Custom-made Luxury Tours of Morocco

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Morocco Travel Insights

Namaskar palace, Marrakech, Morocco
Ultimate Guide to Luxury Travel in Morocco

Morocco has been on the radar of boho-cool celebrities for decades, and the luxury riad scene is booming more than ever—but you don’t need A-lister credentials to be treated like royalty. Upping your budget opens up a world of possibilities, whether that means a bespoke glamping tour of the Sahara or a sunrise hot air balloon ride with the Atlas Mountains on the horizon.

Blue city of Chefchaouen
Map of Highlight Luxury Tour of Morocco - 10 Days
Highlight Luxury Tour of Morocco - 10 Days

This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous tanneries in Fes. Continue to the Sahara to see the desert city of Ait Benhaddou and spend a peaceful night under the stars, then finish your trip in colorful Marrakech, where vibrant markets, serene gardens, and lively nightlife await.

Tour Marrakesh's historic medina
Map of Morocco Imperial Cities Tour - 7 Days
Morocco Imperial Cities Tour - 7 Days

Visit Morocco's Imperial cities in this packed one-week tour. Start in Rabat, Morocco's capital, to see 12th-century architecture, then continue to Fes to explore the world's largest urban car-free zone. See the tanneries, the world's oldest university, and the medieval Jewish quarter, then head to Marrakesh to round out your trip with ornate palaces, bustling Jemaa El-Fna market, and a half-day cooking class.

An inner courtyard at La Sultana, one of Marrakech's most luxurious sleeps (Photo courtesy of La Sultana)
The 7 Best Luxury Riads in Marrakesh

A stay in a riad will likely be one of your most memorable experiences in Marrakesh. Push open the heavy wooden door, and you enter a world far removed from the hubbub outside; one where you can rest in the shade of an orange tree, dip into a lantern-lit pool, or peer across the minarets of the historic city from the roof terrace, mint tea in hand.

Merzouga in the Sahara Desert in Morocco
Map of Southern Morocco Luxury Tour - 8 Days
Southern Morocco Luxury Tour - 8 Days

Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg Lihoudi with a comfortable night in a luxury camp. Continue to Marrakech to visit ornate palaces, the serene Majorelle Gardens, and vibrant city markets. Finish your trip in the charming coastal city of Essaouira, where 18th-century artist studios and quiet coastal charm await.

Old city of Essaouira on the coast
Map of Luxury Grand Tour of Morocco - 14 Days
Luxury Grand Tour of Morocco - 14 Days

This two-week itinerary checks off Morocco's top urban and natural landmarks. See medieval architecture in the capital of Rabat, walk the blue streets of Chefchaouen, and tour 9th-century Al Quaraouiyine University in Fes. Continue to the Sahara for a night of glamping, visit the desert citadel of Ait Benhaddou, and explore colorful Marrakech markets and ornate palaces before ending in the quiet coastal city of Essaouira.

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Meet our Local Travel Specialists

Experienced travel agents with a passion for Morocco
Travel specialist Majid Mrabti
active 20 mins ago

Majid Mrabti

Majid was born into a nomad family in the Sahara Desert and began guiding tourists into the desert when I was a boy. Now with professional qualifications, fluent in English, Spanish, French,...

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Travel specialist Sharon Louthian
active 9 hours ago

Sharon Louthian

American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have...

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Travel specialist Hakim ALIBOUCHE
active 1 min ago

Hakim ALIBOUCHE

Hello dear travelers, My name is Hakim ALIBOUCHE, your local Travel Specialist in Morocco and your future “Dream Tour” designer. My parents are originally from Midelt, one of the smallest...

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Travel specialist Hamza EL Asely
active 45 mins ago

Hamza EL Asely

My name is Hamza, your personal travel expert and my passion is to create your dream holiday in Morocco. To say it simply, I am passionate about travel. I have always been a very curious person...

