Custom-made Luxury Tours of Morocco

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Morocco Travel Insights

Namaskar palace, Marrakech, Morocco
Ultimate Guide to Luxury Travel in Morocco

Morocco has been on the radar of boho-cool celebrities for decades, and the luxury riad scene is booming more than ever—but you don’t need A-lister credentials to be treated like royalty. Upping your budget opens up a world of possibilities, whether that means a bespoke glamping tour of the Sahara or a sunrise hot air balloon ride with the Atlas Mountains on the horizon.

Blue city of Chefchaouen
Map of Highlight Luxury Tour of Morocco - 10 Days
Highlight Luxury Tour of Morocco - 10 Days

This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous tanneries in Fes. Continue to the Sahara to see the desert city of Ait Benhaddou and spend a peaceful night under the stars, then finish your trip in colorful Marrakech, where vibrant markets, serene gardens, and lively nightlife await.

Tour Marrakesh's historic medina
Map of Morocco Imperial Cities Tour - 7 Days
Morocco Imperial Cities Tour - 7 Days

Visit Morocco's Imperial cities in this packed one-week tour. Start in Rabat, Morocco's capital, to see 12th-century architecture, then continue to Fes to explore the world's largest urban car-free zone. See the tanneries, the world's oldest university, and the medieval Jewish quarter, then head to Marrakesh to round out your trip with ornate palaces, bustling Jemaa El-Fna market, and a half-day cooking class.

An inner courtyard at La Sultana, one of Marrakech's most luxurious sleeps (Photo courtesy of La Sultana)
The 7 Best Luxury Riads in Marrakesh

A stay in a riad will likely be one of your most memorable experiences in Marrakesh. Push open the heavy wooden door, and you enter a world far removed from the hubbub outside; one where you can rest in the shade of an orange tree, dip into a lantern-lit pool, or peer across the minarets of the historic city from the roof terrace, mint tea in hand.

Merzouga in the Sahara Desert in Morocco
Map of Southern Morocco Luxury Tour - 8 Days
Southern Morocco Luxury Tour - 8 Days

Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg Lihoudi with a comfortable night in a luxury camp. Continue to Marrakech to visit ornate palaces, the serene Majorelle Gardens, and vibrant city markets. Finish your trip in the charming coastal city of Essaouira, where 18th-century artist studios and quiet coastal charm await.

Old city of Essaouira on the coast
Map of Luxury Grand Tour of Morocco - 14 Days
Luxury Grand Tour of Morocco - 14 Days

This two-week itinerary checks off Morocco's top urban and natural landmarks. See medieval architecture in the capital of Rabat, walk the blue streets of Chefchaouen, and tour 9th-century Al Quaraouiyine University in Fes. Continue to the Sahara for a night of glamping, visit the desert citadel of Ait Benhaddou, and explore colorful Marrakech markets and ornate palaces before ending in the quiet coastal city of Essaouira.

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Meet our Local Travel Specialists

Experienced travel agents with a passion for Morocco
Travel specialist Majid Mrabti
active 47 mins ago

Majid Mrabti

Majid was born into a nomad family in the Sahara Desert and began guiding tourists into the desert when I was a boy. Now with professional qualifications, fluent in English, Spanish, French,...

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Travel specialist Sharon Louthian
active 4 hours ago

Sharon Louthian

American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have...

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Travel specialist Hamza EL Asely
active 2 mins ago

Hamza EL Asely

My name is Hamza, your personal travel expert and my passion is to create your dream holiday in Morocco. To say it simply, I am passionate about travel. I have always been a very curious person...

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Travel specialist Imane Ouriche
active 7 mins ago

Imane Ouriche

I'm Imane, a travel specialist from Agadir, Morocco. Growing up here has given me a deep understanding of the local customs and traditions. I love sharing authentic and unique experiences with...

