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active 14 hours ago

Janelle Norman

My love affair with Spain began when I was a university student studying in Granada, in Southern Spain. After college I moved to Madrid "for a year or two" and now I´ve been here two decades! With over 15 years of experience designing custom journeys throughout Spain and Portugal, I help travelers experience the Iberian Peninsula in a way that feels authentic, seamless, and personal. I have called Madrid home for many years, meaning I can offer an insider’s perspective while understanding the expectations of international travelers.
I’ve explored both countries extensively and have also lived in Granada in the south, and San Sebastián in the Basque Country, two destinations that are still some of my favorites. I’ve also spent a significant amount of time in Porto and love traveling throughout Portugal.
When I’m not planning trips, you’ll find me rock climbing, discovering great local restaurants, visiting wineries, or exploring lesser-known corners of Spain and Portugal.
At Espíritu Travel, I craft personalized itineraries that balance iconic highlights with carefully chosen experiences and accommodations, creating meaningful journeys tailored to each traveler.

What places and activities do you specialize in?

"I specialize in luxury travel, gastronomy, wine regions, culture, unique experiences, historical sites, special interest trips and accessibility. "

How did you get involved in travel?

"I began my career in travel by leading food and wine tours in Madrid. From there, I joined a luxury travel company specializing in tailor-made journeys across Spain and Portugal, where I deepened my expertise in crafting personalized itineraries. I also had the opportunity to work regularly from the Porto office, which allowed me to get to know Portugal firsthand.
Working in travel is a natural fit for me, as I genuinely enjoy helping travelers discover the places and experiences I’ve come to know and love throughout Spain and Portugal
"

Please share a unique travel experience you will never forget.

"On a trip to the Douro Valley in Portugal we visited a family run winery and were given a tour by the owner. We visited the cellars and he showed us some barrels of white port wine at the back that his grandfather had made in 1973. This wine is not for sale but he climbed behind the barrels to siphon off some for all of us to taste. It was so special to taste something that is a living history of the winery, that so few people get to experience! And it was delicious! "

Top itineraries and travel advice
Family itineraries
Luxury itineraries
Road trip itineraries
Honeymoon itineraries

Recent trip reviews for Janelle

Our trip was wonderful! We traveled to Porto...
Portugal | Oct 13 - Oct 23, 2026

E
Elizabeth B.
Ashburn, VA | Reviewed on Oct 28, 2026
Our trip was wonderful! We traveled to Porto (City Food and Wine Tour and a day trip to Duro Valley), Sandigo de Compostella (day trip to Galicia) and Lisbon (a day trip to Sintra, Cascais and along the coast) over an 11-day period.
The hotels were all in a great location. The hotels were exactly what we were interested in, small boutique in the city center. Our favorites were Jardim Da Batalha - Porto (wonderful, helpful staff, fabulous breakfast, great location and neighborhood and...
Read more

Our trip was wonderful! We traveled to Porto (City Food and Wine Tour and a day trip to Duro Valley), Sandigo de Compostella (day trip to Galicia) and Lisbon (a day trip to Sintra, Cascais and along the coast) over an 11-day period.
The hotels were all in a great location. The hotels were exactly what we were interested in, small boutique in the city center. Our favorites were Jardim Da Batalha - Porto (wonderful, helpful staff, fabulous breakfast, great location and neighborhood and very quiet room), also The Art Inn - Lisbon (very unique, helpful staff, great location, and wonderful roof top restaurant!
We All our guides and drivers were expectational, on time and professional!
Janelle truly listened, communicated and did an outstanding job helping us coordinate the trip.
Thank you for all your help and guidance. We would highly recommend KimKim

Hotel Reviews
Jardim da Batalha Boutique Hotel by Shiadu
Porto
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Hotel Compostela
Santiago de Compostela
Authenticity & Character
Location
Staff
Cleanliness & Comfort
The Art Inn Lisbon
Lisboa
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
A Day to Discover La Costa da Morte: Exploring Fisterra & Beyond
A Day to Discover La Costa da Morte: Exploring Fisterra & Beyond
Portugal

We had a great day! The guide/driver did a great job!