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Trip Reviews for Morocco

The latest reviews by travelers who booked their trip on kimkim

Our trip was amazing. I was really impressed...
Morocco | Apr 5 - Apr 19, 2026

O
Olive B.
Chicago, IL | Reviewed on Apr 20, 2026
Our trip was amazing. I was really impressed with the coordination by the driver and all of the local guides, hotels and lunches. Everything was seamless.
Reda, our driver was exceptional. He had a great sense of humor and I especially enjoyed his deep ha ha ha laugh. He was very knowledgeable and qued us in on things to do on our own, ie. Restaurants and events. He went out of his way to help us find wine, which wasn’t easy!!
The hotels were perfect, always in the middle of the... Read more

Our trip was amazing. I was really impressed with the coordination by the driver and all of the local guides, hotels and lunches. Everything was seamless.
Reda, our driver was exceptional. He had a great sense of humor and I especially enjoyed his deep ha ha ha laugh. He was very knowledgeable and qued us in on things to do on our own, ie. Restaurants and events. He went out of his way to help us find wine, which wasn’t easy!!
The hotels were perfect, always in the middle of the action. We really enjoyed our interaction with the local people in their homes and shared meals. Of course the desert was our favorite- a real camel ride and the camp was charming.
I appreciated the coordination between KimKim and the local tour company Original Travel. Said did a great job of coordinating the driver, hotels, guides, etc.
My only recommendation would be to have a larger vehicle. 7 persons in a 8 person van was too tight, considering that we spent hours every other day traveling. We would have paid for a larger vehicle and I failed to inquire as to the size that was provided.
This was my first trip with KimKim and I will definitely use them again.

Activity Reviews
Day Trip from Marrakech to Essaouira
Day Trip from Marrakech to Essaouira
Morocco
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Three Hour Cooking Workshop at La Maison Arabe
Three Hour Cooking Workshop at La Maison Arabe
Marrakesh

One of our favorite events! Super fun and informative .

Quality of Experience
Guides, Drivers and Staff
Transport
Sunrise Hot Air Balloon Ride in Marrakech
Sunrise Hot Air Balloon Ride in Marrakech
Morocco
Quality of Experience
Guides, Drivers and Staff
Transport
Visit Majorelle Gardens
Visit Majorelle Gardens
Morocco
Quality of Experience
Guides, Drivers and Staff
Transport
Half-Day Guided Tour of Marrakech
Half-Day Guided Tour of Marrakech
Marrakesh
Quality of Experience
Guides, Drivers and Staff
Transport
Imlil Valley Walk - Toubkal NP
Imlil Valley Walk - Toubkal NP
Imlil

This should have been a longer hike. There was not enough to do in this small village

Quality of Experience
Food
Tagine, tagine tagine.
Guides, Drivers and Staff
The guide was mediocre and there was no real interaction with the Berber as scheduled.
Transport
Explore the Heart of Skoura: Pottery, Palm Groves & Local Life
Explore the Heart of Skoura: Pottery, Palm Groves & Local Life
Skoura
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Morocco Last Nomads Experience: Tea, Tales & Desert Adventures
Morocco Last Nomads Experience: Tea, Tales & Desert Adventures
Merzouga
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Full-day guided tour in Fes
Full-day guided tour in Fes
Fes
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Guided Exploration of the "Blue City" Chefchaouen
Guided Exploration of the "Blue City" Chefchaouen
Chefchaouen
Quality of Experience
Guides, Drivers and Staff
Transport
Guided Tour of Tangier
Guided Tour of Tangier
Morocco
Quality of Experience
Guides, Drivers and Staff
Transport
Transfer from Fes to Merzouga via Erfoud & Camel Ride
Transfer from Fes to Merzouga via Erfoud & Camel Ride
Morocco
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Local specialist: Abdellah El Asely
Abdellah
Abdellah El Asely
Local specialist in Marrakech | Replied on Apr 20, 2026
Hi Olive, Thank you for taking the time to share such a detailed review. We are very happy to hear that your trip was amazing and that everything from the guides, hotels, meals, and especially the desert experience came together so well. Reda will be very pleased to hear your kind words about his support, knowledge, and company throughout the journey. We also truly appreciate your honest feedback regarding the vehicle space during long driving days. This is very helpful, and we will take... Read more

Hi Olive,

Thank you for taking the time to share such a detailed review.

We are very happy to hear that your trip was amazing and that everything from the guides, hotels, meals, and especially the desert experience came together so well. Reda will be very pleased to hear your kind words about his support, knowledge, and company throughout the journey.

We also truly appreciate your honest feedback regarding the vehicle space during long driving days. This is very helpful, and we will take it into careful consideration to improve comfort for future travelers.

