Custom-made Luxury Tours of Morocco

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Morocco Travel Insights

Namaskar palace, Marrakech, Morocco
Ultimate Guide to Luxury Travel in Morocco

Morocco has been on the radar of boho-cool celebrities for decades, and the luxury riad scene is booming more than ever—but you don’t need A-lister credentials to be treated like royalty. Upping your budget opens up a world of possibilities, whether that means a bespoke glamping tour of the Sahara or a sunrise hot air balloon ride with the Atlas Mountains on the horizon.

Blue city of Chefchaouen
Map of Highlight Luxury Tour of Morocco - 10 Days
Highlight Luxury Tour of Morocco - 10 Days

This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous tanneries in Fes. Continue to the Sahara to see the desert city of Ait Benhaddou and spend a peaceful night under the stars, then finish your trip in colorful Marrakech, where vibrant markets, serene gardens, and lively nightlife await.

Tour Marrakesh's historic medina
Map of Morocco Imperial Cities Tour - 7 Days
Morocco Imperial Cities Tour - 7 Days

Visit Morocco's Imperial cities in this packed one-week tour. Start in Rabat, Morocco's capital, to see 12th-century architecture, then continue to Fes to explore the world's largest urban car-free zone. See the tanneries, the world's oldest university, and the medieval Jewish quarter, then head to Marrakesh to round out your trip with ornate palaces, bustling Jemaa El-Fna market, and a half-day cooking class.

An inner courtyard at La Sultana, one of Marrakech's most luxurious sleeps (Photo courtesy of La Sultana)
The 7 Best Luxury Riads in Marrakesh

A stay in a riad will likely be one of your most memorable experiences in Marrakesh. Push open the heavy wooden door, and you enter a world far removed from the hubbub outside; one where you can rest in the shade of an orange tree, dip into a lantern-lit pool, or peer across the minarets of the historic city from the roof terrace, mint tea in hand.

Merzouga in the Sahara Desert in Morocco
Map of Southern Morocco Luxury Tour - 8 Days
Southern Morocco Luxury Tour - 8 Days

Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg Lihoudi with a comfortable night in a luxury camp. Continue to Marrakech to visit ornate palaces, the serene Majorelle Gardens, and vibrant city markets. Finish your trip in the charming coastal city of Essaouira, where 18th-century artist studios and quiet coastal charm await.

Old city of Essaouira on the coast
Map of Luxury Grand Tour of Morocco - 14 Days
Luxury Grand Tour of Morocco - 14 Days

This two-week itinerary checks off Morocco's top urban and natural landmarks. See medieval architecture in the capital of Rabat, walk the blue streets of Chefchaouen, and tour 9th-century Al Quaraouiyine University in Fes. Continue to the Sahara for a night of glamping, visit the desert citadel of Ait Benhaddou, and explore colorful Marrakech markets and ornate palaces before ending in the quiet coastal city of Essaouira.

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Meet our Local Travel Specialists

Experienced travel agents with a passion for Morocco
Travel specialist Majid Mrabti
active 14 mins ago

Majid Mrabti

Majid was born into a nomad family in the Sahara Desert and began guiding tourists into the desert when I was a boy. Now with professional qualifications, fluent in English, Spanish, French,...

read more...
Travel specialist Sharon Louthian
active 19 mins ago

Sharon Louthian

American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have...

read more...
Travel specialist Maryem Kouna
active 42 mins ago

Maryem Kouna

I’m a Moroccan travel specialist born and raised in a small village in the historic Draa Valley; once part of the ancient trans-Saharan salt caravan route. Growing up in a family that valued...

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Travel specialist Hamza EL Asely
active 11 mins ago

Hamza EL Asely

My name is Hamza, your personal travel expert and my passion is to create your dream holiday in Morocco. To say it simply, I am passionate about travel. I have always been a very curious person...