Quality of Experience
Guides, Drivers and Staff
Transport
Culinary Highlights of Porto: Food Delights & Bolhão Market
Culinary Highlights of Porto: Food Delights & Bolhão Market
Porto

Great experience and guide

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Douro Valley Highlights: Wine, Olive Oil & River Cruise
Douro Valley Highlights: Wine, Olive Oil & River Cruise
Porto

The guide was great - we had a great experience

Quality of Experience
Food
We liked the second vineyard very much! Our lunch on top of the mountain in a small family restaurant was unique and the food and wine was wonderful! We had a great day!
Guides, Drivers and Staff
Transport
Exploring Sintra & Cascais:  Palaces, Cliffs & Coastline
Exploring Sintra & Cascais: Palaces, Cliffs & Coastline
Lisbon

The guide/driver did a great job! We really enjoyed the day! We really appreciated the walk up to the Palaces via the paths through the gardens - it was a bit of a walk-up hill, therefore not for everyone, but our small group really appreciated it! The only negative was that the tour of the Pena Palace was very crowed, we would have skipped tour of the inside of the Pena Palance and spent more time in Sentra.

Quality of Experience
Guides, Drivers and Staff
Transport
Portugal - Important Trip Information: Please Review Before Departure
Portugal - Important Trip Information: Please Review Before Departure
Portugal
Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Janelle Norman
Janelle
Janelle Norman
Local specialist in Madrid, Spain | Replied on Oct 30, 2026

Thank you so much, Elizabeth, for your lovely review! It was such a pleasure working with you to plan your trip, and I'm delighted to hear that you enjoyed your time in Portugal and Spain! I'm especially happy that the boutique hotels were a good fit and that you had wonderful experiences with our local guides and drivers.

Thank you again for trusting us with your travel plans and for your kind words. I hope we'll have the opportunity to plan another adventure together someday!

Warm regards,
Janelle

We had a fantastic time on our trip to Southern Spain and Morocco!
Spain | Oct 5 - Oct 14, 2026

Salvatore
Salvatore A.
Ashburn, VA | Reviewed on Oct 21, 2026
We had a fantastic time on our trip to Southern Spain and Morocco. Janelle did a fantastic job arranging a trip that was the perfect balance of arranged activities and enough free time to soak in the culture and sites around you. All our hotels were top notch and all could not have been better located to easily reach desired neighborhoods or sites. Our arranged activities were all exactly as advertised. Jose, our guide for the Tapas Tour was incredibly knowledgeable of the neighborhood and... Read more

We had a fantastic time on our trip to Southern Spain and Morocco. Janelle did a fantastic job arranging a trip that was the perfect balance of arranged activities and enough free time to soak in the culture and sites around you. All our hotels were top notch and all could not have been better located to easily reach desired neighborhoods or sites. Our arranged activities were all exactly as advertised. Jose, our guide for the Tapas Tour was incredibly knowledgeable of the neighborhood and made us feel like locals for our fist night in Malaga. The Alegria Flamenco Show was awesome and a perfect second night in Malaga. We had the entire sailboat to ourselves (4 of us) in Marbella, where our guide Oliver made sure we had a great time that even included a quick dip in the Mediterranean. Our self- guided tour of nearby Rhonda was not to be missed. Aziz, our guide in Tangier, made sure we were oriented to the Medina and the Kasbah and helped us arrange an evening drive to view the sunset over the Atlantic on one of the most norther parts of Africa. Cadiz afforded a beautiful day spent on the beach and we wish we had more time in Seville as there was so much to see and do there. Our hotel, Las Casa de la Juderia, btw, was an incredibly unique hotel made up of 27 separate buildings connected by a tunnel complex made to look like Roman ruins. Truly a great way to end a perfect Southern Spain getaway!

