Custom-made Luxury Tours of Morocco

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Morocco Travel Insights

Namaskar palace, Marrakech, Morocco
Ultimate Guide to Luxury Travel in Morocco

Morocco has been on the radar of boho-cool celebrities for decades, and the luxury riad scene is booming more than ever—but you don’t need A-lister credentials to be treated like royalty. Upping your budget opens up a world of possibilities, whether that means a bespoke glamping tour of the Sahara or a sunrise hot air balloon ride with the Atlas Mountains on the horizon.

Blue city of Chefchaouen
Map of Highlight Luxury Tour of Morocco - 10 Days
Highlight Luxury Tour of Morocco - 10 Days

This highlights tour checks off Morocco's top cultural and natural sites. Explore medieval architecture in Rabat, wander the blue streets of Chefchaouen, and see the famous tanneries in Fes. Continue to the Sahara to see the desert city of Ait Benhaddou and spend a peaceful night under the stars, then finish your trip in colorful Marrakech, where vibrant markets, serene gardens, and lively nightlife await.

Tour Marrakesh's historic medina
Map of Morocco Imperial Cities Tour - 7 Days
Morocco Imperial Cities Tour - 7 Days

Visit Morocco's Imperial cities in this packed one-week tour. Start in Rabat, Morocco's capital, to see 12th-century architecture, then continue to Fes to explore the world's largest urban car-free zone. See the tanneries, the world's oldest university, and the medieval Jewish quarter, then head to Marrakesh to round out your trip with ornate palaces, bustling Jemaa El-Fna market, and a half-day cooking class.

An inner courtyard at La Sultana, one of Marrakech's most luxurious sleeps (Photo courtesy of La Sultana)
The 7 Best Luxury Riads in Marrakesh

A stay in a riad will likely be one of your most memorable experiences in Marrakesh. Push open the heavy wooden door, and you enter a world far removed from the hubbub outside; one where you can rest in the shade of an orange tree, dip into a lantern-lit pool, or peer across the minarets of the historic city from the roof terrace, mint tea in hand.

Merzouga in the Sahara Desert in Morocco
Map of Southern Morocco Luxury Tour - 8 Days
Southern Morocco Luxury Tour - 8 Days

Exploring the highlights of Southern Morocco on this adventure-packed trip. Spend your first night in the Sahara, then visit the famed Ait Benhaddou and explore the dunes of Erg Lihoudi with a comfortable night in a luxury camp. Continue to Marrakech to visit ornate palaces, the serene Majorelle Gardens, and vibrant city markets. Finish your trip in the charming coastal city of Essaouira, where 18th-century artist studios and quiet coastal charm await.

Old city of Essaouira on the coast
Map of Luxury Grand Tour of Morocco - 14 Days
Luxury Grand Tour of Morocco - 14 Days

This two-week itinerary checks off Morocco's top urban and natural landmarks. See medieval architecture in the capital of Rabat, walk the blue streets of Chefchaouen, and tour 9th-century Al Quaraouiyine University in Fes. Continue to the Sahara for a night of glamping, visit the desert citadel of Ait Benhaddou, and explore colorful Marrakech markets and ornate palaces before ending in the quiet coastal city of Essaouira.

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Meet our Local Travel Specialists

Experienced travel agents with a passion for Morocco
Travel specialist Majid Mrabti
active 7 mins ago

Majid Mrabti

Majid was born into a nomad family in the Sahara Desert and began guiding tourists into the desert when I was a boy. Now with professional qualifications, fluent in English, Spanish, French,...

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Travel specialist Sharon Louthian
active 44 mins ago

Sharon Louthian

American by birth and Moroccan-Berber by marriage, I first traveled to Morocco as a tourist and fell in love with the country and its people (one in particular). Since my initial visit, I have...

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Travel specialist Hamza EL Asely
active 1 min ago

Hamza EL Asely

My name is Hamza, your personal travel expert and my passion is to create your dream holiday in Morocco. To say it simply, I am passionate about travel. I have always been a very curious person...