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Trip Reviews for Morocco

The latest reviews by travelers who booked their trip on kimkim

Best way to see Moroc
Morocco | Mar 28 - Apr 6, 2026

C
Colin L.
Seattle, WA | Reviewed on Apr 20, 2026
We wanted a trip where we could see much of the country side of Morocco as well as the cities and medinas. We decided to have a driver for our whole trip who knew the country and the roads. Over ten days, we travelled with Hamza who was a personable young man who knew instinctively what we needed to see. We also took private tours of the Mosque and the Medinas. Highlights for us were dinners in the Medina in Essouira, riding camels in the Agafay, and hiking in the Atlas Mountains. Hamza... Read more

We wanted a trip where we could see much of the country side of Morocco as well as the cities and medinas. We decided to have a driver for our whole trip who knew the country and the roads. Over ten days, we travelled with Hamza who was a personable young man who knew instinctively what we needed to see. We also took private tours of the Mosque and the Medinas. Highlights for us were dinners in the Medina in Essouira, riding camels in the Agafay, and hiking in the Atlas Mountains. Hamza stopped whenever we had a photo op or whenever we needed a roadside coffee. We travel a lot and this trip will rank right up there as a special one. Thanks to Hamza and to Original Travels and Kim Kim.

Hotel Reviews
Palais des Princesses
Marrakech

Old Medina riad but nicely redone, funky access to rooms but again you feel like you are in a different world

Authenticity & Character
Very authentic
Location
Nice but deep in the Medina
Staff
Efficient reception, fun food servers
Cleanliness & Comfort
Riad Mimouna
Essaouira

Amazing views, clean and great location.

Authenticity & Character
Classic Medina Riad, with old stair case and location on the water.
Location
This hotel is deep in the old city and requires a fairly long walk just to enter, however the walk past the souks is interesting and the hotel moves your luggage.
Staff
Fun at reception
Cleanliness & Comfort
Old but comfortable
Barceló Casablanca
Casablanca

Good location in central district, clean and organized.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Atlas Mountains, Agafay Adventure & Camel ride.
Atlas Mountains, Agafay Adventure & Camel ride.
Marrakesh

Riding camels is a once in lifetime experience

Quality of Experience
Food
Nice dinner at the camel camp with fun entertainment
Guides, Drivers and Staff
Transport
Pop
Marrakech Evening Food Tour
Marrakech Evening Food Tour
Marrakesh
Quality of Experience
Guides, Drivers and Staff
Transport
Half-Day Guided Tour of Marrakech
Half-Day Guided Tour of Marrakech
Marrakesh

Nicely done, good way to experience the Medina

Quality of Experience
Stop for lamb at the hole in the ground oven, eat with your fingers
Guides, Drivers and Staff
Transport
A Day Trip from Essaouira to Agadir with a Guided Tour
A Day Trip from Essaouira to Agadir with a Guided Tour
Essaouira

Agadir is a large city and unless you stay there not worth exploring for a short visit. Not a great Medina

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Full-Day Experience in Taghazout Beach
Full-Day Experience in Taghazout Beach
Essaouira

Surprised to see surging community, great beachside lunch

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Self-Guided  Exploration of Essaouira Medina
Self-Guided Exploration of Essaouira Medina
Morocco
Quality of Experience
Guides, Drivers and Staff
Transport
Guided Tour of Hassan II Mosque
Guided Tour of Hassan II Mosque
Morocco

As expected, interesting, crowded

Quality of Experience
Guides, Drivers and Staff
Guides English was hard to hear
Transport
Quick Tour of Casablanca with your Driver-Guide
Quick Tour of Casablanca with your Driver-Guide
Morocco

Hamza was great, he knew his way around and was good about reading our needs and expectations

Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Abdellah El Asely
Abdellah
Abdellah El Asely
Local specialist in Marrakech | Replied on Apr 21, 2026
Hi Colin, Thank you for taking the time to share such a detailed review. We are truly happy to hear that your journey through Morocco was such a memorable experience and that Hamza was able to make a positive impact throughout your travels. It’s also wonderful to know you enjoyed the mix of landscapes, from the Atlas Mountains to the Agafay Desert, as well as your time in the medinas and local dining experiences. We really appreciate your thoughtful feedback and are glad the overall... Read more

Hi Colin,

Thank you for taking the time to share such a detailed review.