Hotel Reviews
Molina Lario Hotel
Málaga

Perfect appointed and perfectly located. Our view was the Cathedral one of the main sites of Malaga.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Eurostars Oasis Marbella
Marbella

The view and the pool were both beautiful.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Palais Zahia
Old Medina, Tangier

Charming 4 star hotel in the middle of the Medina. Exactly what you would hope for in terms of a taste of old Tangier in both decor and ambience.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Parador de Cádiz
Cádiz

Beautiful views form all rooms.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Las Casas de la Judería
Seville

Incredibly unique hotel with 27 separate buildings and a tunnel complex connecting them made to look like Roman ruins. The hotel is an experience in itself. The staff here could not have been more helpful or accommodating, including ensuring a change of rooms did not impact our ability to see the city.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
An Evening of Flamenco
An Evening of Flamenco
Seville

Perfect second night in Malaga. The show was fantastic and really fun and easy to get too. Highly recommended.

Quality of Experience
Tapeo Like a Local: A Tapas Walk Through Málaga
Tapeo Like a Local: A Tapas Walk Through Málaga
Málaga

Our guide, Jose, was great. He really new the neighborhood and helped us experience it as if we were locals.

Quality of Experience
Food
Guides, Drivers and Staff
Sunset Cruise on the Mediterranean
Sunset Cruise on the Mediterranean
Marbella

We had the entire sailboat to our small group of 4. Our guide Oliver was fantastic and made sure we had a great time, including a quick dip in the Mediterranean.

Quality of Experience
Guides, Drivers and Staff
Tangier Immersion: History, Culture & Daily Life
Tangier Immersion: History, Culture & Daily Life
Tangier

Our guide, Aziz, was fantastic. Really helped us understand the history and culture of both the Medina as well as the Kasbah in a short afternoon tour. Also helped us arrange for a evening drive to observe the sunset over the Atlantic at one of Africa's most northern points.

Quality of Experience
Guides, Drivers and Staff
Transport
Local specialist: Janelle Norman
Janelle
Janelle Norman
Local specialist in Madrid, Spain | Replied on Oct 22, 2026

Thank you so much, Salvatore, for taking the time to write such a lovely and detailed review! I´m so happy that you enjoyed your trip! It was a real pleasure working with you and putting it together. It's great that you had the chance to meet some of our fantastic local guides along the way as well! It sounds like you made some wonderful memories.
Thank you again for trusting us with your travels. I hope we'll have the chance to plan another adventure together someday!
Warm regards,
Janelle

Janelle was very helpful in planning our trip...
Portugal | Sep 8 - Sep 15, 2026

Mary
Mary F.
Charlotte, NC | Reviewed on Sep 25, 2026
Janelle was very helpful in planning our trip. Nadia was very responsive to our questions during the trip with revisions forced due to weather. Read more

Janelle was very helpful in planning our trip. Nadia was very responsive to our questions during the trip with revisions forced due to weather.

Hotel Review
Hotel Albergaria do Calvário
Évora

The staff was exceptional and jumped at the chance to exceed our every whim. The rooms were very spacious and clean. The bar, parking, patio, and bicycles made the time spent there just perfect. Great location making it an easy walk to local shops and restaurants.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Activity Reviews
Douro Valley Highlights: Wine, Olive Oil & River Cruise
Douro Valley Highlights: Wine, Olive Oil & River Cruise
Porto
Quality of Experience
Food
Guides, Drivers and Staff
Transport
Discover Peneda-Gerês National Park by Mountain Bike
Discover Peneda-Gerês National Park by Mountain Bike
Porto

A do it yourself tour with a provided route and phone. Yet the app is in Portugese.

Quality of Experience
Guides, Drivers and Staff
Transport
Hot Air Balloon Flight Over Évora
Hot Air Balloon Flight Over Évora
Portugal

Exceptional guides who enjoyed the ride as much as us and explained every step and detail. The certificate and toast after made it that much more special.

Quality of Experience
Guides, Drivers and Staff
Transport
Culinary Highlights of Porto: Food Delights & Bolhão Market
Culinary Highlights of Porto: Food Delights & Bolhão Market
Porto

A nice overview of the wine and food. Lacked context about locations, route, and selections.