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Trip Reviews for Morocco

The latest reviews by travelers who booked their trip on kimkim

Kim Kim overall made it easy for us to plan
Morocco | Apr 6 - Apr 15, 2026

S
Sonia R.
Los Angeles, CA | Reviewed on Apr 17, 2026

Kim Kim overall made it easy for us to plan our trip to Morocco. We provided our interests and they made a specialized trip for us. Said was helpful in keeping us informed. Our driver Mustapha was great throughout the trip and was so helpful. Our guides were so knowledgeable. We really enjoyed our trip. I would definitely use Kim Kim again for our future travels.

Local specialist: Imane Ouriche
Imane
Imane Ouriche
Local specialist in Agadir | Replied on Apr 18, 2026
Hello Sonia, Thank you so much for taking the time to share your lovely review. It was a real pleasure planning this journey with you, and we’re so happy to hear that you had a great time in Morocco. Said will be so glad to hear your feedback, and we’ll be sure to pass along your kind words to Mustapha as well, he’ll really appreciate it. We’re also glad you enjoyed your time with the guides, they really do bring each place to life in their own special way. Whenever Morocco calls you... Read more

Hello Sonia,

Thank you so much for taking the time to share your lovely review.

It was a real pleasure planning this journey with you, and we’re so happy to hear that you had a great time in Morocco.

Said will be so glad to hear your feedback, and we’ll be sure to pass along your kind words to Mustapha as well, he’ll really appreciate it.

We’re also glad you enjoyed your time with the guides, they really do bring each place to life in their own special way.

Whenever Morocco calls you again, you’ll always have a home here. It would be a pleasure to welcome you back and craft another experience for you.

Warmest regards,
Imane

A wonderful trip with a great driver!!
Morocco | Mar 30 - Apr 9, 2026

Michael
Michael G.
Australia | Reviewed on Apr 16, 2026
Our driver Khalid was absolutely outstanding. His knowledge and his reliability and safe driving was really impressive. He was very helpful and prepared to assist us at all times.
The accommodation was excellent in all locations except Essaouira where we were very disappointed. We could not get a bottle of water or tea in the afternoon and were told the kitchen was closed. The Air Conditioning did not work and the fan was very noisy while the shower was average at best.
However the location...
Read more

Our driver Khalid was absolutely outstanding. His knowledge and his reliability and safe driving was really impressive. He was very helpful and prepared to assist us at all times.
The accommodation was excellent in all locations except Essaouira where we were very disappointed. We could not get a bottle of water or tea in the afternoon and were told the kitchen was closed. The Air Conditioning did not work and the fan was very noisy while the shower was average at best.
However the location was good in the medina but overall that hotel (Villa de l'O) was poor.
I must stress however that overall we had the most fantastic time. Our guides were always knowledgeable and helpful while Khalid certainly made the trip a total success.
Thank you to Hassan for all his help and with organizing the overall trip.

Hotel Reviews
Marly Boutique Hotel
Casablanca

Very comfortable - great breakfast and a lovely hotel to end our stay.

Authenticity & Character
Location
Staff
The receptionist was very helpful and was a pleasure to deal with.
Cleanliness & Comfort
La Maison Arabe Hotel
Marrakech

The hotel and the rooms were excellent - great staff and a lovely restaurant where we had a fabulous dinner.

Authenticity & Character
Location
Staff
The staff were very helpful - Ismael at reception was really good.
Cleanliness & Comfort
Riad Ksar Ighnda
Ait Benhaddou

A lovely authentic riad with great staff, good rooms and restaurants.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Tiziri Luxury Camp
Merzouga

A wonderful desert experience - staff were great and hte rooms were very comfortable.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Palais Amani
Fès

A great hotel - comfortable - staff very helpful - excellent Hamman and spa.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Mövenpick Hotel Casablanca
Casablanca

This hotel was comfortable and great for our first night. A normal big city hotel.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Villa de l'Ô
Essaouira

This hotel was mediocre at best - location great but that was about all. Breakfast was very average.

Authenticity & Character
Location
Staff
No service in the day if we wanted water or tea
Cleanliness & Comfort
Airconditioning did not work, fan was very noisy, shower was poor.
Activity Reviews
Free  Afternoon in Essaouira
Free Afternoon in Essaouira
Essaouira

We wandered around the medina, had a wonderful dinner at Dar Baba and enjoyed visiting the waterfront and tasting the oysters!!

