July in Morocco is characterized by long and hot days: in the Atlas Mountains, you'll have eleven hours of daylight and a daily average of 84°F, while in Marrakech, high temperatures climb past 100°F.
On the northern coast, in Tangier, temperatures are much more comfortable, with a daily average of 75°F. You'll also find cooler temperatures at the beach. In Essaouira, for instance, the daily average hovers in the mid- to upper-seventies. Generally speaking, it's drier in the north at this time of year, while in a city like Marrakech, you might have a rainy afternoon or thunderstorms during your stay.
Crowds & Costs
Despite the heat, July is a very popular time to visit Morocco, so you'll have crowds to contend with nearly everywhere you go. Along the coasts, beach towns fill up with locals and international tourists—if you're planning to spend a couple of days in a popular destination like Essaouira, you'll need to book well in advance. The same goes for hotels, train tickets, and tours around the country.
Keep in mind that not all accommodations feature air conditioning, so be sure to read the fine print before reserving a room.
Where to Go
Since a trip to the Sahara is out of the question in July, consider a coastal getaway like Agadir or Asilah, or focus your energy on cooler northern destinations like Tangier, Chefchaouen, or Tetouan. This is also a great time to plan an adventure in the Atlas Mountains, where the temperatures are cooler (though you still might prefer to seek shade or shelter during the hottest hours of the day).
What to Do
Go trekking in the mountains, relax under a beach umbrella on the coast, or explore one of Morocco's northern cities. If your itinerary includes stops in cities like Marrakech or Fes, prepare yourself for the heat and the crowds, and plan on spending more time inside museums and other air-conditioned indoor spaces. After dark, when the city has cooled off a bit, you can wander the medina.
Note that July brings a busy cultural calendar: it's an ideal time to join a Moroccan crowd at a festival devoted to art or music, or to celebrate a major national holiday with a friendly local crowd. See below for more details.
International Cultural Festival — This two-week event brings artists from all over the world to Asilah to temporarily transform public spaces into large-scale art installations. A bonus: Asilah is at the coast, where the weather is pleasant in July.
Festival of Alegria — A two-day festival in the blue city of Chefchaouen celebrating cultural diversity in North Africa and the Mediterranean. Check ahead of time: future editions may be scheduled in August instead of July.
Timitar Music Festival — In the beachfront city of Agadir, this four-day music festival pays homage to Berber culture. Hundreds of thousands of Moroccans and international travelers plan to attend each year, so get your tickets early.
Feast of the Throne — July 30th is a national holiday in Morocco. The day marks the anniversary of King Mohammed VI’s ascendance to the throne. Expect fireworks, food, and street parades, but only after dark: the Feast of the Throne falls during Ramadan.
Traveling to Morocco in July? Check out these great itineraries.
Moroccan Cities of the North. When it's too hot to enjoy the Sahara Desert, stick to the country's north with this five-day itinerary that takes you to Casablanca, Rabat, "the blue city" of Chefchaoeun, Meknes, the Roman ruins at Volubilis, and Fes.
Northern Morocco Loop from Tangier. With just four days, you can see a lot of Morocco's north, including the 11th-century medinas of Tangier and Fes, plus the capital city of Rabat and the Roman ruins at Volubilis.