Quality of Experience
Food
Guides, Drivers and Staff
Transport
Local specialist: Janelle Norman
Janelle
Janelle Norman
Local specialist in Madrid, Spain | Replied on Oct 04, 2026

Thank you so much for the lovely review, Mary! It was truly a pleasure creating this trip for you. Your feedback on the experiences is also very helpful, and we’ll definitely look into the points you raised about the biking trip. I’m so glad you had such a great time, and I hope you’ll be back again soon!

Janelle and the KimKim team provided an amazi...
Portugal | Aug 9 - Aug 13, 2026

C
Colleen R.
Manhattan, NY | Reviewed on Aug 20, 2026
Janelle and the KimKim team provided an amazing experience for my parents. They were extremely satisfied with the accommodations, itinerary, drivers and guides. Thank you, Janelle for your patience and help for organizing! They can’t wait for their next adventure. Read more

Janelle and the KimKim team provided an amazing experience for my parents. They were extremely satisfied with the accommodations, itinerary, drivers and guides.

Thank you, Janelle for your patience and help for organizing! They can’t wait for their next adventure.

Hotel Review
PortoBay Marquês
Lisbon
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Janelle Norman

Janelle was truly outstanding, helping us to ...
Spain | Jul 25 - Aug 2, 2026

Vanessa
Vanessa D.
Durango, CO | Reviewed on Aug 10, 2026

Janelle was truly outstanding, helping us to put together a trip to Northern Spain with a lot of moving pieces. None of the 5 us had been to that part of the world before, and she made it easy to hit a lot of wonderful highlights. The guides selected were excellent, and each of the hotels and restaurants the team reserved for us was GREAT.

Local specialist: Janelle Norman
Janelle
Janelle Norman
Local specialist in Madrid, Spain | Replied on Oct 30, 2026

Thank you so much, Vanessa, for your wonderful review! I absolutely loved planning your trip and sharing some of my favorite places in Northern Spain with you and your family. It's such a beautiful part of the country, and I'm delighted that you enjoyed the experiences, hotels, restaurants, and our fantastic local guides along the way!

I hope your time in Spain has left you with plenty of wonderful memories and a desire to discover even more of Spain!

Overall trip was incredible!Everything that ...
Spain | Jul 16 - Jul 28, 2026

Emmanuelle
Emmanuelle S.
Canada | Reviewed on Aug 05, 2026

Overall trip was incredible!
Everything that kimkim helped me with was wonderful. The only this is the shuttle from airport. They give you 1hr to show up but we all know that unboarding a big plane and going thru all the checks is at least 1.5hrs. So our private shuttle left the airport. I’m not sure how much money that was wasted on us but I was kinda sad about that part.
Thanks for all the help!!

Local specialist: Janelle Norman

Portugal
Portugal | Jun 22 - Jun 28, 2026

L
Lisa V.
Ashburn, VA | Reviewed on Jul 09, 2026

Our specialist was knowledgeable and recommended some great activities that we did not think of.
All of our guides were amazing. Everything went flawlessly. Great trip!

Local specialist: Janelle Norman
Janelle
Janelle Norman
Local specialist in Madrid, Spain | Replied on Jul 17, 2026

Thank you so much for your kind words, Lisa!

It was such a pleasure helping you plan your Portugal adventure, and I'm so happy to hear that you enjoyed the activities and guides, they're a big part of what makes a trip truly memorable.

Thank you for trusting me with your travels, and I hope to help you plan another adventure in the future. Safe travels until next time!

Fantastic trip to Spain!
Spain | May 23 - May 31, 2026

MarySue
MarySue A.
Boston, MA | Reviewed on Jun 03, 2026
We had a fantastic trip to Spain visiting Madrid, Segovia, Seville, Cadiz and Vejer de la Frontera. Having local guides is a great way to learn history and they share recommendations for dining. We especially liked Maria in Madrid and both Maria and Lola in Seville. We enjoyed the Flamenco show and tapas tour as well as the tour of the cathedral and royal palace. The private transportation was comfortable and always timely. Jesus and Pedro Lozano were professional and enjoyable to travel... Read more

We had a fantastic trip to Spain visiting Madrid, Segovia, Seville, Cadiz and Vejer de la Frontera. Having local guides is a great way to learn history and they share recommendations for dining. We especially liked Maria in Madrid and both Maria and Lola in Seville. We enjoyed the Flamenco show and tapas tour as well as the tour of the cathedral and royal palace. The private transportation was comfortable and always timely. Jesus and Pedro Lozano were professional and enjoyable to travel with.

