Custom-made Luxury Tours of Morocco

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Morocco Travel Insights

Namaskar palace, Marrakech, Morocco
Ultimate Guide to Luxury Travel in Morocco

Morocco has been on the radar of boho-cool celebrities for decades, and the luxury riad scene is booming more than ever—but you don’t need A-lister credentials to be treated like royalty. Upping your budget opens up a world of possibilities, whether that means a bespoke glamping tour of the Sahara or a sunrise hot air balloon ride with the Atlas Mountains on the horizon.

Blue city of Chefchaouen
Map of Highlight Luxury Tour of Morocco - 10 Days
Highlight Luxury Tour of Morocco - 10 Days

This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous tanneries in Fes. Continue to the Sahara to see the desert city of Ait Benhaddou and spend a peaceful night under the stars, then finish your trip in colorful Marrakech, where vibrant markets, serene gardens, and lively nightlife await.

Tour Marrakesh's historic medina
Map of Morocco Imperial Cities Tour - 7 Days
Morocco Imperial Cities Tour - 7 Days

Visit Morocco's Imperial cities in this packed one-week tour. Start in Rabat, Morocco's capital, to see 12th-century architecture, then continue to Fes to explore the world's largest urban car-free zone. See the tanneries, the world's oldest university, and the medieval Jewish quarter, then head to Marrakesh to round out your trip with ornate palaces, bustling Jemaa El-Fna market, and a half-day cooking class.

An inner courtyard at La Sultana, one of Marrakech's most luxurious sleeps (Photo courtesy of La Sultana)
The 7 Best Luxury Riads in Marrakesh

A stay in a riad will likely be one of your most memorable experiences in Marrakesh. Push open the heavy wooden door, and you enter a world far removed from the hubbub outside; one where you can rest in the shade of an orange tree, dip into a lantern-lit pool, or peer across the minarets of the historic city from the roof terrace, mint tea in hand.

Merzouga in the Sahara Desert in Morocco
Map of Southern Morocco Luxury Tour - 8 Days
Southern Morocco Luxury Tour - 8 Days

Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg Lihoudi with a comfortable night in a luxury camp. Continue to Marrakech to visit ornate palaces, the serene Majorelle Gardens, and vibrant city markets. Finish your trip in the charming coastal city of Essaouira, where 18th-century artist studios and quiet coastal charm await.

Old city of Essaouira on the coast
Map of Luxury Grand Tour of Morocco - 14 Days
Luxury Grand Tour of Morocco - 14 Days

This two-week itinerary checks off Morocco's top urban and natural landmarks. See medieval architecture in the capital of Rabat, walk the blue streets of Chefchaouen, and tour 9th-century Al Quaraouiyine University in Fes. Continue to the Sahara for a night of glamping, visit the desert citadel of Ait Benhaddou, and explore colorful Marrakech markets and ornate palaces before ending in the quiet coastal city of Essaouira.

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Meet our Local Travel Specialists

Experienced travel agents with a passion for Morocco
Travel specialist Majid Mrabti
active 39 mins ago

Majid Mrabti

Majid was born into a nomad family in the Sahara Desert and began guiding tourists into the desert when I was a boy. Now with professional qualifications, fluent in English, Spanish, French,...

read more...
Travel specialist Maryem Kouna
active 1 hour ago

Maryem Kouna

I’m a Moroccan travel specialist born and raised in a small village in the historic Draa Valley; once part of the ancient trans-Saharan salt caravan route. Growing up in a family that valued...

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Travel specialist Imane Ouriche
active 2 hours ago

Imane Ouriche

I'm Imane, a travel specialist from Agadir, Morocco. Growing up here has given me a deep understanding of the local customs and traditions. I love sharing authentic and unique experiences with...

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Travel specialist Hamza EL Asely
active 14 mins ago

Hamza EL Asely

My name is Hamza, your personal travel expert and my passion is to create your dream holiday in Morocco. To say it simply, I am passionate about travel. I have always been a very curious person...