We are truly happy to hear that your journey through Morocco was such a memorable experience and that Hamza was able to make a positive impact throughout your travels. It’s also wonderful to know you enjoyed the mix of landscapes, from the Atlas Mountains to the Agafay Desert, as well as your time in the medinas and local dining experiences.

We really appreciate your thoughtful feedback and are glad the overall experience stood out as something special for you, especially given how much you travel.

We hope to have the pleasure of welcoming you again for another adventure in Morocco in the future.

Warm regards,
Abdel

Amazing itinerary. Seamless trip.
Morocco | Apr 11 - Apr 19, 2026

Kelly
Kelly S.
Newark, NJ | Reviewed on Apr 20, 2026
Amazing itinerary. Seamless trip. I did not have to worry about a thing since all preplanned and our driver was great and punctual. Tours pre-planned. Flexible times for longer car trips with lovely rest stops with food and playgrounds for the kids. Thank you, Yassine and our driver Farid. Such a memorable trip and beautiful country. Will gladly use kimkim again. Read more

Amazing itinerary. Seamless trip. I did not have to worry about a thing since all preplanned and our driver was great and punctual. Tours pre-planned. Flexible times for longer car trips with lovely rest stops with food and playgrounds for the kids. Thank you, Yassine and our driver Farid. Such a memorable trip and beautiful country. Will gladly use kimkim again.

Hotel Reviews
Dar Nafoura Mogador
Essaouira

Exceptionally kind hosts and staff. Beautiful rooftop breakfast. In the heart of the town.

Authenticity & Character
Gorgeously decorated riad
Location
Staff
Went above and beyond with kindness and understanding
Cleanliness & Comfort
Great temperature, beautiful appointed rooms. Overly kind and empathetic housekeeping staff (and staff in general)
Kal Tenere Agafay Luxury Camp
Agafay

Loved the live entertainment at night. Beautiful glamping tents and pool

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Review
Exploring the Medina and Historical Sites Of Marrakesh
Exploring the Medina and Historical Sites Of Marrakesh
Marrakesh

Achmed was great and tailored the tour length to what our kids (6 and 7) could handle on a warm day.

Quality of Experience
Guides, Drivers and Staff
Farid was the kindest and best driver
Transport
Achmed was great at navigating the busy, narrow streets on foot
Local specialist: Yassine Echcherki
Yassine
Yassine Echcherki
Local specialist in Morocco, New York, Spain | Replied on Apr 21, 2026

Thank you so much for the wonderful feedback! It was a pleasure planning this itinerary for you and your family. I am delighted to hear that the trip felt seamless and that the pace allowed for flexibility, especially those important stops for the kids. I will be sure to pass along your kind words to Farid. He takes great pride in being punctual and ensuring our guests feel well cared for throughout their journey. It was a joy to help you create these memories in Morocco and we look forward to helping you with your next adventure!

Our trip was amazing. I was really impressed...
Morocco | Apr 5 - Apr 19, 2026

O
Olive B.
Chicago, IL | Reviewed on Apr 20, 2026
Our trip was amazing. I was really impressed with the coordination by the driver and all of the local guides, hotels and lunches. Everything was seamless.
Reda, our driver was exceptional. He had a great sense of humor and I especially enjoyed his deep ha ha ha laugh. He was very knowledgeable and qued us in on things to do on our own, ie. Restaurants and events. He went out of his way to help us find wine, which wasn’t easy!!
The hotels were perfect, always in the middle of the...
Read more