Quality of Experience
Food
Sidi Kaouki wild beach
Sidi Kaouki wild beach
Essaouira

A very enjoyable fun visit - went on bikes across the beach and over the dunes - a lot of fun.

Quality of Experience
Guides, Drivers and Staff
Transport
Essaouira Jewish Heritage Tour
Essaouira Jewish Heritage Tour
Essaouira

a fascinating tour which gave a good insight into the Jewish influence in Essaouira

Quality of Experience
Guides, Drivers and Staff
Our guide was very knowledgeable
Transport
Transfer to Essaouira & Argan Oil Tour
Transfer to Essaouira & Argan Oil Tour
Morocco

A safe trip with an enjoyable visit to an Argan Cooperative where we had a really interesting presentation and were able to buy some lovely creams and oils.

Quality of Experience
A really interesting tour of the Argan Cooperative.
Guides, Drivers and Staff
Khalid was excellent. The staff at the Cooperative were very nice and knowledgeable.
Transport
As always the trip was comfortable and safe.
Visit Majorelle gardens
Visit Majorelle gardens
Marrakesh

We did not do this tour. We could not get tickets and decided to rest at the hotel.

Guides, Drivers and Staff
Khalid took us to the gardens but due to a mix up we did not have tickets and we decided to rest at the hotel.
Exploring Marrakech's Wonders: A Private Guided Tour
Exploring Marrakech's Wonders: A Private Guided Tour
Marrakesh

A great tour - the Confluence Museum was really interesting and the Secret Gardens were beautiful.

Quality of Experience
Great museum and gardens - well worth seeing.
Guides, Drivers and Staff
Our guide was knowledgeable and we enjoyed our time with him.
Transport
Marrakech Food Tour
Marrakech Food Tour
Marrakesh

The food tour was interesting - the food was tasty although perhaps one stop too many - we were all very full!!

Quality of Experience
Food
The food was both tasty and interesting but we were very full at the end - maybe one stop too many!!
Guides, Drivers and Staff
Our guide was very passionate about the area and took us to some lovely stops for our different meals.
Transport
Ait Benhaddou to Marrakech via Tizi N'Tichka pass
Ait Benhaddou to Marrakech via Tizi N'Tichka pass
Morocco

A very interesting drive through some wonderful mountains and countryside.

Quality of Experience
Guides, Drivers and Staff
Khalid = excellent!!!
Transport
Very safe driving on some challenging roads.
Guided Tour of Aït Benhaddou
Guided Tour of Aït Benhaddou
Morocco

A fantastic historical city - really interesting.

Quality of Experience
Food
Guides, Drivers and Staff
Our guide around Ait Benhaddou was outstanding - very knowledgeable and interesting.
Transport
Transfer from Merzouga to Aït Benhaddou via Draa Valley
Transfer from Merzouga to Aït Benhaddou via Draa Valley
Morocco

Another excellent trip - great landscapes as we drove. Our stop at the gorge at Camp Todra Gorges was really interesting - greatviews

Quality of Experience
Food
We had a lovely lunch Toudgha El Oulia
Guides, Drivers and Staff
Transport
Again Khalid was great.
Camel trek to your  luxury camp
Camel trek to your luxury camp
Merzouga

Our camel guide Mohammed was excellent. Very safe and a lot of fun.

Quality of Experience
Food
Dinner was fun - plenty of food!!
Guides, Drivers and Staff
Our camel guide was excellent and hte whole experience was wonderful.
Transport
Riding hte camels was quite an experience!!
Fez – Ifrane – Azrou – Mildelt – Errachidia – Merzouga ( 7 Hours Drive).
Fez – Ifrane – Azrou – Mildelt – Errachidia – Merzouga ( 7 Hours Drive).
Morocco

What a great drive with some really interesting stops, a great lunch and a very safe journey. The arrival in the desert was spectacular.

Quality of Experience
The trip to the desert took us through some wonderful landscapes
Food
We had a great lunch
Guides, Drivers and Staff
Khalid was great and the drive was very enjoyable.
Transport
Very safe driving
Dine with a Local Family
Dine with a Local Family
Morocco

We had a lovely eveing with this beautiful family - a fun time, great food and good conversation.