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Travel specialist Imane Ouriche
active 26 mins ago

Imane Ouriche

I'm Imane, a travel specialist from Agadir, Morocco. Growing up here has given me a deep understanding of the local customs and traditions. I love sharing authentic and unique experiences with...

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Trip Reviews for Morocco

The latest reviews by travelers who booked their trip on kimkim

Trip of a lifetime.
Morocco | Apr 4 - Apr 14, 2026

Alan
Alan L.
Phoenix, AZ | Reviewed on Apr 15, 2026
Our driver Soufiane went above and beyond to ensure we had a great trip. He was outstanding! Our guides at Chefchaouen, Fez and Marrakech we very good. In particular, Fatima in Fes spent six hours with us and was a wealth of local knowledge. Mo in Marrakech (I’m sure not his real name) was also outstanding). He knew everyone- could have been the mayor. Great tour!!
I could not have been happier with the trip. The roads and the guides. And again, our driver was terrific. Love Soufiane!! Read more

Our driver Soufiane went above and beyond to ensure we had a great trip. He was outstanding! Our guides at Chefchaouen, Fez and Marrakech we very good. In particular, Fatima in Fes spent six hours with us and was a wealth of local knowledge. Mo in Marrakech (I’m sure not his real name) was also outstanding). He knew everyone- could have been the mayor. Great tour!!
I could not have been happier with the trip. The roads and the guides. And again, our driver was terrific. Love Soufiane!!

Hotel Reviews
Barceló Casablanca
Casablanca

Nice hotel in the heart of the city.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Orient Desert Camp
Merzouga

Great luxury tent in the Sahara. Loved that we had hot water and a bathroom!! Staff very friendly and accommodative!!

Authenticity & Character
Great tent and Berber music and dance
Location
Can’t beat the desert experience!
Staff
Great people
Cleanliness & Comfort
Taj Chefchoaune Luxury Hotel and Spa
Chefchaoun

Nice hotel with excellent staff Beautiful view on top of hill over city. Makes for a long uphill walk back from town!

Authenticity & Character
Lovely hotel. Great helpful staff
Location
At top of hill, it is a long walk into town all uphill coming back
Staff
Great people.
Cleanliness & Comfort
Chez Ichou
Dades Gorge

Dinner very expensive but nice! Staff very nice. Pretty location.

Authenticity & Character
Location
Great natural setting over river
Staff
Cleanliness & Comfort
Riad Braya
FesfE

Beautiful Riad will wonderful staff. Loved this place!!

Authenticity & Character
Beautiful courtyard and rooms
Location
Great inside the Medina location
Staff
Very helpful staff
Cleanliness & Comfort
Beautifully kept. Gorgeous!
Palais Sebban
Marrakech

Palais Sebban was beautiful. Staff were great. Room was great. Rooftop terrace was a welcome respite from the chaos of the city. Highly recommend this Riad!

Authenticity & Character
Felt line a sultan
Location
Close to main square and mosque.
Staff
Really nice people
Cleanliness & Comfort
Great housekeeping. Riad is so well kept
Activity Reviews
Free Day in Marrakech
Free Day in Marrakech
Marrakesh

Spent the morning at Majorel Gardens, Yves St Laurant museum and the Berber museum. Highly recommend! Beautiful gardens and interesting museums all in one location. Spent the afternoon at our driver’s home. Priceless experience. Soufiane is now family! Much love to him and his wonderful family!

Quality of Experience
Guides, Drivers and Staff
Transport
Half-Day Guided Tour of Marrakech
Half-Day Guided Tour of Marrakech
Marrakesh

Our guide Mo (can’t be his real name) was very good! He knew everything and everyone. We called him “mayor”. He showed us the mosque, Bahia palace, and so much of the souls. Great experience. I would vote for Mo!