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Trip Reviews for Morocco

The latest reviews by travelers who booked their trip on kimkim

Great way to get a feel for Morocco
Morocco | Apr 3 - Apr 11, 2026

S
Srinidhi N.
Newark, NJ | Reviewed on Apr 27, 2026
Majid (our coordinator), Red (our guide), and Ishaam (our driver) all did a fantastic job. PRE-TRIP
Majid worked with us to set up a custom itinerary and was knowledgeable, prompt, and available for all questions and concerns before and during our trip. We opted for a trip with luxury stays in highly rated hotels and riads. One of the most helpful pieces of information he provided was regarding acceptable tips for guides, drivers, etc.. Our group referenced his recommendations throughout...
Read more

Majid (our coordinator), Red (our guide), and Ishaam (our driver) all did a fantastic job.

PRE-TRIP
Majid worked with us to set up a custom itinerary and was knowledgeable, prompt, and available for all questions and concerns before and during our trip. We opted for a trip with luxury stays in highly rated hotels and riads. One of the most helpful pieces of information he provided was regarding acceptable tips for guides, drivers, etc.. Our group referenced his recommendations throughout the trip.

FOOD
Breakfast was included in the price, and Majid made dinner reservations for us whenever we requested it. Red took us to all of our lunch spots. We paid for both lunch and dinner. A note for vegetarians and vegans: While there are veg options for Moroccan food (salads, bread, veg tagine and couscous), it can get pretty repetitive after a while. So just be prepared to break your Moroccan meals up with other cuisines if you have access to them!

TRAVEL
Over the course of 9 days, we went to Chefchaouen, Fes, Merzouga desert, the Atlas mountains, and Marrakesh. As a group of 12 with 4 kids, it was so helpful to have a guide as energetic and positive as Red accompanying us throughout our travels. We were on the road a lot, and were in very good hands with Ishaam, who expertly and safely navigated through different types of terrain.

Because of our packed itinerary and time on the road, we didn't have too much time to shop. I would have loved to have had a bit more time to get more souvenirs and gifts.

OVERALL
Everyone we met was so warm and welcoming, and it was extremely helpful to have Red with us to navigate the language and culture. The guides we met along the way in Chefchaouen, Fes, and Morocco were very knowledgeable as well.

The best parts: I loved being in Fes and learning more about the intellectual and cultural capital of Morocco. Having 2 days in the desert right in the middle of the trip was a great call as well. After hours on the road and in bustling cities and towns, the calm and quiet of the desert was exactly what we needed to feel rejuvenated.

Highly recommend using KimKim and working with this team. A big thank you to Red, Ishaam, and Majid, for such a wonderful trip!

Local specialist: Majid Mrabti

Great 9 day trip organized by Hakim.
Morocco | Apr 17 - Apr 26, 2026

G
Gary P.
San Jose, CA | Reviewed on Apr 27, 2026
Driver, Mohammed, excellent. Riad in Fes nice, but riad in Marrakech had black mold and room odor. Riad in Ait Benadu was excellent. All guides were good and their tours very informative. The hike in the High Atlas was one of the highlights of our trip, as was the Sahara Desert camel trek and tent campsite. We had an excellent time. Our only areas we felt could be improved were drive times (unavoidable) and the constant solicitation by souk owners and individuals, but we realize that is... Read more

Driver, Mohammed, excellent. Riad in Fes nice, but riad in Marrakech had black mold and room odor. Riad in Ait Benadu was excellent. All guides were good and their tours very informative. The hike in the High Atlas was one of the highlights of our trip, as was the Sahara Desert camel trek and tent campsite. We had an excellent time. Our only areas we felt could be improved were drive times (unavoidable) and the constant solicitation by souk owners and individuals, but we realize that is a way of life in Morocco.