We’re grateful you chose to travel with us for your first experience, and even more pleased to know you would consider using KimKim again.

Warm regards,
Abdel

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What a wonderful trip of lifetime
Morocco | Apr 6 - Apr 13, 2026

W
Wendy n.
Atlanta, GA | Reviewed on Apr 18, 2026
We had the most incredible time in Morocco! Firstly, Maryem, our trip coordinator did a wonderful job tailoring the itinerary to our liking and was quick to respond to any questions we had during our travels. The guides, hotels, excursions, and travel arrangements were fabulous. The highlights of our trip were, our time walking around the blue streets of Chefchaouen, the food tour in Fez, the ruins of Volubilis, and our stay in Agafay. The best part of our trip was Hamid, our amazing travel... Read more

We had the most incredible time in Morocco! Firstly, Maryem, our trip coordinator did a wonderful job tailoring the itinerary to our liking and was quick to respond to any questions we had during our travels. The guides, hotels, excursions, and travel arrangements were fabulous. The highlights of our trip were, our time walking around the blue streets of Chefchaouen, the food tour in Fez, the ruins of Volubilis, and our stay in Agafay. The best part of our trip was Hamid, our amazing travel expert. He was just the best! He was punctual, kind, funny, warm, inviting, a great driver, and embodied all the best aspects of Moroccan hospitality. I cannot recommend him enough. Under the Moroccan Sun will ensure you will have the trip of a lifetime and we are already thinking of our next tailored adventure with them.
Thank you!

Hotel Reviews
Alkamar Camp
Marrakech

By far our favorite stay of the trip. Special shoutout to Mohammed who looked out for us during our stay. The food was incredible, the room was insanely beautiful (private pool and fireplace). Wish we could have stayed here longer!

Authenticity & Character
The best. Live performances and music. Authentic food. Down to the blankets, everything was perfect.
Location
In the desert. Great views and camels walking walking by.
Staff
Mohammed. The best ever!! Went above and beyond, can't say enough good things about him.
Cleanliness & Comfort
Great shower. Very private feeling room.
Hôtel & Ryads Barrière Le Naoura
Marrakech

The best breakfast of the trip! Fresh Msemmen made in front of you!! Room was clean and comfortable.

Authenticity & Character
Location
Central and easy to walk everywhere from the hotel.
Staff
Cleanliness & Comfort
Lina Ryad & Spa
Chefchaouen

Gorgeous!!! Loved our stay here. Room was beautiful, beds large and comfortable, the best shower. Breakfast was amazing, and so were the amenities (pool, rooftop, spa treatments).

Authenticity & Character
Beautiful and charming.
Location
Central location.
Staff
Very kind and helpful.
Cleanliness & Comfort
Very clean and comfortable.
Riad Dar Dar
Rabat

Wouldn't stay here again... It was our first night though so we didn't spend much time here. Staff was nice.

Authenticity & Character
Location
In the Medina.
Staff
One guy who seemed to be running the whole operation, and did very well! Very helpful with our bags, serving breakfast, and with finding the Riyad.
Cleanliness & Comfort
Beds uncomfortable, poor lighting, not the best bathroom. Just don't expect luxury.
Activity Reviews
Walking tour of Marrakech
Walking tour of Marrakech
Marrakesh

Our guide Mohammed was one of the best! He was very knowledgeable and laid back (especially on plants in the Jardin Majorelle). Marrakech is just beautiful. Don't skip the YSL museum, it is a wonderful collection.

Quality of Experience
Food
We recommend. Comptoir Darna.
Guides, Drivers and Staff
Transport
Yay Hamid!
Fes Food Tour
Fes Food Tour
Fes

Feta was our very favorite guide. Major shoutout to him, the king of the Moroccan guides. My daughter has a severe nut allergy, and as you will learn nuts are a prominent feature in Moroccan desserts. He was extremely understanding of this and cautious. He triple checked with vendors every time. We just walked around the Souk and tried all the things that peaked our interest. The best way to really get to know Morocco. You must try the potato croquettes and fresh cheeses!

