet our Local Travel Specialists

Experienced travel agents with a passion for Morocco
Travel specialist Majid Mrabti
active 3 mins ago

Majid Mrabti

Majid was born into a nomad family in the Sahara Desert and began guiding tourists into the desert when I was a boy. Now with professional qualifications, fluent in English, Spanish, French,...

read more...
Travel specialist Maryem Kouna
active 5 mins ago

Maryem Kouna

I’m a Moroccan travel specialist born and raised in a small village in the historic Draa Valley; once part of the ancient trans-Saharan salt caravan route. Growing up in a family that valued...

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Travel specialist Sharon Louthian
active 1 hour ago

Sharon Louthian

American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have...

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Travel specialist Imane Ouriche
active 1 day ago

Imane Ouriche

I'm Imane, a travel specialist from Agadir, Morocco. Growing up here has given me a deep understanding of the local customs and traditions. I love sharing authentic and unique experiences with...

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Trip Reviews for Morocco

The latest reviews by travelers who booked their trip on kimkim

Amazing Travels In Morocco
Morocco | May 9 - May 24, 2026

Adam
Adam L.
Ashburn, VA | Reviewed on May 26, 2026
From start to finish, planning to execution, our experience with KimKim traveling to Morocco was fantastic. Working with Hamza to determine the agenda was seamless and his communication was clear and fast. However, the highlight of our experience with the team was definitely our guide, Mustapha. He was full of energy and knowledge, and made our longer car rides fun with all of his information. Not only was he our guide but, by the end of the trip, had become a true friend. We can't say enough... Read more

From start to finish, planning to execution, our experience with KimKim traveling to Morocco was fantastic. Working with Hamza to determine the agenda was seamless and his communication was clear and fast. However, the highlight of our experience with the team was definitely our guide, Mustapha. He was full of energy and knowledge, and made our longer car rides fun with all of his information. Not only was he our guide but, by the end of the trip, had become a true friend. We can't say enough about how wonderful he was.

Beyond that, I was very pleased with all of the activities that KimKim arranged for us. Every excursion/activity met our expectations, and there was never a time where there was any confusion or issues when we arrived. It was clear that all of the necessary communication and planning was done in advance, which made it so much more enjoyable for us.

I would absolutely plan another trip with KimKim and fully endorse them for anyone who may be considering a trip of their own.

Local specialist: Hamza EL Asely
Hamza
Hamza EL Asely
Local specialist in Marrakech | Replied on May 26, 2026
Hello Adam, Thank you so much for your beautiful words and for trusting us with your Morocco journey. It truly means a lot to hear that the experience felt smooth from the very beginning through the end of the trip. It was a real pleasure helping design your adventure, and we’re so happy everything flowed seamlessly along the way. And we couldn’t agree more about Mustapha. His energy, passion, and genuine care for people make every journey special, and it’s wonderful to hear that he became... Read more

Hello Adam,

Thank you so much for your beautiful words and for trusting us with your Morocco journey.

It truly means a lot to hear that the experience felt smooth from the very beginning through the end of the trip. It was a real pleasure helping design your adventure, and we’re so happy everything flowed seamlessly along the way.

And we couldn’t agree more about Mustapha. His energy, passion, and genuine care for people make every journey special, and it’s wonderful to hear that he became more than just a guide during your time here. Friendships like these are exactly what make travel in Morocco so meaningful.

We would be absolutely delighted to welcome you back again one day for another adventure in Morocco.

Warmest thanks again from all of us.
Hamza

Amazing Morocco Road Trip
Morocco | Apr 30 - May 7, 2026

Elizabeth
Elizabeth D.
San Francisco, CA, USA | Reviewed on May 25, 2026
My friend and I had an amazing eight day Moroccan Road Trip which was. planned by Kimkim. The success of our trip was definitely due to our Moroccan Immersion driver Ayoub. I can't begin to praise him enough. This young man spoke English like a Native speaker,. He was a consummate driver, provided us a better and realistic picture of life in Modern day Morocco as well as his daily kindnesses and his commitment to keeping us safe and on time. Our tour begin in Rabat where we met our... Read more