Hotel Reviews
Riad Chergui
Marrakech
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Ksar Ighnda
Ait Benhaddou
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad Madu Desert Camps
Merzouga
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Riad El Yacout
Fès
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Full-Day Hike in Imlil Village, Return to Marrakech
Full-Day Hike in Imlil Village, Return to Marrakech
Morocco
Quality of Experience
Guides, Drivers and Staff
Transport
Guided Tour in Marrakech
Guided Tour in Marrakech
Marrakesh
Quality of Experience
Guides, Drivers and Staff
Transport
Aït Benhaddou to Marrakech via Tizi n'Tichka Pass & the High Atlas Mountains
Aït Benhaddou to Marrakech via Tizi n'Tichka Pass & the High Atlas Mountains
Morocco
Quality of Experience
Guides, Drivers and Staff
Transport
Fes to Merzouga Sunset Camel Ride and Overnight in the Desert via Ifrane, Azrou, Midelt & Erfoud
Fes to Merzouga Sunset Camel Ride and Overnight in the Desert via Ifrane, Azrou, Midelt & Erfoud
Morocco
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Day Trip to Meknes & the Roman Ruins of Volubilis
Day Trip to Meknes & the Roman Ruins of Volubilis
Fes
Quality of Experience
Guides, Drivers and Staff
Transport
Guided Tour in Fes
Guided Tour in Fes
Fes
Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Hakim ALIBOUCHE

Fabulous trip!
Morocco | Apr 9 - Apr 20, 2026

Carla
Carla B.
Decatur, GA, USA | Reviewed on Apr 24, 2026
Fabulous trip! Our tour manager/driver Ahmed was very professional and personable. Local guides in all locations spoke very good English and were very knowledgeable. Accommodations varied but were all comfortable and safe. Highlights included camel ride to desert camp, tour of Volubilis, and lunch with locals in the Valley of the Roses. Read more

Fabulous trip! Our tour manager/driver Ahmed was very professional and personable. Local guides in all locations spoke very good English and were very knowledgeable. Accommodations varied but were all comfortable and safe. Highlights included camel ride to desert camp, tour of Volubilis, and lunch with locals in the Valley of the Roses.

Hotel Review
Hôtel & Ryads Barrière Le Naoura
Marrakech

Great place to end our trip! Suite gave us room to spread out and organize our stuff, amenities included in room coffee and tea, minibar and large closet with iron. Huge bathroom suite provided bathrobes and slippers, plus there was a half bath. Beds were very comfortable and we enjoyed spending time on the double balcony overlooking the pool. Included breakfast buffet had wide variety of sweet and savory items, lunch and dinner menus were also extensive and all items were delicious. There is also a bar which also provides service to the pool.

Authenticity & Character
Decor is chrome, black, white, red and tan. Not especially Moroccon but very nice.
Location
Right next to Craft complex which had a great variety of items that were also found in the souk. Ten minute walk to medina entrance and short drive or longer walk to Majorelle Garden.
Staff
Restaurant staff were great, also concierge staff.
Cleanliness & Comfort
Beds were great, daily housekeeping, nice towels.
Activity Reviews
Dades Valley to Marrakech via Ait Ben Haddou
Dades Valley to Marrakech via Ait Ben Haddou
Morocco

Very interesting place, local guide Hatima (sp?) was born there and took me to her former home! She knew a lot of the ancient and more recent history, and took me to great photo opportunity sites, even took some photos of me.

Guided Tour of Fes
Guided Tour of Fes
Fes

Guide was good but felt I didn't get a sense of the Medina other than the 2 shops (clothing & leather/tannery - which was interesting) where we went. Granted it was raining and maybe there weren't open air stalls there but would have liked to have seen more. The clothing shop, Maison du Kaftan, was wildly overpriced - a shirt I was originally quoted for at MAD 1600 and for which I paid 800 MAD I later saw in Marrakech for 200 MAD. I understand I didn't have to buy it but want to put out a buyer beware warning as this was early in our trip, we were tired, not familiar with currency conversion nor what things cost. Good think I like the shirt!

Local specialist: Sharon Louthian

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