Quality of Experience
Our guide was terrific!
Guides, Drivers and Staff
Our driver was terrific as usual.
Transport
Transfer to Marrakech via Roses Valley, Ouarzazate & Aït Ben Haddou
Transfer to Marrakech via Roses Valley, Ouarzazate & Aït Ben Haddou
Morocco

Our driver took us to a carpet place where high quality Berber rugs were made. Great suggestion. We purchased. Two rugs there.

Quality of Experience
Guides, Drivers and Staff
Transport
Transfer to Dades Valley via Todra Gorges
Transfer to Dades Valley via Todra Gorges
Morocco

Beautiful countryside. Our driver Soufiane was a blessing. Kept us informed and entertained.

Quality of Experience
Guides, Drivers and Staff
Transport
Knowlegible driver.
Transfer from Fes to Merzouga via Erfoud & Camel Ride
Transfer from Fes to Merzouga via Erfoud & Camel Ride
Morocco

Driver was amazing. Kept the long drive interesting. Camel ride to desert camp an experience of a lifetime. Camp was very nice. Staff very helpful and friendly. Great Berber music and dance. Desert breathtaking! Exceptional experience!

Quality of Experience
Food
We are gluten and dairy free and staff brought us a fruit plate to accommodate. Very nice!
Guides, Drivers and Staff
Transport
Guided Tour of Fez Medina
Guided Tour of Fez Medina
Fes

Our guide Fatima was a wealth of information. She went above and beyond to make our tour special. Highly recommend this guide!!! The tour of the pottery/ mosaic place was awesome. So too was the tour of the tannery. Learned so much.

Chefchaoeun to Fez via Volubilis, Moulay Idriss & Meknes
Chefchaoeun to Fez via Volubilis, Moulay Idriss & Meknes
Morocco

Beautiful landscape. Roman ruins very interesting. Driver Soufiane terrific!

Quality of Experience
Guides, Drivers and Staff
Transport
Guided Exploration of the "Blue City" Chefchaouen
Guided Exploration of the "Blue City" Chefchaouen
Chefchaouen

Abdul our guide was great. Really knew the town. Gave a great tour.

Quality of Experience
Guides, Drivers and Staff
Transport
From Coast to Mountains: Casablanca to Chefchaouen via Rabat
From Coast to Mountains: Casablanca to Chefchaouen via Rabat
Morocco

Nice to see Kaaba in Rebat.

Quality of Experience
Food
Guides, Drivers and Staff
Driver very helpful and informative
Transport
Guided Tour of Hassan II Mosque
Guided Tour of Hassan II Mosque
Morocco

Nice tour of beautiful mosque.

Quality of Experience
Guides, Drivers and Staff
Transport
Soufiane was terrific. Best driver I have ever had!
Local specialist: Hamza EL Asely
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
Photo taken by Alan L
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Hamza
Hamza EL Asely
Local specialist in Marrakech | Replied on Apr 15, 2026
Hello Alan, Thank you so much for this wonderful review, it truly made our day! We're happy to hear that Soufiane took such great care of you on the road; he is indeed one of a kind and we'll be sure to pass along your kind words to him. We're so glad Fatima in Fes made such a lasting impression, she has a true passion for sharing her city. And Mo in Marrakech, mayor is not far off! 😄 He has a special gift for making everyone feel at home in the Medina. It means the world to us that you... Read more

Hello Alan,

Thank you so much for this wonderful review, it truly made our day! We're happy to hear that Soufiane took such great care of you on the road; he is indeed one of a kind and we'll be sure to pass along your kind words to him.

We're so glad Fatima in Fes made such a lasting impression, she has a true passion for sharing her city. And Mo in Marrakech, mayor is not far off! 😄 He has a special gift for making everyone feel at home in the Medina.

It means the world to us that you left happy, and we hope Morocco has left a little piece of its magic with you. We'd love to welcome you back someday for another adventure. Safe travels and thank you again!