Our trip was amazing. I was really impressed with the coordination by the driver and all of the local guides, hotels and lunches. Everything was seamless.
Reda, our driver was exceptional. He had a great sense of humor and I especially enjoyed his deep ha ha ha laugh. He was very knowledgeable and qued us in on things to do on our own, ie. Restaurants and events. He went out of his way to help us find wine, which wasn’t easy!!
The hotels were perfect, always in the middle of the action. We really enjoyed our interaction with the local people in their homes and shared meals. Of course the desert was our favorite- a real camel ride and the camp was charming.
I appreciated the coordination between KimKim and the local tour company Original Travel. Said did a great job of coordinating the driver, hotels, guides, etc.
My only recommendation would be to have a larger vehicle. 7 persons in a 8 person van was too tight, considering that we spent hours every other day traveling. We would have paid for a larger vehicle and I failed to inquire as to the size that was provided.
This was my first trip with KimKim and I will definitely use them again.

Activity Reviews
Day Trip from Marrakech to Essaouira
Day Trip from Marrakech to Essaouira
Morocco
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Three Hour Cooking Workshop at La Maison Arabe
Three Hour Cooking Workshop at La Maison Arabe
Marrakesh

One of our favorite events! Super fun and informative .

Quality of Experience
Guides, Drivers and Staff
Transport
Sunrise Hot Air Balloon Ride in Marrakech
Sunrise Hot Air Balloon Ride in Marrakech
Morocco
Quality of Experience
Guides, Drivers and Staff
Transport
Visit Majorelle Gardens
Visit Majorelle Gardens
Morocco
Quality of Experience
Guides, Drivers and Staff
Transport
Half-Day Guided Tour of Marrakech
Half-Day Guided Tour of Marrakech
Marrakesh
Quality of Experience
Guides, Drivers and Staff
Transport
Imlil Valley Walk - Toubkal NP
Imlil Valley Walk - Toubkal NP
Imlil

This should have been a longer hike. There was not enough to do in this small village

Quality of Experience
Food
Tagine, tagine tagine.
Guides, Drivers and Staff
The guide was mediocre and there was no real interaction with the Berber as scheduled.
Transport
Explore the Heart of Skoura: Pottery, Palm Groves & Local Life
Explore the Heart of Skoura: Pottery, Palm Groves & Local Life
Skoura
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Morocco Last Nomads Experience: Tea, Tales & Desert Adventures
Morocco Last Nomads Experience: Tea, Tales & Desert Adventures
Merzouga
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Full-day guided tour in Fes
Full-day guided tour in Fes
Fes
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Guided Exploration of the "Blue City" Chefchaouen
Guided Exploration of the "Blue City" Chefchaouen
Chefchaouen
Quality of Experience
Guides, Drivers and Staff
Transport
Guided Tour of Tangier
Guided Tour of Tangier
Morocco
Quality of Experience
Guides, Drivers and Staff
Transport
Transfer from Fes to Merzouga via Erfoud & Camel Ride
Transfer from Fes to Merzouga via Erfoud & Camel Ride
Morocco
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Local specialist: Abdellah El Asely
Abdellah
Abdellah El Asely
Local specialist in Marrakech | Replied on Apr 20, 2026
Hi Olive, Thank you for taking the time to share such a detailed review. We are very happy to hear that your trip was amazing and that everything from the guides, hotels, meals, and especially the desert experience came together so well. Reda will be very pleased to hear your kind words about his support, knowledge, and company throughout the journey. We also truly appreciate your honest feedback regarding the vehicle space during long driving days. This is very helpful, and we will take... Read more

Hi Olive,

Thank you for taking the time to share such a detailed review.

We are very happy to hear that your trip was amazing and that everything from the guides, hotels, meals, and especially the desert experience came together so well. Reda will be very pleased to hear your kind words about his support, knowledge, and company throughout the journey.

We also truly appreciate your honest feedback regarding the vehicle space during long driving days. This is very helpful, and we will take it into careful consideration to improve comfort for future travelers.

We’re grateful you chose to travel with us for your first experience, and even more pleased to know you would consider using KimKim again.

Warm regards,
Abdel

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