Janelle was easy to work with and helped us put together a trip that worked for us. She is very knowledgeable of the area and offered great suggestions. We loved the boutique hotels and dining recommendations provided.

Hotel Reviews
Room Mate Alba
Madrid
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Casa Romana Hotel Boutique
Sevilla
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Parador de Cádiz
Cádiz
Authenticity & Character
Location
Staff
Cleanliness & Comfort
La Casa del Califa
Vejer de la Frontera, Cádiz

Beautiful hotel. A bit noisy late night due to restaurant diners.

Authenticity & Character
Location
Staff
Cleanliness & Comfort
Radisson RED Madrid
Madrid

Hotel was clean Standard room. Just not our preference. Staff was very friendly and helpful.

Authenticity & Character
Location
Very busy part of the city. Just not our preference.
Staff
Cleanliness & Comfort
Unusual decor
Activity Reviews
Segovia Highlights Day Excursion: a Fairy Tale Getaway
Segovia Highlights Day Excursion: a Fairy Tale Getaway
Madrid

Definitely worth the trip. Beautiful city and nice train ride from Madrid.

Quality of Experience
Guides, Drivers and Staff
Transport
Train was easy to navigate and comfortable
Walking Madrid’s Old Town
Walking Madrid’s Old Town
Madrid
Quality of Experience
Guides, Drivers and Staff
Seville Flamenco Experience & Tapas
Seville Flamenco Experience & Tapas
Seville

Great to see the show. The tapas tour introduced us to food we would not have known to try. Maria was a fantastic guide!

Quality of Experience
Food
Guides, Drivers and Staff
Monumental Seville on Foot & Visit Real Alcázar
Monumental Seville on Foot & Visit Real Alcázar
Seville
Quality of Experience
Guides, Drivers and Staff
Lola was a great guide. Offered a lot of information at a nice pace.
Local specialist: Janelle Norman
Janelle
Janelle Norman
Local specialist in Madrid, Spain | Replied on Aug 21, 2026

Hi MarySue,
Thank you so much for your lovely review! I’m so happy you enjoyed your time in Spain! Thank you also for your kind words about our team. We work with some wonderful guides, drivers and local partners, and I’ll be very happy to share your feedback with them. It was such a pleasure planning this trip with you, and I´m and I hope we can welcome you back again someday!
Kind regards, Janelle

Warm regards,
Janelle

The Best Experience. Thank you Janelle
Spain | Mar 26 - Apr 24, 2026

Bobbi
Bobbi K.
Los Angeles, CA | Reviewed on May 27, 2026
Janelle thank you. Thank your team too!
Our trip throughout Madrid, Porto and Northern Spain was better than we could have imagined.
Every hotel was amazing. The meals and restaurantrecommendations were spot on. Add in the unique private experiences (fun sidecar) and small tours, and all of that adds up to a very special trip. Janelle and her Team went above and beyond in a multitude of ways. Here is just one example:
Day one I left/lost my glasses 🤓 n my inbound flight. They...
Read more

Janelle thank you. Thank your team too!
Our trip throughout Madrid, Porto and Northern Spain was better than we could have imagined.

Every hotel was amazing. The meals and restaurantrecommendations were spot on. Add in the unique private experiences (fun sidecar) and small tours, and all of that adds up to a very special trip.

Janelle and her Team went above and beyond in a multitude of ways. Here is just one example:
Day one I left/lost my glasses 🤓 n my inbound flight. They immediately reached out to the airline, our driver and the airport to initiate a search. They followed up a number of times-alas they were truly lost. BUT they also located an optometrist that could have glasses made, onsite, within an hour. Plus they made the appointment and sent me directions.