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Yay Hamid!
Fes walking guided tour : No drive
Fes walking guided tour : No drive
Fes

Mohammed!! Loved this guide! So funny and informative. Again, he seemed to know everyone in town and watching him interact with everyone was a highlight. He helped us get a great price on our bags at the tannery too. We loved Fez, it felt the most authentic out of all the bigger cities we visited.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Yay Hamid!
Transfer to Fes: Volubilis, Moulay Idriss & Meknes
Transfer to Fes: Volubilis, Moulay Idriss & Meknes
Morocco

Volubilis were the most incredible Roman ruins I've seen so far (and I've seen many). You must go before they put the mosaic floors into the museum they are in the process of building. It was incredible to just see them in the grass among the ruins. Donkeys braying in the distance really add to the vibe.

Quality of Experience
Guides, Drivers and Staff
Transport
Yay Hamid!
Explore the Blue City
Explore the Blue City
Chefchaouen

Chefchaouen is a must see! Just gorgeous everywhere you look. The whole town smells like orange blossoms, and as a result has the best orange juice. The guide seemed to know everyone in town and watching him interact with his friends and loved ones was the highlight of the tour.

Quality of Experience
Guides, Drivers and Staff
Transport
Yay Hamid!
Transfer to Chefchaouen from Rabat via Ouazzane 4 Hours Drive
Transfer to Chefchaouen from Rabat via Ouazzane 4 Hours Drive
Morocco

Beautiful drive through the Moroccan countryside. So much to see looking out the window.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Yay Hamid!
Half-Day Private Sightseeing Tour in Rabat
Half-Day Private Sightseeing Tour in Rabat
Rabat

One of our favorite guides. His english was great and he was so knowledgable. We learned so much! He even added a stop to see the most beautiful mural as my daughter is an art historian. Rabat overall, is beautiful and clean. Amazing architecture. I just wish we had more time to visit some of the museums.

Quality of Experience
Guides, Drivers and Staff
Transport
Yay Hamid!
Local specialist: Maryem Kouna
Maryem
Maryem Kouna
Local specialist in Marrakech | Replied on Apr 18, 2026

Dear Wendy,
Thank you so much for your wonderful review. I’m delighted to hear that you enjoyed your time in Morocco and that the itinerary, experiences, and accommodations all came together beautifully.
I’m especially happy to know how much you appreciated Chefchaouen, the Fez food tour, Volubilis, and Agafay — such special places. And your kind words about Hamid truly mean a lot; he embodies the hospitality we strive for.
We’re honored you chose to travel with Under Moroccan Sun and would love to welcome you back for another tailored adventure.
Warm regards,
Maryem

Read all Morocco reviews

Our trip specialist Majid was wonderful, very...
Morocco | Apr 3 - Apr 11, 2026

S
Sriv S.
San Diego, CA | Reviewed on Apr 18, 2026

Our trip specialist Majid was wonderful, very accommodating, and incredibly responsive. We really enjoyed our 10 day trip though it was very fast paced. Our guide Red was very kind, enthusiastic, and knowledgeable about the areas we were in. I would highly recommend both Majid and Red.

Local specialist: Majid Mrabti
Majid
Majid Mrabti
Local specialist in Morocco & France | Replied on Apr 18, 2026
Hi Sriv,
Thank you so much for taking the time to share your experience! I’m thrilled to hear that you enjoyed your 10-day trip to Morocco and that your guide, Red, made such a positive impression on you. It’s always wonderful to know that my responsiveness and attentiveness to your needs contributed to a great experience. Making sure our clients feel supported every step of the way is something we truly pride ourselves on.I will absolutely pass your kind words along to Red as well. His... Read more

Hi Sriv,
Thank you so much for taking the time to share your experience! I’m thrilled to hear that you enjoyed your 10-day trip to Morocco and that your guide, Red, made such a positive impression on you. It’s always wonderful to know that my responsiveness and attentiveness to your needs contributed to a great experience. Making sure our clients feel supported every step of the way is something we truly pride ourselves on.I will absolutely pass your kind words along to Red as well. His enthusiasm and deep knowledge of the regions you visited are what make him such a special guide, and I know he will be delighted to hear how much you appreciated his company throughout the journey. We have noted your feedback on the trip's pace. Your input is invaluable to us, and we will keep it in mind as we plan future itineraries to ensure they strike the perfect balance between exploration and relaxation.
Thank you again for your recommendation. It means the world to our team. We hope to have the pleasure of crafting another unforgettable journey for you in the future!
Bests,
Majid

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