My friend and I had an amazing eight day Moroccan Road Trip which was. planned by Kimkim. The success of our trip was definitely due to our Moroccan Immersion driver Ayoub. I can't begin to praise him enough. This young man spoke English like a Native speaker,. He was a consummate driver, provided us a better and realistic picture of life in Modern day Morocco as well as his daily kindnesses and his commitment to keeping us safe and on time. Our tour begin in Rabat where we met our favorite guide Hassania, who provided an excellent framework for the next week in terms of understanding the life of the Mortocan current King Hassan II, the role of Islam in the Morocco life, and the tradition of mosques in Morocco. Our favorite Riad was the elegant Riad Dar Chrifa in Rabat. The staff Omar and Papa at this Riad were incredibly friendly and helpful, and took care of Gray, the African gray parrot living there. Our favorite day was our road trip from Fez to Merzouga, including driving through the mountains, encountering the monkeys, the camel ride to Sahara Stars, and our lodging at this elegant glamping camp. Finally, one of my other favorite was our cooking lesson with Darr Salem in Maraskesh which involved going to market to buy the local ingredients for our meal, then my role as a sous chef and finally sitting down to have the yummy lunch in the home of our teacher!

Hotel Review
Riad Dar Chrifa
Rabat
Authenticity & Character
The main common area is very elegant and sparkly. The rooms are comfortable, and tastefully appointed.
Location
Five minute walk out of the souk to the main road which was well signed posted
Staff
Both Omar and Papa helped us a lot! Loved Gray, the African gray parrot living in the main room, who charms everyone'
Cleanliness & Comfort
In comparison to other places we stayed thus pushing maintained a high quality of cleanliness.
Local specialist: Khawla Elidrissi
Khawla
Khawla Elidrissi
Local specialist in Marrakesh | Replied on May 29, 2026

Thank you, Elizabeth, for sharing your experience!

Our team will be happy to hear that you enjoyed your trip. We truly appreciate your kind words about Ayoub and Hassania, as well as the wonderful experiences throughout your journey.

It was a pleasure planning this trip for you, and we would love to welcome you back to Morocco anytime.

Absolutely fantastic trip made all the more m...
Morocco | May 15 - May 24, 2026

Jez
Jez S.
New Zealand | Reviewed on May 25, 2026
Absolutely fantastic trip made all the more memorable by our fantastic driver and host Ismail. He had a huge depth of knowledge and was always able to answer all of our questions. We have so many great memories and are forever in his debt. Could not recommend Ismail
And Kim Kim highly enough for this trip.
Read more

Absolutely fantastic trip made all the more memorable by our fantastic driver and host Ismail. He had a huge depth of knowledge and was always able to answer all of our questions. We have so many great memories and are forever in his debt. Could not recommend Ismail
And Kim Kim highly enough for this trip.

Hotel Reviews
Riad Mimouna
Essaouira

Great Moroccan hotel to stay at in central Medina location. Seaview rooms worth upgrading to as other rooms can be a little dark.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Kasbah Azul
Agdz

Great Hotel and a calm oasis - suited us perfectly.Nice pool and very relaxing.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Tiziri Luxury Camp
Merzouga

Great location and superb glamping. Good food and very friendly staff.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Dar Rihana Dades
Douar Aït Ouffi

The chef and food at this Dar was amazing - Mohammed the host could not do enough for us - you must stay at this place.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Elegancia Riad Boutique & SPA
Marrakech

Great little Boutique hotel - absolutely fitted our stay and was a peaceful retreat from the mayhem of Marrakesh!

Authenticity & Character
Great Riad and a peaceful Oasis
Location
Located within Medina and easy to walk to attraction and restaurants
Staff
Cleanliness & Comfort
Local specialist: Maryem Kouna
Maryem
Maryem Kouna
Local specialist in Marrakech | Replied on May 26, 2026

Hi Jez,
Thank you so much for taking the time to share such a thoughtful review of your experience with us. It truly means a lot to hear that your trip was made so memorable by our fantastic driver and host, Ismail.
Thanks again for trusting us with your travels. We look forward to welcoming you back to Morocco for more discoveries and unforgettable experiences in the future!
Thanks,
Maryem

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