We would not have seen or done so many things. We were prepared for every day and knew what awaited us even if we ventured just outside of our hotel!we rented a car and flew to a destination and also had a few private drivers! When WE drove we received ideas where to stop along the way. It really was about the journey AND the destination!

Their app was so cool! No maps or books or notepads. Everything was right in our phones. And more.

I did not know what to see or where to stop and stay at all. Initially Janell asked lots of questions and learned about us first. Then we talked about general destinations and such. She created an itinerary we could see and understand. The hotel website and photos were there. We made a couple of adjustments and damn-she created a plan and trip
I had been struggling with for months

Every question we had was answered quickly and I have now learned a truth: using a travel Agent like Janelle made planning for the trip almost as easy and enjoyable as the trip itself.

Hotel Reviews
Hotel Casa del Marqués
Santillana del Mar
Authenticity & Character
Staff
Cleanliness & Comfort
Hotel Playa Sol
Cadaqués

The very best location! Gorgeous views and a wonderful staff!

Authenticity & Character
Everything. I should also add the breakfast was wonderful!
Location
Staff
Cleanliness & Comfort
Zinema7
San Sebastian (Guipuzcoa)

The staff here is wonderful! They were so nice and were able to recommend and make reservations for us. The hotel is perfect. Clean, modern, and comfortable. Great location too! We would stay there again!

Location
Staff
Cleanliness & Comfort
PortoBay Teatro
Porto
NH Collection Santiago de Compostela
Santiago de Compostela

The only drawback in this hotel, which is absolutely not their fault, is that we didn’t get to stay in inside of the town area. This was because it was Easter Sunday and we were late on our end, which is no reflection on Janelle or the hotel. The hotel itself was lovely. Seems like a perfect place for Business or families. It is newer so it’s modern and clean.

Authenticity & Character
U this seems to be a perfect if you’re visiting students in College or in town for a conference… But for our purposes, we were just tourists… But the hotel was nice
Location
The hotel is very nice. The location, for us only, wasn’t really where we wanted to stay. But this is no fault of the hotel or Janelle‘s. We booked the trip late and felt that we were lucky to get a hotel room at all. With that said we would’ve rather stayed a little closer in town, but that’s no one‘s fault except ours.
Staff
staff was really nice in all areas of the hotel
Cleanliness & Comfort
It was immaculate
Parador de Cangas de Onis
Villanueva de Cangas de Onís
Authenticity & Character
Location
Staff
Cleanliness & Comfort
Local specialist: Janelle Norman
Janelle
Janelle Norman
Local specialist in Madrid, Spain | Replied on Aug 21, 2026
Hi Bobbi! Thank you so much for this wonderful review! It was such a pleasure getting to know you and planning your trip through Madrid, Porto and Northern Spain. I’m so happy you enjoyed the hotels, experiences and all those stops along the way.
I only wish we could have found those glasses! I’m glad we could at least help find a solution so it didn’t interfere with your travels. I’ll also be very happy to share your kind words with our team, guides and drivers. It was such a pleasure...
Read more

Hi Bobbi! Thank you so much for this wonderful review! It was such a pleasure getting to know you and planning your trip through Madrid, Porto and Northern Spain. I’m so happy you enjoyed the hotels, experiences and all those stops along the way.
I only wish we could have found those glasses! I’m glad we could at least help find a solution so it didn’t interfere with your travels. I’ll also be very happy to share your kind words with our team, guides and drivers. It was such a pleasure planning this adventure with you, and I hope we have the chance to welcome you back to Spain or Portugal again someday!
All the best, Janelle

The app Ride on GPS, provided directions for ...
Portugal | May 1 - May 15, 2026

G
Greg Y.
California | Reviewed on May 16, 2026

The app Ride on GPS, provided directions for a bicyclist, which significantly varied from a hiker and was somewhat dangerous as it exposed one to bicyclist who do mot expect hikers.
I deleted ride on gos, and replaced with All Trails, which provided accurate information.
I can not stress the importance of using app that provided accurate information.

Local specialist: Janelle Norman