Warmly,
Hamza

Read all Morocco reviews

Our guide made the trip. Extremely knowledgea...
Morocco | Mar 30 - Apr 9, 2026

M
Margaret B.
Australia | Reviewed on Apr 15, 2026
Our guide made the trip. Extremely knowledgeable, friendly, courteous, safe driver, good sense of humour. We had the best time. Read more

Our guide made the trip. Extremely knowledgeable, friendly, courteous, safe driver, good sense of humour. We had the best time.

Hotel Reviews
Mövenpick Hotel Casablanca
Casablanca

Comfortable and just right for our short stopover.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
La Maison Arabe Hotel
Marrakech

Beautiful hotel. Staff were outstanding.

Authenticity & Character
Location
Staff
Welcoming, friendly, knowledgeable.
Cleanliness & Comfort
Rooms were immaculate
Villa de l'Ô
Essaouira

Location was great but this is more of a bed and breakfast than a hotel.

Authenticity & Character
Location
Close to markets and port.
Staff
Cleanliness & Comfort
Bed was comfortable.
Local specialist: Hassan El Amrani
Read all Morocco reviews

Trip to Morocco
Morocco | Mar 24 - Apr 4, 2026

R
Rita V.
Boston, MA | Reviewed on Apr 14, 2026
We were a group of 4 friends and booked our recent trip to Morocco via Kimkim. Our local tour operator was Original Travels. The trip was very well organized. We spent 8 days in Morocco and it was truly a memorable experience. We worked with Ali of Original Travels to plan our trip. He was knowledgeable, willing to work with our preferences, and accommodated late requests for itinerary changes. We were very happy with our interaction with Ali prior to our landing in Morocco. Once on the... Read more

We were a group of 4 friends and booked our recent trip to Morocco via Kimkim. Our local tour operator was Original Travels. The trip was very well organized. We spent 8 days in Morocco and it was truly a memorable experience.

We worked with Ali of Original Travels to plan our trip. He was knowledgeable, willing to work with our preferences, and accommodated late requests for itinerary changes. We were very happy with our interaction with Ali prior to our landing in Morocco. Once on the ground, we had a wonderful driver Karim from Original Travels who drove us across the country. He was cheerful, and really dedicated to ensuring that we enjoyed our trip and his knowledge of the local history and culture made our days really pleasant . He coordinated with the local guides at all the places we visited. Though he had to leave a couple of days early due to a personal emergency, he made sure we had another great driver, Mayssar, to work with us for the last couple of days. A big thank you to the Original Travels team, especially Ali and Karim, for making our trip worry and stress free.

We enjoyed walking through the medinas and spending time in the beautiful countryside including the desert and the mountains. Morocco is a place of incredible natural beauty, a wonderful mix of the old and new cities and culture, and warm, hospitable people.

Local specialist: Ali Moujane
Ali
Ali Moujane
Local specialist in Atlas Mountains | Replied on Apr 15, 2026
Hi Rita, Thank you for your kind and thoughtful words; it truly means a lot to us. It was an absolute pleasure working with you and your friends to plan this journey, and we are so happy to hear that your time in Morocco was such a memorable experience. Your appreciation for the details, from the medinas to the countryside, really reflects the spirit of the trip we hoped to create for you. We are especially glad to hear that you enjoyed your time with Karim; he will be very touched by your... Read more

Hi Rita,

Thank you for your kind and thoughtful words; it truly means a lot to us.

It was an absolute pleasure working with you and your friends to plan this journey, and we are so happy to hear that your time in Morocco was such a memorable experience. Your appreciation for the details, from the medinas to the countryside, really reflects the spirit of the trip we hoped to create for you.

We are especially glad to hear that you enjoyed your time with Karim; he will be very touched by your words. Despite the unexpected situation, we remained fully committed to making everything run as smoothly as possible, and we’re pleased that your experience continued seamlessly with Mayssar and that you felt well taken care of throughout.

Thank you again for your trust and for allowing us to be part of your journey. It would be a true pleasure to welcome you back to Morocco one day.

Warmest regards,
Ali

Read all Morocco reviews
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