Quality of Experience
Guides, Drivers and Staff
Transport
Fes: Exploring the Imperial City
Fes: Exploring the Imperial City
Fes

This was a great city with wonderful history

Quality of Experience
Guides, Drivers and Staff
Our guide was very knowledgeable and helped us around.
Transport
Khalid as always was great.
Guided Tour of Volubilis
Guided Tour of Volubilis
Morocco

Fantastic - great guide.

Quality of Experience
Guides, Drivers and Staff
Our guide around Volubilis was outstanding
Transport
Local specialist: Hassan El Amrani
Hassan
Hassan El Amrani
Local specialist in Morocco & USA | Replied on Apr 16, 2026
Hi Michael,
Thank you so much for taking the time to share your detailed feedback. We’re truly delighted to hear how much you enjoyed your trip overall, and especially that Khalid made such a strong impression. His professionalism, knowledge, and care are exactly what we hope every traveler experiences, and I’ll be sure to pass along your kind words to him. I’m also very glad to hear that your guides contributed positively throughout the journey.
I’m sorry, however, to learn that your stay...
Read more

Hi Michael,
Thank you so much for taking the time to share your detailed feedback. We’re truly delighted to hear how much you enjoyed your trip overall, and especially that Khalid made such a strong impression. His professionalism, knowledge, and care are exactly what we hope every traveler experiences, and I’ll be sure to pass along your kind words to him. I’m also very glad to hear that your guides contributed positively throughout the journey.
I’m sorry, however, to learn that your stay in Essaouira did not meet expectations. Your comments regarding the service, air conditioning, and overall comfort at Villa de l’O are extremely valuable. We take this seriously, and we’ll be reviewing this property again with our team to ensure future guests have a better experience.
Your feedback helps us maintain the level of quality we aim for across all accommodations.
We truly appreciate your trust and hope to welcome you back for another memorable journey in the future.
Warm regards,
Hassan

From the beginning this was such a good choic...
Morocco | Mar 31 - Apr 13, 2026

David
David K.
Dallas, TX | Reviewed on Apr 16, 2026
From the beginning this was such a good choice! Kimkim effortlessly created an itinerary based on my needs and timeline.
My driver/general guide Ali was simply awesome 😎. The local guides were all great as well; providing knowledge and understanding about their “areas” that made the tour so much more immersive.
I really don’t have anything negative to say here. This was a totally professional and customer service experience from start to finish.
Read more

From the beginning this was such a good choice! Kimkim effortlessly created an itinerary based on my needs and timeline.
My driver/general guide Ali was simply awesome 😎. The local guides were all great as well; providing knowledge and understanding about their “areas” that made the tour so much more immersive.
I really don’t have anything negative to say here. This was a totally professional and customer service experience from start to finish.

Hotel Reviews
Riad Nūr
Marrakech
Authenticity & Character
Location
Staff
Cleanliness & Comfort
The best bed of the trip!
Kasbah Roseville
Kalaat M'Gouna
Riad Merzouga Dunes
Merzouga

So comfortable and great staff!

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Al Mozyane
Fes
Authenticity & Character
Location
Staff
Cleanliness & Comfort
VANCII HOTEL
Chefchaouen
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hotel des Oudaias
Rabat
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Sahara Stars Luxury Camp
Merzouga
Authenticity & Character
Location
Staff
Cleanliness & Comfort
ONOMO Hotel Casablanca Airport
Nouaceur

This was a perfect option for the first night after spending 22+ hours traveling to Morocco. I simply crashed out and woke up refreshed. It was clean and the service was great

Local specialist: Khawla Elidrissi
Khawla
Khawla Elidrissi
Local specialist in Marrakesh | Replied on Apr 16, 2026

Thank you for taking the time to share your experience! It was a pleasure helping you plan your journey through Morocco. I am happy to hear that Ali and our local guides made your trip so immersive. We truly appreciate your feedback and hope to welcome you back again someday!

Why travelers love kimkim

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